LTW4 Unit1ppt課件

精選,1,ListenThisWayBook4Unit1DifferentWaysofShoppingPartIGettingreadyPartIINetshoppingunderfirePartIIIFingerprintshoppingPartIVMoreaboutthetopic:ShoppingandEntertainmentPartVMemorytest:BusInformationPartVIIWatchandenjoy,精選,2,PartIGettingreadyInternethaschangedourlife.Formanypeople,shoppingonlinehasbecomeapartoftheirlife.Whataboutyou?,精選,3,A.Thefollowingwordswillappearinthisunit.Listencarefullyandstudythedefinitions.,1.e-tailing電子零售（業(yè)），網(wǎng)絡(luò)零售（業(yè)）2.register登記，注冊3.refund退款4.specialty特長，專長5.cyberspace網(wǎng)絡(luò)空間6.dispatch派遣7.biometrics計量生物學(xué)，生物統(tǒng)計學(xué)8.algorithm算法9.ride供乘騎的游樂設(shè)施（如旋轉(zhuǎn)木馬等）10.lure引誘，吸引,精選,4,B.Spotdictation.Fillintheblankswiththewordsyouhear.,Wehavejusttwomoredaysto“shoptillyou_”tillChristmasandthattypicallymeansalotoflastminute_.Online_ismorepopularthanever.Christmasshoppinginthe_isgreatsometimes.Butwhenyouvejustgotto_abunchofshopping_andyouwanttohavesomethingtosendtoa_location,itsmuchbetter_.IntheU.S.,onlineshoppingispredictedtobe_aheadoflastDecember,while_canexpectlessthana6%increaseinsales.In_,Europesbiggeste-tailingmarket,online_isexpectedtogrowby_,with$8billionworthofgoodssoldthroughthe_intheNovembertoJanuary_.,drop,online,thirdparty,done,get,street,retailing,shopping,period,net,50%,gift-buying,Britain,mails,30%,*abunchof一堆，一群,*retailing零售,精選,5,C.Nowlistentosometipsforforeignersonhowtodoonline-shoppinginChina.Listencarefullyandsupplythemissinginformationtocompletethesummary.,Chinahasanumberofitsownmature_.IfexpatswanttoshoponlineinChina,theycanget_first,findthegoodstheywant,andtellthewebsitestheir_and_.Youcanpaywith_,through_oron_.Youcanalsoaskforarefundifyoufindtheproductshave_problems,although_differfromonewebsitetoanother.Andpleasenotedifferentwebsiteshavedifferent_.Itisbettertoaskfriendsabouttheirshoppingexperiencebeforebuyingsomethingfromaspecificwebsite.,shoppingwebsites,specialties,refundpolicies,quality,delivery,thepostoffice,creditcard,paymentmethod,deliveryaddress,registered,*僑民，旅居國外者，外籍雇員,Audioscript,Homepage,精選,6,PartIINetshoppingunderfireTrustisanessentialpartofe-commerce,butitisalsoaqualitywhichtheNetisfindinghardtocomeby.Ise-shoppingsafe?,精選,7,A.Listentothereport.Supplythemissinginformationaboutthemainproblemsofonlineshoppingfoundbythesurvey.,*boostconfidence增強信心*Visa維薩信用卡，1959年美洲銀行開始在美國加利福尼亞州發(fā)行美洲銀行卡，1977年正式以VISA為該組織的標志，稱為維薩國際組織。VISA卡是維薩國際組織于1982年末開始發(fā)行的信用卡。*dispute爭議，糾紛*fraudcase詐騙案，假貨案*itislittlewonder.一點兒也不奇怪,精選,8,MainproblemsofonlineshoppingLongtimewaitingfor_orevenno_(about8%)afterorderingNoclearinformationabout_Adangerthatcustomers_wouldbesoldtoathirdparty(asmanyas_ofthesites)Nopolicyon_(about_ofthecompanies)Noconfirmationofthe_(about_ofthesites)andthe_(asmanyas_ofthesites)No_morethanfourmonthsafterreturninggoods(in_cases),personalinformation,deliverycharges,delivery,delivery,47%,returninggoods,87%,two,moneyback,87%,dispatch,35%,order,*送貨信息，派送信息,*運輸費用，送貨費,精選,9,B.Nowlistenagain.Completethesummary.Summary:,Thesurveyshowsinspiteofthe_and_offeredbyNetshopping,therearestillmany_thatpreventconsumersfromshoppingwith_.Oneofthebiggestproblemsisto_inbuyingonline.IttakestimefortheInternettobecome_asaretailchannelwhenitgivessupporttotrustrelationshipswithguaranteesof_and_.,service,payment,mature,buildconsumerstrust,completetrust,obstacles,choice,convenience,Audioscript,Homepage,精選,10,PartIIIFingerprintshoppingHaveyoueverheardofthePaybyTouchsystem?Hereshowitworks:Customerssignuponce,byregisteringacheckingaccountoracreditcard,andshowinggovernmentidentificationsuchasadriverslicense.ThePaybyTouchtechnologyrecordsthelinesandridgesoftheirfingerprints,andtranslatesthedataintoanumericalalgorithmthatisstoredinasecuredatabase.Thecustomersthereafterneverhavetocarryawalletorpursebacktothestore,andcanusetheirfingertopayforgoodsacrossthePaybyTouchnetwork.Isntthatamazing?*registeringacheckingaccount注冊一個支票賬戶，注冊一個活期存款賬戶*recordsthelinesandridgesoftheirfingerprints采集指紋信息*algorithm算法*database數(shù)據(jù)庫,精選,11,A.Thefollowingpassageisaboutanewwayofpayment.Whilelisteningforthefirsttime,dontforgettotakedownsomekeywordsinthenotescolumn.Afterthesecondlistening,answerthefollowingquestionswithkeywords.,*affiliate會員，附屬機構(gòu)，附屬電臺/電視臺*novel新奇的，新鮮的*nothingshortofahassle簡直就是一件麻煩事兒*fingerimagingtechnology指紋成像技術(shù)*apersonalsecuritycode個人安全代碼*verify驗證，查證*abighit巨大的成功，大受歡迎*scan掃描*screeningdevice掃描儀器*downtheline完全地，全部地*embarkon開始做某事，著手*outweigh比.更重要，勝過*Orwelliantheories奧威爾理論，指代某些奧威爾所描述過的社會現(xiàn)象,精選,12,1.Howcanonepayforhisgroceries?_2.Whatotherfunctionsdoesthefingerhave?_3.HowmuchofafingerdoesthestoreThriftwayuseforpayment?_4.Whyisitgoodtotrythisnewwayofpayment?_5.Whyaresomepeoplenotinfavorofthisnewwayofpayment?_,Bycreditcard/debitcard/check/cash/finger.,Safetymeasure/airports/home/businesssecuritysystems.,Onethird.,Noneedtocarrycards/cash,nofearsofstolenidentities.,Mayturnnon-optional/seriousprivacyissues.,*借記卡，儲蓄卡,*必選的，非可選的,Audioscript,精選,13,B.Listentoapassageaboutdigitaldining.Fillintheblankswithmissingwords.,精選,14,Anchor:Parentswholettheirkidsbuy_intheschoolcafeteriahavesomenew_attheirservice.Itcouldmeananendtoearlymorning_forlunchmoney.Weallremembertheschoolcafeteria:_,noisyandtheresstillthat_.ButatTollandpublicschools,thesearenotyourordinarycafeteria_.Afterstudentsfilltheirtrays,theyscantheir_.Theirnameandaccountinformationappearsona_,andthecostoftheirlunchisautomatically_fromapreexistingaccount.Fordeep_likeAlexBabey,thenewschoolsystemisa_comestrue.AlexBabey(Fifthgrader):Itwasprettyhard,becauseIkept_mymoney,causeIgotupsolateinthemorning.Anchor:Tollandsparentscansendinany_ofmoneytotheirchildscafeteriaaccount,at_.Butalthoughfingerscanningismakinglunchlifemuchmore_,itsmuchmorecomplicatedto_.,simple,deducted,screen,forefingers,lines,pizza,crowded,scrambles,technology,lunch,anytime,amount,forgetting,dream,sleepers,explain,精選,15,JachieSchipke(Tollandpublicschools):Itlooksatthedifferent_andpoints,ittakes12pointsonthe_,andconvertsittoanumericalalgorithm.Andweonlydothese_fingers.Anchor:Fortodays_children,lunchtimefingerscanningmakesperfect_.MattGavin(Seventhgrader):Peoplecangiveyoulikethewrong_backandstuff,thatswhyIlikeit.Ifyouforgetyourlunch,youalreadyhaveit_for.,paid,change,sense,high-tech,two,fingertip,swirls,Homepage,精選,16,PartIVMoreaboutthetopic:ShoppingandEntertainmentShoppingisanimportantpartofpeopleslife.Nowadays,thecompetitionamongdifferentstoresisfierce.Inordertoattractmorecustomers,somestoresofferfunactivities,fascinatingdisplays,andpromotionalevents.Thiskindofpracticeisthenknownas“shoppertainment”.,精選,17,A.Youaregoingtohearashortpassageabouttherelationshipbetweenshoppingandentertainment.Whilelistening,focusonthemajorpointsanddonotforgettotakenotes.Afterthat,supplythemissinginformationinthesummaryof“shoppingmalland“outletmall”.,精選,18,ShoppingMallAshoppingmallisahugebuildinginsidewherethereare_,_and_thatsellallkindsofthings.Inthemiddleofamallareusually_and_.Somenewshoppingmallshaveotherunusualadditions,suchas_,_and_.Shoppingmallsaremorethanjustaplaceto_.Theyprovideaplaceto_,_orjust_.Mallshavechangedtheway_andhavebecome_inmanypartsoftheUnitedStates.,thecenterofpubliclife,rides,amusementpark,games,placesforpeopletosit,containersofgreenplants,stores,movietheaters,eatingplaces,mostpeopleshopped,walkaround,seeamovie,meetfriends,buythings,wildanimals,*amusementpark游樂園，游樂場*rides供乘騎的游樂設(shè)施（如旋轉(zhuǎn)木馬等）,精選,19,OutletMallOutletmallsare_malls.Allthestoresatoutletmallssellgoodsat_thanotherstoresdobecausethey_.Therearemorethan_outletmallsintheUnitedStates.,*outletmalls奧特萊斯，首創(chuàng)于美國，已有上百年歷史，最初為工廠直銷店，后慢慢形成購物中心，繼而發(fā)展成獨立的零售業(yè)態(tài)。奧特萊斯進入二十世紀七十年代呈現(xiàn)出快速發(fā)展的勢頭，二十一世紀初美國境內(nèi)已建立了300多家奧特萊斯購物中心，歐洲、東南亞也開始盛行。奧特萊斯是通過諸多品牌經(jīng)營，極大滿足消費者的需求，并采取與百貨業(yè)、大賣場、超市等錯位經(jīng)營的方針，以自己獨特的經(jīng)營個性而存在，百分百地迎合了消費者的需求及心態(tài)，所以發(fā)展尤為迅速。,300,buygoodsdirectlyfromfactories,lowerprices,lowprice,精選,20,B.Nowlistenagain.Thensupplythemissinginformationinthefollowingchartbyfillinginkeywords.,*recordalbum唱片（專輯）*enclosedshoppingmall封閉式的大型購物中心*neonart霓虹燈藝術(shù),精選,21,outdoor/differentbuildings/southernCalifornia/palmtrees/sandybeach/fountains/musicians,singers/neonmuseum/universityclassrooms/25,000perday,first:Aug.11,1992/largest:4.2millionsquarefeet/over525stores/over100places:eat,dance,movies/funcenter:20rides,shows/40millionperyear,*棕櫚樹,精選,22,over200stores,30movies,computergames,rides/AmericanWildernessExperience/zoo,theater,eatingplace,store/70wildanimals/fiveenvironments/threehours/$160/18millionlastyear,largestoutletmall/230stores/20%to80%less/17millionperyear,Audioscript,Homepage,精選,23,PartVDoyouknow.?BlackFridayisapublicholidayintheUSA.ItfallsontheFridayafterthefourthThursdayinNovember.BlackFridayisoneofthebusiestshoppingdaysintheUSA.Manystoreshavespecialoffersandlowertheirpricesonsomeoftheirgoods.,精選,24,Listencarefullyandsupplythemissinginformation.,*lure吸引，誘惑*opentheirdoorsanywherefrommidnighttofourinthemorning從零點一直開門營業(yè)至凌晨四點*flatscreenTV平板電視,BlackFridayisthe_ofthetraditional_shoppingseasonintheUnitedStates.Everyyearitsthedayafterthe_holiday.Storesopenbefore_andtherearedeep_everywhereyoulook.Thisisahugetimeforthe_stores.Thisiswheretheybegintostartmakingtheir_fortheyear.Thanksgivingisagood_ofhowconsumersfeelaboutthefuture.,indication,profits,retail,discounts,sunrise,Thanksgiving,Christmas,start,*折扣,Audioscript,Homepage,精選,25,PartVIIWatchandenjoy,*hatemail恐嚇信，（通常為匿名的）攻擊性的信件*trample踩踏，踐踏*inneatlystackedpiles整整齊齊地堆著*de-clutteryourlife放棄你生活中的一些東西*boxitupandtossit全部裝箱，然后扔出去*sirencallofthestorewindow來自商店櫥窗魅惑的呼喚*mantra口頭禪，咒語,*giggling咯咯地笑，傻笑*vintage經(jīng)典款*alustfor對.的欲望*yardandtoolexpo園藝及工具博覽會*goonaninsanespendingspree開啟瘋狂購物模式*tequila龍舌蘭酒*Band-Aid邦迪創(chuàng)口貼*underwear內(nèi)衣褲*lavenderhoney薰衣草蜂蜜,精選,26,1.（）LittleRebeccaenviedgrown-upgirlswhocouldgetwhattheywantedwithmagiccards.2.（）WhenRebeccagrewintoabiggirl,sheowned9bankcards.3.（）SomeonehadstolenRebeccascreditcardandboughtsomethinginOutdoorWorld.4.（）Rebeccaowedbankssixteenthousandtwelvehundredandsixty-twodollarsandseventycents.5.（）SuzethoughtitironicforRebeccatotakeajobatasavingsmagazine.6.（）Finally,Rebeccasuccessfullycontrolledtheurgetoshop.,*2.WhenRebeccagrewintoabiggirl,sheowned12bankcards.*3.ItwasRebeccaherselfwhomadeallthepurchaseinOutdoorWorld.,T,F,F,T,T,T,Audioscript,Homepage,精選,27,Anchor:Manyexpatshaveboughtgoodsonline.ButwhentheymovetoChina,theymaynotbeabletousethewebsitestheyareusedtobackintheirhomecountries.Andiftheycanusethewebsites,itcouldtakealotmoretimeandmoneyduetocomplicatedimportissues.ButChinahasanumberofitsownmatureshoppingwebsites.Andusingthemisnotasdifficultasitlooks.OurMoneyTalkshostDavidSymingtonisanonlineshopperhere.HewillfirstgiveyousomegeneralguidelinesonhowtouseChineseshoppingwebsites.David:Chinahasmorethan150bigandsmallshoppingwebsites.NearlyallofthemareinChinese.Butusingthemisntallthatdifferentfromthesitesyouareprobablyfamiliarwith.Yougetregisteredfirst,findthegoodsyouwant,andtellthewebsitesyourdeliveryaddressandpaymentmethod.Youcanpaywithcreditcard,throughthepostofficeorondelivery.Youcanalsoaskforarefundifyoufindtheproductshavequalityproblems,althoughrefundpoliciesdifferfromonewebsitetoanother.Differentwebsiteshavedifferentspecialties.Forexample,ifyouareabooklover,youcangotoAmazonsChineseversionorDangdangtobuyimportedbooks.Andifyouwanttobuyhomeappliancesandelectronics,.IfyoucannotreadtheproductdescriptioninChinese,youcangetfirstsomeknowledgeofthegoodsyouwantfromotherwebsitesinyourmothertonguesandthengobacktotheshoppingwebsitestocheckiftheyareavailable.Ofcourse,youcanalsobuymanyotherthingsonline,rangingfromfoodtogamingsoftware.Consideringthelanguagebarrier,itwouldbebetterforyoutoaskyourfriendsabouttheirshoppingexperiencewhenyouwanttobuysomethingfromaspecificwebsite.,Audioscript,精選,28,Thereisanurgentneedfore-commercerulestoboostconfidenceinbuyingonline.ConsumersInternational,afederationof245consumerorganizationsincludingtheUKsConsumersAssociationsaiditssurveyshowedthattherewerestillobstaclestoshoppingonlinewithcompletetrust.Thestudy,fundedbytheEuropeanUnion,involvedbuyingmorethan150itemsfrom17countries.Eachconsumerorganizationtakingparttriedtofindonesiteinitsowncountryandoneabroadtobuyaselectionofitems.Theseincludedadictionary,adoll,jeans,ahairdryer,computersoftwareandhardware,chocolatesandchampagne.Thekeyfindingswere:Eightoftheitemsorderedtookmorethanamonthtoreachtheirdestinationandatleast11(8%)neverarrived.Manysitesdidnotgiveclearinformationaboutdeliverycharges.Only13%ofthesitespromisedthattheywouldnotsellcustomerspersonalinformationontoathirdparty.Only53%ofthecompanieshadapolicyonreturninggoods.Only65%ofthesitesprovidedconfirmationoftheorderandonly13%toldcustomerswhentheirgoodshadbeendispatched.Intwocases,customersarestillwaitingfortheirmoneybackmorethanfourmonthsafterreturningtheirgoods.,精選,29,LouisSylvan,vice-presidentofConsumersInternational,said,“Thisstudyshowsthat,althoughbuyingitemsovertheInternetcanbenefittheconsumerbyofferingconvenienceandchoice,therearestillmanyobstaclesthatneedtobeovercomebeforeconsumerscanshopincyberspacewithcompletetrust.”ChrisPhilips,MarketingManagerataLondonbasede-commercesecuritycompany,commented,“ThisstudyconfirmsthedifficultiesofestablishingconsumerstrustintheInternetasashoppingexperience.WithstatisticsliketheseandVisaclaiming47%ofdisputesandfraudcaseswereInternet-related,itislittlewonderthatInternetcommerceisnotproducingtheprofitspredictedtwoorthreeyearsago.Trusttakestimetobuild,andtheInternetwillnotmatureasaretailchanneluntiltrustedbrands,likethebanksforexample,starttoofferwaysofsupportingtrustrelationshipswithguaranteesofpaymentandservice.”InSeptember,theOrganizationforEconomicCo-operationandDevelopmentwillholdameetingtodiscussasetofinternationalguidelinesforelectroniccommerce.,Audioscript,精選,30,Hattori:Whatifyoucouldbuyaweeksworthofgrocerieswithouteverhandingoveracreditcard,debitcard,checkoranycash?Itmaysoundimpossible,butaSeattlestorehasthetechnologytomakeithappen.DeborahFeldmanfromouraffiliateKINGTVhasthestory.DeborahFeldman,CNNcorrespondent:Forsomepeople,payingforgrocerieswithadebitcardisnovelenough,butforothers,carryingawalletfullofcashandcreditcardsisnothingshortofahassle.ThatswhyonWednesday,thisThriftwaywillstartgivingcustomerstheoptionofusingfingerimagingtechnologyasawaytopayfortheireverydayproduce.PaulKapioski,storeowner:Youdontneedtobringyourcardintothestore.Youjustneedtobringyourfinger.Feldman:ThriftwaysownersaysthisisthefirsttimebiometricswillbeusedinaSeattlestore.Upuntilthispoint,itsonlybeendiscussedasasafetymeasureinairportsorhomeandbusinesssecuritysystems.Dependingonthesystem,peoplecanusetheirfingersortheireyesasapersonalsecuritycode.Inthiscase,Thriftwayssystemusesjustathirdofapersonsfingerprinttoverifythecustomeriswhosheclaimstobe,andthenautomaticallylinkstotheiraccounts,sonofearsofstolenidentities.Kapioski:IntheSeattlearea,wereusedtonewtechnicalthings.Ithinkitwillbeabighit.Feldman:Butitsnotabighitwitheveryone.Someworryofvoluntaryfingerprintscaninthisstorecouldleadtonon-optionalscreeningdevicesdowntheline.,精選,31,Unidentifiedfemale:ItdoesnotsoundlikesomethingIwouldwanttodo.Feldman:Whynot?Unidentifiedfemale:BecauseIthinkthatwereembarkingonsomeprettyseriousprivacyissues.Feldman:Butforothers,efficiencyoutweighsanyOrwelliantheories.Unidentifiedfemale:Youknow,ifIdonthavetocarrymycreditcardsandallmybankcardsandallofthat,thatwouldbesoundingprettygood.Unidentifiedmale:Ivebeenfingerprintedbeforesoitdoesntmatter.Feldman:Soyouwouldprobablydoit?Unidentifiedmale:Probably.,Audioscript,精選,32,StudiessaythatAmericansspendmoretimeinshoppingmallsthananywhereexcepthome,schoolandwork.ShoppingmallshavebecomethecenterofpubliclifeinmanypartsoftheUnitedStates.Ashoppingmallisahugebuilding.Insidearestoresthatsellallkindsofthings:clothing,books,recordalbums,athleticequipmentandobjectsforthehome.Therealsoareeatingplacesandmovietheaters.Inthemiddleofamallarecontainersofgreenplantsandplacesforpeopletosit.Somenewshoppingmallshaveotherunusualadditions.Theseincludegames,amusementparkridesandevenwildanimals.Today,thereareabout2,000bigenclosedshoppingmallsintheUnitedStates.Mallschangedthewaymostpeopleshopped.Peoplemightgotoanindividualstoretobuyonething,butatamall,theymightstayforhours,gointoseveralstoresandbuylotsofthings.Mallsalsobecamemorethanjustaplacetobuythings.Theyprovidedaplacetomeetfriends.seeamovieorjustwalkaround.ExpertssaymorethanhalftheadultsinAmericavisitabigshoppingmallatleastonceamonth.Manyyoungpeoplespendagreatdealoftimeatmallswiththeirfriends.Andinsomemalls,groupsofolderpeoplewalkaroundearlyinthemorningtogetsomeexercise.CityWalkisanunusualshoppingmallnearLosAngeles,California.CityWalkisnotlikemostmodernmallsthatareinabigbuilding.Itisanoutdoorshoppingmall.CityWalksmanystoresandeatingplacesareinthebuildingsofdifferentkindsofdesignsthatrepresentsouthernCalifornia.Palmtreesgrowonthesandybeach.Fountainsshootwaterfromthesidewalks.MusiciansandsingersperformonthestreetsofCityWalk.Thereisamuseumthatshowshistoric,colorfullightedsigns.Itisthemuseumofneonart.Andthereareclassroomsforpeopletakinguniversityclassesatnight.Anaverageof25,000peoplevisitCityWalkeachday.,精選,33,Anothernewideaisthehugeshoppingmallwithhundredsofstores,eatingplacesandentertainment.ThefirstoneofthesemallsintheUnitedStatesopenedonAugust11,1992inMinnesotanearMinneapolis.ItiscalledtheMallofAmerica.TheMallofAmericaisthelargestmallintheUnitedStates.Itcoversanareaof4.2