商務英語閱讀完整完整版ppt課件

.,1,CENTURYBUSINESSENGLISH,大連理工大學出版社,閱讀教程（基礎篇I）（第四版）,世紀商務英語,主編：王洗薇,.,寫在前面的話,1.商務英語與高職英語的聯(lián)系和區(qū)別；2.商務英語閱讀的側重點；3.本書的內容介紹（前言和目錄）；4.同學們的期望；5.老師的期望和要求。,.,課程目的,通過教學讓大家理解、熟悉商業(yè)領域中常用詞和詞組的含義及用法，熟練掌握有效地閱讀商業(yè)文章所需要的技巧、策略與商務英語專業(yè)詞匯，并通過大量的專題閱讀練習，增強語感，從而全面提高學生通過閱讀指南、手冊、雜志、報紙、公司介紹、報告和合同等商務材料以獲取各種商業(yè)信息的能力，為畢業(yè)后成為適應社會需要的應用型涉外商務工作者打下堅實的基礎。,.,4,UnitOneBusinessLanguage,大連理工大學出版社,.,BusinessLanguage,DoyouknowhownativespeakersshoulduseEnglishinbusinesscontextsandwhyChineseisbecomingpopularinSouthKorea?Youwillknowtheanswersafterthelearningofthisunit.Besides,youwillalsoreadanintroductiontoatrainingcoursewhichshowsthefeaturesofeffectiveEnglishtrainingmethodsandlearnsomereadingskillsabouthowtoguessthemeaningofnewwordsfromcontextclues.,.,BusinessLanguage,ReadingSkillFocus,WordsandExpressions,PracticalReading,ComprehensiveReading,.,ReadingSkillFocus,Successfulreadersuseavarietyofplanstodealwithwordstheydonotknow.Theymaystudytheformationorpartsoftheword,ortheymaymakeuseofdefinition,itssynonymorantonymprovidedbytheauthortoworkoutitsmeaning.Determiningmeaningthroughcontextisthemosteffectivemethodforhandlingunknownwords.,ContextClues(1),.,ReadingSkillFocus,Thatis,examinethesentenceinwhichthewordappears,oreventhesentencebeforeandaftertheword.Whenthesurroundingtextcontainsahintorsuggestiontohelpdeterminethemeaningoftheunknownword,werefertothishintorsuggestionascontextclue.Therearecommonlysixtypesofcontextclues:,.,ReadingSkillFocus,1.Inference/GeneralSenseContextClues（推論/常識）2.Contrast/AntonymClues（對比/反義）3.Restatement/SynonymClues（重述/同義）4.ExampleClues（示例）5.CauseandEffectRelationshipClues（因果關系）6.DefinitionClues（定義）WewilldiscussthesixtypesofcontextcluesfromUnit1toUnit4.Inthisunit,wewillbeginwithInference/GeneralSenseContextCluesandContrast/AntonymClues.,.,ReadingSkillFocus,Inference/GeneralKnowledgeCluesSometimesawordorphraseisnotimmediatelymadeclearwithinthesamesentence.Relationships,whicharenotdirectlyapparent,areimplied.Thereadermustlookforclueswithin,before,andafterthesentenceinwhichthewordisused.,Contrast/AntonymCluesInsomesentences,wewillfindtwowordswithoppositemeanings.Ifweknowthemeaningofoneword,wewillbeabletoguessthemeaningoftheotherword.Thecluewordscommonlyusedinthesentencesare:,.,ReadingSkillFocus,.,ReadingSkillFocus,AGuidedPractice,Sample1Asyoulookdownfromthetower,youhavethepanoramaofsea,bay,cityandcountryside.A.realbeautyB.greatexcitementC.wholeideaD.completeviewClue:當“panorama”作為單獨一個詞出現(xiàn)時，你可能猜不出它的意思,不過當你讀到后面的詞“sea,bay,city”和“countryside”時，通過推理就會猜出它的意思與“視野”有關。因此從所給的四個選項中，可以確定D為正確選項。,.,ReadingSkillFocus,Sample2ElvisPresleywasafraidofbeingassassinated,andheworeabullet-proofvest,buthecouldntstayawayfromthecrowdswholovedhim.A.laughedatB.killedC.takenawayD.beatenClue:從后面的句子可以分析出ElvisPresley所擔心的是“bekilled”，否則的話，他不會穿上防彈背心(bullet-proofvest)。因此B為正確選項。,.,ReadingSkillFocus,Sample3Somestudentstriedtohelp,butsometriedtohinderhim.Clue:“but”這個線索詞表明“hinder”與“help”的詞義形成對比，由此可以猜出“hinder”這個詞含有“阻止，阻撓”的意思。,.,ReadingSkillFocus,BLetsTry,Trytofigureoutthemeaningoftheunderlinedwordsinthefollowingsentencesandexplaintheclues.1.Icantbelieveit!Rightinthemiddleofourconversation,Peterturnedaroundabruptlyandwalkedoutoftheroom!A.formallyB.slowlyC.suddenlyD.quietly,首先，第一句話表明說話人對于后面發(fā)生的事情感到非常驚訝。從第二句話中，我們明白了“當我們正在談話時，彼得很唐突地（abruptly）轉身離開了房間”，這就是說話人為什么感到吃驚的原因。選項中最接近這個意思的應該是C項。,Clue:,C,(),.,Aftertheharvest,wehadanabundantamountofapples.Wemadeapplepie,applesauce,andapplejuicebecausewehadsomanyapples!A.smallB.notenoughC.limitedD.plentiful,D,(),通過后面句子中的解釋“becausewehadsomanyapples”，推測出“蘋果大豐收”，因此可以猜出“abundant”的意思是“豐富的，大量的”，正確答案是D項。,Clue:,ReadingSkillFocus,.,ReadingSkillFocus,WhenSarawassick,hervoicewasalmostinaudible.Wecouldnthearwhatshewastryingtosayclearly.A.veryloudB.verysoftC.verystrangeD.veryshy,B,(),通過前面句子設定的背景（whenSarawassick），再加上后面句子的描述（Wecouldnthearwhatshewastryingtosay），很顯然，Sara說話的聲音很輕，B項為正確答案。,Clue:,.,ReadingSkillFocus,4.Thereisanoptimumwaytoapproacheachkindofexamquestion.Foramultiple-choiceitem,forexample,firstremoveanyclearlywronganswers.Foranessayquestion,writedownanoutlinefirst.A.inconvenientB.bestC.annoyingD.easy,B,(),后兩句對考試答題的方法進行了講解，根據(jù)常識可以判斷，這兩種方法應該是比較好的。因此，可以排除A，C，D三個選項。optimum的意思是“最優(yōu)的，最佳的”。,Clue:,.,ReadingSkillFocus,Thedoctorsaidthattherewasonlyaslimhopeofsurvivalforthepeopleintheaircrash.A.numerousB.considerableC.moderateD.verylittle,D,(),根據(jù)常識，在空難（aircrash）中生還的可能性一般很小，所以，“醫(yī)生”表達的意思應該是“乘客幸存的希望渺茫（onlyaslimhopeofsurvival）”,Clue:,.,ReadingSkillFocus,Blackclouds,thunderandlightningshowthatastormisimminent.A.transientB.abouttohappenC.comingtoanendD.tolastlong,B,(),根據(jù)常識，在空難（aircrash）中生還的可能性一般很小，所以，“醫(yī)生”表達的意思應該是“乘客幸存的希望渺茫（onlyaslimhopeofsurvival）”,Clue:,.,ReadingSkillFocus,Theysuspendedtheconstructionofthebridgeduringthestrike.A.opposedB.supportedC.continuedD.delayed,D,(),在該句中，非常重要的線索就是“strike”這個詞?！霸诠と肆T工期間，他們只能推遲（suspend）橋梁的建造?！彼?，正確答案是選項D。,Clue:,.,ReadingSkillFocus,Inthepasttheworldseemedtoruninanorderlyway.Nowhowever,everythingseemstobeinastateofturmoil.A.lackoforderB.harmonyC.peaceD.simplicity,A,(),此句中，以信號詞however為線索，可以看出作者把現(xiàn)在的事情與過去相比。過去是inanorderlyway“秩序井然”，而現(xiàn)在是“inastateofturmoil”，即沒有秩序，因此正確答案是選項A。,Clue:,.,ReadingSkillFocus,Duringofficehourhelookedverytenseandanxious,buthewasveryrelaxedonweekend.A.unhappyB.nervousC.exhaustedD.sick,B,(),“but”這個線索詞表明“tense”與“relaxed”的詞義形成對比，由此可以猜出“tense”這個詞含有“緊張”的意思。,Clue:,.,ReadingSkillFocus,Unlikethewell-manneredJohn,Jimwasratheruncouth.A.rudeB.politeC.untidyD.informal,A,(),“unlike”這個線索詞表明在原句中John和Jim在行為舉止方面是截然相反的，John彬彬有禮（well-mannered），由此可以推測出uncouth的意思是“粗魯?shù)摹薄?Clue:,.,ComprehensiveReading,TextAIsYourEnglishTooEnglish?,EnglishmaybethelanguageofbusinessbutasAlisonThomasreports,itsnotonlynon-nativespeakerswhoneedtolearnhowtouseit.AskaSwedish“TalarduSvenska?”andhemaywellreply“Yes.Butonlyathome.,international,internationala.國際的，世界的,effectively,effectivelyad.有效地，有力地,executive,executiven.業(yè)務主管a.執(zhí)行的,英語是國際商務語言，但是正如艾莉森托馬斯報道的，不僅僅是非英語國家的人需要學習如何有效地使用英語。,如果問一位瑞典愛立信公司的管理人員：“你講瑞典語嗎？”他的回答可能是：“講，但只在家里。,Ericsson,Ericsson:愛立信公司,世界知名的電信供應商和移動通訊供應商；公司總部位于瑞典。,.,Effectively（1）有效地；生效地eg.Childrenhavetolearntocommunicateeffectively.（2）實際上，事實上eg.Effectively,theirresponsewasarefusal.,.,executiveCEO=ChiefExecutiveOfficer（執(zhí)行總裁）,.,ComprehensiveReading,AtworkIspeakEnglish.”EricssonisoneofagrowingnumberofEuropeancompaniesthatuseEnglishastheirofficiallanguage.ThesecompaniesrecognizeandatthesametimeincreasetheofEnglishasthelanguageofinternationalcommunication.SoonthenumberofspeakersofEnglishasasecondlanguagewillexceedthatofnativeEnglishspeakers.,corporate,Corporate公司的，團體的,dominance,Dominance優(yōu)勢，統(tǒng)治（地位）,工作時講英語?！痹絹碓蕉嗟臍W洲公司把英語作為公司的官方語言，愛立信公司便是其中之一。與此同時，這些公司認識并提高了英語作為國際交流語言的統(tǒng)治地位。不久以后，使用英語作為第二語言的人數(shù)將超過母語為英語的人數(shù)。,.,corporateadj.社團的，法人的corporationn.公司anumberof大量thenumberof的數(shù)量,.,recognizev(1)toacceptoradmitthatsomethingistrue承認(事實)Herecognizedhislackofqualifications/thathewasnotqualifiedforthepost.他承認自己不夠條件(沒有資格)擔任那個職務。(2)toknowwhosomeoneisorwhatsomethingis,becauseyouhaveseen,heard,experienced,orlearnedabouttheminthepast認出，識別；認識Ididntrecognizeyouinyouruniform.你穿著制服，我沒認出來是你。,.,Synonym,realizeIfyourealizeafact,youknowandunderstandit,orbegintounderstandit.Doyourealizehowdangerousthisis?你沒意識到這有多危險嗎？recognizeIfyourecognizeafactorproblem,youacceptthatitexistsWerecognizethatmanystudentsneedextrahelp.我們認識到很多學生需要額外幫助。,.,dominancen.thefactofbeingmorepowerful,moreimportant,ormorenoticeablethanotherpeopleorthings優(yōu)勢；支配(地位)，統(tǒng)治(地位)dominanceofthecontinuingdominanceofthearmy軍隊的持續(xù)統(tǒng)治political/economic/culturaletc.dominancetheeconomicandpoliticaldominanceofWesterncountries西方國家的經(jīng)濟政治統(tǒng)治地位dominanceovertelevisionsdominanceoverothermedia電視相對于其他媒體的優(yōu)勢地位,.,ComprehensiveReading,AlthoughacompanymightuseEnglishasitsofficiallanguage,itsemployeesareunlikelytobe.Languagetrainer,JacquieReid,thinksweconsistentlythefluencyofnon-nativespeakers.“Wealwaysthattheirlanguageskillsareasgoodasours,sotheyunderstandeverythingwesay.”,bilingual,bilingual雙語的,overestimate,Overestimate估計，評估,assume,assume假定，設想,盡管公司可以將英語作為它的官方語言，但員工們不可能熟練地掌握兩門語言。語言培訓師夏克雷德認為我們經(jīng)常會高估了非母語者的流利程度?！拔覀兛偸钦J為因為他們的語言技能與我們一樣好，所以他們能聽懂我們所說的一切。”,.,employeen.雇員employern.雇主bilingual=bi+lingualbi-二、雙邊的tri-三eg.triangle三角,.,consistentlyad.一貫地，一向Hehasbeenactingconsistentlyinbadfaithandthetimewhenhekeepshispromisewillnevercome他一貫不講信用,要想讓他履行諾言基本是不可能的。consistenta.Thelastfiveyearshaveseenaconsistentimprovementinthecountryseconomy.在最近的五年里，這個國家的經(jīng)濟狀況一直在好轉。,.,overestimate(1)vt.IndividualPacedStructure;TeachingPatternCenteredonStudents;HighTechnologyCombinewithForeignTeachers;PersonalizedProgressReports;ARealLifeEnvironment,Thereareprivateclasses,expansionclasses,salonsandextracurricularactivitiesthatprovidestudentsanidealenvironmentforacquiringandusingtheEnglishlanguage.,答案,答案,.,WordsandExpressions,TextA,internationala.國際的，世界的effectivelyad.有效地，有力地executiven.業(yè)務主管a.執(zhí)行的corporatea.公司的，團體的recognizev.認可，承認dominancen.優(yōu)勢，統(tǒng)治（地位）communicationn.交流；通信employeen.職工，雇員bilinguala.雙語的,.,WordsandExpressions,consistentlyad.一貫地overestimatev.估計，評估fluencyn.流利，流暢assumev.假定，設想adaptv.使適應；改編simplifyv.單一化簡單化manageablea.可管理的，便于管理的chunkn.語塊；大塊consultantn.顧問，咨詢者approachn.方法，途徑v.接近,.,issuen.問題，議題v.出版，發(fā)行idiomatica.慣用的，符合語言習慣的insistv.on堅持culture-specifica.文化限定的majorityn.多數(shù)，大半insensitivea.感覺遲鈍的，不敏感的subsidiaryn.子公司