蘋果 股票分析.docx

Apple Inc.1 Infinite LoopCupertino, CA 95014United States Phone: 408-996-1010Fax: 408-996-0275Website: Company ProfileApple Inc., together with subsidiaries, designs, manufactures, and markets personal computers, mobile communication and media devices, and portable digital music players, as well as sells related software, services, peripherals, networking solutions, and third-party digital content and applications worldwide. The company sells its products worldwide through its online stores, retail stores, direct sales force, third-party wholesalers, resellers, and value-added resellers. In addition, it sells third-party Mac, iPhone, iPad, and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and other accessories and peripherals through its online and retail stores; and digital content and applications through the iTunes Store. The company sells its products to consumer, small and mid-sized business, education, enterprise, government, and creative markets. As of September 25, 2010, it had 317 retail stores, including 233 stores in the United States and 84 stores internationally. The company, formerly known as Apple Computer, Inc., was founded in 1976 and is headquartered in Cupertino, California.HistoryApple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apples core product lines are the iPhone, iPod music player, and Macintosh computers.Co-founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but faced rocky sales and low market share during the 1990s. Jobs, which had been ousted from the company in 1985, returned to become Apples CEO in 1996, and brought with him a new corporate philosophy of recognizable products and simple design. With the introduction of the wildly successful iPod music player in 2001, Apple established itself as a leader in the consumer electronics industry, dropping Computer from its name and going on to release the iPhone and iPad. Today, Apple is the largest technology firm in the world, with annual revenue of over $60 billion.PartnershipApple likes to do business its own way. This has lead to some very unique relationships, specifically with Cingular, Apples new mobile phone partner, Intel, who now supply Apples processors, and Microsoft, with whom Apple have had a long relationship.AT&TCingularIntelMicrosoftSybaseAmazonCompetitorsDirect Competitor ComparisonAAPLDELLHPQMSFTIndustryMarket Cap:290.91B28.12B99.15B229.72BN/AEmployees:N/A94,300304,00089,000N/AQtrly Rev Growth (yoy):66.70%21.70%11.40%25.30%0.00%Revenue (ttm): 65.22B58.20B123.53B65.76BN/AGross Margin (ttm):39.38%17.19%23.47%80.70%0.00%EBITDA (ttm):19.36B3.79B17.35B29.88BN/AOperating Margin (ttm): 28.19%4.86%10.17%41.55%0.00%Net Income (ttm):14.01B1.56B8.64B20.60BN/AEPS (ttm):15.150.793.592.33N/AP/E (ttm):20.9318.2812.1711.54N/APEG (5 yr expected):0.861.550.951.13N/AP/S (ttm):4.480.490.813.53N/ADELL = Dell Inc.HPQ = Hewlett-Packard CompanyMSFT = Microsoft CorporationIndustry = Personal ComputersTop Personal Computers Companies by Market CapCompanySymbolPriceChangeMarket CapP/EApple Inc.AAPL317.130.36%290.91B20.93Dell Inc.DELL14.460.41%28.12B18.28N/AN/AN/AN/A5 Day Chart3 Month Chart6 Month Chart1 Year Chart2 Year ChartSummaryPurchase at this time:Apple has a raising tendency. From its three month chart and six month chart, a small drop on the tail is present, but the over pattern shows a strong raising pattern. The fifty-two week range has a maximum of 320.18, and the current price is 317.13. The company is almost on the top of its business cycle, so even though the overall trend is raising, it will last very long. It is reasonable to predict that the stock price will drop due to its business cycle. Also, after IPhone 4th generation and IPad, Apple has not announced any new product. At this time, Apple Inc. is not a strong one to buy.Purchase in the future: Apple is a very strong buy in the future. Apple Inc. is a well-known company with various products. The companys best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple also produce software includes the Mac OS X operating system; the iTunes media browser; and the ILife suite of multimedia and creativity software. With similar situation as Microsoft, Apple Inc. has steady vitality from its wide-ranged products. Apple Inc. belongs to S&P 100, S&P 500, S&P 1500 Super Comp, and NASDAQ 100. Apple Inc. is one of the most well-known companies of the United States. Its IPhone and IPod is widely used all over the world. Moreover, 2394 mutual funds list Microsoft as a top ten holding, including American Century Focused Growth and American Beacon S&P 500 Index. The company based on high technology and patents. It also has numerous partners ranged from hardware producers Intel, to mobile network providers AT&T. All those partners will provide Apple Inc. a strong foundation for its products. Apple does not stagnate into the past. Instead, Apple Inc. tried to operate in several different fields. For example, Apple TV is one of the newest ideas that Apple Inc. started. Apple accumulated a great many loy