中英文企業(yè)文化.doc

_企業(yè)使命：改善人類健康，傳播健康文化，傾情回報社會，促進(jìn)社會文明進(jìn)步 。Enterprise Mission: Improving human health, spreading healthy culture, repaying to our society with our feelings, promoting social progress of civilization.企業(yè)精神：敢為人先，拚搏進(jìn)取，執(zhí)著努力，務(wù)實求新，科學(xué)和諧。Spirit of Enterprise:Daring to be the first, fighting our way upward, working hard, innovating pragmatically and science harmonious.企業(yè)宗旨：與時俱進(jìn)，引導(dǎo)潮流，開創(chuàng)未來，服務(wù)人類。 Enterprise purpose:Advancing with times, guiding the trend, starting the future and serving human.企業(yè)目標(biāo)：行業(yè)楷模，世界品牌。Business goals:Being the model in our industry and being famous in the world brand.企業(yè)價值觀：品牌 + 員工 + 社會奉獻(xiàn) = 企業(yè)價值。Enterprise value:Brand + Staff + Dedication = the Value of Enterprise.企業(yè)理念：觀念引導(dǎo)思路，思路促進(jìn)創(chuàng)新，品質(zhì)鑄就品牌，效率提高速度，科學(xué)創(chuàng)造完美。 Corporate philosophy:Concept guides the ideas, ideas promote innovation, quality casts brand, efficiency improve speed, science creates perfect.經(jīng)營戰(zhàn)略：品牌導(dǎo)向，市場先驅(qū)，資源整合，協(xié)調(diào)整體，分步實施，縱向推進(jìn)。Business strategy:Brand oriented, market pioneer, integration of resources, overall coordination, implementing step by step, advancing lengthways.經(jīng)營理念：執(zhí)著用心努力，開放提升營銷，傾情營造環(huán)境，服務(wù)延伸市場。Business philosophy:Persistent to work hard, promotion of marketing by open, creation an environment, extension of market with our service.管理理念：以制度規(guī)范行為，以親和凝聚團隊，以機制驅(qū)動發(fā)展，以策略改變現(xiàn)狀，以戰(zhàn)略實現(xiàn)目標(biāo)。 Management philosophy:Standardizing the behavior on system basis, get our team together on affinity basis, driving the development by mechanism, changing the status and achieving our goal with our strategy. 管理方針：以管理規(guī)范為基石，以市場拓展為平臺，以產(chǎn)品創(chuàng)新為砥柱，以技術(shù)進(jìn)步為橋梁，以品質(zhì)卓越為保障，以現(xiàn)代一流企業(yè)的運作水平為管理目標(biāo)。Management policy:Making use of standardized management as the foundation, expanding market as a platform, products innovation as the pillar, upgrading technology as the bridge, treating excellent quality as guarantee and the first-class modern operation skills as management objects.人才理念：以人為本，價值體現(xiàn)，實現(xiàn)“資本”和“智本”的結(jié)合。Talent concept:People first, value embodying, implementation the combination between “capital and “wisdom”.質(zhì)量方針：全員參與，領(lǐng)導(dǎo)重視，重點投入，科學(xué)創(chuàng)造，以“精品”標(biāo)準(zhǔn)推向社會。Quality policy:Everybody is got involved; the leaders need attention, taking special emphasis, creation in science, accessing to the market with excellent quality. 質(zhì)量標(biāo)準(zhǔn)：顧客（用戶）的滿意就是產(chǎn)品標(biāo)準(zhǔn)。 Quality standard:The standard of products is equal to the satisfaction of our customers (users). 質(zhì)量理念：品質(zhì)鑄就百亮，品牌譽滿全球。Quality concept:Quality casts Bailang brand and make Bailiang famous all over the world.市場理念：命運共同，利益“雙贏”，產(chǎn)銷聯(lián)手，同筑“合作伙伴關(guān)系”的環(huán)境。Market concept:Building a “partnership” environment on the basis of “win-win benefits, getting production and marketing together because of our common fate.服務(wù)理念：客戶至上，誠信為本！客戶的滿意是我們永