海爾公司簡介英文版.doc

海爾公司簡介英文版 Haier is the worlds fourth largest white goods manufacturer and is the official home appliances sponsor of the Beijing 2008 Olympic Games.As of 2007, the Haier Group has established a total of 64 trading companies (19 located overseas), 29 manufacturing plants (24 overseas), 8 design centers (5 overseas) and 16 industrial parks (4 overseas). Consistent with Haiers position as a global brand, the company employs over 50,000 people around the world. In addition, Haier boasts a 58,800-strong sales network which last year accounted for a global turnover of 118 billion RMB (16.2 billion USD). Guided by the branding strategy of CEO Zhang Ruimin, Haier has advanced through the brand building, diversification, and internationalization stages, and since 2005 has embarked on the fourth stage: Global Branding. Haier has enjoyed a growing international reputation over the past 24 years. 19 of the companies products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones, and kitchen appliances have been rated as Top Brands in China, and Chinas General Administration of Quality Supervision, Inspection and Quarantine has named Haier refrigerators and washing machines as among Chinas Top Global Brands. In 2006, for the fourth consecutive year, Haier was ranked first in terms of overall leadership among mainland Chinese companies in the Wall Street Journal Asias annual survey of Asias 200 Most Admired Companies. In March 2008, the Financial Times once again added Haier to its list of Top 10 Chinese Global Brand Names with survey respondents ranking Haier number one in terms of product quality, trust, innovation, management, and branding. In May 2008, Haier ranked 13th on Forbes Reputation Institute Global 200 list.As of June 2008, the company has been awarded 8333 patents, with 1996 for Haier design team inventions. In 2007 alone Haier obtained 875 patents; 502 were invention patents.Haier has participated in the institution and modification of nine international standards, as well as 152 national and 425 industry standards, with three international standards set to launch in the near future. Of all the Chinese household appliance companies, Haier by far leads the way in the creation of international, national, and industry standards. Haier management models such as OEC, market chain, and Integration of Individuals and Goals have been case studies at Harvard Business School, the University of Southern California; IMD in Lausanne, Switzerland; INSEAD in France, and Kobe University. Haiers market chain management model has been included in the European Unions case study library. TCL集團有限公司簡介TCL Group Co., Ltd. was founded in 1981, in just 20 years time, TCL from a name without the propagation of local state-owned enterprises have developed into a more than 100 billion yuan in total assets, the brand value of 7.5 billion and employs more than 30,000 people in large state-controlled enterprise groups. In 1999 TCL sales reached 15 billion yuan and exports worth 240 million U.S. dollars, the annual growth rate for 10 consecutive years remained at 50%. Today, TCL has been across the home appliances, communications, information, electrician four industries, starting from the traditional communications, electronics company to a 3C integrated into the core of the information industry as the leading mainstream Internet access equipment suppliers and service providers transfer, and become the most competitive one of the top three electronics.In the long-term practice, TCL Group, in order to advance ideas and action, take the initiative to recognize and cultivate the market, creating a marketing plans, Services Marketing and Regional market development strategy to expand in markets such as new ideas, covering the establishment of nationwide marketing network, formed its own core competitiveness. TCL advocate corporate culture is also productive business philosophy, emphasized that todays culture is tomorrows economy, the system refined the famous Chinese brand, building first-class enterprise, create value for customers, creating opportunities for employees, creating benefits for the community and the dedication, teamwork, innovation, the core of Values. TCL is Chinas outstanding corporate culture based on traditional culture, absorbing the essence of the Western scientific management formed with eclectic ability to Alloy culture and immigrant culture. TCL集團有限公司簡介TCL集團有限公司創(chuàng)辦于1981年，在短短的20年時間里，TCL從一個名不經(jīng)傳的地方國有企業(yè)發(fā)展成為一家擁有100多億元總資產，品牌價值75億元，員工超過30000人的大型國有控股企業(yè)集團。1999年TCL銷售總額達150億元，出口創(chuàng)匯2.4億美元，年增長速度連續(xù)10年保持在50%以上。如今的TCL已橫跨家電、通訊、信息、電工四大產業(yè)領域，開始從傳統(tǒng)的通訊、電子企業(yè)向以3C整合為核心、信息產業(yè)為主導的互聯(lián)網(wǎng)接入設備主流供應商和服務商轉移，并成為中國最具競爭力的電子三強企業(yè)之一。在長期實踐中，TCL集團以超前的觀念和行動，主動認識和培育市場，創(chuàng)造了有計劃的市場推廣、服務營銷 和區(qū)域市場發(fā)展策略等市場拓展新理念，建立了覆蓋全國的營銷網(wǎng)絡，形成了自己的核心競爭力。TCL倡導企業(yè)文化也是生產力的經(jīng)營理念，強調今日的文化就是明日的經(jīng)濟，系統(tǒng)提煉了 創(chuàng)中國名牌，建一流企業(yè)、為顧客創(chuàng)造價值，為員工創(chuàng)造機會，為社會創(chuàng)造效益和敬業(yè)、團隊、創(chuàng)新的核心價值觀。TCL企業(yè)文化是以中國優(yōu)秀的傳統(tǒng)文化為基礎，吸收西方科學管理精髓，形成了具有兼收并蓄能力的合金文化和 移民文化。在企業(yè)經(jīng)營中，TCL堅持經(jīng)營變革與管理創(chuàng)新，大力推進企業(yè)產權制度改革，通過授權經(jīng)營，落實了企業(yè)經(jīng)營風險責任機制和利益激勵機制。TCL通過采取靈活機動的資本運營機制，先后兼并了香港陸氏彩電項目、河南美樂電視機廠、內蒙古彩虹電視機廠、金科集團和翰林匯軟件公司，并與美國Lotus Pacific合作，進入了信息網(wǎng)絡終端產品和信息服務領域。TCL投資創(chuàng)辦了愛思科微電子集成電路公司，介入