《電子商務英語》PPT課件.ppt

July 18, 2019,1,Unit 7 Electronic Commerce Logistics,July 18, 2019,2, Warm-up Background Information Word Study &Text Analysis Exercises,July 18, 2019,3,Warm-up Discuss the following questions with your classmates: What kind of service do the companies provide? What role do these companies play in e-commerce? Try to give an example of the service these companies provide.,July 18, 2019,4,Background Information 在電子商務中，一些電子出版物可以通過網(wǎng)絡傳送給購買者，但絕大多數(shù)商品仍要通過運輸完成從供應商到購買者的物流過程。只有商品及時地配送到用戶手中，才標志著電子商務過程的順利結束，否則電子商務只能是無米之炊。,July 18, 2019,5,Text Analysis Challenges Logistics Faces in the E-commerce Age Almost within one night, e-commerce rises up. However, logistics could not change accordingly at the same speed. As a result, logistics in e-commerce is faced up with challenges that have not been witnessed before. 1,July 18, 2019,6,Text Analysis In B2C e-commerce, the easy and fast online ordering increases consumers expectation of quick and reliable delivery. The vendors could only win the market competitive advantages through the reliable and high-effective management of the logistics system. (譯文),July 18, 2019,7,Text Analysis In B2B e-commerce, the focus of vendors competition has been turned from the products to the services, actually the competition of supply chain. 2 The vendors must use the web-based tools to transfer the information between the partners, establish the integrated logistics management system, increase the entire supply chain visibility, and coordinate the plan and decision support of all participants in the supply chain.,July 18, 2019,8,Text Analysis In general, e-commerce creates new business models and sets high demands on the logistics service, which expresses as follows: 3,July 18, 2019,9,Text Analysis (1)Responsiveness: The request of customers to distribution is often the JIT 4. The delivery in the next day or even the same day has been a trend. It requires better responsiveness of logistics system.,July 18, 2019,10,Text Analysis (2)Flexibility: The traditional logistics may fix the optimized facilities and personnel in accordance with the products quantity, peak time and turnover ratio. But e-commerce business is very difficult to predict. This requires the quick and effective suitableness of the logistics departments. (譯文),July 18, 2019,11,Text Analysis (3)Visibility: To meet the responsiveness and flexibility requirements of e-commerce to the logistics, the visibility of the whole supply chain must be increased so that the warehousing and transportation information of the goods could be known in order to guarantee the coordinated operation of the integrated logistics system. (譯文),July 18, 2019,12,Text Analysis (4)Optimization: To meet the requirement of the customers, enterprises have to set up logistics networks consisting of a lot of small distribution centers in the sales area, which have resulted in the fragmented inventory, higher inventory level, more warehousing facilities and frequent distribution. (譯文) As a result, the cost is highly increased and the enterprise economic benefit and market competition are affected. Therefore, the supply chain must be optimized to reduce the logistics cost as possible as it can.,July 18, 2019,13,Text Analysis So, what kind of practices should be implemented to help logistics companies maintain a well-organized and flexible supply chain that minimizes cost and maximizes profit? Now the logistics companies are facing great challenges in the e-commerce age, and they have to find ways to solve the problems as e-commerce is boosting sharply. 5,July 18, 2019,14,The Key to Exercises: Reading comprehension 1 (1) F (2) T (3) F (4) F,July 18, 2019,15,The Key to Exercises: Reading comprehension 2,(1) Because e-commerce develops very fast, but logistics could not change accordingly at the same speed. (2) In B2C e-commerce, the vendors should win the market competitive advantages through the reliable and high-effective management to the logistics system.,July 18, 2019,16,The Key to Exercises: Reading comprehension 2 (3) In B2B e-commerce, the vendors should use the web-based tools to transfer the information between the partners, establish the integrated supply chain logistics management system, increase the entire supply chain visibility and coordinate the plan and decision support of all participates in the supply chain. (4) E-commerce sets high demands on the logistics service: responsiveness, flexibility, visibility and optimization.,July 18, 2019,17,The Key to Exercises: Reading comprehension 2 (5) To meet the responsiveness and flexibility requirements of e-commerce to the logistics, the visibility of the whole supply chain must be increased so that the warehousing and transportation information of the goods could be known in order to guarantee the coordinated operation of the integrated logistics system.,July 18, 2019,18,The Key to Exercises: Vocabulary,A5 B7 C3 D4 E1 F6 G2,July 18, 2019,19,The Key to Exercises: Translation 1 (1) 這就要求物流部門進行快速而有效的適應。 (2) 必須提高整個供應鏈的可視性，從而掌握貨物倉儲和運輸?shù)男畔ⅲ员ＷC一體化物流系統(tǒng)的協(xié)調運行。 (3) 為了滿足顧客的需求，企業(yè)必須在銷售區(qū)域內(nèi)建立起包括許多小型配送中心的物流網(wǎng)絡，這就導致了庫存零散、存貨水平升高、需要更多的倉儲設施和頻繁的配送。,July 18, 2019,20,The Key to Exercises: Translation 2 (1) the easy and fast online ordering (2) quick and reliable delivery (3) control the inventory and transportation cost (4) win the market competitive advantages (5) the competition of supply chain (6) the request of customers to distribution (7) meet the responsiveness and flexibility requirements (8) economic benefit (9) market competition (10) reduce the logistics cost as possible as it can,July 18, 2019,21,The Key to Exercises: Reading Material,1.D 2.A 3.A 4.B 5.C,July 18, 2019,22,Word Study visibility n. 可見性，可視性 Visibility is good (bad, zero, one kilometer). 能見度良好 (不好,零,一公里)。 a windshield with good visibility 能見度好的擋風玻璃,July 18, 2019,23,The vendors could only win the market competitive advantages through the reliable and high-effective management of the logistics system. 供貨商只能通過對物流系統(tǒng)進行可靠而高效的管理來贏得市場競爭優(yōu)勢。,July 18, 2019,24,This requires the quick and effective suitableness of the logistics departments. 這就要求