KFC加盟的合作機(jī)制.ppt

The cooperative mechanism of franchising with KFC,張靜 王亞楠 丁亞偉,The franchising way of KFC in China,The special franchising way KFC had adopted in China is “not starting from scratch” which means franchisor will grants the franchisee the right to use a mature restaurant gaining profits in return for royalty from the latter so that a franchisee avoid to selecting a business site, set up a building, recruiting, training and a lot other complicated activities. Besides, to take over a profitable KFC restaurant from Yum China for a franchisee will largely decrease the risk and at the same time improves the chances to succeed because of the fame of Yum and KFC.,肯德基在中國的特許加盟是不從“零”開始的特許加盟 “不從零開始”的特許經(jīng)營，就是肯德基將一家成熟的、正在盈利的餐廳轉(zhuǎn)售給加盟者。與通常的特許經(jīng)營模式不同在于：加盟者不須從零開始，避免了自行選址、開店，招募、訓(xùn)練及管理員工的大量繁復(fù)的工作，其中，決定在哪里開店往往是成功的關(guān)鍵。從中國百勝接手一家正在盈利的肯德基餐廳，加盟者的風(fēng)險(xiǎn)會(huì)大大降低，提高了成功的機(jī)會(huì)。 肯德基作為一個(gè)國際品牌，我們認(rèn)為，現(xiàn)階段在中國市場進(jìn)行“不從零開始”的特許經(jīng)營是一個(gè)最佳的開始方式。 它能確保加盟者盡快融入肯德基標(biāo)準(zhǔn)的管理系統(tǒng)，共同發(fā)展。,The necessary demands for a franchisee,1. Identifying the enterprise culture. 2. Having the entrepreneurial spirit. 3.Having the very good enterprise management experience in related industries. 4. Want to be in service industry management. 5. Willing to deal with the daily business matters every day. 6.No crime and bankruptcy records. 7. Having migrated to other cities for a career of will. 8. Having no conflicts of interest with all the brands of Yum.,KFC希望您是真正渴求發(fā)展的有實(shí)力的投資者和經(jīng)營者: 認(rèn)同肯德基的企業(yè)文化 有企業(yè)家的精神 在相關(guān)的行業(yè)中有很好的企業(yè)管理經(jīng)驗(yàn) 愿意從事服務(wù)行業(yè)的經(jīng)營管理 愿意處理每天的日常經(jīng)營事宜 沒有犯罪及破產(chǎn)的記錄 有為了事業(yè)遷移到其它城市的意愿 與百勝的所有品牌沒有利益沖突,Outlay Problems for two sides,1. The franchisee could have a financing, but must gain at least 70 percent by the total outlay putting into the program for joining in KFC. 2. At the beginning, a franchisee must pay a initial fee which must be paid one-off and the franchisor will do some proper adjustment according to the United States price index. Besides, every alliance business in a new development, must pay the costs. 3. The cost of the sustainable business includes franchise fees and advertising share expenses. These rates and charge is made according to the current basis , in the franchise contract this situation remain unchanged for ten years.,特許經(jīng)營商可以自行安排融資。但是，我們的特許加盟商在該項(xiàng)目中投入的自有資金的比例不少于70%。 下列費(fèi)用對(duì)所有的特許經(jīng)營商都一致 在一個(gè)特許經(jīng)營店開始時(shí)須支付特許經(jīng)營初始費(fèi)，該費(fèi)用是一次性的，并將根據(jù)美國當(dāng)年的物價(jià)指數(shù)做一些調(diào)整，同時(shí)，每個(gè)加盟商在發(fā)展一家新店時(shí)，都要支付這個(gè)費(fèi)用。 持續(xù)經(jīng)營的費(fèi)用包括特許經(jīng)營權(quán)使用費(fèi)和廣告分?jǐn)傎M(fèi)用。這些費(fèi)率和費(fèi)用是在現(xiàn)行的基礎(chǔ)上制定的，在特許經(jīng)營合同簽定之后十年內(nèi)保持不變。,Other points,1. The franchise contract period is at least 10 years. 2. According to the overall development needs of Yum China in China, the franchisor will pick out those existing KFC restaurants which distributed in various provinces in China and then provide the qualified applicants to join in with choice. And for franchisees, there is no special rights for everyone, they are all equal. 3. The successful candidates before operating the restaurant will be required to participate in a wide range of content for 13 weeks training programs. 4. The whole process for application, training, examination will take about six months and then you can get an answer.,加盟地區(qū)的選擇 根據(jù)中國百勝在中國整體發(fā)展的需求，我們挑選出已有的，分布在不同省份的肯德基餐廳，提供給具有加盟資格的加盟申請(qǐng)者選擇。 目前我們主要在國內(nèi)中小城市，已經(jīng)有肯德基餐廳開業(yè)的地區(qū)提供一定的加盟機(jī)會(huì)，與我們所有國際標(biāo)準(zhǔn)的特許經(jīng)營協(xié)議一樣，所有的特許經(jīng)營者都不享有區(qū)域性的和商圈的專有權(quán)。 培訓(xùn)是成功的關(guān)鍵因素 成功的候選人在經(jīng)營餐廳前將被要求參加一個(gè)內(nèi)容廣泛的為期13周的培訓(xùn)項(xiàng)目，13周的餐廳培訓(xùn)使加盟者有效掌握經(jīng)營一家成功餐廳需要了解的值班管理，領(lǐng)導(dǎo)餐廳等課程，還包括如漢堡工作站、薯?xiàng)l工作站等各個(gè)工作站的學(xué)習(xí)。 對(duì)雙方來講這都是一項(xiàng)很大的投入 在得到我們的特許經(jīng)營機(jī)會(huì)之前，您必須清楚，這對(duì)雙方來說都是很大的承諾，這一點(diǎn)非常重要。 您所投入的資本是實(shí)質(zhì)性的，并且存在風(fēng)險(xiǎn)。在開始之前，我們希望您去尋求一些獨(dú)立的金融指導(dǎo)。 同樣，對(duì)本公司來說，這也是一項(xiàng)至少十年的長期業(yè)務(wù)伙伴關(guān)系。正因?yàn)槿绱?，我們只有在?duì)您的組織機(jī)構(gòu)、金融狀況和項(xiàng)目計(jì)劃完全滿意的情況下，才會(huì)開始合作。整個(gè)申請(qǐng)、培訓(xùn)、審查的時(shí)間過程大約需要六個(gè)月左右。,The obvious differences between agency and franchising,1. Relationship. Agent and principal: Agent in name of the principal complete some business activities in return for a certain commission through a agency agreement. Franchisor and franchisee: The franchisor grants the franchisee the right to sell or use the formers product, service or method in return for a royalty from the latter through a licensing agreement. 2. Responsibility. Agency: The principal bear the legal consequences of these agency activities unless the agency contract has some special agreement. Franchising: The franchisee assume the business results, related risk and legal responsibilities unless some special rules provided by law or the contract.,商業(yè)特許經(jīng)營與代理的區(qū)別 代理是指委托人和代理人之間的一種委托關(guān)系，代理人以委托人的