如何開(kāi)好經(jīng)營(yíng)分析會(huì)

e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A如何開(kāi)好經(jīng)營(yíng)分析會(huì)分享人：XXXXXe7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A經(jīng)營(yíng)分析會(huì)存在的問(wèn)題數(shù)據(jù)不開(kāi)經(jīng)營(yíng)分析會(huì)。不準(zhǔn)時(shí)或不合理的時(shí)間開(kāi)經(jīng)營(yíng)分析會(huì)。經(jīng)營(yíng)分析會(huì)缺乏有效的經(jīng)營(yíng)數(shù)據(jù)。經(jīng)營(yíng)分析會(huì)沒(méi)有差距分析、沒(méi)有紅臉出汗。經(jīng)營(yíng)分析會(huì)沒(méi)有找到真問(wèn)題、真原因，想出真辦法。經(jīng)營(yíng)分析會(huì)沒(méi)有分層、分級(jí)開(kāi)。e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A為什么要做經(jīng)營(yíng)分析和預(yù)警數(shù)據(jù)1.為什么每個(gè)企業(yè)均有發(fā)展戰(zhàn)略和目標(biāo)？但往往難以貫徹下去？2.我怎樣根據(jù)績(jī)效從一開(kāi)始，甚至過(guò)程中就知道我人個(gè)的收入。3.何時(shí)調(diào)整資源及預(yù)算？除了戰(zhàn)略的制定，企業(yè)更重要是的考慮戰(zhàn)略的貫徹執(zhí)行、監(jiān)控預(yù)警和及時(shí)調(diào)整，按增量配置資源并減少不增長(zhǎng)業(yè)務(wù)單元的預(yù)算和配置e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A經(jīng)營(yíng)分析和預(yù)警的常見(jiàn)問(wèn)題數(shù)據(jù)1.不根據(jù)增量核算計(jì)算出組織收入和個(gè)人收入，不分析組織收入與個(gè)人收入的差距，尤其不分析核心員工是否有歸屬收入;2.經(jīng)營(yíng)會(huì)多是數(shù)據(jù)的簡(jiǎn)單羅列，很少有透徹的分析，變成匯報(bào)會(huì);3.缺乏數(shù)據(jù)的關(guān)聯(lián)分析，大多從自身部門(mén)出發(fā)，不是站在公司和產(chǎn)出經(jīng)營(yíng)層面考慮問(wèn)題;4.不分層開(kāi)會(huì)，產(chǎn)品線(xiàn)、營(yíng)銷(xiāo)和職能部門(mén)輪流講解，無(wú)主次，無(wú)重點(diǎn);5.頭痛醫(yī)頭，流于數(shù)據(jù)的本身，而非挖掘數(shù)據(jù)背后的深層原因，不尋找路徑;6.不針對(duì)重要的問(wèn)題進(jìn)行專(zhuān)題分析，或者只分析原因，不提出解決措施、路徑和資源需求;7.會(huì)議前不做好功課(包括管理者在內(nèi))，在會(huì)上討論細(xì)節(jié)，很難形成有效決議，往往不了了之;8.不針對(duì)事先明確的客戶(hù)策略和產(chǎn)品策略，對(duì)標(biāo)競(jìng)爭(zhēng)對(duì)手并量化分析;9.很少對(duì)行業(yè)發(fā)展速度和競(jìng)爭(zhēng)對(duì)手發(fā)展速度進(jìn)行同比分析，只關(guān)注自己，閉門(mén)造車(chē);10.缺乏經(jīng)驗(yàn)數(shù)據(jù)，不注重積累經(jīng)驗(yàn)數(shù)據(jù)。e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A經(jīng)營(yíng)分析的方法和流程數(shù)據(jù)問(wèn)題定位及初步路徑尋找召開(kāi)會(huì)議進(jìn)行路徑評(píng)審預(yù)警措施執(zhí)行及監(jiān)控?cái)?shù)據(jù)收集與分析和預(yù)警預(yù)警原則制定經(jīng)營(yíng)分析的五個(gè)階段e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A怎樣開(kāi)好經(jīng)營(yíng)分析會(huì)數(shù)據(jù)關(guān)鍵一：有數(shù)據(jù)化的目標(biāo)與預(yù)算。管理有千頭萬(wàn)緒，預(yù)算是龍頭！e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A怎樣開(kāi)好經(jīng)營(yíng)分析會(huì)數(shù)據(jù)一是嚴(yán)格按照損益表（利潤(rùn)表）的邏輯進(jìn)行整體分析。從損益表的邏輯來(lái)看，企業(yè)經(jīng)營(yíng)就是一個(gè)100%到N%的過(guò)程，收入是100%，減去X%的成本，得到Y(jié)%的毛利、再減去Z%的費(fèi)用，最后得到N%的利潤(rùn)。e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A怎樣開(kāi)好經(jīng)營(yíng)分析會(huì)數(shù)據(jù)二是分單元、分項(xiàng)目、分品類(lèi)、分客戶(hù)進(jìn)行經(jīng)營(yíng)分析。從經(jīng)營(yíng)分析的角度推動(dòng)分析到一線(xiàn)、到基層、到盡可能小的單元，就是一個(gè)很好地推動(dòng)管理下沉的做法。e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A怎樣開(kāi)好經(jīng)營(yíng)分析會(huì)數(shù)據(jù)三是各部門(mén)原則上也要按照損益表的邏輯進(jìn)行分析。銷(xiāo)售部門(mén)主要對(duì)應(yīng)的銷(xiāo)售收入、銷(xiāo)售費(fèi)用，要把銷(xiāo)售收入、銷(xiāo)量?jī)r(jià)格、回款、銷(xiāo)售費(fèi)用等情況講清楚；生產(chǎn)部門(mén)對(duì)應(yīng)的是銷(xiāo)售成本，要把原材料、直接人工、制造費(fèi)用的情況講清楚；產(chǎn)品部門(mén)對(duì)應(yīng)的是研發(fā)費(fèi)用，要把產(chǎn)品研發(fā)數(shù)量、研發(fā)投入等情況講清楚；財(cái)務(wù)部門(mén)要把財(cái)務(wù)費(fèi)用講清楚；人力部門(mén)要把人力薪酬支出情況講清楚。這些可由財(cái)經(jīng)部門(mén)（報(bào)告部門(mén)）匯報(bào)分析、各部門(mén)補(bǔ)充，也可由各部門(mén)分別報(bào)告。e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A怎樣開(kāi)好經(jīng)營(yíng)分析會(huì)數(shù)據(jù)四是各部門(mén)要把與損益相關(guān)的間接數(shù)據(jù)（主要就是效率數(shù)據(jù)）進(jìn)行分析。銷(xiāo)售/市場(chǎng)部門(mén)要分析流量轉(zhuǎn)化率、復(fù)購(gòu)率、客單價(jià)、大客戶(hù)占比、市場(chǎng)占有率、應(yīng)收賬款周轉(zhuǎn)率（或天數(shù)）、交付周期、店效坪效等指標(biāo)；制造/供應(yīng)鏈部門(mén)要分析庫(kù)存周轉(zhuǎn)率（或天數(shù)）、產(chǎn)能利用率、人均產(chǎn)量、單位能耗；研發(fā)/產(chǎn)品部門(mén)要分析SKU貢獻(xiàn)率、研發(fā)周期、產(chǎn)品結(jié)構(gòu)矩陣等。e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A怎樣開(kāi)好經(jīng)營(yíng)分析會(huì)數(shù)據(jù)五是加強(qiáng)對(duì)效率指標(biāo)尤其是人效的分析。分析下這些指標(biāo)，是開(kāi)心還是汗顏？e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A怎樣開(kāi)好經(jīng)營(yíng)分析會(huì)數(shù)據(jù)要樹(shù)立人效=管理水平的理念。e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A怎樣開(kāi)好經(jīng)營(yíng)分析會(huì)數(shù)據(jù)六是加強(qiáng)對(duì)風(fēng)險(xiǎn)項(xiàng)目的專(zhuān)項(xiàng)分析。一般來(lái)說(shuō)，對(duì)應(yīng)收賬款尤其是逾期應(yīng)收賬款、對(duì)庫(kù)存尤其是呆滯庫(kù)存、對(duì)使用率低的資產(chǎn)及呆滯資產(chǎn)等，要在經(jīng)營(yíng)分析會(huì)中進(jìn)行專(zhuān)項(xiàng)分析，每個(gè)月跟進(jìn)。e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A怎樣開(kāi)好經(jīng)營(yíng)分析會(huì)數(shù)據(jù)七是加強(qiáng)現(xiàn)金流的分析?，F(xiàn)金流量對(duì)企業(yè)正常運(yùn)營(yíng)會(huì)產(chǎn)生很大影響，如果沒(méi)有正常的現(xiàn)金流，企業(yè)將面臨非常嚴(yán)峻的生存危機(jī)。現(xiàn)金流量表是一種反映特定時(shí)期內(nèi)企業(yè)現(xiàn)金流動(dòng)情況的報(bào)表，它對(duì)企業(yè)的經(jīng)濟(jì)活動(dòng)起著積極的指導(dǎo)作用。e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A怎樣開(kāi)好經(jīng)營(yíng)分析會(huì)數(shù)據(jù)關(guān)鍵二：根據(jù)經(jīng)營(yíng)計(jì)劃的重點(diǎn)或者階段性的重點(diǎn)工作，明確主題。找差距、找問(wèn)題、找辦法是經(jīng)營(yíng)分析會(huì)永遠(yuǎn)不變的目的e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A怎樣開(kāi)好經(jīng)營(yíng)分析會(huì)數(shù)據(jù)關(guān)鍵三：明確經(jīng)營(yíng)分析會(huì)的秩序。確經(jīng)營(yíng)分析會(huì)的周期經(jīng)營(yíng)分析會(huì)的召開(kāi)時(shí)間經(jīng)營(yíng)分析會(huì)的時(shí)長(zhǎng)有效組織明確經(jīng)營(yíng)分析會(huì)的周期是月度安排在月初召開(kāi)層層舉行1.5小時(shí)左右根據(jù)不同層級(jí)、整理不同的會(huì)議內(nèi)容PPT形式展現(xiàn)少文字、多圖表，少語(yǔ)文、多數(shù)據(jù)e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A怎樣開(kāi)好經(jīng)營(yíng)分析會(huì)數(shù)據(jù)關(guān)鍵四：經(jīng)營(yíng)分析會(huì)的設(shè)計(jì)與管理。一是會(huì)議的整體設(shè)計(jì)。會(huì)議的頻次與時(shí)間會(huì)議的組織與形式會(huì)議的氛圍與文化二是會(huì)前會(huì)中的管理與控制。會(huì)前的準(zhǔn)備會(huì)議過(guò)程的管理會(huì)議材料的準(zhǔn)備三是會(huì)后的管理與跟進(jìn)。會(huì)議后的跟進(jìn)會(huì)后相關(guān)的績(jī)效考評(píng)e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F05635B949A4C20ED4D9A83ECF850843DA0CEE8F9C464A0F9F37E962B8DAA976D0362C6299D39411E2A313B9B55B530DB73F247036B6F2BA0A怎樣開(kāi)好經(jīng)營(yíng)分析會(huì)數(shù)據(jù)堅(jiān)持的力量，鑄就難以逾越的“組織能力復(fù)利”！e7d195523061f1c09d6f9b3d376af7cc83eec7fa36f660fcFABA8E4E22B65493F1579964AC498A6DD12E9A37B3F4D805B6D0115AA1C9B53E5DC593BBAD6517EC30D5C3535F30F1310ED1D1E84EABB6F056