2025年英語專業(yè)八級(jí)（TEM8）真題匯編試卷（含聽力原文與答案詳解）-市場(chǎng)營(yíng)銷英語版

2025年英語專業(yè)八級(jí)（TEM8）真題匯編試卷（含聽力原文與答案詳解）——市場(chǎng)營(yíng)銷英語版一、單項(xiàng)選擇題要求：從下列各題的四個(gè)選項(xiàng)中，選出可以填入空白處的最佳答案。1.Thenewproducthasbeenhighlypraisedbycustomersforits__________quality.A.excellentB.goodC.betterD.best2.Accordingtothelatestmarketresearch,thedemandfororganicfoodisincreasing__________.A.greatlyB.greatlyC.highlyD.highly3.Inordertopromotesales,thecompanyhasdecidedtooffera__________discountonitsproducts.A.10%B.10C.tenD.tenpercent4.Thecompany'smarketingstrategyistofocuson__________itsbrandimage.A.improvingB.toimproveC.improvedD.improvement5.Themanagerofthemarketingdepartmentisresponsiblefor__________thecompany'smarketingplan.A.developB.developingC.developedD.todevelop二、完形填空要求：閱讀下面短文，從短文后各題所給的四個(gè)選項(xiàng)中，選出可以填入空白處的最佳答案。Themarketingprocessisasystematicapproachtoachievingtheorganization'smarketingobjectives.Itinvolvesseveralsteps,eachofwhichplaysacrucialroleintheoverallsuccessofthemarketingstrategy.Thefirststepinthemarketingprocessistoconducta__________.Thisinvolvesgatheringinformationaboutthemarket,includingcustomerneeds,competitors,andmarkettrends.Byunderstandingthemarket,thecompanycanidentifyopportunitiesandthreats.Thenextstepisto__________amarketingstrategy.Thisinvolvessettingmarketingobjectives,determiningthetargetmarket,andselectingtheappropriatemarketingmix.ThemarketingmixincludesthefourPs:product,price,place,andpromotion.Oncethemarketingstrategyisinplace,thecompanyneedsto__________themarketingplan.Thisinvolvesdevelopingdetailedactionplansforeachmarketingactivity,suchasadvertising,salespromotions,andpublicrelations.Thefourthstepisto__________themarketingplan.Thisinvolvesimplementingthemarketingactivitiesasoutlinedintheplan.Thecompanyneedstomonitortheprogressofthemarketingactivitiesandmakeadjustmentsasnecessary.Thefinalstepisto__________themarketingresults.Thisinvolvesevaluatingtheeffectivenessofthemarketingstrategyandmakingimprovementsforfuturemarketingefforts.6.A.analyzeB.analyzingC.analyzedD.toanalyze7.A.developB.developingC.developedD.todevelop8.A.executeB.executingC.executedD.toexecute9.A.implementB.implementingC.implementedD.toimplement10.A.evaluateB.evaluatingC.evaluatedD.toevaluate三、閱讀理解要求：閱讀下列短文，然后回答問題。Marketingistheprocessofplanningandexecutingtheconception,pricing,promotion,anddistributionofideas,goods,andservicestocreateexchangesthatsatisfyindividualandorganizationalobjectives.Themarketingprocessconsistsofseveralkeysteps.Thefirststepisto__________.Thisinvolvesidentifyingtheneedsandwantsofthetargetmarket.Thecompanyneedstounderstandwhatthecustomerswantandhowtheywantit.Thenextstepisto__________.Thisinvolvesdeterminingthebestwaytosatisfytheneedsandwantsofthetargetmarket.Thecompanyneedstodecideontheproduct,price,place,andpromotionstrategies.Oncethemarketingstrategyisinplace,thecompanyneedsto__________.Thisinvolvesimplementingthemarketingactivitiesasoutlinedintheplan.Thecompanyneedstomonitortheprogressofthemarketingactivitiesandmakeadjustmentsasnecessary.Thefinalstepisto__________.Thisinvolvesevaluatingtheeffectivenessofthemarketingstrategyandmakingimprovementsforfuturemarketingefforts.11.Whatisthefirststepinthemarketingprocess?A.ConductingmarketresearchB.DevelopingamarketingstrategyC.ImplementingthemarketingplanD.Evaluatingthemarketingresults12.Whatdoesthemarketingmixinclude?A.Product,price,place,andpromotionB.Product,price,place,andpromotionC.Product,price,place,andpromotionD.Product,price,place,andpromotion13.Whatistheroleofmarketingincreatingexchanges?A.Ithelpstoidentifycustomerneedsandwants.B.Ithelpstodeterminethebestwaytosatisfycustomerneedsandwants.C.Ithelpstoimplementthemarketingactivities.D.Ithelpstoevaluatethemarketingresults.14.Whatisthepurposeofconductingmarketresearch?A.Toidentifycustomerneedsandwants.B.Todeterminethebestwaytosatisfycustomerneedsandwants.C.Toimplementthemarketingactivities.D.Toevaluatethemarketingresults.15.Whatisthefinalstepinthemarketingprocess?A.ConductingmarketresearchB.DevelopingamarketingstrategyC.ImplementingthemarketingplanD.Evaluatingthemarketingresults四、翻譯題要求：將下列句子從英語翻譯成漢語。1.Thecompanyhasimplementedacomprehensivemarketingstrategytoincreaseitsmarketshare.2.Themarketingdepartmentisresponsibleforanalyzingmarkettrendsanddevelopingeffectivepromotionalcampaigns.3.Awell-definedtargetmarketisessentialforsuccessfulmarketing.4.Theproductlifecycleconsistsoffourstages:introduction,growth,maturity,anddecline.5.Customersatisfactionisakeyindicatorofthesuccessofamarketingstrategy.五、簡(jiǎn)答題要求：簡(jiǎn)要回答以下問題。1.WhatarethefourPsofthemarketingmix?2.Explaintheconceptofmarketsegmentation.3.Howdoesmarketingresearchcontributetothedevelopmentofamarketingstrategy?4.Whataretheadvantagesanddisadvantagesofusingsocialmediaformarketingpurposes?5.Describetheroleofbrandinginmarketing.六、論述題要求：論述以下觀點(diǎn)。1.Discusstheimportanceofcustomerloyaltyinthecontextofmarketing.2.Analyzetheimpactofglobalizationonmarketingstrategies.3.Discusstheroleoftechnologyinmodernmarketingpractices.4.Evaluatetheeffectivenessofe-commerceintheretailindustry.5.Discusstheethicalconsiderationsinmarketingpractices.本次試卷答案如下：一、單項(xiàng)選擇題1.A.excellent解析：此題考查形容詞的用法。根據(jù)題意，新產(chǎn)品因其優(yōu)異的質(zhì)量受到顧客的高度贊揚(yáng)，應(yīng)選擇表示最高級(jí)的形容詞，故選A。2.A.greatly解析：此題考查副詞的用法。根據(jù)題意，有機(jī)食品的需求正在大幅增加，應(yīng)選擇表示程度高的副詞，故選A。3.A.10%解析：此題考查百分比的表達(dá)。根據(jù)題意，公司決定對(duì)其產(chǎn)品提供10%的折扣，故選A。4.A.improving解析：此題考查動(dòng)詞的用法。根據(jù)題意，公司的營(yíng)銷策略是著重提升其品牌形象，應(yīng)選擇表示進(jìn)行時(shí)的動(dòng)詞，故選A。5.B.developing解析：此題考查動(dòng)詞的用法。根據(jù)題意，市場(chǎng)營(yíng)銷部門的經(jīng)理負(fù)責(zé)制定公司的營(yíng)銷計(jì)劃，應(yīng)選擇表示現(xiàn)在進(jìn)行時(shí)的動(dòng)詞，故選B。二、完形填空6.A.analyze解析：此題考查動(dòng)詞的用法。根據(jù)題意，市場(chǎng)調(diào)研的第一步是分析市場(chǎng)，故選A。7.A.develop解析：此題考查動(dòng)詞的用法。根據(jù)題意，制定營(yíng)銷策略的下一步是制定策略，故選A。8.A.execute解析：此題考查動(dòng)詞的用法。根據(jù)題意，實(shí)施營(yíng)銷計(jì)劃的下一步是執(zhí)行計(jì)劃，故選A。9.A.implement解析：此題考查動(dòng)詞的用法。根據(jù)題意，執(zhí)行營(yíng)銷計(jì)劃的下一步是實(shí)施計(jì)劃，故選A。10.A.evaluate解析：此題考查動(dòng)詞的用法。根據(jù)題意，評(píng)估營(yíng)銷結(jié)果的最后一步是評(píng)估結(jié)果，故選A。三、閱讀理解11.A.Conductingmarketresearch解析：此題考查對(duì)文章的理解。根據(jù)第二段第一句，市場(chǎng)調(diào)研是營(yíng)銷過程的第一步，故選A。12.A.Product,price,place,andpromotion解析：此題考查對(duì)文章的理解。根據(jù)第三段最后一句，營(yíng)銷組合包括產(chǎn)品、價(jià)格、地點(diǎn)和促銷，故選A。13.B.Ithelpstodeterminethebestwaytosatisfycustomerneedsandwants.解析：此題考查對(duì)文章的理解。根據(jù)第三段最后一句，營(yíng)銷在創(chuàng)造交換中的角色是幫助確定滿足客戶需求和欲望的最佳方式，故選B。14.A.Toidentifycustomerneedsandwants.解析：此題考查對(duì)文章的理解。根據(jù)第三段第一句，進(jìn)行市場(chǎng)調(diào)研的目的是確定目標(biāo)市場(chǎng)的需求和欲望，故選A。15.D.Evaluati