2025文旅項(xiàng)目端午奇妙游（粽趣橫生主題）活動(dòng)策劃方案

粽趣橫生DRAGONBOATFESTIVAL端午奇妙游THEDRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游端午節(jié)作為中國(guó)四大傳統(tǒng)節(jié)日之一，不僅承載著深厚的文化意義，還沉淀著豐富的民俗內(nèi)涵。吃粽子、賽龍舟、掛艾草，每一種民俗的背后都寄托著人們對(duì)美好生活的向往。DRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY這個(gè)端午，共同探尋跨越千年的端午蘊(yùn)藏的獨(dú)有的東方情懷。體味千年民俗古韻。讓傳統(tǒng)民俗以更生動(dòng)、有趣的方式呈現(xiàn)。體驗(yàn)一場(chǎng)融合古典與趣味的端午奇妙游。端午奇妙游還原千年風(fēng)雅端午奇妙游還原民俗內(nèi)涵端午奇妙游DRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游活動(dòng)概述PART01活動(dòng)主體PART02活動(dòng)宣傳PART03執(zhí)行細(xì)則PART04202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY粽趣橫生DRAGONBOATFESTIVAL活動(dòng)概述THEDRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL時(shí)間：2025【端午節(jié)點(diǎn)】

地點(diǎn)：地產(chǎn)項(xiàng)目/商業(yè)中心/文旅景區(qū)游園祈?；顒?dòng)概述民俗雅趣端午雅集國(guó)風(fēng)樂(lè)坊202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY用【粽葉祈?！?、[點(diǎn)雄黃]等活動(dòng)設(shè)置，讓傳統(tǒng)民俗以更生動(dòng)的方式呈現(xiàn)，打造更符合年輕化審美的游園場(chǎng)景。游園祈福PARTONE202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY打卡射五毒、投壺、套福袋等端午民俗游戲，體驗(yàn)竹編艾草、非遺香囊等端午手作，感受古人的雅趣生活。民俗雅趣PARTTWO202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY古韻悠悠、市井煙火，讓東方美學(xué)在市集中流動(dòng)起來(lái)。市集售賣百味粽子、古韻風(fēng)物、國(guó)風(fēng)手作、茶點(diǎn)等。端午雅集PARTTHREE202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY方案原創(chuàng)策劃師：【一只小花豬】華燈初上，看一場(chǎng)獨(dú)具東方韻味的表演。用古韻和新國(guó)潮相結(jié)合的演藝形式，再現(xiàn)千年盛世舞樂(lè)景象。國(guó)風(fēng)樂(lè)坊PARTFOUR202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY粽趣橫生DRAGONBOATFESTIVAL活動(dòng)主體THEDRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEYDUANWUJIE端午奇妙游DARGONBOATFESTIVAL一粽一尋念，一葉一始端。端午奇妙游DARGONBOATFESTIVAL1.游園祈福202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL游園祈福集章到場(chǎng)領(lǐng)取游園祈福集章卡，集齊6個(gè)打卡點(diǎn)的印章，并發(fā)布活動(dòng)信息到社交平臺(tái)即可至兌換處領(lǐng)取市集代金券/端午文創(chuàng)。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL五毒退散符定制活動(dòng)【五毒退散符】每日限領(lǐng)1000份，體重盡退、渣男盡退、加班盡退、水逆盡退、煩惱盡退，五款印章任選其一。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY方案原創(chuàng)策劃師：【一只小花豬】端午奇妙游DRAGONBOATFESTIVAL打卡-粽葉祈?？蛻舻綀?chǎng)簽到領(lǐng)取端午粽葉，用毛筆手寫端午祝福掛在高處。用這片粽葉寄托對(duì)于美好生活的向往和對(duì)家人的深情祝福。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL打卡-祈福墻悠悠艾草香，端午祈安康。定制艾草+祈?？ǖ钠砀Α？蛻舫槿∑砀？▽⒚篮米８８吒邞覓?，愿平安順?biāo)臁?02505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY打卡-點(diǎn)雄黃點(diǎn)雄黃是超有儀式感的端午習(xí)俗?！包c(diǎn)雄黃、殺百毒、辟百邪”用毛筆蘸用酒泡過(guò)的雄黃輕點(diǎn)，愿驅(qū)走五毒，保佑安康。端午奇妙游DRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY國(guó)風(fēng)雅趣圍棋DRAGONBOATFESTIVAL定制經(jīng)典珍瓏棋局，放置幾張竹椅，在有微風(fēng)的午后，圍桌而坐下棋閑聊，嘗試解開棋局，體驗(yàn)古人的文雅生活。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEYDUANWUJIE端午奇妙游DARGONBOATFESTIVAL一粽一尋念，一葉一始端。端午奇妙游DARGONBOATFESTIVAL2.民俗雅趣202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL民俗雅趣-投壺投壺是古代士大夫宴飲時(shí)常玩的一款投擲游戲。拿起箭，對(duì)準(zhǔn)壺口，一投一擲間，不僅是技巧的比拼，更是與華夏千年雅韻的擊掌。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL民俗雅趣-射五毒端午又被作五毒日。被認(rèn)為是五毒出沒之日。在一箭一失中，了解端午辟疫的深厚文化，通過(guò)射五毒表達(dá)無(wú)病無(wú)災(zāi)的美好祝愿。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY方案原創(chuàng)策劃師：【一只小花豬】端午奇妙游DRAGONBOATFESTIVAL民俗雅趣-套福袋定制形態(tài)不同的粽子福袋為套圈目標(biāo)。參與的客戶一次可獲得10個(gè)套環(huán)。套中不同的目標(biāo)將獲得福袋對(duì)應(yīng)的獎(jiǎng)品。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL民俗手作-竹編艾草將細(xì)細(xì)竹篾用非遺技藝編織成“龍舟”，盛滿新鮮艾草、菖蒲，以艾草香囊為墜，青翠清香、祛病納福。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL端午節(jié)的儀式感都藏在一顆顆的粽子里。不管是甜粽還是咸粽，今天你的粽子你自己決定，自己DIY一款合口味的粽子吧！民俗手作-包粽子202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY手編五彩繩DRAGONBOATFESTIVAL系五彩繩是端午節(jié)傳統(tǒng)習(xí)俗。由青、白、紅、黑、黃五種顏色編制而成，蘊(yùn)含驅(qū)邪避災(zāi)、祈福納吉的美好寓意。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL民俗手作-非遺香囊巧手織香囊，隨香入端午。從古至今都有端午佩戴香囊的習(xí)俗?！奥勏阕R(shí)節(jié)氣”這抹艾草香里是延續(xù)千年的草木治愈力。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL民俗手作-艾葉皂艾葉研磨落水、艾草和皂液合一。自然的草木原香，隨時(shí)隨地開啟奇遇之旅于山野。親手凝固一塊艾草香，將塵土洗滌而去。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEYDUANWUJIE端午奇妙游DARGONBOATFESTIVAL一粽一尋念，一葉一始端。端午奇妙游DARGONBOATFESTIVAL3.端午雅集202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL端午雅集規(guī)劃仿古的木質(zhì)攤位，配合手繪布招牌，讓東方美學(xué)在市集中流動(dòng)起來(lái)。市集售賣百味粽子、古韻風(fēng)物、國(guó)風(fēng)手作、茶點(diǎn)等。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY方案原創(chuàng)策劃師：【一只小花豬】端午奇妙游DRAGONBOATFESTIVAL這里的粽子“可鹽可甜”傳統(tǒng)粽子總是少了些新鮮感。一次性打卡超多款網(wǎng)紅粽，帶上你最“粽”要的人來(lái)嘗嘗吧~202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY花式吃粽過(guò)端午國(guó)風(fēng)非遺手作感受極致的東方美學(xué)，竹編燈籠、糖人面人、非遺漆扇、扎染技藝等，用“指間技藝”連通過(guò)去與當(dāng)下，展現(xiàn)別具匠心的“慢時(shí)尚”。端午奇妙游DRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL艾葉輕食茶點(diǎn)給美味加一點(diǎn)【艾香】。艾葉涼粉、艾草茶、艾香蛋糕等超多款端午限定小食。端午的儀式感拿捏了！202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL國(guó)風(fēng)文創(chuàng)小鋪傳統(tǒng)元素與新潮設(shè)計(jì)的碰撞。各種新奇好物、文創(chuàng)手作匯聚于此，有趣的靈魂在這里碰撞，每一件都充滿了手藝人對(duì)生活的樸素?zé)崆閪202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL祈福文創(chuàng)小鋪玄學(xué)是年輕人新的精神寄托，左手戴貔貅，右手敲木魚。更適合中國(guó)寶寶的祈福小鋪，戳中每個(gè)打工牛馬的心巴。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL粽夏頭茬鮮，新鮮食材是最有生命力的，端午也正是嘗鮮的季節(jié)。用當(dāng)季最有生命力的食材，品嘗大自然的美味。粽夏野生廚房202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEYDUANWUJIE端午奇妙游DARGONBOATFESTIVAL一粽一尋念，一葉一始端。端午奇妙游DARGONBOATFESTIVAL4.國(guó)風(fēng)樂(lè)坊202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL國(guó)風(fēng)樂(lè)坊演藝[5.31-6.02]為期三天的國(guó)風(fēng)樂(lè)坊演藝。讓傳統(tǒng)國(guó)樂(lè)與流行音樂(lè)跨越時(shí)間碰撞。再現(xiàn)千年盛世舞樂(lè)景象。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL國(guó)風(fēng)游園祈福羽衣霓裳，峨冠博帶，衣袖飄飄。祈福團(tuán)著一襲華袍，演繹穿越千年之古人風(fēng)雅，祈求平安順?biāo)?。感受流淌千年的文化至美和浪漫?02505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY方案原創(chuàng)策劃師：【一只小花豬】端午奇妙游DRAGONBOATFESTIVAL國(guó)風(fēng)樂(lè)坊演奏國(guó)風(fēng)音樂(lè)演繹古風(fēng)雅韻，再現(xiàn)千年盛世舞樂(lè)景象。在指尖和琴弦一撥一動(dòng)之間，讓國(guó)風(fēng)傳承在新時(shí)代“流動(dòng)”起來(lái)。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY國(guó)風(fēng)古韻舞蹈一朝步入畫卷，一舞夢(mèng)回宋朝。秀色越古今，宋城羞玉顏。在舞臺(tái)上翩翩起舞賦美雅韻東方！配合婉轉(zhuǎn)溫柔的古箏琴音，將深厚的古文化以蘊(yùn)意豐富的舞美呈現(xiàn)出來(lái)。端午奇妙游DRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL詩(shī)詞古樂(lè)秀雅韻流殤，古人詩(shī)詞與琴音碰撞，撫琴而歌。一場(chǎng)與古音的對(duì)話，將古典詩(shī)詞韻味之美發(fā)揮極致的視聽盛宴。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY方案原創(chuàng)策劃師：【一只小花豬】粽趣橫生DRAGONBOATFESTIVAL活動(dòng)宣傳THEDRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL活動(dòng)預(yù)熱海報(bào)[宣傳周期]活動(dòng)前3-4周[推廣平臺(tái)]微博、小紅書、朋友圈等[宣傳內(nèi)容]定制海報(bào)，融入端午元素以及項(xiàng)目信息，發(fā)布于社交平臺(tái)。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL定制活動(dòng)預(yù)熱話題

#古人端午節(jié)的儀式感

#等，融入活動(dòng)場(chǎng)景，在社交媒體引發(fā)客群互動(dòng)傳播，為活動(dòng)實(shí)現(xiàn)預(yù)熱引流。活動(dòng)預(yù)熱話題202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL一舉高粽車出街發(fā)布活動(dòng)圖文/視頻，帶話題@官方賬號(hào)，即可領(lǐng)取粽子一枚。將發(fā)布內(nèi)容轉(zhuǎn)發(fā)至3名好友，即可領(lǐng)取“一舉高粽”文創(chuàng)一份。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY方案原創(chuàng)策劃師：【一只小花豬】活動(dòng)預(yù)熱視頻[宣傳周期]活動(dòng)前1-2周[推廣平臺(tái)]抖音、B站、小紅書等[推廣內(nèi)容]拍攝活動(dòng)預(yù)熱視頻發(fā)布于社交平臺(tái)，提升活動(dòng)熱度。端午奇妙游DRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL倒計(jì)時(shí)海報(bào)發(fā)布活動(dòng)倒計(jì)時(shí)海報(bào)，融入活動(dòng)場(chǎng)景。在社交平臺(tái)發(fā)布活動(dòng)信息帶活動(dòng)主題#端午奇妙游

#通過(guò)話題傳播預(yù)熱活動(dòng)。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY粽趣橫生DRAGONBOATFESTIVAL執(zhí)行細(xì)則THEDRAGONBOATFESTIVAL202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午奇妙游DRAGONBOATFESTIVAL成立活動(dòng)小組1.指定人員負(fù)責(zé)項(xiàng)目的溝通工作統(tǒng)籌。2.根據(jù)工作內(nèi)容細(xì)化分項(xiàng)工作組。3.安排定期會(huì)議以及臨時(shí)情況特殊會(huì)議溝通活動(dòng)進(jìn)度，確保活動(dòng)順利進(jìn)行。202505.31May31stTIMEMAY端午奇妙游MAY31st端午節(jié)限定DARGONBOATFESTIVAL端午奇妙游MAY31stWONDERFULJOURNEY端午