2025年AI商業(yè)趨勢報告

dorganization'sAlstrategyfor2025andbeyond.Withineachtrend,youwillfindrecommendedtechnicalresourcesthatyoucansharewithyourteamsforsurveyof2,500globalenterprisedecisionmakers;thefastest-growingAltopicsGoogleAlthoughtleAashimaGuptaCarrieTharpAlbertLaiNotebookLMGeminiMattAndersonShwetaManiarOliverParkerZacMaufeAlhascatalyzedawaveItsevolvingcapabilitieswillcontinuetoorganizationsoperate,compete,andcapitalizedonitearly,particulafAlagentsaredrivingenormousimprovementsacrosseverypartofthevaluechain.Thesesoftwaresystems,whichuseAltopursuegoalsandcompletetasksonbehalfofusers,arerapidlybecomiraceisontodeliverthehighest-quality,lowest-latencyfeaturesacrossamyriadofusecases,suchasAlagentbuildersthathelpdevelopersbuildanddeployAIfasterthanever.Already,technologyleadersarelayingthefoundationforthenextphaseofAlagentevolution:multi-agentsystems(readmoreaboutAlLLMstoautomatecoreoperationsOverthecourseof2025,organizationswillshiftfromexperimentationtoscalingAlacrossoperations,focusingonmeasurableoutcomes.AccordingtoAndreessenHorowitz,the$250billionbusinessprocessoutsourcing(BPO)marketisripeforspecializedAlautomation.Theyidentifytwokeyareasofopportunity:horizontalAlenablersthatexecuteaspecificfunctionforabroadrangeofindustries,andverticalautomationsolutionsthatbuildend-to-endworkflowstailoredtospecificindustries,suchasretailoperationsorhealthcareassistance.Duringthisphase,organizationshavestartedtoestablishriskmanagement,security,costcontrol,andoverallgovernancethatarefoundationaltosuccessfulAladoptionatscale.Trend01Trend01Trend04Al-poweredexperience:SoTrendO3Assistivesearch:ThenextfrontierforTrend02Trend05tougher—withAIGoogleGoogleCloud08GoogleGoogleCloud09MultimodalAlmirrorshumanlearningbyintegratingdiversedatasourceslikeimages,video,andaudioinadditiontotext-basedfromamuchbroaderrangeofcontextualsourceswithunprecedentedaccuracy,producingoutputsthataremoreprecise,customized,andtailored,creatinganexperiencethatfeelsnaturalandintuitive.?streamlineworkflows,andenhancetheaccessibilityofAl-driveninsights,makingitacrucialtoolforfuturebusinessoperations.GlobalmultimodalAlmarketsizein2025GlobalmultimodalAlmarketsizebyendof2037802030405鋁OneofthekeyadvantagesofmultimodalLLMsistheabilitytomanageandprocessdiverseformsofdata-combiningspeech,text,images,audio,andvideo-toimproveunderstandingandresponsetohumancommands.Itcanmergetheseinputssimultaneouslytogenerateawide-rangeofhigh-qualityoutputsthataregroundedinenterprisetruthandupdatedinreal-timeasinformationisexchangedandupdated.MultimodalAlenablesorganizationstounlockdeeperinsightsandenhanceddataanalyticsbycombiningunstructuredandstructureddata.Theseinsightscanbeusedtoimprovebackendefficiencyandfront-enduserexperience,especiallyinsectorslikeretail,healthcare,andcustomerservice.MultimodalAI'scapabilitytogeneratepersonalizedcustomerinteractionsisanothercorebusinessbenefit.Bycombiningvisual,audio,andtext-basedinputs,virtualassistantsbecomemoreresponsiveandaccurate—boostingcustomersatisfaction.organizationstouseAlwithmedicalamountsofdataintovaluaimpactfulinsights,savingfamilyoflanguagemodelstosimplifyandsummarizemedicalclaim-related02030405responsibleAlprinciplestheresourcesandframeworkstosupportorganizationsonthisjourney.banklivestreams,byconuancedunderstandingofZacMaufe,ManagingDirector,RegulatedIndustries,GoogleCloudneeds.Byanalyzingmultimodalmaximizingproductivity.”PraveenRao,GlobalDirector,HeadofManufacturingManufacturingIndustry,GoogleCloudthevisionofpersonalizedmedicineShwetaShwetaManiar,GlobalDirector,LifeSciencesStrategyStrategy&Solutions,GoogleCloud030405030405Withitsdeepintelligence,agenticAlmarksasignificantdeparturefromtraditionalsoftwareprograms.Alprograms.Alagentsshowreasoning,planning,andmemorywithalevelofautonomytomakedecisions,learn,andadapt.Equippedwiththesecapabilities,theycanseamlesslymanagecomplexworkflows,automatebusinessprocesses,andsupporthumanemployees.Today,manyAlapplicationsincludemultipleagentswithhuman-in-the-loop(HITL)toaddresscomplexworkflows.WorkersarecultivatingnewskillstocollaborateeffectivelywiththeseAlagents,combininghumancreativitywithAI'sanalyticalpower.AstudybyStanford,MIT,andNBERfoundthataccesstoAIassistanceincreasesworkerproductivity,asmeasuredbyissuesresolvedperhour,by15%ononaverage.ThestudyalsofoundthatworkerswithlessexperienceandskillsimprovedboththespeedandqualityoftheiroutputwhenassistedbyAlagents,whilethemostexperiencedandhighest-skilledworkerssawfewgainsinspeedandasurprisingdeclineinquality.9ThenextphaseofAlagenttechnologytakesthingsonestepfurther.Multi-agentsystems(MAS)arecomposedofmultipleindependentagentsthatcollaboratetoachieveagoalorcomplexworkflowbeyondtheabilityofanindividualagent.Themultipletasksarecoordinatedbetweentheagents,asopposedtoindividualagentsthatoftenrequirehumancoordinationandinterventionbetweentasks.Autonomousride-hailingserviceWaymoOneisoneexampleinusetoday.LearnhowGoogleCloud'sAlagentecosystemistransformingindustries→Sharethispaperonagentswithyourteam→1,100executivesatlargeenterprises:10themwithinthe介believeAlagentswillsignificantlyincreaseworkflowautomationandimprovecustomerservicesatisfaction030405030405Acrossourcustomers,weseeacommfocusonsixtypesofagentsasthefirstCustomeragentsdeliverpersonalizedcustomereintegratedintoproductexEngagementSuiteputsmulthuman-in-the-loop,tocrPARTNERPARTNERHIGHLIGHTBrainLogicbuildsgenAlproductsspecifi介withitsgenAl-poweredvirtualassistantsthatcanWatchvideo→moretimebacktofocusontintelligentcontentmanagementsolutionsthroughsummary,analysisandextractionofenterprisecontentmetadatcompaniestosecurelyandefficientlymanagetheircontent."Helpmewrite"acrossGoogleWorkspaceproductsforimplementedagenAlframework,poweredbyVertexAlandGemini,tosupportc介OEanco01Trend02030405Builttoaugmentexisticreativeagentscangeneratecontent,canassistwithdesign,writing,personalization,andcampaignsbettercreativeconcepts.workflowsandunlocknewpossWatchvideo→Typeface,thegenerativeAlplatformforenterprisecontent介PODS,PODS,workingwithadverWatchvideo→andactonmeaningfulinsightsfromdata,allwhileensuringthefactualintegrityoftheirresults.Theycanevenhelpaskthequhaven'tthoughtofyet,andthenfindtheanswers.Italladdsuptodeeperinsightsandmoreimpactfuldecision-makingacrossthebusiness.WarnerWarnerBros.DiscoverybuiltanAlcaptioningtoolwithVertexAlandsawa50%reductioninoverallcosts,andan80%reductioninthetimeittakestomanuallycaptionafilewithouttheWatchvideo→介GoogleCloud22acceleratesoftwaredevelopcodegenerationandcodingassistance,assistant.Specificalwascompiled.experienceddevelopers.Bridgingthisgaperformance,accuracy,andse介automatetheconversionofbugTrend02030405thespeedofinvestigations.Theycanals0405Trend0405Trend02)03suchasgeneratingcustomer-centricdescriptions,andcuratingbespokecampaignsandeditorialplacements."PaulTepfenhart,Director,GlobalRetailStrategy&Solutions,GoogleCloudGoogleCloud25Trend02030405entertainmentcompaniesleverageacrosstheAlbertAlbertLai,GlobalDirector,Media&EntertainmentEntertainment,GoogleClouddevelopingandexecutingtestfieldtechnicians."TelecomsTelecomsIndustry,GoogleCloudGoogleGoogleCloud26NolongerlimitedtotypingkeywordsintoAdvancedAl-poweredsearchtechnologyasearchbar,userswillengagewithAl-poweredsearchtoolsthatcancomprehendandrespondtoimages,audio,video,andconversationalprompts.ThisprofoundshiftisdrivenbythegrowingaccessibilityofgenAlandtherapidevolutionofmultimodalsearchcapabilities,whichenableuserstoseekinformationinawaythatmirrorshowtheynaturallyexperiencetheworld.includessitesearch,productsearch,andcustomersupportself-servicesearch.Itishelpingorganizationsenrichandoptimizeproductdatacatalogs,savesignificantmanualwork,andimproveconversionandcross-sellingefficiency.Astheseadvancesinsearchcapabilitiespickuppace,businessesacrossindustriesarereimagininghowtheirusersaccessandinteractwithinformation.Learnmoreaboutenterprisesearch→介Employeescanquicklyandvariousdataformats(inc介IntegratingAlagentssearchwilltakeknowleForexample,justbeyondAl-poweredenterprisesearchliesthepotentialforassistiveemployeeexperiences.UserscannotonlydiscoverpreciseinformationthroughAlsearch,butcanalsoreceivehelpfulassistancebyrefiningcomplexqueries,offeringcontextualizedinsights,andeventriggeringactions.介來來Geminiwithintheir“MyAl”chatbotandhasWatchvideo→petabytesworthofclinicaldatathroughVertexAlsearch,acceleratingthatwillquicklysiftthroughbothpublicofinformationtohelpAl.Toachievethis,theypartneredwithGoogleGoogleCloud30BeforetheadventofgenAl,artenterprisesearchskeyword-based.Theycouldexperiences.Today,ownersoflegacysearchaccurateandrelevantsearchresults,queriesthattraditionalsearchsolvethischallengeforente 合aparticularloanapplication.”ZacMaufe,ManagingDirector,RegulatedIndustries,GoogleCloudGoogleCloud32WeexpectgenAlwillcontinuetolanguage,images,orvoicecommandstodeliverhigherqualitysearchresults."PaulPaulTepfenhart,Director,GlobalRetailStrategyStrategy&Solutions,GoogleCloud“Weexpecttoseegreateradoptionofintuitive,contextualsearchthatunderstandsmedicalterminology,complexvocabulary,andabbreviations-helpingprofessionals,whileimeducationandresearch.”AashimaAashimaGupta,GlobalDirector,HealthcareStrategyStrategy&Solutions,GoogleCloudTrendJustastext-basedthefinalfrontier,today'sreal-timeconversationalwhattheywant:experiencessoseamless,personalized,CustomerserviceandsupportisthetoppriorityareafornewgenAlinitiatives,with55%oforganizationsofexecutivesrateprovidinginternalassistancetoemployeeswithintheirtop3CXusecases1?010203介CustomerCustomerwithAI75%ofcustomersusemultiplechannelsintheirongoingAl-poweredvirtualcustomerserviceagentsenableconsistentomnichannelexperiencesateveryentryCompanieswithhighercustomerloyaltyscoresrecord282%(vscustomersentimentleadstohighercustomerloyalty.Al-poweredsentimentanalysishelpsbrandsgaugecustomers'touchpoints,suchasemails,socialmediaposts,andchatinteractions,inreal-time.Brandscanthenusetheinsightstobetterrespondtocustomerneeds.71%ofconsumersexpectcompaniestodeliverAl-poweredinsightsanalyzeandlearnfromuserbehaviortogeneratemorepersonalizedmarketingcontentandproductrecommendations.Theyanalyzeeverythingfrompurchasehistoryandbrowsingbehavior,tosocialmediaactivity,andareprovingtobepowerfulpredictorsofcustomerneedsandpreferences.withAISelf-servicesearchresultsOnly28%ofU.S.onlineadultstrustinformationprovidedbyAl-poweredchatbotsthatprovideinaccurateresponses.Al-enhancedsearchcanunderstandcomplexqueries,processvariousdataformats,anddeliverhighlyrelevantinformation.Asorganizationsembedthesecapabilitiesintoself-servicesearchtools,resultswillbecomemoreaccurateandrelevant—andtrustinthesetoolswillgrow.contentAbout30%ofB2Cmarketingdecision-makersgloballyseedataqualitymanagementasamajorchallengeinimplementingGeneratingandoptimizingsupportcontentthatdirectlyanswersthequeriesofrealcustomersenablesteamstoturncustomersearchdataintopersonalizedcontentatscale.GoogleCloud37technologycompanyknownalternativestoanimalchatbotavailable24/7,souserscansimplyaskthechatbotquestionsaboutsales,inventory,oranyotherdata,andgeneratereports.ThisallowsNotCo'steamstogainvaluableinsightsinrealtime,enablingthemtomakedata-drivendecisionsfasterandwithmoreconfidence.Readmore→GoogleCloud'sgenAltocenteragentswithAl-drivencapabilities,leadingtofastercustomerexperience.genAltomakeplanningexperiencefortravelers.AlaskabuiltagenAldestinationsearchexperience—Careline-thathelpsguestsplantheirvacationsandlandthebestflightdealswithasingleprompt.platformforexperiencesandtravelservices,isbuildingorganization-wideAlcapabilitiesthatwillpersonalizeandoptimizeexperiencesforcustomers,partners,andemployees,includingdeveloperswhoAssisttosupporttestingandgeneratingcodefortheReadmore→介KECKECdevelopedanadvertisementmarketingaccuracythroughaseamlessmatchingofpersonadatafromKDDIanditsgroupcompany,resultinginsignificantCTRimprovements.WeWeexpectretailerswillexpandtheirAlstylists,visualrepresentationsofthesuggestedlooks,andusinggenAgenerateimagesorvideos."Strategy&Solutions,GoogleCloudrobust,real-timeviewoftheirandoptimizeproductdesign,production,marketing,andcustomerservice"PraveenRao,GlobalDirector,HeadofWeexpectthatgenAlwillcontinuetodrivemorepersonalizedjourneysfocustomerregardlessoftheccommunication,andpointofsaleneeds.”TelecomsTelecomsIndustry,GoogleCloudtighter-andtougher-GoogleGoogleCloud41toolineverysecurityprofessional'stoolkit-helpingtobolstersecuritydefensesuseit.Forexample,demandforsecuritysolutionsthatfightdisinformaexpectedtotakeoffthisyear-withGartnerpredictingthatby2028,50%ofenterpriseswilladoptproducts,services,orfeaturesSecuritySecurityexpertsexpectwithourAttackAttacksimulationComplianceComplianceviolationdetectionfAveragereductioninbrecostscostswhenorganizationsapplychallenges.Thebiggestone?Thepredicted'armsrace'betweendefensemechanismsandAl-driventhreats,asadversariesuseAlformoresophisticatedincreaseinthenumberofatdevicesandplatformsthattraditionallylackeAnotherchallengeisresourcing.AccordingtoprofessionalsskilledinAlandcybersecurity,with66%oforganizationsanticipatinganeedforpaloaltoReadmorepaloaltoReadmorePARTNERHIGHLIGHTReadReadmore→PARTNERHIGHLIGHT0102030401020304AABAYERdetections,reducingER介telecommunicationscompany,iscapabilitiesfromwithinGoogsecurityrisksfaster.movementsorlighting.”ZacMaufe,ManagingDirector,RegulatedIndustries,GoogleCloudGoogleCloud45WeexpectmanufacturerstoemployAl-detectpromptinjectionrisks,ensuringthetrainingAl-poweredrobotsandmaPraveenRao,GlobalDirector,HeadofManufacturingManufacturingIndustry,GoogleCloudmisinformation,violatecopyrights,anderodetrustincontentauthenticitycriticalindustrymovement.”AlbertAlbertLai,GlobalDirector,Media&Entertainment,GoogleCloudAndAlsecuritysolutionsAlagentsarestreamliningworkflowdata,security,andcollaborationsolutions,waysandreimaginesolutionstoachievethe1AndreessenHorowitz,RIPtoRPA:TheRiseofIntelligentAutomation|AndreessenHorowitz,Nov20242CredenceResearch,All-In-OneInfrastructureMarketSize,ShareandForecast2032,October20243McKinsey&Company,Alpower:Expandingdatacentercapacitytomeetgrowingdemand,October2024.4Bick,A.,Blandin,A.,&Deming,D.J.(2024).TheRapidAdoptionofGenerativeAl.NationalBureauofEconomicResearch5MITTechnologyReview,Multimodal:Al'snewfrontier,May20246