2.4 gift-giving 跨文化交際 送禮的文化差異

2.4GiftGivingEtiquette/'et?ket/n.禮節(jié)，禮儀；規(guī)矩TheimportantceofGift-givingItisanoldestsocialtraditionAcompany’simageInterpersonalrelationship22021/6/27

GiftGivingVaries

AmongDifferentCultures

1.China

2.

3.GermanyJapan4.

America

5.SaudiArabiaLearningtargets1.Gift-givingetiquetteindifferentcountries2.Specifictaboosindifferentcultures3.ExercisesandpracticeBasicrules1.carefulselection,wrappingofagiftandpresentingitatthepropertimeandtheproperpalcewithpropermanner.2.Shouldknowthespecificsuperstitionandtaboosintheculture.3.bestowseveralinexpensiveonesinsteadoflavishexpenditures.ChinaChinaRemember:

●Generally,therecipientmaygraciouslyrefusethepresentwhenfirstoffered.●Iftherecipientdidnotopenyourgift,itdoesnotmeanthatheorsheisnotinterestedinit.●Givinggiftsshouldnotbeaone-waybusiness.

ChineseNewYear

Moneymaybegiveninaredenvelope.

China●Thegiftisofferedusingbothhandsandmustbegift-wrapped.ChinaOfficialbusinesspolicyconsidersgiftsasbribes,wwhichareillegal.

+Sayyou’regivingthegiftonbehalfofyourcompanyandwanthimtoacceptitonbehalfofhiscompany.

+Typicallyonepersonisnotsingledouttoreceiveaspecialgift,especiallyinfrontofagroup.

+Displayyourcompanylogoonthegift.

+Avoidgivinghighlyexpensivegifts.

ChinaTypeofgiftsBesuretoavoid:◆Givingclocksasgifts◆Colorssuchaswhiteorblack◆Numberfour◆Sharpobjectssuchasknives,letteropeners,orscscissors◆Givinggiftsinoddnumbers◆Donotbragaboutyourgiftinfrontoftherecipient.◆Afinewritingpenwouldbeagoodgift,unlessithahasredink.China

someunwelcomegiftsAppreciatedgiftsP42Giftstoavoid:P43JapanWhentosendagift?1.Gift-givingisanimportantpartofJapanesebusinessprotocol.P432.Exchangedamongcolleagues7.15+1.1,tocommemoratemdiyearandtheyear'send.3.Bringallkindsofgiftsforourtrip,readytoreciprocate(回禮）4.Ritualofgift-givingismoreimportantthanthegift,somodestonesbetterthanextravagantgifts.(在乎贈禮的儀式，謙虛的禮物不是奢侈的禮物）222021/6/27搜ppt網(wǎng)：1.Awrappedgiftisoftencarriedinsideashoppingbag.2.Presentagiftattheendofyourvisit.3.Agiftforanindividualshouldbegiveninprivate.4.Presentagiftwithbothhands.5.Emphasizethatourrelationshipismoreimportantthanthistrivialitem.(友誼更珍貴）

Etiquetteofgift-givingP43242021/6/276.ItisamistaketogivethesamegifttotwoormoreJapaneseofuneualrank.7.Giftsareusuallyopenedinprivate.8.Modestlyrefuseatleastonceortwicebeforefinallyaccepting.9.Giftsarewrappedinpastel-coloredpapers,withoutbows.Nobrightlycoveredpapersorbows.10.Giftsinpairsareconsideredlucky.11.Ifyouarebringagiftfromyourhomecountry,makesureitisnot“madeinJapan”.

Etiquetteofgift-givingP43252021/6/27Onecustomistoreciprocatewithagiftthat’shalfthevalueofagiftreceived.

Ifyourgiftistooexpensive,itcouldcreateanawkwardsituation.Appreciatedgifts:P44272021/6/27Appreciatedgifts:P44282021/6/27★avoidgivinggiftsinsetsoffourandnine.ThewordsinJapanesethatsoundthesameasthewordsforfourandninearerelatedtodeath.★Don’tgivearedpenorapenwithredink,anddon’twriteoutacardusingred.★L(fēng)ilies,lotusblossoms,camelliasareassociatedwithfunerals.★Radcardsshouldbeavoided.Giftstoavoid

292021/6/27

*Avoidgivinggiftsinsetsoffourandnine.

nine→くpain→苦（く）four→しdeath→死ぬ(しぬ)*WhenmeetingwithagroupofJapaneseprofessionals,besuretogivehigherqualitygiftstothosewithmoreseniorrankwithinthecompany.*

Itisconsideredextremelyrudetopresentagifttooneindividualinagroup.Giftsoffood(cookies,candyandfruit)orliquorarealwaysgoodchoicesespeciallyformodestgifts.Ifyou’rebringingagiftfromyourhomecountry,makesureit’snot‘madeinJapan’.

VideostudyGermanyAsamllgiftispolite,substantialgiftsarenotusual.Thelargerthegiftis,themoreofficialandpublic.Notbeforeadealhasbeenreached,toavoidmisinterpreted.

Etiquetteofgift-givingP44Giftsareexpectedforsocialevents,toexpressyourthanksafteryouhavebeeninvitedtoadinnerpartyatahome.AlovelybouquetofflowersAhand-writtenthankyoucard

Whentogivegifts?qualitypenstatesfulofficeitemsimportedliquorfinechocolate

AppreciatedgiftscoffeetablebookssthreprenstsyourcountrytastefulsilkscarfAlocalfood

AppreciatedgiftsGiftstoavoidredrosesliliesclothingperfumestoiletriesscarvesbeerAmericaSmallgiftssuchaspens,businessdiaries,andmementoswithcompanylogosareusuallysufficient.oftenpresentedafterthedealisclosed.giftscomefromyourowncountry,notexpectagiftinreturnrightaway.412021/6/271.Giftsarenormallyopenedwhenreceived.2.Usefulitemsfortheoffice,liquororwine,noreligiousconntation.422021/6/27Whenvisitingthehome,itisnormallyappropriatetopresentagifttothehostess.Sendflowersinadvance.

432021/6/27Agiftcanbesomethingsmallbutelaborateforapersonwithwhomyouareclose.442021/6/27Itisimportanttoavoidhighlypersonalgifts.In

America,

lavish,

expensive

gifts

aredefinitely

out.

An

appropriate

alternate

to

a

gift

is

to

take

the

deserving

personto

dinner,

or

to

an

entertainment

orsportsevent.462021/6/27Conclusions:Doalittleresearchonthecustoms.Createapersonalreferencebook.3.Calltheforeignembassiestogetspecificanswerstoyourquestions.saudiArabiaGiftsonlybegiventothemostintimatefriends.Itisembarrassingtoreceiveapresentfromalesseracquaintance.Acarpetmustbehandmade.Toshowrespect,agiftisopenedimmediately.

Etiquetteofgift-givingP46traditionalperfumeisthemostappreciated.Don'tbuygoldjewelleryorsilkgarmentsformeninIslam.Whitegoldorsilvershouldbehallmarkedbyagovernmentauthority.(政府當(dāng)局的適當(dāng)標(biāo)志）

Etiquetteofgift-giving阿拉伯國家：

中國的工藝品在這一地區(qū)很受歡迎，造型生動的木雕或石雕動物，古香古色的瓷瓶、織錦或香木扇，繪有山水花鳥的中國畫和唐三彩，都是饋贈的佳品。向阿拉伯人送禮要尊重其民族和宗教習(xí)俗，不要送古代仕女圖，因為阿拉伯人不愿讓女子的形象在廳堂高懸；不要送酒，因為多數(shù)阿拉伯國家明令禁酒；向女士贈禮，一定要通過她們的丈夫或父親，贈飾品予女士更是大忌。

512021/6/27522021/6/27532021/6/27542021/6/27552021/6/27562021/6/27572021/6/27582021/6/27592021/6/27WhydoyouthinkMs.Kelsenwon’tacceptthegift?Shedoesn'tthinkitrighttoacceptagift,especiallyavaluableone,justfordoingherdutyasateacher.Itisrareforindividualstudenttogiveteachergifts,especiallyvaluableones.2.4.3CaseforpracticeA.Decidewhetherthefollowingstatementsaretrueorfalse.

1.ManystudentscalltheirprofessorsbytheirgivennamesinmostEnglish-speakingcountries.2.WecanaddressRogerWilliams,whoisanofficer,asOfficerWilliams.3.Thepurposeofgreetingsistoestablishormaintainthesocialrelationship.ExercisesTF

T4.RanksinthearmedforceslikeCaptain,General,MajorcanbeusedastitleinEnglish.5.InChinesetherearenodifferencesbetweenpaternalkinshiptermsandmaternalkinshipterms.6.EmbracingisthetraditionalwayofgreetinginNortheastAsiancountrieslikeKoreaandJapan.7.Togivethepropergift,onemustunderstandthecultureofthereceiver.TF

F

T8.ItisacceptedtogivethesamegifttotwoormoreJapaneseofunequalrank.9.ForaSauditoreceiveapresentfromalesseracquaintanceissoembarrassingastobeoffensive.10.Foranimportantguest,theChinesehostwillseehimorhertothebuildinggate,oreventothebusstop.F

TTExerciseB:Decidewhichofthefollowingsarethepoliteinvitationsandwhicharetherealinvitations.

1.It’sgoodseeingyou.I’llinviteyoutotealater.2.Whydon’twegettogetheroneofthesedays?3.A：Itwasnicetalkingtoyou.Ihavetoruntoclass.

B：OK，maybewecanmeetsometimesoon.A：Yeah,loveto.Whydon’tyoudropmyhousesometime?B：Great.Gottago,checkyoulater.4.A：Beforeyouleaveforyourvacation,canwegettogetherandhavelunch?B：Sure,loveto.A：HowaboutFriday？Sayaboutl2:30atmyplace.

B：Thatsoundsgood.Seeyout