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SustainableTransitions
UnleashingthePowerofTreasury
CitiGPSincollaborationwithCitiServicesAugust2024
Citiisoneoftheworld’slargestfinancialinstitutions,operatinginallmajorestablishedandemergingmarkets.Acrosstheseworldmarkets,ouremployeesconductanongoingmulti-disciplinaryconversation–accessinginformation,analyzingdata,developinginsights,andformulatingadvice.Asourpremierthoughtleadershipproduct,CitiGPSisdesignedtohelpourreadersnavigatetheglobaleconomy’smostdemandingchallengesandtoanticipatefuturethemesandtrendsinafast-changingandinterconnectedworld.CitiGPSaccessesthebestelementsofourglobalconversationandharveststhethoughtleadershipofawiderangeofseniorprofessionalsacrossourfirm.Thisisnotaresearchreportanddoesnotconstituteadviceoninvestmentsorasolicitationstobuyorsellanyfinancialinstruments.FormoreinformationonCitiGPS,pleasevisitourwebsiteat/citigps.
CitiGPS:GlobalPerspectives&SolutionsAugust2024
JenniferWainerisHeadofSustainability&ESGforTreasury&TradeSolutionsatCiti.Sheisresponsiblefordefiningandexecutingaclient-centricsustainabilitystrategyacrossTrade&WorkingCapitalSolutions,LiquidityManagementServices,andPayments,andaligningthebusinesstoCiti’snetzerocommitments
andsustainabilitygoals.ShejoinedServicesinMarch2023fromCiti’sMarketsbusiness.ShestartedatCitiin2009.ShereadNaturalSciencesatDowningCollege,Cambridge.
+442079864741|jennifer.wainer@
JasonChannellisHeadofSustainableFinancewithinCitiGlobalInsights.JasonpreviouslyledCiti’s
SustainableandResponsibleInvestmentResearchteamtoa#1rankingintheInstitutionalInvestorsurvey.JasonstartedhiscareeratFidelityInvestments,andbeforejoiningCitiin2011workedforGoldmanSachs.Jasonistheleadauthorofsomeofthemost-readCitiGPSreports,coveringallaspectsofsustainability,HeholdsadegreeinEngineeringScienceandManagementfromtheUniversityofDurham.
+44-20-7986-8661|jason.channell@
YingQinisaglobalthematicanalystwithinCiti’sGlobalInsightsdivisionworkingprimarilyonESGand
sustainability-relatedtopics,andcurrentlyleadsworkonnatureandgender.PriortojoiningCitiin2018,YingworkedatChathamHouseintheEnergy,EnvironmentandResourcesprogrammeandhasaPhDin
sustainabledevelopmentfromtheUniversityofCambridgewhichfocusedonintegratednaturalresourceuseandgovernanceinChina.
+44-20-7986-8325|
ying.qin@
AndreaFlemingisaseniorassociatewithinCiti’sGlobalInsightsfocusedonsustainabilityand
responsibledevelopment-relatedcontent.AndreahasheldvariousrolesacrosstheinvestmentlifecycleincludingtimeonsovereignfixedincomeandESGresearchteamsataglobalassetmanagerandheryearsofexperienceinprivateandcommercialcredit.Andreaholdsamaster’sdegreeinquantitative
economicsfromUniversityofCalifornia,LosAngeleswherehergraduatethesisfocusedontherelationshipbetweensovereigncreditspreadsandcountryESGratings.
+44-20-7986-8326|
andrea.fleming@
ElizabethCurmiisHeadofClimateFinance&EnergyTransitionwithinCiti’sGlobalInsightsdivisionworking
ondevelopingthought-leadershipcontentonsustainabilityandESG.BeforejoiningCiti,sheworkedasa
postdocresearcherattheUniversityofCambridgefocusingontheinterconnectionsbetweenwater,energy,andfoodresourcesandtheirimpactsongreenhousegasemissions.Lizhaspublishedseveralacademicpapersandhasco-authoredsomeofthemost-readCitiGPSreports.LizhasaPhDinenvironmental
economics.
+44-20-7986-6818|elizabeth.curmi@
MartinaGarabedian
Sustainability&ESG
Treasury&TradeSolutions,Citi
RonChakravarti
GlobalHead,ClientAdvisoryServices,Citi
DrDuncanCole
Digital&Partnerships,ClientAdvisoryServices,Citi
MichaelWood
HeadofRevenueGeneratingAnalytics,TTS
Services,Citi
RohitKakkar
RevenueGeneratingAnalytics,TTSServices,Citi
PritamChowdhury
RevenueGeneratingAnalytics,TTSServices,Citi
HelenHKrause,CFA
HeadofCitiGlobalInsights(CGI)
EmmanuelLevy
DataScientist
CitiGlobalInsights(CGI)
AmyThompson
SocialEconomistCitiGlobalInsights
3
August2024CitiGPS:GlobalPerspectives&Solutions
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ShahmirKhaliqHeadofServicesCiti
SUSTAINABLETRANSITIONS
UnleashingthePowerofTreasury
ThemodernTreasuryandFinanceoperationhassomuchmoretoofferany
forward-lookingorganization.Itsimpactshouldextendbeyondtraditionalcore
competenciesofstakeholderandbusinessecosystemmanagement,financing
(workingcapitalmanagementandliquidityoptimization),andmonitoringand
reporting.Treasuryhasacrucialroletoplayincriticalcapabilitiesincludingreal-
timetreasuryprocessdigitizationandincreasingly,anexpectationofsupportingthecompany’ssustainabilitystrategy.
Sustainabilityencompassesnotonlythecurrentissuesattheheartofbusinessresilience,butmoreimportantly,thedefiningtransformationalandgrowth
opportunitiesofourgeneration.
Fromopportunitiesthatdefinebusinesses,toKPIsthatcanquantify,monitor,andmanagethem,totargetsthroughsupplychainsandprocurement,toensuring
liquidity,accesstocapital,andthecostofthatcapital–nofunctionisbetter
positionedtounderstand,promote,anddrivechange,bothwithinthecompanyandacrossbroaderbusinessecosystems.
Inthisreport,twopiecesofproprietaryresearchwereconductedinconjunctionwithCiti’sServicesbusiness.
Inourfirstanalysis,wefoundthatcompanieswiththemostsophisticatedtreasuryoperationstendtobethemostadvancedintheirsustainabilityjourney.
Oursecondpieceofanalysislooksatnet-zero-alignmentacrossthesupplychainsof1,500companies,highlightingtherisksofsupplychainlock-outand,conversely,theopportunitytodrivebroadersystemicchangeviainnovativefinancial
instrumentssuchassustainablesupplychainfinance.Thisprovidesacompellingexampleofthepowerofanengagedtreasury,andhowitsuniquevisibilityand
influenceacrossbusinessecosystemsandsupplychainscanmanageandmitigaterisksanddrivesystemicchange.
ThisreportprovidestheintellectualgroundworkthatTreasuryandFinanceneedtoengagewiththeorganizationaboutitsroleinmovingtowardsamoresustainablefuture.Welookatthisinastructural,strategicsense,andthefinancialinstrumentsthatcanbedeployedtobringthatstrategytolife,demonstratinghowtreasury’s
earlieranddeeperengagementcanreducerisk,improveaccesstocapital,andembraceopportunity.
'SustainableTransitions:UnleashingthePowerofTreasury'highlightswhythe
treasurymustbecentraltoanysuccessfulsustainabletransition,andwhyitneedstobeinvolvedfromthestart–shapingthediscussion,ensuringscrutinyofthefacts,andmaintainingrigorinimplementation.Asalong-termpartnertotreasuryatthe
world’sleadingcompanies,welookforwardtoaccompanyingyouonthisexcitingjourneytoamoreresilientandsustainablefuture.
Treasury&Sustainability
No.ofcompanies
Whydoesitmatter?
Sustainabilitythemesremainmaterialtocorporates,andtreasuryisakeystakeholderinanycorporate’ssustainabilityjourney.Themoresophisticatedtreasuriesenjoybetterfinancialperformanceandalsotendtobemoreengagedwithclimateissues.
Companyrevenue,earningsandROICasafunctionoftreasuryperformance706
Neartermtargets(Committed&TargetsSet)Longtermtargets(TargetsSet)
Netzerocommitted
30
327
20
191
10
2510
0
Bottom25%Middle50%Top25%
Source:CitiGPS,CitiServices
5yearearnings($billions)
SophisticatedtreasuriesaremoreoftenalignedtoNetZero
Bottom25%25-50%50-75%75-100%
5yearrevenues($billions)
2022ROIC
465
40
50
Supplychainrisksandopportunities
Ouranalysisfindsthatformanyindustries,thelargestpurchasersofgoodsandserviceshavescience-basednetzerotargetsbuttheirsupplychainsdonot.Treasuryisuniquelyplacedtoinfluencesupplychainsviainstrumentssuchassustainablesupplychainfinance.
DeltabetweenBuyeralignmentandSupplieralignmenttoSBTI
iers
gnedd
Buyersmalignedt
ppliersyerSBT
oreSBTIhansuppl
SBTIAliiAligne
Su.Bu
●●
●
Sup。alig
eSBTIbuyers
●●
pliersmornedthan
0%10%20%30%40%50%60%70%80%
Technology
Communications
DiversifiedIndustrialsHealthcare
DiversifiedServices
MobilityChemicals
Paper&Packaging
BuildingProducts&MaterialsTransportation
RealEstatePower
Aerospace&DefenseMetals&Mining
CleanEnergyTransitionEnergy
PublicSector
throughSustainable
SupplyChainFinance
solutions
RisksandOpportunities:ABuyer’sPerspective
Opportunitiesforsupplierengagement
Opportunities
forpreferential
pricing
misalignmentwithsupplychain
GHGcomplianceriskarisingfrom
Supplier1(NotSBTIAligned)
Riskofsupplychainlockout
Supplier2(SBTIAligned)
Buyer
(SBTIAligned)
Downstream
?2024Citigroup
Sustainablefinancesolutionsalongthesustainabilityjourney
Sustainablefinanceisavehicle,notadestinationandcanbeusedformitigatingrisks,buildinglong-termresiliency,improvingsustainableperformance,andcapturinggrowthopportunities.
Traditionaltreasuryareaoffocus
Stakeholdersandbusinessecosystems
Supplychainsupanddownstream:Expandedtreasuryinfluenceacrossbusinessecosystems
SustainablefinanceframeworksandKPIs
?SelectionofsustainabilityKPIsandlinkingmeasuresofsuccesstofinancing
?Earlyengagementenablesarobustsustainablefinanceframework
Sustainableinvestmentstrategy
?IntegrationofESGcriteriaininvestments,
useofsustainabledepositsolutionsandmoneymarketfunds
?Alignmentofbankingpartnerstosustainabilitystrategy
Sustainabilitymitigations
?Integratingcarbonoffsetsandremovalsintofinancingsolutionse.g.directinvestmentinprojects,purchasingofcredits,PPAs
Procurementstrategy
?Leveragingsustainablesupplychainfinancingsolutions
?Tradeandworkingcapitalsolutionsi.e.tradeloansforsustainableprocurement
?Linkingdocumentaryservicesi.e.lettersofcreditandguaranteestocarbonfootprintofthegoodpurchasedorsold
?Linkingpaymentflowsdatatocarbonfootprintofgoodspurchased
Sustainableoperationsobjectives
?Workingcapitalsolutionscanfacilitateefficienciesinresourceusageandoperationalemissionsandenvironmentalfootprint
Businessgrowthopportunities
?Low/zerocarbonandnature-positiveproducts,services,businessmodels,revenuestreams
?Geographicopportunitiesduetogreentaxesandincentives
Financing:Expandedtreasuryinfluenceandengagement
Monitoringandreporting
RisksandOpportunities
StrategyincTargets
Impacts/Materiality
Corporatepurpose
Implementation
Financing
3
6
5
4
2
1
Actionitemsforcorporatetreasury
Treasuryoperationsarealsowellplacedtohaveamaterialinputintoallstagesofbuildinganddeliveringacompany’ssustainabilitystrategyandinourview,mustbeengagedtobesuccessful.
Financingstrategy
?Linkfinancingtostrategy,ecosystemandmetrics
?Growthandtransition
?Tradeandworkingcapitalsolutions
?Investmentsandliquidity
?Tradingandriskmanagement
Reporting
?Strategy
?Risksandopportunities
?Metrics,milestonesandtargets
?Ratings,regulators,frameworks
?Financing
?Feedbackloops
Businessecosystems
?Supplychains
?Procurement
?Customerengagement
?Counterparties
?Peers
?Regulators
?Financingpartners
Engagement
?Strategy
?Risksandopportunities
?Metrics,KPI’sandmonitoring
?Targetsandmilestones
Metrics,dataandKPI’s
?OperatingKPI’s
?StrategicKPI’s
?Financingmetrics
?Supplychaindata
6
CitiGPS:GlobalPerspectives&SolutionsAugust2024
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Contents
Introduction7
Whysustainabilitystillmatters11
Thecorporatesustainabilityjourney20
Expandingtreasury’sremit,impactandcontributionthrough
thelensofsustainability27
Conclusions48
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Introduction
Theworldofbusinesshasbecomeamorechallengingplaceinrecentyears,pushingsustainabilityontothebackburnerforsome.
Butarewebacktoaworldofcold,hard‘Friedmanesque’economics,whereprofittrumpsall,orshouldsustainabilitystillbeattheheartofcorporatestrategy?Andifso,howdoweimplementitsuccessfully,withafullyengagedandalignedfinancingstrategy?
Therealityisthatmanyofthechallengeswefacecurrentlyareinfactreflectionsofsustainability-relatedissues;fromfoodpriceinflationandsecurity,toinequalityandthecostofliving,toenergysecurityandpricing,togrowth,employment,tariffsandprotectionism.
Butnotonlyissustainability(andresilience,tolookatitadifferentway)stillattheheartofcurrentissues,itencapsulatesthekeylonger-termmegatrendswhichwilldrivetheeconomy,societyandtheenvironment,andhenceimpactbusinesses,
overthecomingdecades,fromtheenergytransition,tochangesinmobility
solutions,totheemploymentthatmightsufferfromtheintroductionofAI,andtheexcitingnewindustrieswhichwillbecreated.
Steppingbackfromtheselonger-termtransitionsrunstheriskofbeingleftbehind.Wethinkthedirectionoftravelforthesemegatrendsisclear,andahistoricanalysisoftippingpointshighlightsthatwhenwetip,wetendtodosofasterthanexpected,andcompletely.Topersistwith‘unsustainable’(inthedictionarysense)modelsrunstheriskofsimplyinvestinginstrategiesandinassetswhichwillultimatelybecomestranded.
Moreover,historyalsotellsusthattheseshorter-termdislocationsoftenleadtoa
longer-termaccelerationoftheunderlyingsustainabilitytrend;thesamewasastrueintheenergycrisesofthe70s,asitistoday,withareneweddriveforenergy
securityandinsulationfrompricevolatility.
Thisposesasignificantriskforanycorporatesthatareoverlyattentivetoshorter-termissuesattheexpenseoflonger-termtransitions;theyrisklosinggroundtotheirpeers,andatworsthavinginvestedinstrandedassets.
Ratherthansimplylookingatwhysustainabilitystillmatters,thisreportisabouthowtobuildaneffectivesustainabilitystrategy,andhowandwhyanengagedtreasuryandfinanceoperationiscriticaltosuccess.
Thebackboneofthisreportisformedbytwopiecesofproprietaryresearch,conductedwithCiti’sServicesbusiness.
ThefirstbuildsonpreviousworkbyCitiServicesClientAdvisoryteamandothers,incomparingtreasurysophistication(viaCitiTreasuryDiagnosticssurvey)to
corporateengagementinnetzerocommitmentsandtargets(bothlongandshort-term)asaproxyforbroadersustainabilityengagement.
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Figure1.SophisticatedtreasuriesaremoreoftenalignedtoNetZero
Source:CitiServices
Theresultsbackupthecentralhypothesisofthisreport–thatcorporateswiththemostsophisticatedtreasuryoperationsalsotendtobemoreadvancedintermsofsustainabilityalignment.
Havingdemonstratedthisalignment,wethenlayoutaseriesofstepstobuildinganintegratedsustainabilityandfinancingstrategy,whichhasanengagedtreasury
operationatitsheart.
Wedothisbymeansofacorporatesustainabilityjourney,buildingoncorporate
purpose,throughrisks&opportunities,strategy,targets&milestones,implementationandreporting.
Wealsoexaminewhichstakeholderswillbecriticaltoworkwithalongthisjourney.Treasuryoperationsaremoretraditionallyinvolvedinthelatterstagesofthis
journey(e.g.financingandreporting),butaspertheresultsofthefirstpieceof
analysis,weidentifytheopportunitiesfortreasurytobemuchmoreengagedintheearlierstages-bringingtheiruniqueinsightsintomateriality,
KPIs,supplychainsandbusinessecosystems,risksandopportunities,accesstopoolsofcapital,thecostofthatcapital,andofcoursegovernanceexpertise.In
short,weexaminetheopportunityofexpandingtreasury’sremit,impact,influenceandcontributionthroughthelensofsustainablefinance.
Thesecondpieceofproprietaryanalysislookingatbusinessecosystemsprovidesanessentialcasestudy.Inaworldwhereascope3mentalityisbecomingever
moreprevalent,itisafallacytobelievethatanycorporatecanreachitsnetzerotargetswithouttheengagementofitssupplychain,andindeeditscustomers.
Putsimply,ifacorporatehasascope3netzerotarget,itssuppliersruntheriskof
supplychainlock-outiftheyarenotmovingintandem.Inthisreport,weexaminesupplychaininterlinkagesforthelargest100buyersacross17industries(1,598ofthelargestcompaniesfromadatasetof102k),andtheirsupplychains(65,805suppliers),and
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buyer/supplieralignmentto8,910companiesintheScienceBasedTargetsinitiativedatabase,toexaminetheextenttowhichsuppliersarealignedwithcustomers.
Theresultsaretelling–formanyindustries,thelargestpurchasersofgoodsandserviceshavescope3netzerotargets,buttheirsupplychains(fromanyindustry)donot.
Figure2.DeltabetweenbuyeralignmentandsupplieralignmenttoSBTi
Source:CitiGPS,CitiServices
Thismismatchisparticularlyacuteinthetech,communications,industrialsandhealthcarespaces,wherebuyersareleadingboththeirsupplychainsandotherindustrybuyersinsettingscience-basedtargets.
Thishighlightsanimportantexampleofthebenefitsoftreasuryengagementandalignmentearlieroninthesustainabilityjourney-treasurycanofferuniqueinsightsintobusinessecosystemrisk.Moreover,itmakesthepointaboutconnectinga
company’ssustainabilityobjectivestosustainablefinance;treasuryisalsouniquelyplacedtoinfluencethesesupplychainsandbusinessecosystemsviainstrumentssuchassustainablesupplychainfinance(SSCF).
Beyondthis,welookatnumerousotherformsofsustainablefinance,suchasUseofProceedsinstrumentslikegreenorsocialbonds1,throughthebroadergeneral-corporate-purposefinancingsuchasKPI-linkedinstruments.Welookat
procurement,tradeandworkingcapitalsolutions,paymentflowsdata,sustainabledeposits,tax(credits),andnewinstrumentssuchascarboncredits,tonamebutafewopportunities.
Havingdemonstratedthelinkagebetweenthemostsophisticatedtreasury
operationsandsustainability,andhighlightedonekeybusinessriskwhichcanbe
identifiedandmanagedbytreasury,welayoutaseriesofpracticalsteps,aswellas
1AccordingtotheInternationalCapitalMarketsAssociation(ICMA),asocialbondisauseofproceedsbondwhichraisesfundsforneworexistingprojectsaddressingormitigatingspecificsocialissuesand/orseektoachievepositivesocialoutcomes.Agreenbondisalsoauseofproceedsbond;theICMAgreenbondprinciplesseekto‘supportissuersinfinancing
environmentallysoundandsustainableprojectsthatfosteranet-zeroemissionseconomyandprotecttheenvironment.
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potentialfinancingvehicles,bywhichtheforwardlookingandengagedtreasurycanplayamuchgreaterroleinacomprehensivecorporatesustainabilitystrategy.
Weseesustainablefinanceasavehicletocreateanewgenerationofmorebroadlyengagedtreasuryoperations,withafullseatatthetableintermsofstrategy
formulationandimplementation.
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Whysustainabilitystillmatters
Thereisnodoubtthattherecentenergycrisis,inflation,lacklustergrowthandthespecterofstagflation,ifnotthefearofrecession,hascausedcorporates,investors,governmentsandindividualstofocusonmorepressingissues,likekeepingthe
lightson,themortgagepaid,orfoodinourbellies.
Addtothisfactorssuchastheimpactofdollardenominateddebtonemerging
marketsandcapitaloutflowsfromemergingmarkets(wheremuchoftheinvestmentintheenergytransitionisrequired),economiesburningmorecoal,andtraditional
energycompaniesscalingbackgreenambitions,andyouhaveatoughbackdropforESGandsustainability.
Figure3.ChallengingenvironmentforESG
Source:CitiGPS
Sustainabilityattheheart
Thereislittleargumentthat‘ESG’neededtoevolvefromwhatwasforsomeinthepasta‘ticktheboxexercise’whichrewardedtransparencyoverbusinessimpactandreal-worldoutcomes.However,thethemesencapsulatedbythebroader
conceptofsustainabilityincreasinglymakeupthemegatrendspositionedtodrivetheeconomy,society,politics,business,andtheenvironmentoverthecoming
decades.
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Figure4.Sustainabilityattheheartofcurrentissues
Source:CitiGPS
Whereverwelook,ifwethinkaboutthebiggestchallengesandopportunitiesfacingtheglobaleconomy,society,andtheplanetbothnowandinthecomingdecade,theyareencapsulatedbysustainability.ThisissupportedbyWorldEconomicForum’s2024
GlobalRisksReport.Forexample,extremeweatherwascitedasthesecond-highestriskgloballyfor2024,movingtothenumberonespotintheten-yearhorizon.
Figure5.Currentrisklandscape
Source:WEFGlobalRisksReport2024
AnotherwaytoillustratethisistheUNSustainableDevelopmentGoals.For
example,ifwebreakthemintothematicbuckets,weseethatenvironmentalissuessuchasclimatechangeremainfrontandcenter,whilesocialissuessuchasthe
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cost-of-livingcrisis,poverty,andinequality,encapsulatedbyfoodsecurity/foodpriceinflationandrisingenergycosts/energysecurityremainhighonthepolitical,
economic,andsocialagendas.
Sowhilewemightagreethat‘ESG’needstocontinuetoevolve,sustainability
remainsacriticalissueforusall,notleastforbusiness,andattheheartofourcurrentchallenges.Ignoringthesemegatrendsandtheireconomic,political,andsocialimpactsisfraughtwithrisk.
Lessonsfromhistory
Historytellsusthatwhileshort-termdislocationscanslowthepaceoftransition,theyoftenresultinalonger-termaccelerationofthesetrends.
Theearly‘70sprovideanalmostperfectfacsimileofrecentevents–aworldin
economicturmoildrivenbyanenergypriceshock(the‘73oilcrisis),itselfdrivenbyaconflict,whichledtofoodpriceinflation,higherlevelsofinflationgenerally,andsubsequentlyrisingratestotrytotacklethatinflation,aswellasthecollapseoftheBrettonWoodsSystemandresultingFXvolatility.
Geopoliticaltensionsrose,andalongsidethis,industrialunrestincreased
dramaticallywithwidespreadstrikeactionincountriesliketheUK,culminatingintheso-called‘winterofdiscontent’.Therewerealsolong-termeffects,withvariouspolicyinitiativeslaunchedthatcontinuetoshowtheirimpactstoday.
Longer-termimplications
Followingtheenergycrisisof1973,thedesireforenergysecurityandtolimit
exposuretoenergypricevolatilitydrovenumerouspoliciesaroundtheworld.OneofthehighestprofilepolicieswasNixon’s‘ProjectIndependence’,whichasthe
namesuggestsaimedtoincreasetheUS’senergyindependence(theoriginalplan,thoughunsuccessful,targetedenergyindependenceby1980).Inessenceit
attemptedtoimproveenergyefficiencyanddevelopnewsourcesofenergysuchasnuclear,oil&naturalgas(includingshale),aswellascoal,andincreasedenergy-relatedR&D,allofwhichwoulddriveAmericanenergyindependence.
Asitturnsout,Nixon’sdreamwasoneofthelesssuccessfulresultingtransitions,andUSenergyindependencewasn’ttofullymaterializeuntiltheshaleboom
facilitateditin2019.
More‘successfully’,inFranceitdrovetheso-calledMessmerplan(namedaftertheFrenchprimeministerofthetime)wherebyadesireforenergyindependence
versusahistoryofalmostentirelyimportedenergycommodities,droveashiftinFrance’senergysystembecomingalmostentirelynuclear(alegacywhichisstillmuchthecasetodaythoughrenewablesarenowmakingsignificantinroads).
Anotherinitiative,theProálcoolprogramlaunchedinBrazil,entailedhigherblendingrequirementsforbioethanol,reachingupto100%today,reducingthecountry’s
dependenceonoilimportsandexplainingwhymanyofBrazil’sdomesticautosrunonethanol.
Theselonger-termimplicationswerenotlimitedtotheenergycomplex,butalso
resonatedthroughindustries.Theenergycrisesofthe70slaidthefoundationsforthetransformation(andrelativedecline)oftheUSdomesticautomanufacturingindustry,asconsumerstransitionedfromtraditionallylarge,bigengineUS-
manufacturedautostosmaller-engine,moreeconomicalimportedvehiclesfromJapanandWestGermany.
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Short-termheadwinds,longer-termtailwinds
Sowhilethesedislocationscanprovidechallenges,theymayactuallyacceleratefundamentalshifts,which
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