MBA研究生英語綜合教程（第二版）課件：Corporate Social Responsibility

CORPORATESOCIALRESPONSIBILITY12LEAD-INRELATEDEXPRESSIONSconsciencesustainablemechanismcompliancewithmultinationalinfluentialdistractfrommerelywindow-dressingpreemptadheretolegislation34Whatiscorporatesocialresponsibility(CSR)?Corporatesocialresponsibilityisaformofcorporateself-regulationintegratedintoabusiness

model.5

THETARGETCSRINTENDSTOMEET6embraceresponsibilityforthecompany’sactionsencouragea

positiveimpactthroughitsactivitiesThegoalofCSRistoembraceresponsibilityforthecompany’sactions

andencourageapositiveimpactthroughitsactivitiesontheenvironment,consumers,employees,communities,stakeholdersandallothermembersofthepublicspherewhomayalsobeconsideredasstakeholders.Theperspectivesofproponents,criticsandothersaboutCSRProponents:corporationsmakemorelongtermprofitsbyoperatingwithaperspectiveCritics:CSRdistractsfromtheeconomicroleofbusinessesOthers:CSRismerelywindow-dressing,oranattempttopre-empttheroleofgovernmentsasa

watchdogoverpowerfulmultinationalcorporations7CSRissupposedtoaidaidanorganization’smissionaguidetowhatthecompanystandsforupholdtoitsconsumersCSRistitledtoaidanorganization’smissionaswellas

aguidetowhatthecompanystandsfor

andwillupholdtoitsconsumers.8TheorganizationUNbelongsto,andtheprincipleithasdeveloped

asguidelinesforinvestingentitiespublicsectororganizationthePrinciplesforResponsibleInvestmentAccordingtothepassage,UNisagoodexampleofpublicsectororganization;ithasdevelopedthePrinciplesforResponsibleInvestmentasguidelinesforinvestingentities.9LEAD-INQUESTIONS1.

Whatiscorporatesocialresponsibility(CSR)?2.WhatkindoftargetdoesCSRintendtomeet?3.Whataretheperspectivesofproponents,criticsandothersaboutCSR?4.WhatisCSRsupposedtoaid?5.Accordingtothepassage,whatkindoforganizationdoesUNbelongto,andwhatprinciplehasitdevelopedasguidelinesforinvestingentities?10Lead-inQuestions1.

Whatiscorporatesocialresponsibility(CSR)?Corporatesocialresponsibilityisaformofcorporateself-regulationintegratedintoabusinessmodel.11Lead-inQuestions2.WhatkindoftargetdoesCSRintendtomeet?ThegoalofCSRistoembraceresponsibilityforthecompany’sactionsandencourageapositiveimpactthroughitsactivitiesontheenvironment,consumers,employees,communities,stakeholdersandallothermembersofthepublicspherewhomayalsobeconsideredasstakeholders.12Lead-inQuestions3.Whataretheperspectivesofproponents,criticsandothersaboutCSR?Proponentsarguethatcorporationsmakemorelongtermprofitsbyoperatingwithaperspective,whilecriticsarguethatCSRdistractsfromtheeconomicroleofbusinesses.OthersargueCSRismerelywindow-dressing,oranattempttopre-empttheroleofgovernmentsasawatchdogoverpowerfulmultinationalcorporations.13Lead-inQuestions4.WhatisCSRsupposedtoaid?CSRistitledtoaidanorganization’smissionaswellasaguidetowhatthecompanystandsforandwillupholdtoitsconsumers.14Lead-inQuestions5.Accordingtothepassage,whatkindoforganizationdoesUNbelongto,andwhatprinciplehasitdevelopedasguidelinesforinvestingentities?Accordingtothepassage,UNisagoodexampleofpublicsectororganization;ithasdevelopedthePrinciplesforResponsibleInvestmentasguidelinesforinvestingentities.1516

PLEASESURFTHEINTERNETTOFINDOUTTHEFOLLOWINGCORPORATIONS’ACTIONSINIMPROVINGTHEIRIMAGES.

1718READINGSTARTINGUPQUESTIONWhatisthesecretofChouinard’sbothsocialgoodandbusinessprofit?19USEFULEXPRESSIONSpledgeincollaborationwithawiderangeofAppreciationconsistentlyemissioninspirebealignedwithdemonstrateinstructive20USEFULEXPRESSIONSpledge

保證，許諾，發(fā)誓

OneofthefewpositiveoutcomesfromCopenhagenwasthecreationofasystemforcountriestopledgewhattheycanreallydotocontrolemissions.

哥本哈根會(huì)議最積極的結(jié)果之一就是為國(guó)家建立一個(gè)系統(tǒng)讓他們?cè)S諾能為控制碳排放做到些什么。Atthismoment,inthiselection,wemustpledgeoncemoretomarchintothefuture.在這一時(shí)刻，在這次選舉中，我們必須再一次保證，向未來挺進(jìn)。21USEFULEXPRESSIONSemission

（光、熱等的）發(fā)射，散發(fā)；噴射；發(fā)行Theemissionofgasessuchascarbondioxideshouldbestabilizedattheirpresentlevel.

二氧化碳之類氣體的排放應(yīng)該被控制在目前的水平上。InCopenhagen,expertsandofficialsalikeareputtingtheemphasisonwhatpeopleandgovernmentscandotocuttheemissionofgreenhousegasses.在哥本哈根，專家學(xué)者和各國(guó)官員都把重點(diǎn)放在民眾和政府能夠做些什么來減少溫室氣體的排放上。22USEFULEXPRESSIONSincollaborationwith與…勾結(jié)；與…合作FornowChinaisdevelopingincollaborationwiththeWest.ItreliesonWesterninvestmentandmarkets,andseeksstabilityabroad.現(xiàn)在中國(guó)正在與西方在合作中發(fā)展，他依賴西方的資本和市場(chǎng)，并尋求外部環(huán)境的穩(wěn)定。Thiscanbethroughpurchaseorlong-termloanandworkingincollaborationwithmuseumsandnationsaroundtheworld.這一點(diǎn)可以通過購(gòu)買或長(zhǎng)期出借以及與世界各地的博物館和國(guó)家合作做到。23USEFULEXPRESSIONSinspire激發(fā)；鼓舞；啟示；產(chǎn)生；使生靈感Ourchallengeistomotivatethosevotersandinspirethemtojoinourcause.我們的艱巨任務(wù)是要激勵(lì)那些投票者并鼓勵(lì)他們加入我們的事業(yè)。Inthe1960s,theelectricguitarvirtuosityofJimiHendrixinspiredageneration.20世紀(jì)60年代，吉米·亨德里克斯演奏電吉他的精湛技巧激發(fā)了一代人的熱情。24USEFULEXPRESSIONSawiderangeof大范圍的；許多各種不同的Therulesenablescopestobeusedinawiderangeofdesignpatternsandapplications,butsuchflexibilitycomesatthecostofcomplexity.這些規(guī)則使作用域能夠在廣泛的設(shè)計(jì)模式和應(yīng)用程序中使用，但是這種靈活性的代價(jià)是增加了復(fù)雜性。Thestudy,conductedbytheUniversityofMaryland,judgedhowlikelyconsumersofvariousnewsoutletsandpublicationsweretobelievemisinformationaboutawiderangeofpoliticalissues.這項(xiàng)研究是由美國(guó)馬里蘭大學(xué)進(jìn)行的，如何判斷各種新聞媒體和出版物對(duì)消費(fèi)者認(rèn)為可能有關(guān)的政治問題是廣泛的誤傳。25USEFULEXPRESSIONSbealignedwith與……對(duì)準(zhǔn)Theydidn’thelpanyfurtherinBusiness-IT-Alignment,sincethetechnicalmodelsneededweremuchtoocomplextobealignedwiththebusinessprocessmodelsatall.它們對(duì)使得業(yè)務(wù)和IT相契合并沒有提供進(jìn)一步的幫助，這是因?yàn)樗璧募夹g(shù)模型非常復(fù)雜以至于不能和業(yè)務(wù)流程模型完全相一致。MissionandValuesareatthetopofthediagrambecausewebelievethatlethalgenerositystrategiesshouldbealignedwithmissionandvaluesofthecompany.使命與價(jià)值觀位于架構(gòu)的頂端，因?yàn)槲覀兿嘈啪哂懈?jìng)爭(zhēng)優(yōu)勢(shì)的企業(yè)善舉的策略應(yīng)該符合公司的使命與價(jià)值觀。26USEFULEXPRESSIONSappreciation欣賞，鑒別；增值；感謝HeexpressedhisappreciationforwhathecalledSaudiArabia'smoderateandrealisticoilpolicies.他表達(dá)了對(duì)他所稱的沙特阿拉伯溫和而務(wù)實(shí)的石油政策的感激。Theyhaveastrongerappreciationoftheimportanceofeconomicincentives.他們對(duì)經(jīng)濟(jì)激勵(lì)的重要性有了更深的了解。27USEFULEXPRESSIONSdemonstrate證明；展示；論證Thestudyalsodemonstratedadirectlinkbetweenobesityandmortality.這項(xiàng)研究也證明了肥胖和死亡率之間的直接關(guān)系。Havethey,forexample,demonstratedacommitmenttodemocracy?例如，他們展現(xiàn)了對(duì)民主的奉獻(xiàn)嗎？28USEFULEXPRESSIONSconsistently一貫地；一致地；堅(jiān)實(shí)地Thisisapolicywehavepursuedconsistently.這是我們一貫奉行政策。Oneimmediateoutcomeforsomeofusisthemotivationtoreflectonwhatwedoandwhywecannotseemtodoitbetter,consistentlybetter?對(duì)一些人來說，直接結(jié)果就是刺激我們深思我們究竟在做什么，為什么我們不能做得更好、始終做得更好？29USEFULEXPRESSIONSinstructive有益的；教育性的Inthisregard,comparisonsoftheviruswithstrainsfrompreviousoutbreaksmaybeinstructive.在這方面，將該病毒與來自以往暴發(fā)的毒株進(jìn)行比較可能是有益的。Sometimesmyparentstakemetovisitourrelatives.SometimeswegoswimmingorgodancingandsometimesIgotoreadsomeinstructivebooks.有時(shí)我父母帶我去走訪親戚，有時(shí)我們?nèi)ビ斡净蛉ヌ?，有時(shí)我們?nèi)タ匆恍┯幸娴臅?0Answerthefollowingquestionsbriefly.1.WhatmadethefounderofPatagoniarealizetheurgencyofrestoringMotherNature?Sincetheybeganmakingclothing,theyhaveseenpopularrockroutesbecomeirrevocably

scarredbypitons;thefoulingoflocalriversandthedecimationofnativefishpopulations.

Theyhaveseentheplacestheylovedbestruinedbyuncheckedandirresponsibledevelopment.31Answerthefollowingquestionsbriefly.2.HowdoesPatagoniadefine“quality”,andwhatfurtherinformationdoesitconvey?Patagonia’sdefinitionofqualityincludesarequirementtobuildproductsanduseprocesses

thatcausetheleastharmtotheenvironment.Thismeansthatrawmaterialsarecomparedand

assessed,innovativetechnologiesaredeveloped,andinmanufacturingthereisakeeneyeon

wastegenerated.Bothbusinesseshaveabigshareofrevenuesfromsellingtherefills.32Answerthefollowingquestionsbriefly.3.HowcanenvironmentalgroupsbenefitfromPatagoniaEmployeeInternshipProgram?Throughtheprogram,employeescanleavetheirjobsatPatagoniaforuptotwomonths

toworkfull-timefortheenvironmentalgroupoftheirchoice.Patagoniacontinuestopay

employees’salariesandbenefitswhilethey’regone,andtheenvironmentalgroupgetsthemfor

free.33Answerthefollowingquestionsbriefly.4.Whatfamily-friendlypoliciesdoesPatagoniaprovidetoitsemployeesandwhatprofitcanthecompanyreap?Family-friendlypoliciesincludes:twomonths’paidleaveforbothmotherandfatherafterthebirthoradoptionofachild;on-sitechildcarewithadultchildratiosthatexceedstate

requirements…parenteducationseminarsduringlunchhours.Theemployeeturnoverat

Patagoniais4.5%comparedtotheaverageturnoverrateof20%asawhole.

34Answerthefollowingquestionsbriefly.5.DoesPatagoniaonlyregarditselfasanoutdoorclothingmanufacturer?No,Patagoniaseesitselfasmorethananoutdoorclothingmanufacturer.Itseesitselfaspartof

aneconomicsystemthatmusttakeresponsibilityforthenaturalworld.35Completethefollowingsentencesbychoosingwordsandexpressionsfromthetext.36Patagoniapromotesaprogramcalled“commonthreads”toenableitsbaselayergarmentstoberecycled.Theenvironmental1._________ofrecycling2._________baselayersintoonenewpolyesterfiberissignificantly3._________thanmakingthatsamefiberfromvirginmaterials.Newpolyesterfiberfrom4._________garmentsmakeforenergysavingsof76%andCO25._________reductionsof71%,6._________tocreatingfiberfromvirgin7._________materials.Patagoniausesatrademarkedrecyclingsystem8._________collaborationwithaChinesemanufacturer.CustomersareaskedtowashtheiroldclothingandreturnittoPatagoniaeitherbymailor9._________aretailerand,asthewebsitesays,youcandothis“ideally,whileyou’re10._________othererrands,toreduceenvironmentalimpact.”impactworn-outlowerrecycledemissioncomparedrawinviarunningTRANSLATETHEFOLLOWINGSENTENCESINTOENGLISH.1.我們已經(jīng)看到，我們最喜愛的地方因不受約束、不負(fù)責(zé)任的開發(fā)而遭到毀壞。在我們?nèi)绱讼矏鄣囊巴猸h(huán)境被一起奪走之前，我們意識(shí)到我們必須要讓大自然得到恢復(fù)。

Wehaveseentheplaceswelovedbestruinedbyuncheckedandirresponsibledevelopment.WerealizedthatwehadtobegingivingbacktoMotherNaturebeforethewildernesswelovedsomuchwastakenawayaltogether.37TranslatethefollowingsentencesintoEnglish.2.通過這個(gè)項(xiàng)目，員工們可以離職長(zhǎng)達(dá)兩個(gè)月的時(shí)間、全職為他們所選擇的環(huán)境組織工作。自從1993年項(xiàng)目啟動(dòng)以來，已經(jīng)有350多名員工以實(shí)習(xí)生的身份為全球的環(huán)境組織工作。Throughtheprogram,employeescanleavetheirjobsatPatagoniaforuptotwomonthstoworkfull-timefortheenvironmentalgroupoftheirchoice.Morethan350employeeshaveworkedasinternsforgroupsworld-widesincetheprogrambeganin1993.38TranslatethefollowingsentencesintoEnglish.3.巴塔哥尼亞公司的高管們?cè)谒伎紕趧?dòng)力問題方面展現(xiàn)了不同尋常的想法。Patagoniaexecutivespresentanunusualrouteintothinkingaboutworkforceissues.39TranslatethefollowingsentencesintoEnglish.4.巴塔哥尼亞公司處于一個(gè)競(jìng)爭(zhēng)激烈的行業(yè)中，又在對(duì)勞工的保護(hù)程度不及歐洲的美國(guó)經(jīng)營(yíng)，（但）它出臺(tái)了一系列的家庭友好政策來支持自己的員工。Patagonia,whichoperatesinaverycompetitiveindustry,andintheUSwherelaborconditionsarenotprotectedtothedegreetheyareinEurope,hasawiderangeoffamily-friendlypoliciestosupportitspeople.40TranslatethefollowingsentencesintoEnglish.5.巴塔哥尼亞公司的商業(yè)價(jià)值與其對(duì)消費(fèi)者的預(yù)期價(jià)值高度一致—熱愛戶外，欣賞野外世界。巴塔哥尼亞公司以一種新的方式在業(yè)務(wù)核心中展示這種價(jià)值。ThevaluesofPatagonia’sbusinessarecloselyalignedwiththevaluestheyexpectintheircustomers-aloveoftheoutdoors,anappreciationofthewildworld.Patagoniahasfoundinnovativewaystodemonstratethosevaluesatthecoreofthebusiness.4142LISTENINGA.

Matchthefollowingwordswiththeirmeanings.431g6d2j7f3c8i4a9h5e10bB.

Writedownyouranswersinthespaces

providedmanydifferentnationalities

reflectsociety’sstandardscertaingoodbehavior

communicatingemployeesandpartnerscontributetoitsethicalbehavior44C.

COMPLETETHENOTES451.TripleBottomLine

2.environmental3.stronglylinked4.government

5.pressure

6.reducingpollution7.ontheworkforce

8.walkthetalk9.stakeholders

10.audits

11.theiractions

12.financialresults

D.

Completethenotes

46havebeenseveretheshipwasintroubletomakeforportwasgroundedonsomerocksthreeworkingorder;anexperiencedcrewonboardfarlesscommon

47Speaking

A.GroupdiscussionWorkingroupsandmakelistsoftheethicalissuesfacingcompaniesproducingorprovidingthefollowingthings.48carFoodClothesLanguagetrainingCosmeticsMarketresearchFinancialservicesOil

B.Workingroups

OnepersoninthegroupistheheadofacompanyinoneoftheindustrieslistedinExerciseA.Theothersarejournalists.Apressconferencehasbeenorganizedtolaunchthecompany’snewethicalpolicies.Thecompanyheadanswersquestionsfromjournalists.49

C.RoleplayThisisaroleplayforthreespeakers.SpeakerAactsasamerchant,whilespeakerBisapoormanwhocouldnotaffordA’sproducts,andspeakerCisarichladywithalotofmoneyinherbankaccountorinherpocket.WhatwouldbespeakerA’sreactionsrespectivelytothepoormanandtherichlady?QuiteprobablyAwilljusttrytocatertotheinterestoftherichlady—anyway,businessmenshouldbeprofit-orientedfirst—andturnacoldshoulderagainstthepoorman.Then,whatwouldhappennext?Workingroupsofthreeandactitout.Youmayhaveyourowndistinctivescenariodifferentfromtheprofit-orientedstereotypeoftraditionalbusinessmen.50

D.Presentation

Chooseaninternationalcompanytoapproachforsponsorship.Discusswhatyourprojectcanofferthemandpreparetheargumentsthatyouwillusetopersuadethemtosponsoryourproject.Lookatthechecklistofquestionsthatacompanywillaskitselfbeforesponsoringaproject.Howwillourprojectsatisfythecompanywithrespecttothesequestions?5152CaseStudyIndustrialEquipmentReportAnswerthefollowingquestionsaccordingtothearticle

WhatbusinesslinesisDalianDongtaiIndustrialWasteTreatmentCompanyinvolvedin?

Currently,thec