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Mcsey
&company
Strategy&CorporateFinancePractice
Economicconditions
outlook,September2024
Executivesarelessupbeatoncurrentconditionsthantheywereearlierthisyear,thoughcautiouslyoptimisticaboutthemonthsahead.Politicaltransitionsareanincreasingconcernforcountries’economies.
by
SvenSmit
withJeffreyCondonandKrzysztofKwiatkowski
September2024
ForthefirsttimesinceMarch2020,surveyed
executivesprimarilyseetheglobaleconomyas
stableratherthanimproving.ThelatestMcKinsey
GlobalSurveyoneconomicconditionsrevealsmorecautioussentimentsfromrespondentsonboth
currentglobalconditionsanddomesticeconomiesthanseenintheprevioustwoquarters—thougha
pluralityofrespondentsexpecteachtoimprovein
thenextsixmonths.1Whilegeopoliticalinstability
continuestoloomasthetopperceivedrisktoglobalanddomesticgrowth,inayearwhenalmosthalfof
theworld’spopulationwillvoteinnationalelections,2respondentsnowcitepoliticaltransitionssecond-
mostoftenasathreatbothgloballyandathome.
Lookingatlonger-termriskstogrowth,respondentsinallregionsseegeopoliticalinstabilityasthechiefglobalthreatinthenexttenyears.Otherareasof
greatestconcernvarybyregion,withrespondents
inGreaterChina3pointingtoenergy-related
topicsandthoseinNorthAmericafocusingongovernment-relatedissues.
Atthecompanylevel,respondentsconsideritlessandlesslikelythattheircompanieswillincrease
theirworkforcesize,whileexpectationsforprofitsandcustomerdemandremainrelativelypositive
andstable.
Respondentsreportlessimprovementineconomicconditionsbut
remainprimarilyoptimistic
Respondents’assessmentsoftheglobaleconomyandtheirhomeeconomiesarelessupbeatthan
theywereinMarchandJune,withsmallersharesreportingimprovement(Exhibit1).However,
thesharereportingworseconditionsinthe
globaleconomyhasn’tgrowndramaticallysince
theprevioussurvey—rather,alargershareof
respondentssaytherehasbeennochange.For
thefirsttimesinceearlyMarch2020,respondentsaremorelikelytoreportthatconditionsstayedthesamethanreportthattheyimproved.
Geopoliticalinstabilitycontinuestoloomasthetopperceived
risktoglobalanddomesticgrowth.
1TheonlinesurveywasinthefieldfromAugust28toSeptember6,2024,andgarneredresponsesfrom1,203participantsrepresentingthefullrangeofregions,industries,companysizes,functionalspecialties,andtenures.Toadjustfordifferencesinresponserates,thedataareweightedbythecontributionofeachrespondent’snationtoglobalGDP.
2MarkJohnandSumantaSen,“Howthisyearofelectionsissettoreshapeglobalpolitics,”Reuters,July9,2024.
3IncludesHongKongSARandTaiwanChina.
Economicconditionsoutlook,September20242
Exhibit1
SinceMarch,respondentshavebecomelessupbeatabouttheconditionsintheglobaleconomyandintheirowneconomies.
Currentglobalanddomesticeconomicconditions,comparedwith6monthsago,%ofrespondents1GlobaleconomyEconomiesinrespondents’countries
Better
Same
Worse
45
32
22
Mar2024
43
29
28
June2024
34
36
29
Sept2024
Better
Same
Worse
48
30
22
Mar2024
44
29
27
June2024
38
31
31
Sept2024
Note:Figuresmaynotsumto100%,becauseofrounding.
1Mar4–8,2024,n=957;June3–7,2024,n=927;Aug28–Sept6,2024,n=1,203.
Source:McKinseyGlobalSurveysoneconomicconditions,2024
McKinsey&Company
Whenreportingexpectationsforthenextsix
months,respondentspaintasomewhatcheerier
pictureforboththeglobaleconomyandtheirown
countries’economiescomparedwiththecurrent
state.ExpectationsareconsistentwithMarchand
June’sfindings,withthelargestshare—42percentofrespondents—expectingtheglobaleconomy
toimproveandsmallergroupsexpectingstableor
decliningconditions.Respondents’expectationsfortheircountries’economiesoverthenextsixmonthsarealsolargelyalignedwiththetwoprevious
quarters,with47percentexpectingimprovement—nearlydoublethesharewhosaytheireconomies
willworsen.Ineveryregion,alargershareof
respondentsexpectsconditionstoimprovethantheshareexpectingthemtodecline.Respondentsin
IndiaandGreaterChinaarethemostpositiveaboutconditionsintheireconomiesoverthenextsix
months—andhavebeenallyear—whilerespondentsintherestofAsia–Pacifichavebecomeincreasinglypessimistic.Just37percentofrespondentsthere
expectimprovementintheireconomy,comparedwith62percentwhosaidsoinMarch.
Geopoliticalinstabilityandpoliticaltransitionsareperceivedastop
threatsgloballyandathome
Rarelyinthisquarterlyresearchdowesee
alignmentbetweenthemost-citedriskstoglobal
growthandtodomesticeconomies.Yet,forthe
firsttimein2024,respondentsviewgeopolitical
instabilityorconflictsandtransitionsofpolitical
leadership,respectively,asthechiefconcernsbothgloballyandathomeintheyearahead,withothercitedthreatsalsorelatingtopolitics(Exhibit2).
Economicconditionsoutlook,September20243
Exhibit2
Manyofthemost-citedriskstoglobalanddomesticgrowthrelatetopolitics.
Biggestpotentialriskstoglobalgrowthanddomesticeconomicgrowthinnext12months,%ofrespondents(n=1,203)
Geopoliticalinstabilityand/orconlicts
Geopoliticalinstabilityand/orconlicts
36
Transitionsofpoliticalleadership
33
26
25
25
Inlation
Domesticpoliticalconlicts
24
24
policy
Changesintradeorrelationships
19
Inlation
Riskstoglobalgrowth1Riskstodomesticgrowth2
65
Transitionsofpoliticalleadership
SlowdowninChina’seconomicactivity
Changesintradepolicyorrelationships
19
1Outof15risksthatwereoferedasanswerchoices.2Outof17risksthatwereoferedasanswerchoices.
Source:McKinseyGlobalSurveyoneconomicconditions,Aug28–Sept6,2024
McKinsey&Company
Geopoliticalinstabilityorconflicts,themost-citedglobalrisksinceMarch2022,isthetopconcern
forglobalgrowthamongrespondentsineach
region,whiletransitionsofpoliticalleadershipis
thesecond-mostcitedforthethirdquarterinarow.Forriskstodomesticgrowth,geopoliticsremains
themost-citedrisktorespondents’economiesforthefourthquarter,andpoliticaltransitionsisnow
thesecond-most-citedrisk,upfromthirdinthe
previousquarter,asmanycountriesholdelectionsthisyear.RespondentsinNorthAmericaandAsia–Pacificmostoftenpointtopoliticaltransitionsasathreattodomesticgrowth(Exhibit3).
Viewsdivergeoninflation.Inflationhasdroppedfromthethird-most-citedglobalriskinJuneto
thefifth,withrespondentsmoreoftensharing
concernsaboutaslowdowninChina’seconomy
andchangesintradepolicyandrelationships.Atthesametime,inflationhasrisenfromthefourth-most-citeddomesticrisktothethird.Inflation
istheprimaryconcerncitedbyrespondentsin
developingmarkets,4whereasinJune,itwastheirfourth-most-citedrisk.Conversely,concerns
aboutinflationhavelessenedamongrespondentsinNorthAmerica,where,atthetimethesurvey
wasinthefield,morethanthree-quartersof
respondentsexpectedtoseeinterestrates
decreaseinthemonthsahead.5(TheUSFederalReservecutitskeyratebyhalfapercentagepointonSeptember18,2024.)
4IncludesCentralandSouthAmerica,theMiddleEast,NorthAfrica,SouthAsia,andsub-SaharanAfrica.5“Fed’sBosticwarnsagainstkeepingrestrictivepolicystancefortoolong,”Reuters,September4,2024.
Economicconditionsoutlook,September20244
Exhibit3
Whilegeopoliticalinstabilityisthemost-citedthreattodomesticgrowthoverall,concernsvarybygeography.
Biggestpotentialriskstoeconomicgrowthinrespondents’Graycirclesize=100%
countriesinnext12months,byo代celocation,%ofrespondents1Most-citedriskingivenregion
Geopoliticalinstabilityand/orconlicts
Transitionsofpoliticalleadership
Inlation
Domesticpoliticalconlicts
Changesintradepolicyorrelationships
Overall
36
26
25
24
19
Asia–Paci?c
32
35
31
25
13
Developingmarkets2
25
24
34
31
14
Europe
53
27
16
31
11
GreaterChina3
28
6
26
6
33
India
45
4
28
26
12
NorthAmerica
35
49
22
30
23
1Outof17risksthatwereoferedasanswerchoices.Total,n=1,203;Asia–Paci?c,n=127;developingmarkets,n=218;Europe,n=325;GreaterChina,n=122;India,n=74;NorthAmerica,n=336.
2IncludesCentralandSouthAmerica,MiddleEast,NorthAfrica,SouthAsia,andsub-SaharanAfrica.3IncludesHongKongSARandTaiwanChina.
Source:McKinseyGlobalSurveyoneconomicconditions,Aug28–Sept6,2024
McKinsey&Company
Changesintradepolicy—acommonlycitedrisk
toglobalgrowthinthetwomostrecentsurveys—isnowalsoatopfivedomesticconcernforthe
firsttimesinceDecember2019.ThatincreaseinattentionisdrivenlargelybyresponsesinGreaterChina,wheretradeisnewlytopofmind.
Geopoliticalinstabilityisalsoa
longer-termconcernforrespondents
Respondentsseegeopoliticalinstabilityasa
topthreattotheglobaleconomynotonlyintheshorttermbutalsointhelongerterm.Justovertwo-thirdsofrespondentsseegeopoliticalrisks
asaglobalconcernoverthenexttenyears—the
sameshareseeninearlier2024surveys.Oneof
thenewestfindingsisthatrisinginequalityisof
increasingconcernforthelongerterm;itisnow
oneofthefivemost-citedrisksforthefirsttimein
2024.Thelatestdataalsoshowthattheprimary
long-termthreatsareviewedverydifferentlyacrossregions(Exhibit4).InequalityisofoutsizeconcerninAsia–PacificandIndia,andsoareextremeweatherevents.Ineffectivegovernmentpoliciesanddistrustofinstitutions,meanwhile,areconsideredlarger
risksbyrespondentsinNorthAmericaandEuropethantheyarebypeerselsewhere,andrespondentsinEuropealsocitemigrationofrefugeesandasylumseekersasariskmuchmoreoftenthanothersdo.
Economicconditionsoutlook,September20245
Geopoliticalinstabilityand/orconlicts
Extremeweatherevents
Inefectivegovernmentpolicies
Exhibit4
Ineveryregion,geopoliticalinstabilityisthemostcommonlycitedthreattolong-termgrowth,whileperceptionsofotherrisksvary.
Biggestpotentialriskstoglobaleconomicgrowthinnext10years,byo代celocation,%ofrespondents1
Asia–Paci?c
Overall
Developingmarkets2
73
77
68
48
31
34
24
13
25
34
18
Risinginequality
Technologicaldisruptions
Foodand/orwaterinsecurity
Migrationofrefugeesandasylumseekers
Decliningbirthrates
Energypricevolatility
Distrustofinstitutions
22
24
15
20
26
17
19
10
19
18
26
22
18
8
18
16
15
12
9
5
14
14
Transitiontolow-carbonenergysources
13
11
11
4
5
7
Publichealthcrises
Censorshipand/orsurveillance
Europe
76
31
32
21
13
14
32
11
14
17
15
6
6
GreaterChina3
51
26
16
14
23
18
6
25
32
16
27
13
13
Grayhalfcirclesize=100%Regionaboveoverallaverage
India
NorthAmerica
76
65
42
33
23
37
31
22
30
20
23
19
18
20
13
3
12
9
20
9
11
8
11
12
1
8
1Respondentswhosaid“other”or“don’tknow/notapplicable”arenotshown.Total,n=1,203;Asia–Paci?c,n=127;developingmarkets,n=218;Europe,n=325;GreaterChina,n=122;India,n=74;NorthAmerica,n=336.
2IncludesCentralandSouthAmerica,MiddleEast,NorthAfrica,SouthAsia,andsub-SaharanAfrica.3IncludesHongKongSARandTaiwanChina.
Source:McKinseyGlobalSurveyoneconomicconditions,Aug28–Sept6,2024
McKinsey&Company
Economicconditionsoutlook,September20246
sointhepastthreequarters.Yet,sincelast
September,respondentshavebecomelesslikelytoexpecttheircompaniestoexpandthesizeof
theirworkforce(Exhibit5).Whereasoneyear
ago,respondentsweretwiceaslikelytoexpect
anincreasethanadecreaseinthenumberof
employeesattheircompanies,nowtheyareaboutequallylikelytoexpectagrowingorshrinking
workforce.Lookingbyindustry,respondents
workinginconsumergoodsandretail,energyandmaterials,andhealthcareandpharmaceuticalsaremorelikelytoexpectadecreasethananincreaseinheadcount,whereasinJune,onlyrespondentsinenergyandmaterialsleanedtowardexpecting
adecrease.
Energypricevolatilityand
transitionstolow-
carbonenergysources
areoutsizeconcernsforrespondentsinGreaterChina.
Mutedexpectationsforcompany
performanceandworkforcegrowth
Privatesectorrespondents’expectationsfor
companies’performancehaveheldsteady
sincethepreviousquarter,remainingcautiouslyoptimistic.Abouthalfofrespondentscontinue
toexpectcustomerdemandfortheircompanies’productso
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