BEC商務(wù)英語（高級）寫作模擬試卷15（共30題）

BEC商務(wù)英語（高級）寫作模擬試卷15（共9套）（共30題）BEC商務(wù)英語（高級）寫作模擬試卷第1套一、小作文(本題共1題，每題1.0分，共1分。)1、.Thechartbelowshowsthedistributionofpositiveandnegativeresponsesgiveninamarketsurveyaboutserviceprovisionataleisurecentre..Usingtheinformationfromthechart,writeashortreportabouttheresuItsofthemarketsurvey,describingcustomerreactionstotheservicesprovided..Write120-140words.標準答案：ReportonthedistributionofresponsesTheaimofthisreportistodescribethedistributionofpositiveandnegativeresponsesgiveninamarketsurveyaboutserviceprovisionataleisurecentre.Fortheticketcost,thenumberofpeoplewhowerenegativeis900,whichisalmostthreetimesasmanyasthepeoplerespondingpositively.Onthecontrary,950customersweresatisfiedwiththeattitudeofstaff.Only300customersheldanegativeresponse.Thebookingservicewasnearlyequallyevaluatedwith650positiveresponsesand600negativeresponses.Whenaskedabouttheparkingfacilities,550customerssaidsomethingnegativeaboutthiskindofservice,whereas700customersrespondedpositively.知識點解析：內(nèi)容BEC高級考試的小作文在內(nèi)容上要求考生在規(guī)定的時間和字數(shù)范圍內(nèi)，以簡短報告的形式，客觀地描述(describing)或比較(comparing)所給圖表的數(shù)字，表述趨勢和走向，做出推斷等。因此，行文要求客觀、簡潔、明快。報告中只反映圖表呈現(xiàn)的直觀信息即可，不可隨意加入自己臆想的內(nèi)容，否則在對內(nèi)容評分時會被扣分。溝通程度考官在對文章的整體內(nèi)容進行評分時，著重考查文章的格式(format)和語域(register)。格式，就是要符合報告的書寫規(guī)范。語域，就是要符合語言使用的場合或領(lǐng)域。因為第一部分只是小作文，字數(shù)要求比較少，可以不采用Introduction，F(xiàn)indings和Conclusion等小標題。以防超出字數(shù)。比較推薦的格式是：文章標題：RepotabouttheresuItsofthemarketsurvey第一段：用一句話介紹報告的目的。第二段：考生既可以將服務(wù)種類作為參考，也可以將顧客數(shù)量作為參考，不管采取何種參考作為切入點，都應(yīng)該對每種服務(wù)類型的兩種回應(yīng)情況進行描述。建議考生在直接寫數(shù)據(jù)之前采用較為高級的語言表達方式，例如銜接詞和倍數(shù)表達。第三段：寫結(jié)束語。由于這篇報告寫的是顧客對于休閑中心市場調(diào)查的反映情況，所以結(jié)尾可以就顧客的滿意程度給出建議。商務(wù)英語寫作有正式與非正式文體之分，所以商務(wù)英語考試的作文應(yīng)該采用正式文體，用語正式，語言風格要體現(xiàn)商務(wù)特征。小作文部分是正式文體或者中性文體。文章組織這個單項主要考查考生組織語言的能力，換言之，就是考查邏輯和排序。如果作文要在文章組織這一項上獲得高分。建議考生多采用適當?shù)你暯釉~(linkingwords)，保障邏輯穩(wěn)定、句子順暢。語言語言考查項目，主要集中在語法(grammar)和用詞(vocabulary)兩個方面。建議考生可以將“數(shù)據(jù)的描述用一般過去時”作為一種統(tǒng)一標準，因為圖表中反映的信息都是對過去的事情進行統(tǒng)計而得出的數(shù)據(jù)。有的考生容易將圖表描述和圖畫描述弄混而錯用一般現(xiàn)在時，切記不要因為粗心而混用兩種時態(tài)。另外，語法盡量精確，不宜犯單三、單復(fù)數(shù)、時態(tài)、語態(tài)之類的簡單錯誤?？忌€可以通過善用句型和豐富詞匯來展現(xiàn)自己的語言能力。實現(xiàn)高分目標。值得一提的是，因為小作文部分基本上都是對升降、持平之類走勢的描述，所以建議考生在考試前把每種趨勢的高級表達都背下來兩三個，防止因詞匯量不夠廣而造成重復(fù)表達，使文章失色。二、大作文(本題共3題，每題1.0分，共3分。)2、.Yourcompanyrecentlysponsoredanationaleventforthefirsttimeandyourmanagerhasaskedyoutowriteareportonthis..Writeyourreportforyourmanager,includingthefollowinginformation:.abriefdescriptionoftheevent.whichaspectsoftheeventwereparticularlysuccessfulandwhy.thebenefitstothecompanyofsponsoringtheevent.whatneedstobedonebeforeconsideringfurthersponsorship.標準答案：Theaimofthisreportistogiveanoverviewoftheeventourcompanydecidedtosponsorandpresentthebenefitsandthepitfalls.Introductiontotheevent’Computer2003’wasthefiftheditionofanannualeventheldinLausanne(Switzerland).ItsgoalistopresentandpromotetheinnovationsintheITfield.ItssuccessDesignedtoinformprofessionals,theeventalsoreachedtheinterestofthepublic.Duringthewholeweek,thegueststookparkveryactivelyinthemeetings,therebydemonstratingahugeandsharedinterest,andthepublicwasnothingifnotcaptivatedbythedemonstrationsandshows.Unfortunately,theopeninghourswererelativelyrestrictiveanditwasthereforereallydifficuItforthevisitorstoseeeverything.TheplaceofourcompanyAsawidelyrecognisedtrainingservicesprovider,wewereofferedinreturnofoursponsorshipaplacetopromoteourbooksandtrainingprogrammes,complementedbyadvertisingareas.Wethereforehavebeenabletoreachmanypotentialcustomersaswellasothercompaniesinterestedinconsolidatingtheirstaff’sknowledge.InconclusionandforthefutureOurcompanywasreallywellexposedandreachedmanynewpotentialclients.Thereisnodoubtthatourfuturesaleswillbenefitfromthenumerouscontactsourstaffmade,andthereturnoninvestmentisthereforeundoubtelyreallygoodandworthoursponsorship.Weshouldconsiderthistypeofactionmoreoften.But,asourstaffisnotusedtothistypeofpublicity,weshouldconsideraspecialtraininginprovidingthecompanyanditsservicebeforedoingthistypeofactionagain.知識點解析：內(nèi)容大作文部分對于內(nèi)容的考查點就是考生是否能對所有要求的內(nèi)容點進行充分的拓展，即每個小圓點的信息是否都被考生全部包括、合理傳達。針對本題，前三點內(nèi)容應(yīng)置于Findings之中，最后一點內(nèi)容應(yīng)置于Recommendations之中，而Introduction的引導(dǎo)部分和Conclusion的結(jié)論部分則按照題目要求進行概括總結(jié)即可。另外，本題四個小圓點后的問題(如descriptionoftheevent，successfulaspectsoftheevent，benefitsforthecompanyfromthesponsorship等)個性突出，所以考生也能引用其中關(guān)鍵詞作為個性化小標題。以下給出每點內(nèi)容的思路點撥：→對于活動的描述，換言之，就是介紹活動的名稱、性質(zhì)(例如各種運動會、科技博覽會、各種盛世大典等等)、地點(必須寫出活動所在國家。以此點題nationalevent)和目標等?！劦交顒佑绕涑晒Φ姆矫婧驮?，一般建議考生寫一個成功的方面緊接著就寫一點成功的原因，這樣的句子會讓文章的內(nèi)容更加飽滿，論述也有證可循。針對此項小圓點的要求，考生切忌寫成“活動讓我們公司的贊助獲得成功”或者“我們公司在活動中的自我宣傳和推廣取得了極大的成功”，因為考題當中的“活動成功的方面”僅僅針對活動本身。既不是談“贊助成功”也不是談“公司成功”，否則，考生就偏題、跑題了?！枋龌顒淤澲o公司帶來的益處并不難，因為我們平時無論是閱讀還是聽力，接觸這類語境的情況比較多，所以不會感到陌生。贊助商能夠得到的益處一般都是自我推廣、公司宣傳、接觸新客戶和潛在客戶、提高知名度、增加商務(wù)聯(lián)系等等?！话銇碚f，建議肯定是和前面的問題相對應(yīng)的。但是四個小圓點的要求都沒有談到讓考生對此次贊助出現(xiàn)的問題進行描述，所以此時尤為重要的是：考生必須先把首次活動贊助的不足之處寫出來(例如首次贊助準備不充分，員工不適應(yīng)這類推廣方式等等)，再對今后贊助需要考慮的方面進行描述(例如提前開會和準備，員工和企業(yè)培訓(xùn)等等)。溝通程度報告是一種格式化較強的文體，每一部分都有較為固定的句型。是否使用正確的布局和標準的句型，是溝通效果部分的主要考查點。常見句型如下：introduction部分：Theaimofthisreportisto…Findings部分：Thekeyfindingsareoutlinedbelow…Conclusion部分：Itwasconcludedthat…Recommendations部分：Itisessential／criticalto…文章組織考生在完成此項寫作任務(wù)時，由于Findings部分一般包含了3個小圓點的內(nèi)容，所以應(yīng)該特別把握好上下文的邏輯關(guān)系和信息點之間的有效銜接。此外，格式上每個小圓點后的要求可以寫成一段。內(nèi)容上，嚴格對應(yīng)小圓點后面的要求，不要任意改動。最常見的錯誤就是因為考生隨意提建議，以致文章從report過渡到proposal而未達標。語言考生在寫報告的時候很容易在時態(tài)和語態(tài)上出錯。建議考生采用以下標準：Introduction部分使用一般現(xiàn)在時；Findings和Conclusion部分使用一般過去式；Recommendations部分使用一般現(xiàn)在時或者將來時態(tài)。多用被動語態(tài)使其委婉客觀。特別是Conclusion和Recommendations兩部分?？忌€應(yīng)盡量使用豐富的語法結(jié)構(gòu)以及專業(yè)的商務(wù)詞匯。例如：這篇文章提到的概述(giveanoverviewof)。隱患問題(pitfall)，作為回報(inreturnof)，員工素養(yǎng)(staffknowledge)，潛在客戶(potentialcustomers)，廣告位(advertisingareas)，推廣形式(typeofpublicity)等。3、.Yourcompanyhasrecentlybeentakenoverbyanothercompany,andyourdepartmenthasbeenrestructured.ThishasresuItedinanumberofproblemswhichyouwanttomakethenewownersawareof..WritealettertotheManagingDirectorofthenewowners:.outliningwhatthesituationinyourdepartmentwasbeforethetakeover.explainingwhatproblemshavearisenandwhy.suggestinghowtheseproblemscouldberesolved.warningwhatmighthappeniftheseproblemsarenotresolved.標準答案：DearMrBlack,MynameisLauraWilliam,asalesteamleaderofournewcompany.IamwritingtoinformyouofthedetailedissuesrelatedtotherecentrestructuringofSalesDepartment.Firstandforemost,Iwouldliketooutlinewhatthesituationinourdepartmentwasbeforethetakeoverofthecompany.Thedepartmentatmospherewasharmoniousatthetime,andthestaffwereinhighmorale.Itisworthmentioningthatthepersonnelcommunicationwasopenandtimely,andtheleaderstreatedsubordinateswithhumility.Afterthemergerofourcompany,theSalesDepartmenthasbeenrestructured.ThishasresuItedinanumberofproblemswhichyoushouldbeawareof.First,wearenowmanagedbyasupervisorwhoistheformermanageroftheHRDepartment.Imean,asaresuIt,heisnotfamiliarwithourbusinessinSalesDepartmentatall,letaloneinvolvinghimselfwiththecurrentissuesarisingwithinoursector.Besides,thestaffincentiveregulationswithinthedepartmenthavebeenabolishedbythenewleadership,whichgeneratesthatemployeeshavenolongersharedknowledgeandinformationtimely.Aftercarefulconsiderationandcalculation,Isuggestappointinganewsalesmanagerwhoisspecializedinsalesworkwithtechnicalexpertise.Then,itisverynecessaryandimportantthatthestaffincentiveregulationswithinthedepartmentberestartedtoencouragestaffmemberstocoordinatewitheachotherforinefficientcommunications.Ihopewhatismentionedabovecanbeseenasahighprioritybecausethecomplaintsfromemployeesareheardeverywhere.Worsestill,thenegotiationsandproceduresofsaleswillberepeatedlyblocked.Iamlookingforwardtohearingfromyou.Yoursfaithfully,LauraWilliam知識點解析：內(nèi)容題目要求考生寫一封通知信息類信函，需要嚴格遵循商務(wù)信函的格式，信中需要說明信息的緣由、事情的經(jīng)過、導(dǎo)致或可能導(dǎo)致的后果，建議的解決方案?？忌枰獢M定事情發(fā)生的原因、經(jīng)過和后果，將題目要求的各個內(nèi)容點進行拓展。因此，設(shè)定自己熟悉的情境對此項寫作和信任，或者管理方法不合適，導(dǎo)致員工士氣低迷等等?！颂幗鉀Q方案首先應(yīng)該是希望新的管理層(newowners)意識到這些問題，然后再提出具體的建議?？忌岢龅慕ㄗh應(yīng)該與之前的問題相對應(yīng)。此外，因為這是商務(wù)信函而不是商務(wù)建議書，所以考生不需要大幅度談意見和建議?！唤鉀Q問題可能導(dǎo)致的后果也應(yīng)該緊扣問題。例如：員工積極性受挫則會導(dǎo)致銷售業(yè)績的下降，管理方式的不恰當則會導(dǎo)致人才的流失等等。溝通程度商務(wù)信函的目標讀者一般是公司外部人員，通?；ハ嘀g比較陌生，即使互相熟悉，也要表現(xiàn)出適度的尊重。針對本題，考生可以在第一段為自己擬定一個合適的身份，因為是寫給管理層。所以可以把自己定義為管理人員，比如銷售經(jīng)理(SalesManager)，也可以直接寫自己的姓名。比如LauraWilliam，后續(xù)再交代信息背景。下面就信件正文每一段的首句進行示范：MynameisLauraWilliam，SalesManagerofournewcompany.Iamwritingtoinformyouofthedetailedissuesof…relatedtotherecentrestructuringofSalesDepartment.Asaresult，…Therefore，…Ihopethattheaboveinformationwillmakeyouawareof…Itissuggestedthat…Wewouldappreciateitifyoucouldtakeactionstoresolvetheseproblems.Ifthereisnosolution…文章組織建議考生將文章組織規(guī)范化，既可避免浪費考試時間，又可避免出錯丟分。商務(wù)信函的所有內(nèi)容都應(yīng)頂格寫。稱呼語部分如果題目沒有指定收信人姓名，考生可以寫DearSir，或DearMadam，等，還可以自己編撰，比如DearMr.Smith，等。如果給了姓名，就要使用題目指定的姓名。結(jié)束敬語可以用Yoursfaithfully，或Sincerelyyours，等。三大部分的安排方法和豐富技巧已經(jīng)提及。語言用詞的豐富性也是語言部分的著重考查點。比如，通知信息類信函表達“不得不告知或者無奈告知”時可以用Iregrettoinformyouthat…等；表達“士氣低迷”可以用lowmorale等。4、.Yourcompany’sexportsaleshavebeenfallingandtheSalesManagerhasaskedyoutoconsiderwaysofimprovingthem..WriteyourproposalfortheSalesManager:.givingreasonsforthedeclineinthecompany’sexportsales.suggestingwaysofimprovingexportsales.outliningtheadditionalresourcesthatwouldberequired.標準答案：Proposalonimprovingthecompany’sexportsalesIntroductionThisproposalsetsouttoanalyseandassessthereasonsofthedeclineinourcompany’sexportsalesandsuggestwaysofimprovingthesales.Theinformationpresentedisbasedonconsultingwithprofessionals.ReasonsforthedeclineofexportsalesThefollowingthreeaspectsarethereasonswhyourcompany’sexportsaleshavebeenfalling:—Competitors.Recently,therehavebeenalotofexporthouses.Theyprovidehigh-qualityservicewithalowerpricethanus.What’smore,competitorsoftenapproachourregularcustomerssoastooccupythemarketshare.—Currencydevaluation.Thedevaluationofdollarsshouldberesponsibleforourfallingsales,whichisnotbeneficialtoourexportactivitiestoalargeextent.—Managementwithinthecompany.Lackofmanagerswhoareskilledinsalesandmanagementisthebiggestinternalproblemwithinourcompany.Therefore,theemployeescannotbemotivatedsothattheywon’tperformverywellinthesaleswork.WaysofimprovingexportsalesItwouldbeadvisableforourcompanytorehiresomeexperiencedsalesmanagersfirstinsteadofthepreviousleaders.Second,weshouldorganisestafftrainingwhoseaimistoimprovetheirworkefficiencyandsalestechniques.Lastbutnotleast,wecandosomepromotionalcampaignstogivetheregisteredcustomersdiscount.AdditionalresourcesthatwouldberequiredOwingtothemajorfactorsofstafftraining,werequiretrainingteachers,trainingfields.Besides,weshouldestablishaprofessionalteamtomakeaspeciaItyofcompetitors.知識點解析：內(nèi)容本題在內(nèi)容上，要求考生在自己公司的出口銷售量持續(xù)下降的背景下，就提高出口銷售量的方法寫一篇商務(wù)建議書。另外還要指出目前出口銷售量下降的原因，并對未來的解決方案提出建議，同時列舉所需的其他資源。下面分別就現(xiàn)狀、原因、建議和其他資源給出幾點參考：currentsituation：出口銷售量急劇下降，員工績效差，營業(yè)利潤低等等。reasonsforthedecline：競爭對手多且強，管理人員能力差，銷售工作消極怠倦等等。suggestingways：制訂戰(zhàn)略計劃，制訂市場分配計劃，分析市場占有率，開展市場調(diào)研，撤換管理人員，激勵員工，重整團隊，企業(yè)培訓(xùn)等等。additionalresources：費用投資，人力投資，耗費時間等等。溝通程度為了體現(xiàn)商務(wù)性，對于建議書.考生需采用正式性文體。布局上，建議考生多使用“個性化小標題”，也就是根據(jù)每個內(nèi)容點的要求，自己提煉出合適的小標題。范式小標題的參考句型。前文report部分已經(jīng)列舉?！皞€性化小標題”下的內(nèi)容需要考生在正確的語域下根據(jù)寫作需要選取合適的表達方式。文章組織考生對每個內(nèi)容點的拓展應(yīng)該全面均衡，以保證信息和布局的對稱，建議考生每個內(nèi)容點都展開2—3個長句，力爭在結(jié)構(gòu)組織的考查項中獲得較高分數(shù)。切忌某個點說得過多而其他點一語帶過甚至不提這種現(xiàn)象。語言寫建議書時，時態(tài)問題是值得考生特別注意的地方。因為建議書一般要求考生針對未來提出意見和建議，所以時態(tài)以現(xiàn)在時和將來時為主，很少使用過去時。本題中，可能會用到的商務(wù)詞匯有：市場調(diào)研(marketresearch)、廣告活動(advertisingcampaign)、貶值(devaluation)、銷售團隊，推銷人員(salesforce)、整合計劃(integrationplan)、激勵(energize／motivate)等。BEC商務(wù)英語（高級）寫作模擬試卷第2套一、小作文(本題共1題，每題1.0分，共1分。)1、Thechartbelowshowstheforecastofunitsalesbyonlinehouseholdappliancescompany—EastcltyAppliancesLtd.forthefourquartersofnextyearineachofitsthreemainproductareas.Usingtheinformationfromthebarchart,writeashortreportdescribingandcomparingthesalesforecastsforthethreeproductareasfornextyear.Write120-140words.EastcityAppliancesLtd.SalesForecastsforNextYear標準答案：ReportonsalesforecastsforEastcityAppliancesLtd.Theaimofthisreportistocomparethesalesforecastsforthreeproductsfornextyear.Unitsalesofwashingmachinesarelikelytoremainat10,000duringallthefourquartersofnextyear.Air-conditioningsales,ontheotherhand,willsignificantlyincreaseduringthesecondquarterfrom20,000to32,000andreachthehighestat38,000duringthethirdquarter.However,inthefourthquarteritwilldropdrasticallyto18,000.UnitsalesofcolourTVswillgraduallyincreaseduringthefourquarters,startingoffat13,000inthefirstquarterandreachingthehighestof20,000inthefourthquarter.Itisconcludedthatair-conditioningwillbeEastcityAppliancesLtd.’sstrongestproductsinthefollowingyear.知識點解析：暫無解析二、大作文(本題共1題，每題1.0分，共1分。)2、Writeananswertooneofthequestions2-4inthispart.Writeyouranswerin200-250words.Question2Youworkforalargefastfoodcompany.AsthechainrestaurantsinShanghaiofyourcompanyhavebecomequitesuccessful,yourcompanyaimstoopennewonesinothercitiessuchasWuhanandNanchang.Yourjobistodosomemarketresearchinthesetwocitiesandreporttoyourmanagingdirector.Writeyourreport,includingthefollowinginformation:advantagesforopeningnewfastfoodrestaurantsinthesetwocitiesdisadvantagesfordoingsoyourconclusionfromthemarketresearchyoursuggestionsforthenewproject.Question3AsChina’smarketeconomyhasbeengettingmaturergradually,moreattentionshouldbepaidtocustomerservice,ifcompanieswanttomaintainsustainabledevelopment.Themanagingdirectorhasaskedyoutosuggestwaysofimprovingcustomerserviceofyourcompany.Writeaproposalforthemanagingdirector,includingthefollowinginformation:reasonsforstrengtheningthecustomerrelationsdepartmentwaysofhandlingcustomers’complaintswhyandhowtheafter-saleserviceshouldbeimproveddecisiontoadoptthepolicyof"Thecustomerisalwaysright".Question4Thedepartmentstore,whichyouworkfor,hasbeendoingsowellinsalesrecentlythatitneedstoreplenishitsstockwithavarietyofgoods.You’vebeenaskedtowritealettertooneofyourmajorsuppliersaboutyourneedsimmediately.Writeyourlettertoinformyoursupplierofyourneeds,includingthefollowinginformation:showingthanksandappreciationfortheircooperationandsupportallthetimethecurrentsituationofyoursaleslistingsomeofthemostneededgoodstheexpectedtimeofdeliveryandthepricesofgoodsasusual.標準答案：AsChina’smarketeconomyhasbeengettingmorematuregradually,moreattentionshouldbepaidtocustomerservice,ifcompanieswanttomaintainsustainabledevelopment.Itistruetoourcompany,too.Therefore,Iwanttomakeaproposalonhowtoimproveourcustomerservice.Firstofall,ourcompanyshouldstrengthenthecustomerrelationsdepartmentandimproveourwaysofhandlingcustomers’complaints.Manycasesfromlargeandsmallcompanieshaveprovedrepeatedlythatgoodwilltowardsallcustomerswillreaptangiblerewardsintheformofincreasedprofitsforbusiness.Weshouldexpendmoreresourcesincludingtime,effortandmoneyondealingwithcustomers’complaintsanddemands,studytheirneedsandtreatthemasiftheyweremembersofourownfamilies.Secondly,weshouldimproveourafter-saleserviceaswell,whichisdirectlylinkedwiththeincreaseofsalesvolumeandsalesincome.Whatismoreimportant,goodafter-saleserviceplaysadecisiveroleinkeepingouroldcustomersandattractingnewones.That’swhyweshouldtrainouremployeestoservethecustomersbetterandtrytheirbesttosatisfycustomers’needsanddemands.Lastbutnottheleast,Isuggestthatourcompanyadoptthepolicyof"Thecustomerisalwaysright".Onlyinthiswaycanwedoourbesttohelpourcompanyincreasesalesandprofitsandmaintainsustainabledevelopment,aslongaswekeepouroldcustomersandalwaysattractnewones.知識點解析：暫無解析BEC商務(wù)英語（高級）寫作模擬試卷第3套一、小作文(本題共1題，每題1.0分，共1分。)1、.Thechartbelowshowsthepercentagesofacompany’sturnoverwhichwerecontributedbyitsmainproductareasinthreesuccessiveyears..Usingtheinformationinthechart,writeashortreportcomparingthecontributionsofthethreeproductstoturnoverinthethreeyears..Write120-140wordsonaseparatesheet.標準答案：Thechartshowshowmuchoftheturnoverofacertaincompanywascontributedbyeachofitsthreemainproductareasintheyears2000,2001and2002.Generallyspeakingwashingmachinesarethestrongestandheaterstheweakestofthethreeproducts.Thisbasicdifferencebetweenthetwobecameevenmorepronouncedinthisthreeyearperiodwiththecontributionofwashingmachinestothecompany’sturnoverrisingfromthirtypercentin2000tothirty-fourpercentin2002,whilethesharewhichtheheaterscontributeddroppedfromsixteenpercentin2000tosevenpercentin2002.Thecontributionofthethirdproduct-cookers-remainedrelativelysteadyduringthisperiod;itdroppedslightlyfromtwenty-twototwentypercentin2001,butrecoveredagainin2002.知識點解析：內(nèi)容BEC高級小作文在內(nèi)容上對考生的要求是，在規(guī)定的字數(shù)范圍內(nèi)，以簡短報告的形式，客觀地對圖表的信息進行描述(describing)和比較(comparing)。因此，行文的客觀性十分重要。這就要求報告中只反映圖表呈現(xiàn)的信息，不可加入自己臆想的內(nèi)容。溝通程度考官在對文章的溝通程度進行評分時主要考查文章的格式(format)和語域(register)。所謂格式，在這里就是要符合報告的書寫規(guī)范。所謂語域，語言學的定義是，“使語言行為適應(yīng)于某一特定活動類型、正式程度等的一種傾向”。這里可以簡單理解成正式與非正式文體之分。顯然商務(wù)英語考試的作文應(yīng)該采用正式文體，語言風格要體現(xiàn)商務(wù)特征。文章組織考生若想讓自己的作文在文章組織這一考查項上得到高分.就要采用恰當?shù)摹般暯邮侄巍?cohesivedevices)，包括連接詞(conjunctions)的使用，還有指代(reference)和替換(substitution)的運用。但是這些“手段”的運用要保證準確、恰當，不可生搬硬套。語言評分時對于語言的考查。主要考慮語法(grammar)和用詞(vocabulary)兩個方面。語法上首先要注意的是，圖表中反映的信息都是對過去進行統(tǒng)計得出的數(shù)據(jù)，所以在用文字描述時應(yīng)采用過去式，另外，在確保語法準確的同時，應(yīng)盡量做到句式的多樣性，這樣容易取得更高的分數(shù)。在用詞上同樣應(yīng)該盡量體現(xiàn)詞匯的多樣性。因為小作文部分基本上都是對升降走勢的描述，若考生的詞匯量不夠廣，很容易造成重復(fù)表達，使文章失色。所以，考生應(yīng)該多積累歸納相關(guān)詞匯，使自己在寫作時可以自如運用。以下根據(jù)本篇小作文的特征，整理出描述走勢的部分表達。二、大作文(本題共3題，每題1.0分，共3分。)2、.TheSalesManagerinyourcompanyislookingforavenuewherehecanholdathree-dayconferenceforsalesstaff.YouhaverecentlyattendedaconferenceattheMarstonConferenceCentreandtheSalesManagerhasaskedyoutoprepareareportonthesuitabilityoftheCentreforhisconference..WriteyourreportfortheSalesManager:.describingyourexperienceofthevenuewhenyouattendedtheconferencethere.assessingthepositiveandnegativeaspectsofthevenue.makingarecommendationastoitssuitabilityforyourcompany’sconference.標準答案：ReportonMarstonConferenceCenterTheaimofthisreportistoinformthatMarstonConferenceCenteristhemostsuitableplacetoholdtheupcomingthree-dayconferenceforthesalesforce.Lastweek,ourcompanyheldaseminarthereandthefeedbacksofserviceandenvironmentareexcellent.Pleaserefertotheintroductionbelowoftheconferencecenter.Location:Althoughitisintheoutpostofthecityandabitfarfromthedowntown,theenvironmentisveryfriendlyandgoodforemployeestorelax.Also,thefreshairandbeautifulscenerywillappealtoouremployeestotakepartintheconferenceactively.Consideringtheinconvenienceoftransportation,therewillbeshuttlesforemployeestogetthere.Conferenceenvironment:Itisaquietplaceandthereareenoughconferenceroomsavailablefordifferentchoices.Themodernfacilitiesthereallowlong-distanceaudioconferences.Althoughnotalltheroomsareequippedwithsuchfacilities,everyunitiscomputer-enhanced.Accommodation:Thecenterhastwobuildings:thewestoneisforconferenceandtheotherisforentertainment.Twentysingleroomsareequippedwithhighlycomfortablebeds.Food:Manycuisinesandbigdiningroomsareprovided.Theroomcancontain30peopleintworoundtables.Thecenteriswell-establishedforexoticcuisineaswell.Ouremployeeswillenjoytheirtimethere,especiallyintheirsparetime.Hereby,IhighlyrecommendMarstonConferenceCenterbedefinitelyyourchoice.知識點解析：內(nèi)容寫作第二部分對于內(nèi)容的考查點就是。是否所有要求的內(nèi)容點都得到了充分展開，也就是是否每個小黑點的信息都被有效傳達。針對本題，前三點內(nèi)容應(yīng)置于Findings之中，最后一點內(nèi)容應(yīng)置于Recommendations之中，而Introduction和Conclusion則起到導(dǎo)入和概括性總結(jié)的作用。以下為每點內(nèi)容的思路點撥：.提出自己參加會議時對那里的感受。.指出會議場所的優(yōu)點和缺點。.解釋為什么要推薦這里。.給出結(jié)論。溝通程度報告是一種格式化較強的文體，每一部分都有較為固定的句型。是否使用正確的布局和標準的句型，是溝通效果部分的主要考查點。常見句型如下：Introduction部分：Theaimofthisreportisto…Findings部分：Therecentinvestigation／surveyshowedthat…Conclusion部分：Itwasconcluded／agreedthat…Recommendations部分：Itisrecommended／proposed／suggestedthat…文章組織考生在完成此項寫作任務(wù)時，由于Findings部分內(nèi)容較長，特別要重視信息邏輯和其中各信息點的有效銜接?？刹扇》侄魏褪褂勉暯釉~的形式保證文章組織效果，比如將第一點和第二點放在一段內(nèi)，第三點屬于評價，可另起一段。語言考生在寫報告的時候很容易在時態(tài)上出錯。一般來說，Introduction部分使用一般現(xiàn)在時；Findings和Conclusion部分使用過去時；Recommendations部分使用一般現(xiàn)在時或者將來時。若想獲得高分，應(yīng)盡量使用豐富的語法結(jié)構(gòu)和專業(yè)的商務(wù)詞匯。3、.Youaredissatisfiedwiththepoorservicethathasrecentlybeenprovidedbythecompanyresponsiblefordeliveringyourproductstoyourcustomers..Writealettertothecompany:.informingthemofthefallinthestandardoftheirservice.explainingwhyyouaredissatisfied.describingthebadeffecttheservicehashadonyourbusiness.detailingwhatactionyouintendtotakeiftheservicedoesnotimprove.標準答案：Dearsir,Wehavegotacomplaintletterfromoneofourexistingcustomerswhoclaimedthatyourdeliveryhaddelayedafewdaysthanusualandhadanimpactontheiron-goingprocess.Althoughwehavebeenpartnersforalmosttwoyears,Ihavetorecognisethatyourservicehasbecomeworsesincethissummer.I’mreallyanxiousaboutyourservicequalitybecauserecentlywehavereceivedtoomanyclaimscomplainingaboutyourcompany’spoorserviceandslowdelivery.Also,forthecommoditydelivered,thereweresomebreakages.Someofourclientsareinsistingonchangingtheexpresscompany,ortheywillstopdealingwithourcompany.Ithinkitwouldbebetterforyoutopayattentiontothispointandimproveyourcompany’sservicequality.Firstly,deliveryshouldbefinishedwithin2daystoourcustomers’sites.Secondly,pleaseensurethatallthegoodscanbedeliveredwithoutbreakageorshortage.Thirdly,pleaseprovidebetterserviceforourcustomers.Itwouldbebetterifyoucouldoffermoretrainingtoyouremployees.Ireallyhopeyoucouldhighlightthesepoints.Otherwise,wewillstopthecooperationwithyourcompanyandsearchforanewagencytodothecourierjob.Lookingforwardtoyourreply.Yoursfaithfully,知識點解析：內(nèi)容內(nèi)容如下：.針對物流公司的態(tài)度和行為進行投訴。.詳細列舉物流公司在送貨方面的問題。.提出流程改善的建議。.強調(diào)流程改善的重要性。溝通程度商務(wù)信函都是寫給公司外部人員的，語氣要足夠尊重。針對本題，正文的第一段應(yīng)為自己指定一個適合題目的身份。比如客服部門經(jīng)理。下面就信件正文的每一段的首句進行示范：MynameisAmy,CustomerServiceManagerof×××Company.Iamwritingtocomplainabout…Asaloyalclientofyourcompany,wehaveestablishedalong—termagreementfromyouforfiveyears.However,lamnotsatisfiedwith…Thefollowingactionsshouldbetakentosolvetheproblems.Ifthereisnoimprovement。wewillterminatethecontract，resorttolegalsystemforcompensation.Iamlookingforwardtohearingfromyousoon.文章組織商務(wù)信函的所有內(nèi)容都要頂格寫。如果題目沒有指定收信人姓名，稱呼語部分可以寫DearSir／Madam等，如果指定了姓名，就要使用題目給定的姓名，比如“DearMr.Smith，”。結(jié)束敬語可以用“Yoursfaithfully,／Sincerelyyours,”等。第一段介紹寫信人身份和寫信目的；最后一段是展望段。即期待回信等；中間部分按信息點分段進行書寫。語言用詞的豐富性也是語言部分的考查點。比如運送問題是采購中經(jīng)常會遇到的問題，“運送，物流”就有多種表達方式，如delivery，consignment，logistics和dispatch等。投訴信經(jīng)常要用的“不滿”也有多種表達方式，如benotsatisfiedwith…，bediscontentedwith…，beannoyedat…等。4、.Youfeelthatyourcompany’smainproductorservicewouldbenefitfrombetterpublicity.Thedirectorshaveaskedyoutowriteaproposalputtingforwardyourideas..Writeyourproposalforthedirectors:.mentioningtheproductorserviceconcerned.statingtheshortcomingsofthecurrentadvertising.outlininghowyourcompetitorspublicisetheirproductsorservices.suggestingadifferentapproachtoadvertising.標準答案：ProposalonBetterPublicityIntroductionOurcompanyisoneofthemostnotedcompaniesinthefieldofpersonalcomputers.Thisproposalsuggestsanewadvertisingcampaignforourmainproductforbusinesspurpose.ThePChastakenupabout60%ofmarketshare,butfalls10%thisseason.Outofbusinesspurpose,theproposalsuggestslaunchinganewadvertisingcampaignforourmainproduct.CurrentSWOTAnalysisInordertobetterpublicisetheproduct,anSWOTanalysisisnecessarytoidentifyandanalysethecurrentstatus.StrengthTheproducthasalreadybeenadvertisedonsomefamousmagazinesandpapers,whichhasgeneratedcertaininfluenceonourbusinesscustomers.WeaknessThesemagazinesareintendedforbusinessmenandwomenaroundtheir30s.Therefore,thetargetedgroupistoonarrowintermsofproductsales.Sometimesnichemarketwillnotprovideagoodsaleseffect.OpportunityWehaveenteredintoanagreementwithlocalTVandsomedifferentkindsofjournalsandmagazinesfromwherewecanhaveabroadertargetgroup.ThreatsOurpricingisalittlebithighwhichmightbeapotentialproblemforourcustomers,especiallythoseyoungstudents.Also,thelogoisnotquitecatchyaswell.Moreover,timelytechniqueandsoftwareupdatecountsaswell.Competitor’sMarketingTomakeournewadcampaignsucceedinthecompetition,ourmarketingstaffhaveconductedextensivesurveysandresearches,especiallyontheproductsofthesameuserscope.TheresultsaysthatourcompetitorshavewonderfulpamphletsandTVstorieswithunforgettablejinglesbroadcastbeforesoapoperasofhighhits.Conclusion’sMarketingAftercommunicatingwithsomesupervisorsandteammembers,wesuggestthatweshouldhaveouradsonlineandincreaseonlinespending,andwell-designedlogo.Wealsorecommendtodesignsomeaudioads.OurPRmanagerhasagreedtocooperatewiththeMarketingDepartmentinthenextadcampaignasbestaspossible.知識點解析：內(nèi)容本題對內(nèi)容上的要求就是提出建議改善公司的廣告宣傳。溝通程度建議書應(yīng)采用正式文體，以體現(xiàn)商務(wù)性。在布局上，建議書多使用“個性化小標題”。也就是根據(jù)每個內(nèi)容點的要求，自己擬寫小標題。在Introduction和ConcIusion部分的參考句型可參見Report部分的舉例?！皞€性化小標題”下的內(nèi)容。在正確的語域下根據(jù)寫作需要選取合適的表達方式。文章組織建議考生對每個內(nèi)容點都用兩到三句話的篇幅展開，這樣能夠保證信息均衡，分布平均，有利于在結(jié)構(gòu)組織的考查項中獲得較高分數(shù)。切忌一邊倒，即某個點說得過多，而其他點一語帶過。語言寫建議書時，在語法上一定要注意的是時態(tài)問題。因為建議書多是針對未來提出建議，所以時態(tài)主要以現(xiàn)在時和將來時為主，很少使用過去時。本題中，可能會用到的商務(wù)詞匯有：swotAnalysis(態(tài)勢分析)，targetedgroup(目標客戶群)，nichemarket(小眾市場)，userscope(用戶群體)等。BEC商務(wù)英語（高級）寫作模擬試卷第4套一、小作文(本題共1題，每題1.0分，共1分。)1、Thepiechartsbelowshowthepercentagesofacompany’sbatterysellingcond