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練習(xí)40閱讀理解+讀后續(xù)寫
I.閱讀理解
A
2024?濟(jì)南市高三檢測(cè)說明文258詞★★★☆☆
TheAIDAmodelisthefoundationofmodemmarketingandadvertisingpractice.Itoutlinesthefourbasic
stepsusedtopersuadepotentialstomakeapurchase.Thefirstthreestepslieincreatingattention(A),decorating
interest(I),andbuildingdesire(D)fortheproduct,beforethefourthstep一the"calltoaction^^(A)一tellsthem
exactlyhowandwheretobuy.AIDAcanchannelthecustomer'sfeelingsthrougheachstagetowardreachinga
sale.
Attractingthecustomer'sattentionisthefirstchallengeandthismaybeachievedbyusinganattractingphrase
orpicture.Oncesomeone*sattentionhasbeenclutched,itmustbeturnedintorealinterest.Thisisbestdoneby
providingabriefdescriptionoftheproductsbenefitstotheconsumerratherthansimplylistingtheproduct'smain
featuresorproblem-solvingclaims.
Now,itistimetotransformthatinterestintoadesireforaproductorservice.Thisiswhereconsumersneedto
believetheirlivescouldbebetterbypossessingtheproduct.Itcouldbeavitalsteptowardsturningapotentialinto
arealcustomer.
uCall-to-action,,iswherealloftheinitialhardworkpaysoffandleadstotheactionfromapotential
customer.Forexample,theymightpickupthephonetodiscusstheideaofatrialoftheservicesor,alternatively,
theymayjustbuythatproductorservicethathasbeenpromotedtothemallalong.
AndAIDAisusedtogreateffectinthemovieindustry.Moviestudiosbegintheirmarketingcampaigns
monthsinadvance.Thecampaignsdevelopbyofferingattractiveflashesofthemoviewithoutgivingtoomuch
away.Desireisinspiredbythereleaseofthefullpreviewwhichisfullydesignedtoshowtheexcitingmomentsof
themovie,fromspecialeffectstohumorouslinesofdialogueontheopeningweekend.Advertisementsin
newspapersandontelevisionfocusonthemovie*srelease,invitingtheconsumertogoandbuyaticket.
【語篇解讀】本文主要介紹了現(xiàn)代市場(chǎng)營(yíng)銷和廣告實(shí)踐的基礎(chǔ)——AIDA模式,重點(diǎn)介紹了該模式的
運(yùn)作原理。
1.WhatisthepurposeofpractisingAIDA?
A.Tocreatejobs.
B.Toincreasesales.
C.Toresearchmarkets.
D.Tointroduceproducts.
答案與解析:B推斷。根據(jù)第一段尾句“AIDAcanchannel...reachingasale”可知,AIDA可以引導(dǎo)客戶
的感受通過每個(gè)階段來達(dá)成銷售。據(jù)此可推知,實(shí)踐AIDA就是為了增加銷售量。
2.Whatdoestheunderlinedword"clutched“meaninParagraph2?
A.Seized.B.Freed.
C.Cheated.D.Affected.
答案與解析:A理解詞匯。根據(jù)第二段第一句"Attractingthecustomer's...phraseorpicture”可知,吸引
客戶的注意力是第一個(gè)挑戰(zhàn),這可以通過使用一個(gè)吸引人的短語或圖片來實(shí)現(xiàn)。據(jù)此可推知,畫線詞所在
句表示“一旦某人的注意力被抓住了,就必須把它轉(zhuǎn)化為真正的興趣”,故畫線詞意為“抓住”,與A項(xiàng)的
意思最為接近。
3.InwhichstageoftheAIDAmodelmayacustomercalltotrytheservice?
A.Action.B.Interest.
C.Desire.D.Attention.
答案與解析:A理解具體信息。明題意:本題問“在AIDA模式的哪一階段,客戶可能打電話來嘗試
服務(wù)?“f尋線索:根據(jù)第四段中的“^Call-to-action9iswherealloftheinitialhardworkpaysoff...theideaofa
trialoftheservices"可知,"行動(dòng)號(hào)召”是指所有最初的努力都得到了回報(bào),并導(dǎo)致潛在客戶采取行動(dòng)。例
如,他們可能會(huì)拿起電話討論試用服務(wù)的想法一定答案:由此可知,在AIDA模式的行動(dòng)階段,客戶可能
打電話來嘗試服務(wù)。
4.Whydoestheauthormentionthemovieindustryinthelastparagraph?
A.TodesignanAIDAmodel.
B.TodisplayhowAIDAworks.
C.Toshowhowtomakeamovie.
D.Toadvertisethemovieindustry.
答案與解析:B推斷。通讀尾段可知,該段通過電影業(yè)使用AIDA模式取得成功來說明該模式的運(yùn)作
原理:電影公司會(huì)提前幾個(gè)月開始營(yíng)銷活動(dòng),營(yíng)銷活動(dòng)通過提供有吸引力的電影片段而不透露太多信息來
開展,欲望被完整預(yù)覽版的發(fā)布激發(fā),該預(yù)覽版旨在展示電影中激動(dòng)人心的時(shí)刻,從特效到幽默的對(duì)白。
報(bào)紙和電視上的廣告關(guān)注電影的上映,邀請(qǐng)消費(fèi)者去買票。故選B。
B
2024?濟(jì)南市高三檢測(cè)議論文349詞★★★☆☆
AccordingtoastudydonebyUniversityofMichigan,shoppingtoreducestresswas40timesmoreeffective
atgivingpeopleasenseofcontrolandshopperswerethreetimeslesssadthanthoseonlylookingatitems.
MorethanhalfoftheL000consumerssurveyedbyCreditKarma,headresearcherofthestudy,saidthey
haveshoppedtodealwithfeelingsofstressordepression.About48percentofmenand31percentofwomenwho
havestressshoppingsaidtheyhadpurchasedalcoholwhenstressed.About82percentofwomenspendonclothing
comparedto52percentofmen.Womenalsoleadshoppingforjewellery,42percent,comparedto22percentfor
men.
Insomesense,stressshoppingcanactuallyhelpyouliveahealthierlifebymakingsurethatyourblood
pressureislowered.Thesurveyfound82percenthadonlypositivefeelingsabouttheirpurchasesandthatthe
positivemoodwaslong-lasting.However,stressshopping,formany,couldgrowintoadrivethatusesupmoney,
causesconflict,andthereforeaddsgreatstresstolife.
Despitethein-timejoyfrompurchases,stressshoppingneverprovesalong-lastingcuretostressordepression.
Actuallyitneedstobeavoidedanyhow.Whetheryou'repurchasingpresentsorbuyinggroceries,havingtheitems
youneedwrittendownwillprovideyouwithbrightnesswhileshopping.Rewardyourselfforstickingtoyourlist
andyou'llbemorelikelytocommittoit.
Inadditionalwaysthinkaboutwhatyoustrugglewithmostfinancially.Doyouspendtoomuchmoneyatthe
mall?Eatingout?Vacations?Makealistofwhereyourmoneyisgoingandtakenecessarystepstoresistyour
desire.Forexample,ifyouspendtoomuchmoneyondiningoutonweekends,stuffyourcupboardwithfoodon
Friday.Soyou'llbemorelikelytostayinandcook.Andyouneedtogiveuptheneedtokeepupwithothers.
Everyone'sfinancialsituationisdifferentandcomparisonmayleadtodebtanddissatisfactionwithwhatyou
alreadyhave.
【語篇解讀】雖然壓力購物可以降低血壓,保持積極持久的情緒,但是壓力購物可能會(huì)發(fā)展成一種
消耗金錢、引起沖突的沖動(dòng),因此給生活增加了巨大的壓力。
5.WhydoestheauthormentionthosenumbersinParagraph2?
A.Tosupportanidea.
B.Toattractreaders.
C.Tocallforactions.
D.Tointroduceatopic.
答案與解析:A推斷。通讀第二段可知,研究員CreditKarma調(diào)查了1000名消費(fèi)者,其中超過一半
的人表示,他們?cè)ㄟ^購物來應(yīng)付壓力或抑郁。大約48%的男性和31%的女性在壓力下購物,他們說自己
在壓力下會(huì)買酒。大約82%的女性會(huì)在服裝上花錢,而男性的這一比例為52%。女性購買珠寶的比例為42%,
男性為22%。據(jù)此可推知,這些數(shù)字是為了說明很多人通過購物來應(yīng)付壓力。
6.Whichofthefollowingmayhelpdealwithstressshopping?
A.Stimulatingdesires.
B.Recordingspending.
C.Turningtomedicines.
D.Comparingwithothers.
答案與解析:B理解具體信息。根據(jù)第四段中的“Whetheryoutepurchasing...brightnesswhileshopping”
可知,無論你是在買禮物還是買食品雜貨,把你需要的東西寫下來都會(huì)讓你在購物時(shí)頭腦清醒。據(jù)此可知,
可以用記錄支出的方法幫助應(yīng)付壓力購物。
7.Whatistheauthor*sattitudetostressshopping?
A.Unclear.B.Doubtful.
C.Objective.D.Negative.
答案與解析:D理解觀點(diǎn)、態(tài)度。根據(jù)第三段中的“However,stressshopping…stresstolife”可知,對(duì)許
多人來說,壓力購物可能會(huì)發(fā)展成一種消耗金錢、引起沖突的沖動(dòng),因此給生活增加了巨大的壓力。根據(jù)
第四段中的uDespitethein-timejoy...stressordepression^可知,盡管購物能帶來及時(shí)的快樂,但壓力購物從
來沒有被證明是一種長(zhǎng)期治愈壓力或抑郁的方法。據(jù)此可推知,作者對(duì)于壓力購物的態(tài)度是否定的。
8.Whatisasuitabletitleforthetext?
A.Doesshoppingbenefitus?
B.Morestressed,womenormen?
C.Shouldwecomparewithothers?
D.Canstressshoppingreducestress?
答案與解析:D理解文章主旨要義。通讀全文,尤其是第一段和第四段中的“Despitethein-time...stress
ordepression,,可知,密歇根大學(xué)的一項(xiàng)研究表明,通過購物來減壓能給人40倍的控制感,購物的人比只看
東西(不買)的人少三倍的悲傷。盡管購物能帶來及時(shí)的快樂,但壓力購物從來沒有被證明是一種長(zhǎng)期治愈壓
力或抑郁的方法。據(jù)此可知,本文主要討論壓力購物是否能減輕壓力。
II.讀后續(xù)寫
閱讀下面材料,根據(jù)其內(nèi)容和所給段落開頭語續(xù)寫兩段,使之構(gòu)成一篇完整的短文。
[2024?浙江杭州質(zhì)檢]MydadandIhadbeenlookingforwardtothestatecross-countryraceofmysenioryear
ofhighschool,whichwouldbetheclimax(頂點(diǎn))ofmyexistence.
Iwasthefastestrunneronmyteam,andIwassupposedtomakeitintothetopfifteen.Wehadbeenworking
towardsthisraceforthreeyears.Itwaseverythingtome,anditwaseverythingtomydad.Hewasarunnerand
waswildwithjoybymysuccessinrunning.Hemadeittoeveryrace,evenflyinghomeearlyfrombusinesstrips
toseemerun.Ialwayslistenedforhisvoice,whichrangabovethecrowd-tellingmetorelaxmyarms,calling
outmytime.Hepushedme.Hecheeredforme.Hebelievedinme.Wespentcountlesshoursonthesandycanals
ofArizona.Breathinginthedustofthedesert,thesmellofblossomsoftheorangetrees,andtheterriblesmellof
thedairyfarm,wemadeourwayacrossthecity.Wepoundedmilesandmilesintoourrunningshoes,marking
thepathtogreatnesswitheverystep.Itwasajourneythatwasjustours.Adreamwaspassedonfromone
generationtothenext.
Thenthebigdaycame.Itwashotterthannormal——toohot.Mythroatfeltlikeafieldofcotton,crackedwith
thesummerheat,asIwaitedfortheguntofire.Igazedoutatthecrowd;dozensoffamiliarfacesfromschool
flickeredacrossmyview.Theyhadcomeforme.Theywerecountingonme.Isawmydadsethiswatch,worry
andexcitementetchedacrosshisface.Withthesoundofagunshot,theracebegan.
Forthefirsttwoandahalfmiles,Ifeltgreat.!hadneverbeforebeensoreadyforsomething.Theweeks
leadinguptotheracewerefilledwithhardpracticesandastrictdiet.Thescorchingsunbeatuponmyback,
blindingmewithitsbrilliance.Nothingwasgoingtostopme,though.
注意:1.續(xù)寫詞數(shù)應(yīng)為150左右;
2.請(qǐng)按如下格式作答。
However,withoutwarning,mystrengthwasrunningout.
Iwhispered,6iVmsosorryIdisappointedyou,Dad.”
Onepossibleversion:
However,withoutwarning,mystrengthwasrunningout.Mylungsfoughttotakeinenoughair,andmyfeet
weretransformedintocementbricks.Neckandneckwithoneofmygreatestrivals,Icouldseethefinishline.Ihad
begunthefinalsprintintoglorywhenmykneesbuckled.NothingIcoulddowouldmakemylegsholdmyweight.
Theywereasweakasjelly.EventhoughIknewmydreamsofvictoryhadbeendestroyed,Ihadtofinishtherace.
Withallofthestrengthleftinme,Igotonmyhandsandkneesandcrawled,inchbyinch,acrossthefinishline.
ShamepulsedthroughmyveinsasDadsquatteddownandpulledmeintohisarms.
Iwhispered,"TmsosorryIdisappointedyou,DadyHegavemeagentlesmileandsaid,“Youcouldnever
disappointme.Sometimesthesethingsjusthappen.Allthatmattersisthatyoudidyourbest."Liftingmyface,
Isawmydad'seyes,inwhichIsawthesweat,thetime,andtheworkwehadputintoourdream.Themileswehad
runtogetherallforthisraceflashedacrossmymind."Butweworkedsohard.Whataboutourdr
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