2024地產(chǎn)項目景區(qū)中秋節(jié)游園會（月亮捕捉計劃主題）活動策劃方案

MOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋節(jié)TIME:09.13-09.172024SITE:商業(yè)地產(chǎn)/文旅景區(qū)月亮捕捉計劃MID-AUTUMNFESTIVALMOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL不同的經(jīng)緯度，會看到月亮的不同表面。我們每個人都無法看到完整的月亮，但我們會因為彼此而更接近月亮。月亮捕捉計劃MID-AUTUMNFESTIVALMOON2024MOON人間團圓月，月圓中秋時。中秋節(jié)的那一輪明月中總是藏著獨屬于中國人的浪漫。收集月光2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL中秋節(jié)的月亮，寄托了人們對親人的思念和對團圓的向往。無論我們在哪里，只要抬頭望月?？倳泄膳魈蔬M我們的每一根神經(jīng)。月亮，總是寄托著美好的期許。CAPTUREPROGRAMMOONLIGHT月亮！MID-AUTUMN捕捉計劃2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL打包中秋的所有月光！2024MOONCAPTURE換個角度看漫天月光月亮捕捉計劃MID-AUTUMNFESTIVALMOON總是低頭趕路，也別忘了抬頭看看漫天月光?！痢另椖慷ㄖ屏艘粓鲫P于月亮的捕捉計劃，收集這個城市的月光，打造一個滿滿月光的潮酷中秋活動。月光游園會月下手工坊月圓音樂會2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVALMOONCAPTUREMOONCAPTUREMID-AUTUMNFESTIVAL活動目錄月亮捕捉計劃一.活動概述二.傳播策略三.活動主體四.執(zhí)行細則MOONCAPTURECAPTUREPROGRAMMOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋節(jié)TIME:09.13-09.172024SITE:項目營銷中心PART活動概述MID-AUTUMNFESTIVAL012024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL活動概述活動概述活動概述活動時間：2024[中秋營銷節(jié)點]活動地點：地產(chǎn)營銷中心/商業(yè)中心月亮捕捉計劃MID-AUTUMNFESTIVALMOON以【月亮捕捉計劃】為主題定制中秋活動，集合游園、手作、音樂會等活動內(nèi)容，定制爆款中秋活動。邀請這座城市所有熱愛生活的人一起來××項目賞月光。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL一、提升項目知名度結合中秋營銷節(jié)點和熱門話題定制活動，制造大量活動話題，提升項目熱度，從而提升項目知名度。二、增強客群粘性融合年輕化客群偏愛的活動元素，用玩法多樣的活動“拿捏”年輕人的喜好，增強目標客群粘性。三、促進銷售轉(zhuǎn)化借勢活動熱度，為項目聚集人氣，從而進行銷售轉(zhuǎn)化。MOON活動目標2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL打包“新鮮”月光。設置月光街區(qū)、月光郵寄中心、古韻游戲等區(qū)域。打造更符合年輕化審美的游園場景。亮點01月光游園會MOONCAPTURE月亮捕捉計劃MID-AUTUMNFESTIVALMOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MID-AUTUMNFESTIVALMOON伴著一輪明月，打包一個中秋。體驗香囊、月光夜燈、茶果子、非遺竹編、月光手工皂等手作的樂趣。亮點02月下手工坊MOONCAPTURE2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL華燈初上，月圓之下，用古韻節(jié)目和新國潮節(jié)目相結合的演藝形式，在中秋之夜再現(xiàn)千年盛世舞樂景象。亮點03月圓音樂會MOONCAPTURE月亮捕捉計劃MID-AUTUMNFESTIVALMOONCAPTUREPROGRAMMOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋節(jié)TIME:09.13-09.172024SITE:項目營銷中心PART傳播策略MID-AUTUMNFESTIVAL022024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL預熱海報發(fā)布月亮捕捉計劃MIDAUTUMNFESTIVAL[宣傳周期]活動前3-4周[推廣平臺]微博、小紅書、朋友圈等平臺[宣傳內(nèi)容]定制海報，融入中秋月亮元素和項目信息設計海報，發(fā)布于社交平臺。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL溜個月亮出街移動溜月亮車出街，客戶參與[溜月亮]互動，帶活動話題發(fā)布照片/視頻到個人社交平臺，即可獲得一份[打包月亮]小夜燈。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL[宣傳周期]活動前1-2周[推廣平臺]小紅書、抖音、B站等平臺[推廣內(nèi)容]拍攝活動視頻發(fā)布于社交平臺，向客群種草活動，提升熱度。活動預熱視頻月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL活動預熱話題定制#和月亮對話#等活動預熱話題，在社交媒體引發(fā)客群互動傳播，為活動實現(xiàn)預熱引流。2024MOON2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL發(fā)布活動倒計時海報，客戶轉(zhuǎn)發(fā)帶話題#月亮捕捉計劃#的圖文/視頻內(nèi)容到社交平臺。即有機會獲得中秋禮盒一份，通過活動話題傳播預熱活動?；顒釉掝}發(fā)酵月亮捕捉計劃MIDAUTUMNFESTIVALCAPTUREPROGRAMMOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋節(jié)TIME:09.13-09.172024SITE:項目營銷中心PART活動主體MID-AUTUMNFESTIVAL032024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVALONE月光游園會MID-AUTUMNFESTIVAL月亮捕捉計劃2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL客戶入場簽到，領取月光收集卡一張以及游園文創(chuàng)禮一份。游園集齊活動印章即可兌換中秋禮包一份。游園簽到集章月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL月光灑落街區(qū)從古至今，一輪明月承載著無數(shù)人的思情。中秋詩詞+月光灑落。中秋節(jié)的儀式感不妨先從這條新派國風月光街區(qū)開啟~2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL捕捉月亮主題區(qū)新鮮“現(xiàn)摘”的月亮，用發(fā)光的圓月主題場景點亮中秋的夜。在離月亮最近的地方捕捉月光，當月光灑落，享受中式浪漫！2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL望月賞燈猜謎猜燈謎是中秋節(jié)傳統(tǒng)的民俗活動，定制賞燈猜謎互動區(qū)。在字間拾趣，望月賞燈猜謎，漫步在其中感受獨屬于傳統(tǒng)節(jié)日的閑情雅致。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL月光郵寄中心“月是故鄉(xiāng)明”郵寄今晚的月色給遠方的家人和朋友。掃碼參與活動，免費打印月光明信片，投入郵筒可完成郵寄。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL游園投壺打卡投壺之樂，古人的雅趣在此重現(xiàn)。拿起箭，對準壺口，一投一擲間，不僅是技巧的比拼，更是與歷史的對話。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL游園蹴鞠打卡蹴鞠作為足球運動的前身，不僅僅是一項體育競技，更是一種文化的傳承。在這項古老的游戲中，感受跨越千年的樂趣。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL捶丸是唐代的一種拿球桿徒步打球的游戲，“捶”即為擊打，“丸”即為小球。邊走邊用杖擊球，打入對方球門即為獲勝。游園錘丸打卡2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVALTWO月下手工坊MID-AUTUMNFESTIVAL月亮捕捉計劃2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL汲取“新鮮”的月光，每日定制一款月下手作。用“指間技藝”打包月光，感受手作別具匠心的“慢時尚”。月下手工坊2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL月滿玉桂香囊“桂花飄落，拾花釀秋”中秋限定版桂花香囊。玉兔刺繡+桂花干花，有顏又有料。不僅僅是一份裝飾，也寓意著安康與吉祥。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL打包月亮小夜燈手繪一個月亮。輕輕一按開關，月球小夜燈在床邊亮起，獨占一整片月光，超有氛圍感。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL茶果子，一般在飲茶時搭配食用，最早用于皇宮盛宴招待，搭配茶飲更是相得益彰。恰逢中秋之時，做一席茶果子，千年古韻，風雅由心。中秋茶果子月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL非遺竹編燈籠古樸典雅、蘊藏著吉祥美好的非遺竹編在手藝人的堅持下傳承至今。將團圓安康的祝福凝結于竹編，一切美好會如約而至。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL月光手工皂將“月光”研磨落水和皂液合一，凝聚一塊月光，還原自然的草木原香。用水化開，開啟沐浴月光之旅，將塵土洗滌而去。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVALTHREE月圓音樂會MID-AUTUMNFESTIVAL月亮捕捉計劃2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL月圓音樂會用三天的月圓音樂會（9.15-9.17）點燃中秋之夜，傳統(tǒng)國樂與流行音樂的跨越時間碰撞。體驗穿越古今的視聽盛宴。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL國風少年為盛典開場，探趣千年古韻。身著漢服的童聲團齊聲朗誦古詩詞。用詩詞和古人對話，還原千年的東方情懷。童聲詩詞開場月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL嫦娥奔月舞蹈中秋限定版舞蹈，國風舞蹈演繹江山明月，翩翩起舞賦美雅韻東方！讓中秋的千年傳承在新時代“流動”起來~2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL國風音樂演繹，再現(xiàn)千年盛世舞樂景象。絲竹之聲宛轉(zhuǎn)悠揚，琴音瑟瑟，歌聲裊裊，吟唱著時光的無盡詩意與浪漫。國風樂坊合奏月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL詩詞歌舞話中秋雅韻流殤，古人詩詞與琴音碰撞，撫琴而歌。將古典詩詞韻味之美發(fā)揮極致的盛宴。月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL青花瓷演繹月亮捕捉計劃MIDAUTUMNFESTIVAL《青花瓷》是國風YYDS。曲子以古箏為敘，用扇子舞在舞臺上翩翩起舞賦美雅韻東方！將深厚的古文化以蘊意豐富的表演呈現(xiàn)出來。2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL月亮捕捉計劃MIDAUTUMNFESTIVAL拜月祈福儀式拜月之禮從古代延續(xù)，逐漸演化為民間賞月、頌月活動，也成為了現(xiàn)代人對美好生活的祈愿儀式。CAPTUREPROGRAMMOONLIGHT2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL收集月光中秋節(jié)TIME:09.13-09.172024SITE:項目營銷中心PART執(zhí)行細則MID-AUTUMNFESTIVAL042024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MID-AUTUMNFESTIVAL1.指定人員負責項目的溝通工作統(tǒng)籌。2.根據(jù)工作內(nèi)容細化分項工作組。3.安排定期會議以及臨時情況特殊會議溝通活動進度，確?；顒禹樌M行。成立活動項目組月亮捕捉計劃MIDAUTUMNFESTIVAL2024MID-AUTUMNFESTIVAL2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024MOONCAPTURE2024M