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CONSUMERS

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BRANDSTheWorldSeriesCHAPTER

01MLBoverviewMajorLeagueBaseballfranchisevalueintheUnitedStatesin2023,byteam(inmillionU.S.dollars)FranchisevalueofMajorLeagueBaseballteamsintheU.S.2023FranchisevalueinmillionU.S.dollars01,0002,0003,0004,0005,0006,0007,0008,000NewYorkYankeesLosAngelesDodgersBostonRedSox7,1004,8004,500ChicagoCubs4,100SanFranciscoGiantsNewYorkMets3,7002,900LosAngelesAngelsAtlantaBraves2,7002,600PhiladelphiaPhilliesSt.LouisCardinalsHoustonAstros2,5752,5502,2502,2252,200TexasRangersSeattleMariners3Description:TheoverallrevenueofMajorLeagueBaseballin2022was10.32billionU.S.dollars,withanaverageof344millionU.S.dollarsperteam.In2004,theaveragevalueofanMLBfranchisewas295millionU.S.dollars.However,inthe2023editionofMLBteamvaluations,theestimatedaveragefranchisevaluehadgreatlyincreased,reaching2.32billionU.S.dollars.TheMiamiMarlinswastheleastvaluablefranchisewithintheMLB,withavalueofonebillionU.S.dollars,whereastheNewYork[...]

ReadmoreNote(s):UnitedStates;2023Source(s):ForbesRevenueofMajorLeagueBaseballteamsintheUnitedStatesin2022(inmillionU.S.dollars)RevenueofMajorLeagueBaseballteams2022RevenueinmillionU.S.dollars3000100200400500600700NewYorkYankeesLosAngelesDodgersBostonRedSox657581513ChicagoCubs451AtlantaBravesSanFranciscoGiantsHoustonAstrosPhiladelphiaPhilliesNewYorkMetsLosAngelesAngelsTexasRangers425421407398374371366363358SeattleMarinersStLouisCardinals4Description:TheNewYorkYankeesareoneofthemostfamoussportsteamsintheworld.Itisthereforeunsurprisingthatthebaseballteam,basedatYankeeStadiuminNewYorkCity,generatedrevenueof657millionU.S.dollarsin2022.HotontheYankees'tailweretheLosAngelesDodgers,whorakedinrevenueof581millionU.S.dollarsinthesameyear.ReadmoreNote(s):Canada,UnitedStates;2022Source(s):ForbesWealthiestownersofMajorLeagueBaseball(MLB)teamsintheUnitedStatesin2024(inbillionU.S.dollars)RichestownersofMLBteamsintheU.S.in2024NetworthinbillionU.S.dollars02468101214161618StevenA.Cohen(NewYorkMets)EdwardS.RogersIII(TorontoBlueJays)JohnC.Malone(AtlantaBraves)11.56.66.6Lernerfamily(WashingtonNationals)CharlesJohnson(SanFranciscoGiants)LawrenceandPaulDolan(ClevelandGuardians)WilliamO.DeWittJr.(St.LouisCardinals)JimPohlad(MinnesotaTwins)54.643.83.83.8TheIlitchFamily(DetroitTigers)HalSteinbrenner(NewYorkYankees)5Description:MajorLeagueBaseball(MLB)teamsareownedbyavarietyofindividualsandgroups.TheTorontoBlueJaysareownedbyRogersCommunications,ledbyCEOEdwardS.RogersIII,withanetworthof11.5billionU.S.dollars.IndividualownersofMLBfranchisesincludewealthyindividualssuchasMarkAttanasio(MilwaukeeBrewers),JohnHenry(BostonRedSox),andArteMoreno(LosAngelesAngels),whoalsohaveotherbusinessinterestsoutsideofsportsownership.Therearealsomultiple[...]

ReadmoreNote(s):NorthAmerica;2024Source(s):TheRichestMinimumplayersalaryinMajorLeagueBaseballfrom2003to2023(in1,000U.S.dollars)MajorLeagueBaseball(MLB)rookiesalary2003-2023800700600500720700563.5

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20236Description:MajorLeagueBaseballhasaminimumplayersalaryinplacetoensurethatitsathletesarefairlycompensatedfortheworktheydo.TheMLBminimumsalaryin2023stoodat720thousandU.S.dollarsannually,representingasteadyincreaseeachyearoverthelast15years.ReadmoreNote(s):UnitedStates;2003to2023Source(s):MajorLeagueBaseball;Website()AverageplayersalaryinMajorLeagueBaseballfrom2003to2023(inmillionU.S.dollars)MajorLeagueBaseballaverageplayersalary2003-20236.05.04.94.454.434.384.41

4.384.414.173.844.03.693.393.213.133.012.932.823.02.01.00.02.72.482.372.312003

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20237Description:AsoneofthebiggestsportsleaguesinAmericawithTVviewersreachingintothemillions,MajorLeagueBaseballcanaffordtopayitsplayershandsomely.TheaveragesalaryforaplayerintheMLBstoodat4.9millionU.S.dollarsin2023.Thismarksanalmosttwofoldincreaseontheaveragesalaryin2005.ReadmoreNote(s):UnitedStates;2003to2023Source(s):BleacherReportCHAPTER

02SerieshistoryNumberofWorldSerieschampionshipswonfrom1903to2023,byteamMLB:WorldSeriestitleswonbyteam1903-2023NumberofWorldSerieswon051015202530NewYorkYankeesSt.LouisCardinalsBostonRedSox271199OaklandAthleticsSanFranciscoGiantsLosAngelesDodgersPittsburghPiratesCincinnatiReds8755AtlantaBraves44DetroitTigersChicagoWhiteSoxMinnesotaTwinsBaltimoreOriolesChicagoCubs33339Description:TheNewYorkYankeesareoneofthemostrecognisableandvaluablesportsbrandsontheplanet,nodoubtinpartduetotheirsuccessonthebaseballfield.TheNewYorkfranchisehaswontheWorldSerieschampionshipsarecord27times,withtheirclosestrivalsintermsoftitles,theSt.LouisCardinals,havingliftedthetrophy11times.However,theYankeesfanshavebeenstarvedofsuccessinrecentyearsastheteam'slastWorldSeriestitlecamebackin2009.

ReadmoreNote(s):UnitedStates;1993to2023Source(s):MajorLeagueBaseballNumberofWorldSerieschampionshipswonfrom1903to2023,byleagueMLBWorldSeriestitleswonbyleague1903-2023806870605040302010058AmericanLeagueNationalLeague10Description:ThebaseballWorldSeriesistheculminationoftheMLBseason,whichseesthechampionteamsoftheAmericanLeague(AL)andtheNationalLeague(NL)competeinabest-of-sevenchampionshipseries.TeamsfromtheAmericanLeaguehavewontheWorldSeriesacombined68times.AsignificantportionofthesewinscomefromtheNewYorkYankees,whohavearecord27WorldSerieschampionshiptitlestotheirname.

ReadmoreNote(s):NorthAmerica;1903to2023Source(s):BaseballAlmanacMostMLBWorldSerieswonfrom1903to2023,bymanagerMajorLeagueBaseballmanagersbynumberofWorldSerieswon2023WorldSerieswins012345678JoeMcCarthyCaseyStengelConnieMackWalterAlstonJoeTorre775444BruceBochySparkyAndersonMillerHugginsTonyLaRussaJohnMcGrawBillCarrigan3333222FrankChanceTerryFrancona11Description:TheWorldSeriesisthepinnacleoftheMajorLeagueBaseballseasoncontestedbetweentheAmericanLeague(AL)championsandtheNationalLeague(NL)champions.JoeMcCarthyandCaseyStengelarethemostsuccessfulWorldSeriesmanagersinhistory,havingbothguidedteamstosevenWorldSerieschampionships.JoeMcCarthyledhisNewYorkYankeesteamtoseventitlesbetween1931and1946.

ReadmoreNote(s):UnitedStates;asof2023Source(s):BaseballAlmanacMostMLBWorldSerieswonfrom1903to2023,byplayerMostWorldSerieswinsbyplayer1903-2023WorldSerieswins02468101012YogiBerraJoeDiMaggioLouGehrig98888PhilRizzutoBillDickeyFrankieCrosettiBabeRuth777777MickeyMantleHerbPennockHankBauerJohnnyMurphyTommyHenrich12Description:ThebaseballWorldSeriesistheculminationoftheMLBseason,whichseesthechampionteamsoftheAmericanLeague(AL)andtheNationalLeague(NL)competeinabest-of-sevenchampionshipseries.Ina19-yearplayingcareerspanningfrom1946to1965,catcherYogiBerrawontheWorldSeriesarecord10timeswiththeNewYorkYankees.Berrathenwentontowinafurtherthreechampionshipringsasacoachandmanager.

ReadmoreNote(s):NorthAmerica;1903to2023Source(s):DiarioASPrizemoneyfortheMLBWorldSeriesin2023(inmillionU.S.dollars)MLBWorldSeriesprizepool202340353530252015105250ChampionRunnersup13Description:The2023MLBWorldSerieswascontestedbetweentheTexasRangersandtheArizonaDiamondbacks.TheRangersemergedvictoriousinfivegamestoearntheirfirsteverchampionshipinfranchisehistory.Aswellaswinningthecovetedchampionshipring,theTexasteampocketed35millionU.S.dollarsinprizemoney,withtheplayers'poolforthewinnersamountingtoaround440thousandU.S.dollars.ReadmoreNote(s):NorthAmerica;2023Source(s):DiarioASWinnersoftheMajorLeagueBaseball'sWorldSeriesMVPfrom1955to2023MLBWorldSeriesMVPwinners1955-2023Year2023202220212020201920182017201620152014201320122011MVP

winnerCoreySeagerJeremyPe?a?JorgeSolerCoreySeagerStephenStrasburgStevePearceGeorgeSpringerBenZobristSalvadorPerezMadisonBumgarnerDavidOrtizPabloSandovalDavidFreese14Description:TheWillieMaysWorldSeriesMostValuablePlayer(MVP)AwardisanannualawardgiventotheplayerdeemedtohavehadthebiggestimpactonMajorLeagueBaseball'schampionshipseries.In2023,theWorldSeriesMVPwasCoreySeageroftheTexasRangers.TheshortstopbecamethefourthplayerinhistorytowintheMVPawardtwice,claiminghissecondWorldSerieschampionshipinfouryearsintheprocess.ReadmoreNote(s):NorthAmerica;1955to2023Source(s):BaseballReferenceCHAPTER

03IndividualrecordsMostcareergamesplayedintheMLBWorldSeriesasof2023,byplayerMLBWorldSeriesmostgamesbyplayers2023Numberofgamesplayed01020304050607080YogiBerraMickeyMantleElstonHowardGilMcDougaldHankBauer7565545353525150PhilRizzutoJoeDiMaggioFrankieFrischPeeWeeReeseRogerMaris444141BabeRuth16Description:YogiBerraplayedinarecord75MLBWorldSeriesgamesinacareerspanningfrom1946to1965.BerraspenthiswholecareerinNewYork,firstplayingfortheYankees,beforeplayingasingleseasonfortheMetsin1965.ThecatcherwontheWorldSeries10timesasaplayer,beforeclaimingthreemoreringsasacoachandmanager.ReadmoreNote(s):NorthAmerica;asof2023Source(s):BaseballReferencePlayerswiththemostcareeratbatsintheMLBWorldSeriesasof2023MLBWorldSeriesplayerswithmostatbats2023Numberofatbats050100150200250300YogiBerraMickeyMantleJoeDiMaggioFrankieFrischGilMcDougaldHankBauer259230199197190188183PhilRizzutoElstonHowardPeeWeeReeseDerekJeteescription:YogiBerraleadsthelistofMLBplayerswiththemostatbatsintheWorldSeries.Thecatcherboasted259atbatsthroughouthisWorldSeriescareer,andclaimedarecord10championshipringsasaplayer,aswellasafurtherthreeasacoachandmanager.ReadmoreNote(s):NorthAmerica;asof2023Source(s):BaseballAlmanacPlayerswiththemostcareerhitsintheMLBWorldSeriesasof2023MLBWorldSeriesplayerswithmosthits2023Numberofhits0102030405060597080YogiBerraMickeyMantleFrankieFrischJoeDiMaggioDerekJeter71585450HankBauer4646PeeWeeReesePhilRizzuto4545GilMcDougaldLouGehrig4318Description:YogiBerraleadsthelistofMLBplayerswiththemosthitsintheWorldSeries.Thecatcherboastedarecord71hitsthroughouthisWorldSeriescareer,andclaimedarecord10championshipringsasaplayer,aswellasafurtherthreeasacoachandmanager.ReadmoreNote(s):NorthAmerica;asof2023Source(s):BaseballAlmanacPlayerswiththemostcareerhomerunsintheMLBWorldSeriesasof2023MLBWorldSeriesplayerswithmosthomeruns2023Numberofhomeruns10024681214161820MickeyMantleBabeRuth1815YogiBerra12DukeSniderLouGehrig111010ReggieJacksonJoeDiMaggioBillSkowronFrankRobinsonGilMcDougaldHankBauer88877777GooseGoslinGeorgeSpringerChaseUtley19Description:MickeyMantleleadsthelistofMLBplayerswiththecareermosthomerunsintheWorldSeries.Thecenterfielderboasted18homerunsthroughouthisWorldSeriescareer,andclaimedeightchampionshipringsinaNewYorkYankeescareerspanningfrom1951to1968.ReadmoreNote(s):NorthAmerica;asof2023Source(s):BaseballAlmanacMLBWorldSeriesall-timeRBI(runsbattedin)leadersasof2023WorldSeriesall-timeRBIleaders2023NumberofRBIs05101520253035404045MickeyMantleYogiBerra39LouGehrig35BabeRuth33JoeDiMaggioBillSkowronDukeSniderHankBauerBillDickey30292624242424ReggieJacksonGilMcDougald20Description:Runsbattedin(RBI)isastatisticthatcreditsabatterformakingaplaythatallowsaruntobescored.InthehistoryoftheMLBWorldSeries,MickeyMantleleadsthewayintheRBIranking,with40runsbattedintohisname.ReadmoreNote(s):NorthAmerica;asof2023Source(s):BaseballAlmanacCHAPTER

04TVviewersAverageTVratingsofMLBWorldSeriesgamesintheUnitedStatesfrom2000to2023MLBWorldSeriesTVratingsintheU.S.2000-20231815.8815.4716141210813.112.7812.4211.9411.711.1510.6810.710.19.948.98.78.468.388.38.28.17.66.56.165.24.74202000

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202322Description:Thegamesofthe2023WorldSeries,inwhichtheTexasRangersdefeatedtheArizonaDiamondbacksinafive-gameseries,hadanaverageratingof4.7,markingthelowestratingsincerecordsbegan.The?averageTVviewershipforthe2023WorldSeriesstoodatjustover9.1millionviewers.ReadmoreNote(s):UnitedStates;2000to2023Source(s):Nielsen;SportcalAverageTVviewershipofMajorLeagueBaseballWorldSeriesgamesintheUnitedStatesfrom2000to2023(inmillions)MLBWorldSeriesTVviewershipintheU.S.2000-20233025.4724.3125201510523.420.219.419.3318.918.1217.2117.2116.5215.814.914.714.2214.1313.9113.713.812.711.75

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202323/statistics/235678/world-series-tv-viewership-in-the-united-statesThegamesofthe2023WorldSeries,inwhichtheTexasRangersachievedafive-gameserieswinovertheArizonaDiamondbacks,werewatchedbyanaverageof9.11millionviewers.ThismarkedtheRangers'firstWorldSeriestitleinfranchisehistory.ReadmoreNote(s):UnitedStates;2000to2023Source(s):Nielsen;SportcalAverageTVratingofMajorLeagueBaseballWorldSeriesintheUnitedStatesin2023,bygameMLBWorldSeriesTVratingsintheU.S2023,bygame76564.64.54.2443210Game1Game2Game3Game4Game524Description:TheWorldSeriesisthefinalshowpieceoftheMajorLeagueBaseballseason,withtheAmericanLeague(AL)championcompetingagainsttheNationalLeague(NL)championinabest-of-sevenplayoff.The2023WorldSerieswascontestedbetweentheTexasRangersandtheArizonaDiamondbacks.TheRangersemergedvictoriousinthefifthgameoftheseries,withthedecidinggamedrawinganaveragetelevisionratingofsix.ReadmoreNote(s):UnitedStates;2023Source(s):Nielsen;SportsMediaWatchAverageTVviewershipofMajorLeagueBaseballWorldSeriesintheUnitedStatesin2023,bygame(inmillions)MLBWorldSeriesTVviewershipintheU.S2023,bygame14121011.489.178.488.158.1386420Game1Game2Game3Game4Game525Description:TheWorldSeriesisthefinalshowpieceoftheMajorLeagueBaseballseason,withtheAmericanLeague(AL)championcompetingagainsttheNationalLeague(NL)championinabest-of-sevenplayoff.The2023WorldSerieswascontestedbetweentheTexasRangersandtheArizonaDiamondbacks.TheRangersemergedvictoriousinthefifthgameoftheseries,withthedecidinggamedrawinganaveragetelevisionaudienceofjustunder11.5millionviewers.

ReadmoreNote(s):UnitedStates;2023Source(s):Nielsen;SportsMediaWatchCHAPTER

05Fans&attendanceAttendanceattheMLBWorldSeriesfrom1903to2023MLBWorldSeriesattendance1903-2023Attendance050,000100,000150,000200,000250,000300,000190319051906190719081909191019111912191319141915191627Description:The2023MLBWorldSerieswascontestedbetweentheTexasRangersandtheArizonaDiamondbacks.ThefirsttwogameswerehostedinTexas,whilethesubsequentthreetookplaceatChaseFieldinPhoenix,Arizona.Thecombinedattendanceacrossthefive-gameseriesstoodatjustover230thousandfans.ReadmoreNote(s):NorthAmerica;1903to2023Source(s):MajorLeagueBaseballAttendanceattheMLBWorldSeriesin2023,bygameMLBWorldSeriesattendance2023,bygame60,00048,51748,38848,51150,00040,00030,00020,00010,000042,47242,500Game1(Texas)Game2(Texas)Game3(Arizona)Game4(Arizona)Game5(Arizona)28Description:The2023MLBWorldSerieswascontestedbetweentheArizonaDiamondbacksandtheTexasRangers.ThefirsttwogameswerehostedinTexas,whilethesubsequentfourtookplaceatChaseFieldinArizona.AttendanceatGame5oftheseries,whichsawtheRangerswintheirfirstWorldSerieschampionshipinfranchisehistory,wasplayedinfrontofacrowdofover48thousandfans.ReadmoreNote(s):NorthAmerica;2023Source(s):BaseballAlmanacFanCostIndexofMajorLeagueBaseballteamsin2023(inU.S.dollars)FanCostIndexofMLBteams2023FanCostIndexinU.S.dollars050100150200250300350400450BostonRedSoxNewYorkYankeesHoustonAstros396.16376.54368.87ChicagoCubs350.16345.37LosAngelesDodgersWashingtonNationalsSanFranciscoGiantsTexasRangers327314.74284.4St.LouisCardinalsPhiladelphiaPhilliesAtlantaBravesChicagoWhiteSoxSanDiegoPadres284.01279.87275.42273.23268.6229Description:TheFanCostIndexstrivestocalculatethecostfortakingafamilytoaMLBgame.TheFanCostIndexoftheNewYorkMetswasat266.10U.S.dollarsin2023.TheMLBaveragefortheseasonwas266.58U.S.dollars.

ReadmoreNote(s):NorthAmerica;2023;dataadjustedforcheapestoptionSource(s):TMR;Website()PublicopiniononwhichteamismostlikelytowinanMLBWorldSeriesbefore2030inNorthAmericaasofNovember2023MLBWorldSeriesmostlikelyfuturechampion2023Shareofrespondents0%5%10%15%20%25%30%35%AtlantaBravesLosAngelesDodgersBaltimoreOriolesPhiladelphiaPhilliesNewYorkYankeesNewYorkM