印尼化妝品市場前景及投資研究報告-外文版培訓課件巴黎歐萊雅

INDUSTRIES

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MARKETSMakeupmarketinIndonesiaCHAPTER

01OverviewRevenueofthecosmeticsmarketintheAsia-Pacificregionin2023,bycountry(inmillionU.S.dollars)CosmeticsmarketrevenueintheAsia-Pacificregion2023,bycountry18,00015,488.1616,00014,00012,00010,0008,0006,0004,0002,00007,273.216,267.811,845.41,734.691,593.621,240.9785.21

756.57

728.9

715.17528.9

436.49364.6225.35

194.2

178.084Description:Chinaisleadingtherankingbyrevenueinthe'Cosmetics'segmentofthebeauty&personalcaremarket,recording15.5billionU.S.dollars.FollowingcloselybehindisJapanwith7.3billionU.S.dollars,whileSriLankaistrailingtherankingwith178.08millionU.S.dollars,resultinginadifferenceof15.3billionU.S.dollarstotherankingleader,China.ReadmoreNote(s):APAC;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRevenueofthebeauty&personalcaremarketinIndonesiafrom2019to2028(inmillionU.S.dollars)Revenueofthebeauty&personalcareindustryinIndonesia2019-202812,00010,00010,888.1810,514.139,996.449,577.029,174.198,776.238,037.158,0007,243.477,136.946,756.516,0004,0002,000020192020202120222023202420252026202720285Description:Therevenueinthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2024and2028byintotal1.7billionU.S.dollars(+18.68percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach10.9billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Indonesia;2019to2028Source(s):ConsumerMarketInsightsRevenueofthecosmeticsmarketinIndonesiafrom2015to2028(inmillionU.S.dollars)RevenueofthecosmeticsindustryinIndonesia2015-20283,0002,5002,0001,5001,0005000201520162017201820192020202120222023202420252026202720286Description:Therevenueinthe'Cosmetics'segmentofthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2023and2028byintotal542.6millionU.S.dollars(+29.4percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach2.4billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Indonesia;2015to2028Source(s):ConsumerMarketInsightsRevenuepercapitaofthecosmeticsmarketinIndonesiafrom2019to2028(inU.S.dollars)RevenuepercapitaofcosmeticsinIndonesia2019-202898768.288.037.577.256.956.655.845.444.765432104.3220192020202120222023202420252026202720287Description:Theaveragerevenuepercapitainthe'Cosmetics'segmentofthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2024and2028byintotal1.3U.S.dollars(+18.71percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach8.28U.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Indonesia;2019to2028Source(s):ConsumerMarketInsightsRevenueofthecosmeticsmarketinIndonesiain2023,bysegment(inbillionU.S.dollars)RevenueofthecosmeticsindustryinIndonesia2023,bysegmentRevenueinbillionU.S.dollars0.2

0.30.00.10.40.50.6EyesFaceLipsNailsNaturalCosmetics8/statistics/1385913/indonesia-cosmetics-market-revenue-by-segmentConcerningthefiveselectedsegments,thesegmentEyeshasthelargestrevenuewith0.52billionU.S.dollars.Contrastingly,NaturalCosmeticsisrankedlast,with0.24billionU.S.dollars.Theirdifference,comparedtoEyes,liesat0.28billionU.S.dollars.ReadmoreNote(s):Indonesia;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRevenueofthenaturalcosmeticsmarketinIndonesiafrom2019to2028(inmillionU.S.dollars)RevenueofthenaturalcosmeticsindustryinIndonesia2019-2028350300250314.83301.57283.35266.66251.02236.31217.53208.35188.820015010050176.81020192020202120222023202420252026202720289Description:Therevenueinthe'NaturalCosmetics'segmentofthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2024and2028byintotal63.8millionU.S.dollars(+25.42percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach314.83millionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthe'NaturalCosmetics'segmentofthebeauty&personalcaremarketwascontinuouslyincreasingoverthe[...]

ReadmoreNote(s):Indonesia;2019to2028Source(s):ConsumerMarketInsightsCHAPTER

02FacialproductsRevenueofthecosmeticsforthefacemarketinIndonesiafrom2019to2028(inmillionU.S.dollars)RevenueofthecosmeticsforthefaceindustryinIndonesia2019-2028800700600685.38651.12595.22551.72512.55477.18500404.964003002001000359.78300.26251.94202020192021202220232024202520262027202811Description:Therevenueinthecosmeticsforthefacesegmentofthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2024and2028byintotal172.8millionU.S.dollars(+33.71percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach685.38millionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Indonesia;2019to2028Source(s):ConsumerMarketInsightsValueoffacepowderexportedfromIndonesiafrom2013to2022(inmillionU.S.dollars)ExportvalueoffacepowderIndonesia2013-202218161416.7413.9612.3712.2511.5211.481210811.1510.7210.4410.16420201320142015201620172018201920202021202212Description:In2022,thevalueoffacepowderexportedfromIndonesiaamountedtoaround10.44millionU.S.dollars,indicatingadecreasecomparedtothepreviousyear.Thevalueoffacepowderexportswasthehighestin2016withapproximately16.74millionU.S.dollars.ReadmoreNote(s):Indonesia;2013to2022Source(s):UNComtradeValueoffacepowderexportedfromIndonesiain2022,bydestinationcountry(in1,000U.S.dollars)ExportvalueoffacepowderIndonesia2022,bydestinationcountryExportvalueinthousandU.S.dollars1,00005001,5002,0002,500UnitedArabEmiratesMalaysiaNetherlandsUSA2,253.11,974.571,210.56846.09799.25PhilippinesThailandSingaporeLibya389.09385.39290.77253.59235.79ChinaIran13Description:In2022,thevalueoffacepowderexportedfromIndonesiatotheUnitedArabEmiratesamountedtoaround2.2millionU.S.dollars.ThetotalvalueoffacepowderexportsfromIndonesiaamountedtoabout10.44millionU.S.dollars.

ReadmoreNote(s):Indonesia;2022Source(s):UNComtradeMostpopularbrowproductsamongwomeninIndonesiaasofNovember2023LeadingbrowproductsamongwomenIndonesia202390%82%80%70%60%50%40%30%20%10%40%7%0%BrowpencilBrowgelBrowpomade14Description:AccordingtoasurveyonbeautytrendsconductedinNovember2023,themajorityofrespondentsinIndonesiastatedthattheyusedbrowpencil.Bycomparison,aroundsevenpercentofrespondentsstatedthattheyusedbrowpomade.

ReadmoreNote(s):Indonesia;November5to7,2023;736respondents;allrespondentswhousedbrowproducts;amongGenZ,millennials,andGenXSource(s):JakPatCHAPTER

03EyeProductsRevenueofthecosmeticsfortheeyesmarketinIndonesiafrom2019to2028(inmillionU.S.dollars)RevenueofthecosmeticsfortheeyesindustryinIndonesia2019-2028800700600669.99640.87603.98576.11547.48518.15004003002001000462.39397.93390.28369.64201920202021202220232024202520262027202816Description:Therevenueinthecosmeticsfortheeyessegmentofthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2024and2028byintotal122.5millionU.S.dollars(+22.38percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach669.99millionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Indonesia;2019to2028Source(s):ConsumerMarketInsightsValueofeyemakeupexportedfromIndonesiafrom2013to2022(in1,000U.S.dollars)ExportvalueofeyemakeupIndonesia2013-20226,0005,067.174,975.65,0004,116.374,120.233,834.494,0003,441.342,803.433,0002,0002,209.981,967.961,612.341,0000201320142015201620172018201920202021202217Description:In2022,thevalueofeyemakeupexportedfromIndonesiaamountedtoaround1.97millionU.S.dollars.Thevalueofeyemakeupexportsfromthecountryhaddecreasedbyalmost2.2millionU.S.dollarscomparedtothatof2013.

ReadmoreNote(s):Indonesia;2013to2022Source(s):UNComtradeValueofeyemakeupexportedfromIndonesiain2022,bydestinationcountry(in1,000U.S.dollars)ExportvalueofeyemakeupIndonesia2022,bydestinationcountryExportvalueinthousandU.S.dollars600

80002004001,0001,2001,4001,393.21,600SingaporeMalaysia202.65195.75OtherAsia,nesThailand56.3651UnitedStatesIndia21.35Vietnam17.0614.228.17PhilippinesHongKongSouthKorea

3.5518/statistics/1223510/indonesia-eye-makeup-export-value-by-countryIn2022,thevalueofeyemakeupexportedfromIndonesiatoSingaporeamountedtoaround1.4millionU.S.dollars.Thevalueofeyemakeupexportsfromthecountryhaddecreasedbyalmost2.2millionU.S.dollarscomparedtothatof2013.

ReadmoreNote(s):Indonesia;2022Source(s):UNComtradeMostpopulareyemake-upamongwomeninIndonesiaasofNovember2023Leadingeyemake-upamongwomenIndonesia202380%72%70%60%50%40%30%20%10%44%40%0%MascaraEyelinerEyeshadow19Description:AccordingtoasurveyonbeautytrendsconductedinNovember2023,72percentofrespondentsinIndonesiastatedthattheyusedmascara.Bycomparison,40percentofrespondentsstatedthattheyusedeyeshadow.

ReadmoreNote(s):Indonesia;November5to7,2023;753respondents;allrespondentswhousedeyeproducts;amongGenZ,millennials,andGenXSource(s):JakPatCHAPTER

04LipproductsRevenueofthecosmeticsforthelipsmarketinIndonesiafrom2019to2028(inmillionU.S.dollars)RevenueofthecosmeticsforthelipsindustryinIndonesia2019-2028450400413.76407.76382.22370.96359.28346.96350307.4230025020015010050277.04177.84153.550201920202021202220232024202520262027202821Description:Therevenueinthecosmeticsforthelipssegmentofthebeauty&personalcaremarketinIndonesiawasforecasttocontinuouslyincreasebetween2024and2028byintotal54.5millionU.S.dollars(+15.17percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach413.76millionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Indonesia;2019to2028Source(s):ConsumerMarketInsightsValueoflipmakeupexportedfromIndonesiafrom2013to2022(in1,000U.S.dollars)ExportvalueoflipmakeupIndonesia2013-20226,0005,0004,0003,0004,940.954,449.412,535.442,395.692,352.662,168.181,940.62,0001,00001,734.6920131,509.1920221,086.522021201420152016201720182019202022Description:In2022,thevalueoflipmakeupexportedfromIndonesiaamountedtoaround1.5millionU.S.dollars.Thevalueoflipmakeupexportsfromthecountryhaddecreasedbynearly3.5millionU.S.dollarscomparedtothatof2018.

ReadmoreNote(s):Indonesia;2013to2022Source(s):UNComtradeValueoflipmakeupexportedfromIndonesiain2022,bydestinationcountry(in1,000U.S.dollars)ExportvalueoflipmakeupIndonesia2022,bydestinationcountryExportvalueinthousandU.S.dollars300

400

50001002006007008009001,000935.06SingaporeThailand227.59USA130.08118.88MalaysiaChina46.0112.77PhilippinesOtherAsia,nesVietnam11.587.22BruneiDarussalamTimor-Leste6.416.1723/statistics/1223489/indonesia-lip-makeup-export-value-by-countryIn2022,thevalueoflipmakeupexportedfromIndonesiatoSingaporeamountedtoaround935thousandU.S.dollars.Thevalueoflipmakeupexportsfromthecountryhaddecreasedbynearly3.5millionU.S.dollarscomparedtothatof2018.

ReadmoreNote(s):Indonesia;2022Source(s):UNComtradeMostpopularlipproductsamongwomeninIndonesiaasofNovember2023LeadinglipproductsamongwomenIndonesia2023Shareofrespondents20%

25%0%5%10%15%30%35%40%45%44%50%LipbalmLipcreamLiptint40%39%Lipstick38%Lipgloss20%24Description:AccordingtoasurveyonbeautytrendsconductedinNovember2023,44percentofrespondentsinIndonesiastatedthattheyusedlipbalm.Bycomparison,40percentofrespondentsstatedthattheyusedlipcream.

ReadmoreNote(s):Indonesia;November5to7,2023;1,114respondents;allrespondentswhousedlipproducts;amongGenZ,millennials,andGenXSource(s):JakPatCHAPTER

05PurchasechannelsChannelsusedtopurchaseanitemamongconsumersinIndonesiaasofNovember2023LeadingpurchasechannelsIndonesia2023Shareofrespondents0%

10%20%30%40%50%48%60%70%66%FindtheitemandpurchaseitonlineBrowseproductsonlineandbuytheminaretailstoreFindtheitemandpurchaseitdirectlyinaphysicalstore46%Purchaseitemsin-storeandgetthemdeliveredtoyourhomeBrowsepricesinaretailstoreandbuythemonanotherretailer'swebsiteOrderproductsonlineandpickthemupfromaretailstore21%19%19%18%17%Browsepricesinaretailstoreandbuythemfromthatretailer'swebsiteOrderproductsonlineandpickthemupfromapick-uplocation(parcelmachine,post)Purchaseitemsusingmobilewhilein-store12%Noneoftheabove2%26/statistics/1440361/indonesia-leading-purchase-channelsAccordingtoasurveybyRakutenInsightinIndonesiainNovember2023,66percentofrespondentsstatedthattheyusuallyfindtheitemandpurchaseitonline.Inaddition,otherconsumersbrowseproductsonlineandbuytheminaretailstore.

ReadmoreNote(s):Indonesia;November9to30,2023;12,472respondents;16yearsandolderSource(s):RakutenInsightDistributionofbeautyandpersonalcaremarketsalesinIndonesiafrom2019to2027,bychannelDistributionofsaleschannelsofbeautyandpersonalcareinIndonesia2019-2027OfflineOnline120%100%80%60%40%20%0%11.5%88.5%201919.01%21.74%23.39%23.27%25.48%25.12%25.73%26.08%80.99%202078.26%202376.61%202276.73%202474.52%202174.88%202574.27%202673.92%202727Description:Overtheforecastperioduntil2027,theindicator'OnlineRevenueShare'isforecasttoexhibitfluctuationsamongthetwosegments.OnlyinthesegmentOnline,asignificantincreasecanbeobservedovertheforecastperiod.Inthissegment,theindicatorexhibitsadifferenceof14.58percentbetween2019and2027.ReadmoreNote(s):IndonesiaSource(s):ConsumerMarketInsightsMostpopularchannelstobuymake-upproductsfrominIndonesiaasofNovember2023Popularchannelsforbuyingmake-upproductsIndonesia2022Shareofrespondents30%

40%0%10%20%50%60%70%80%81%90%E-commerceCosmeticsstore51%Spcialmedia44%Minimarket/supermarketBrand'sofficialwebsiteDepartmentstoreSalesperson37%18%15%10%28/statistics/1365900/indonesia-popular-shopping-channel-for-make-upAccordingtoasurveyonbeautytrendsconductedinIndonesiain2023,mostrespondentsstatedthattheypurchasedtheirmakeupfrome-commerce.Bycomparison,18percentofrespondentsboughttheirmakeupfromthebrand'sofficialwebsite.ReadmoreNote(s):Indonesia;November5to7,2023;1,119respondents;amongGenZ,millennials,andGenXSource(s):JakPatMostpopulare-commercesitesforcosmeticsinIndonesiaasof2ndquarter2022,bymonthlywebvisits(in1,000clicks)Leadingcosmeticse-commercesitesIndonesiaQ22022,bymonthlytrafficNumberofmonthlywebvisitsinthousandclicks02004006008001,0001,2001,4001,600Sociolla1,426.67Sephora313.4929Description:Asofthesecondquarterof2022,Sociollarankedfirstamongthemostvisitede-commercesitesforcosmeticsinIndonesia,witharound1.4millionmonthlywebvisits.Followingitssuccessastheleadinge-commercesiteforcosmeticsinthecountry,Sociollaexpandeditsbusinessbyopeningitsfirstphysicalstorein2019.ReadmoreNote(s):Indonesia;Q22022Source(s):iPriceGroup;SimilarWebNumberofmonthlywebvisitsonSociollainIndonesiafrom3rdquarter2019to2ndquarter2022(in1,000s)NumberofmonthlywebvisitsonSociollaIndonesiaQ32019-Q220224,5003,988.34,0003,5003,0002,5002,0001,5001,0005003,086.53,0502,836.72,704.32,486.71,986.91,986.71,913.31,836.71,456.7Q1'221,426.67Q2'220Q3'19Q4'19Q1'20Q2'20Q3'20Q4'20Q1'21Q2'21Q3'21Q4'2130Description:Inthesecondquarterof2022,thenumberofSociolla'smonthlywebvisitsinIndonesiaamountedtoapproximately1.43million,indicatingadecreasecomparedtothepreviousquarter.Followingitssuccessastheleadinge-commercesiteforcosmeticsinthecountry,Sociollaexpandeditsbusinessbyopeningitsfirstphysicalstorein2019.ReadmoreNote(s):Indonesia;Q32019toQ22022Source(s):iPriceGroup;SimilarWebNumberofmonthlywebvisitsonSephorainIndonesiafrom3rdquarter2019to2ndquarter2022(in1,000s)NumberofmonthlywebvisitsonSephoraIndonesiaQ32019-Q22022350300313.49299.6288.4264.2244.625020015010050237.6231.9212.7182.9155102.487.50Q3'19Q4'19Q1'20Q2'20Q3'20Q4'20Q1'21Q2'21Q3'21Q4'21Q1'22Q2'2231Description:Inthesecondquarterof2022,thenumberofSephora'smonthlywebvisitorsinIndonesiaamountedtoapproximately310thousand,indicatingaasharpincreasecomparedtothefirstquarterof2022.Sephoraisoneoftheleadinge-commercesitesforcosmeticsinIndonesia.ReadmoreNote(s):Indonesia;Q32019toQ22022Source(s):iPriceGroup;SimilarWebCHAPTER

06ConsumerbehaviorMostimportantfactorsconsideredwhenbuyingmakeupproductsinIndonesiaasofNovember2023LeadingfactorsconsideredwhenbuyingmakeupproductsIndonesia2023Shareofrespondents20%

40%0%60%80%100%100%120%SuitableforskinEasytoapply99%99%98%GivinggoodresultyonmyfaceTheingredientsPrice96%96%94%PromotionalprogramsAvailabilityBrands'commitmentonsocial&environmentalissues86%BrandsPackaging78%73%Fragrance68%Origin/productionlocation55%33Description:AccordingtoasurveyonbeautytrendsconductedinIndonesiainNovember2023,skinsuitabilityandeaseofapplicationwerethetwomainfactorsconsideredbyconsumerswhenbuyingmake-upproducts,withalmosteveryrespondentssayingso.Deliveringgoodresultsandproductingredientswerealsocitedaskeyfactorsthatinfluencedconsumers'purchasingdecisions.ReadmoreNote(s):Indonesia;November5to7,2023;1,119respondents;amongGenZ,millennials,andGenXSource(s):JakPatAttitudestowardsdailymake-upuseamongwomeninIndonesiaasofNovember2023Importanceofwearingmake-updailyamongwomenIndonesia2023Lessimportant43%Important57%34Description:AsurveyonbeautytrendsconductedinIndonesiain2023foundthat57percentofrespondentsconsideritimportanttowearmake-upeveryday.Accordingtothesurvey,asimplemake-uplookisthemostpreferreddailymake-uplookamongIndonesianwomen.ReadmoreNote(s):Indonesia;November5to7,2023;1,215respondents;amongfemalerespondents;amongGenZ,millennials,andGenX.Source(s):JakPatPreferreddailymake-upstyleamongIndonesianwomenasofNovember2023Preferreddailymake-uplooksamongwomenIndonesia2023Neverusemake-up8%Fullmake-up8%Nomake-up17%Simplemake-up*67%35Description:AsurveyconductedonbeautytrendsinIndonesiain2023foundthat67percentofrespondentspreferredasimplemake-uplookforeverydaywear.Thesamesurveyfoundthat57percentofthosesurveyedthatthoughtwearingmake-updailywasessentialwereeitherstudents,employeesorunemployed.TheIndonesianmake-upmarketisoneofthefastest-growingmarketsinthecountry.ReadmoreNote(s):Indonesia;November5to7,2023;1,215respondents;amongfemalerespondents;amongGenZ,millennials,andGenX;*Simplemakeupreferstoapplyinglimitednumberofmake-upproducts.

ReadmoreSource(s):JakPatReasonsforusingimportedcosmeticsandbeautybrandsinIndonesiaasofApril2023ReasonsforusingimportedcosmeticsandbeautybrandsIndonesia2023Shareofrespondents15%0%5%10%20%25%30%35%40%GoodandguaranteedqualityComfortable/suitableforskinTrustworthy/brandcredibility36Description:A2023surveyconductedonbeautytrendsinIndonesiafoundthataround38percentofrespondentsstatedthattheyusedimportedcosmeticsandbeautybrandduetotheirgoodandguaranteedquality.Accordingtothesamesurvey,approximately19percentofrespondentsstatedthattheypreferredtouseimportedcosmeticsandbeautybrandsoverlocalbrands.ReadmoreNote(s):Indonesia;April2023;2,000respondentsSource(s):SnapcartInterestinusingorpurchasinglocalbeautybrandsinIndonesiaasofApril2023InteresttouseandpurchaselocalbeautyproductsIndonesia2023Shareofrespondents30%0%10%20%40%50%60%VeryinterestedInterested23%54%QuiteinterestedNotinterested20%2%37Description:AsurveyconductedonbeautytrendsinIndonesiain2023foundthatapproximately54percentofrespondentsstatedtheywereinterestedinusingorbuyinglocalskincareproductsinthefuture.Incontrast,therewerearoundtwopercentofrespondentsthatwerenotinterested.ReadmoreNote(s):Indonesia;April2023;2,000respondentsSourc