電子商務(wù)英語智慧樹知到期末考試答案章節(jié)答案2024年山東交通學(xué)院

電子商務(wù)英語智慧樹知到期末考試答案+章節(jié)答案2024年山東交通學(xué)院Supplychainsaresensitivetonaturalevents,andlaborcosts,ortheimpactoflaborandenvironmentalpolicies.

答案:對TravelservicesareanidealservicefortheInternetbecausetravelisaninformation-intensiveproductrequiringsignificantconsumerresearch.

答案:對Tocontentaggregator,thekeytobecomingasuccessfulcontentproviderisowningthecontent.

答案:錯(cuò)Digitalinteractivebookscombineaudio,videoandphotographywithtext,providingthereaderwithamultimediaexperience.

答案:對WhichofthefollowingaretrueaboutAgeStructureofChineseInternetUsers

答案:Teens(11-19)hasaverylowpercentageoftheiragegrouponline(5.1%).;Youngadults(20-29)formtheagegroupwiththehighestpercentageofInternetuse.;Thepercentageofveryyoungchildren(0-10years)onlinehasalsospurted.Whichofthefollowingarethemainrolesinadvertisingnetwork.

答案:Publisher;Advertiser;AdvertisingnetworkWhichofthefollowingaretrueforserviceproviders?

答案:Datastorageisanonlinecomputerservice;Serviceprovidersofferconsumersvaluable,convenient,time-saving,andlow-costalternativestotraditionalservice;Photosharing,videosharing,anduser-generatedcontentinblogsandsocialnetworksitesareallservicesprovidedtocustomersBecauseofstricterregulation,theshortvideomarketdoesnothavealotofpotentialtogrow.

答案:錯(cuò)SaaSandPaaSproviderscantypicallyprovideservicesatlowercoststhroughscaleeconomies.

答案:對Allonlinecontentproviderschargefortheirinformation.

答案:錯(cuò)About50%ofP&Gnewproductsoriginatefromitssuppliersandcustomers.

答案:對Macy’s“BuyOnlinePickupInStore”programallowcustomerstojustplaceanorderinphysicalstoresandreceivethepackageathome.

答案:錯(cuò)Socialnetworksandonlinecommunitiesattractpeoplewithsharedaffinity,suchashobbies,sportsandvacations.

答案:錯(cuò)Itisdifficulttomanagethesupplychain,orobtainvisibilityintothesupplychainbecauseofitssizeandscope.

答案:對Inpersonlizedadvertising,adserverrecognizestheuserandservesupthesameordifferentadsregardlessofthesitecontent.

答案:對Searchenginemarketinggivesyoutheabilitytotargetpeopleatoneofthebestmoments—whentheysearchforyourproducts.

答案:對Thefactthate-commerceisconductedbasedonuniversalstandardsdecreasessearchcostsforconsumers.

答案:對Phubbingdescribesthehabitofignoringsomeoneinfavourofamobilephone.

答案:對ThelongesttimeanaverageChinesespendsisonsocializing.

答案:對Taobaoused“free”marketstrategy,takingawaymostofthesellersfromeBay.

答案:對Inaclickfraud,groupsofWebsitesarelinkedtooneanother,therebyboostingtheirrankinginsearchengines.

答案:錯(cuò)Pricetransparencyreferstotheeasewithwhichconsumerscanfindoutwhatmerchantspayforproducts.

答案:錯(cuò)Accordingtograssrootsmarketing,marketersconcentrateonmakingmarketingactivitiesaspersonallyrelevanttoindividualcustomersaspossible.

答案:對TheAntecosystemcanboostcustomerstickinessandgeneratemorecompletecustomerdata.

答案:對Adtargetingreferstothesendingofmarketmessagestoasmanypeopleaspossibleinanefforttoincreasethelikelihoodofapurchase.

答案:錯(cuò)BecauseofMattheweffectintheuseofmobileapps,marketersdonotneedtoadvertiseonnicheapps.

答案:錯(cuò)DirectReferencegroupsincludeone's_________.

答案:Family;Friend;OccupationWhichofthefollowingare

truefore-distributors?

答案:transactindirectgoodsonaspot,as-neededbasis;one-to-manymarkets;independentlyownedintermediariesWhichofthefollowingstepsbelongtosocialmarketingprocess?

答案:amplification;community;brandstrengthBasicMobileDeviceFeaturesinclude__________.

答案:Thetimeavailableformarketingmaterialsaregreatlyexpanded;“alwayson,alwayswithus”;built-inGPSExamplesofbricks-and-clicksfirmsinclude__________

答案:Walmart;Macy’s;GomeWhichofthefollowingare

trueforsupplychainvisibility?

答案:youknowexactlywhattheirproductionscheduleis;youknowexactlywhatyouhaveorderedfromyoursuppliers;youcanmonitortheoutputofitsfirst-andsecond-tiersuppliers;youknowexactlywhenyoucantrackthegoodsthroughshippingfirmstoyourwarehouseWhatmakesintellectualpropertyprotectionabigchallenge?

答案:widespreaddistribution;completeduplicationWhichofthefollowingare

trueforLiZiqi(李子柒)?

答案:ShemakesthingsoftenfrombasicingredientsandusingtraditionalChinesetechniquesandtools.;HervideoshelpmoreforeignerslearnandunderstandChinesetraditionsandculture.Whichofthefollowingare

truefordigitalrightsmanagement?

答案:controltheusesofcontentafterithasbeensoldorrentedtoconsumers;WalledGardenisatypeofDRM;AmazonestablishesitsownecosystembyusingDRMWhichoneofthefollowingis

trueforP&G’scollaborativecommercestrategy?

答案:ForP&G,itdoesnotneedtotruckproductstoAmazonwarehouses.;P&GsetsasidewarehousespaceforP&GproductspurchasedbyAmazoncustomers.;Duetothecooperation,Amazonreducesitscostsofshippingandstoringgoods.Whichofthefollowingare

trueaboutAgeStructureofChineseInternetUsers

答案:Youngadults(20-29)formtheagegroupwiththehighestpercentageofInternetuse.;Thepercentageofveryyoungchildren(0-10years)onlinehasalsospurted.;Teens(11-19)hasaverylowpercentageoftheiragegrouponline(5.1%).Whichofthefollowingare

trueforsocialmarketing?

答案:encourageyourbusiness’sfanstoshareyourproductsorserviceswiththeirfriends;createacommunityoffansonline;encourageyourpotentialcustomerstobecomefansofyourcompany’sproductsandservicesWhat’s

trueaboutDouban?

答案:Userscancreateaspecificthemefortheirgroupandaddsub-topics.;Itisaforum-likesocialmediaplatform.;Mostofitsusersaredegreeholders.Thefinancialservices,travelservices,andjobplacementservicesindustriestypicallyusethe________businessmodel.

答案:transactionbroker__________provide(s)investment,socialnetworkandinformationportalsforinvestorsinChina,providingthematicinvestingviawebsitesandmobileapps.

答案:OnlinebrokerageWhichoneofthefollowingB2Bbusinessmodelsismany-to-fewmarket?

答案:industryconsortiumWhichofthefollowingusesasubscriptionrevenuemodelforbooks?

答案:AmazonKindleUnlimited________isanexampleofane-procurement.

答案:Ariba________isthepracticeoflendingmoneytoindividualsorsmallandmiddlebusinessesthroughonlineservicesthatmatchlenderswithborrowers.

答案:Peer-to-peerlending________convergencedescribesthedevelopmentofhybriddevicesthatcancombinethefunctionalityoftwoormoreexistingmediaplatformsintoasingledevice.

答案:Technological_________refertofundslinkedtopaymentplatformsthatoffereaseofaccessandmorecompetitivereturnsthanthehistoricallylowdepositrates.

答案:OnlinefundsWhichofthefollowingisacharacteristicoftheReinventionphaseofe-commerce?

答案:expansionofe-commercetoincludeservicesaswellasgoodsFamily-trackerservicesprovide答案stothequestionof__________.

答案:Whereismychild?Whichoneofthefollowingisone-to-manymarket?

答案:e-distributorWhichofthefollowingisacharacteristicoftheConsolidationphaseofe-commerce?

答案:brandextensionandstrengtheningbecomesmoreimportantthancreatingnewbrandsIn___________,E-commerceplayerslendtounderbankedorunbankedindividualsandsmallmediumenterprises(SMEs).

答案:SupplychainandconsumerfinanceAribaisanexampleofa(n)________.

答案:e-procurementfirmTwodifferentbusinessescompeteonthesamekeyword.Richardbids4yuan,andhisqualityscoreisa4outof10.Clairebids2yuan,andherrelevanceis9outof10.Whowillwintheauction?

答案:ClaireWhichstatementis

trueaboutFacebook’s“Apply”strategy?

答案:FacebookcopiedwhatSnapchatdidbestandputfunctionsinFacebookandInstagram.WhichofthefollowinginvolvesusingtheinherentstrengthofsocialnetworkstoencouragevisitorsandfanstosharetheirLikesandcommentswithfriends?

答案:amplificationTaobaousesallofthefollowingbusinessmodelsexcept:

答案:contentprovider.Whichofthefollowingisanexampleofapracticenetwork?

答案:ResearchGateUsing___________,firmscandecidetolocatesomeproductionofpartsinLatinAmerica,forinstance,ratherthanhavingalltheirproductionorsuppliersinasinglecountrysuchasJapan.

答案:AdaptivesupplychainsTraditionaltechnologycompaniesthatdominatetheInternetandhavetheInternetchannelsdonothavethecompetenciestocreatecontent.

答案:對Amateurbloggersandsocialmediaopinionleaderscansubstituteprofessionalreportersandeditors.

答案:錯(cuò)ForQQMusic,themajorityoftherevenuecomesfromstreamingmusicservices.

答案:錯(cuò)Inthereverseauction,sellerscansuggestaprice,Pricelinepresentsthepricetobuyersandbuyersdecidewhethertoaccepttheprice.

答案:錯(cuò)MobiledevicesinChinaaremainlyusedforentertainment,socializing,andcommunicating.

答案:對Theobjectivesoftraditionalonlinemarketingaretosendyourmarketingmessagestoasmanyvisitorsaspossible

答案:對Channelconflictoccurswhenretailersofproductsmustcompeteonpriceandcurrencyofinventorydirectlyagainstthemanufacturer,whodoesnotfacethecostofmaintaininginventory,physicalstores,orsalesstaffs.

答案:對Indirectreferencegroupsinclude________.

答案:lifestylegroup;socialclass;one'slife-cyclestageWhichofthefollowingare

trueforsupplychainsimplification?

答案:workwithstrategicpartnersupplyfirmsunderlong-termcontracts;reducethesizeoftheirsupplychains;reducebothproductcostsandadministrativecostsTheexistenceofmanycompetitorsinanyonemarketsegmentmayindicate:

答案:themarketissaturated.Whichofthefollowingisthetheoreticfoundationforlocalmarketing?

答案:GeographicsegmentationAllofthefollowingare

trueabouttheAntecosystemexcept________.

答案:acquirecustomersslowlyWhichofthefollowingprimarilyservehorizontalmarkets?

答案:e-distributorsande-procurementNetmarketplacesE-distributors:

答案:makemoneybychargingacomissionfeeontheproductsitsellstocustomersTheessentialcharacteristicof________isthattheybringhundredstothousandsofsuppliersintoasingleInternet-basedenvironmenttoconducttrade.

答案:NetmarketplacesWhatarethebenefitsforB2BE-commerce

答案:VisibilitycanbefullyrealizedWhichofthefollowingaretrueforPrint-centricperiod?

答案:Thetechnologyplatformwasthedesktoporlaptopplatform.;TherewerenochanceforthemtohaveanyinteractionsManufacturer-directfirmsaresingle-channelmanufacturers.

答案:錯(cuò)StitchFixonlyreliesonbigdatatoclothingitemsandaccessoriesforcusomers.

答案:錯(cuò)Friend-finderservices答案thequestionof__________.

答案:Whereareyou?Where’sthecrowd?Whichofthefollowingisthesecond-mostpopularmobilemarketingformat?

答案:displayadvertisingWhichofthefollowingisthemostpopularuseformobiledevices?

答案:entertainmentYoutube,Pinterest,andTikTok（抖音）areallmajorsocialmarketingplayers.

答案:錯(cuò)Theamountspentononlineadvertisingisexpectedtoexceedtheamountspentontelevisionadvertising.

答案:對Withbigdatatechnology,HRmanagerscanpredictwhoismostlikelytoreceivethatinvitation,withanaccuracyofupto100percent.

答案:錯(cuò)Inpersonalizedadvertising,adserverrecognizestheuserandservesupthesameordifferentadsregardlessofthesitecontent.

答案:對Rankofadonlydependsontheamountpaid.

答案:錯(cuò)Whichofthefollowingaretruefore-distributors?

答案:transactindirectgoodsonaspot,as-neededbasis;one-to-manymarkets;independentlyownedintermediariesWhichofthefollowingaretruefordigitalrightsmanagement?

答案:AmazonestablishesitsownecosystembyusingDRM;controltheusesofcontentafterithasbeensoldorrentedtoconsumers;WalledGardenisatypeofDRMWhichofthefollowingcompaniesbelongtoFacebook?

答案:Instagram;WhatsappWhattechnologiesdoesWalledGardenapplytoprotectintellectualproperty?

答案:hardware;operatingsystems;proprietaryfileformatWhichofthefollowingaretrueforsupplychainsimplification?

答案:reducethesizeoftheirsupplychains;workwithstrategicpartnersupplyfirmsunderlong-termcontracts;reducebothproductcostsandadministrativecostsContentconvergencedescribesconvergenceinthedesign,production,and________ofcontent.

答案:distributionAllofthefollowingareexamplesofthechallengesthattraditionalmanufacturersexperiencewhenusingtheInternettoselldirectlytotheconsumerexcept:

答案:highcoststructuresGraingerisanexampleofwhichofthefollowingbusinessmodels?

答案:e-distributorWhichofthefollowingaretrueforself-publishingexcept_________.

答案:pricesaredeterminedbypublishersWhichofthefollowingisaphysicalplaceyouvisitinordertotransact?

答案:marketplaceWhichofthefollowingdoesnotuseasubscriptionrevenuemodel?

答案:TwitterByusinglinkfarms,groupsofWebsitesarelinkedtooneanother,therebyboostingtheirrankinginsearchengines.

答案:錯(cuò)Incontextadvertising,adsarehighlypersonalizedbasedonthegeneralinformationoftheaudienceviewingthecontent.

答案:錯(cuò)Theproliferationofmobiledevicehasledtoadecreaseinthetotalamountoftimespentwithmedia.

答案:錯(cuò)Consumersareprimarilyprice-drivenwhenshoppingontheInternet.

答案:錯(cuò)Wechatuserstypicallyhavearound220friendswithwhomtheyhavetwo-waycommunications.

答案:錯(cuò)WhichofthefollowingaretrueforLiZiqi(李子柒)?

答案:HervideoshelpmoreforeignerslearnandunderstandChinesetraditionsandculture;ShemakesthingsoftenfrombasicingredientsandusingtraditionalChinesetechniquesandtoolsWhichofthefollowingistrueaboutonlineadvertising?

答案:howtoadequatelymeasureitsresultsisaconcern;two-waycommunicationbetweenadvertisersandpotentialcustomersbecomespossible;advertisershaveaggressivelyincreasedonlinespendingandcutbudgetontraditionalchannelsWhichoneofthefollowingistrueforP&G’scollaborativecommercestrategy?

答案:ForP&G,itdoesnotneedtotruckproductstoAmazonwarehouses;Duetothecooperation,Amazonreducesitscostsofshippingandstoringgoods;P&GsetsasidewarehousespaceforP&GproductspurchasedbyAmazoncustomersWhichofthefollowingvirtualmerchantsuseasubscriptionrevenuemodel?

答案:NatureBox;BirchboxAllofthefollowingareexamplesofsocialnetworksexcept:

答案:YCombinatorWhichofthefollowingisanexampleofanon-demandservicecompany?

答案:Airbnb___________areplatformswhichallowuserstoupload,

sharevideos

orlivestreamtheirown

videos

totheInternet.

答案:VideohostingplatformsInteractivityinthecontextofe-commerceprovideswhichofthefollowingfunctionalities?

答案:theenablingoftwo-waycommunicationbetweenconsumerandmerchantWhichstatementistrueaboutFacebook’s“Apply”strategy?

答案:FacebookcopiedwhatSnapchatdidbestandputfunctionsinFacebookandInstagramWhichofthefollowingreferstothecomplexityandcontentofamessage?

答案:richnessTheemphasisinonlinemarketinghasshiftedfromafocusonparticipatingincustomer-orientedconversationstoafocusoneyeballs.

答案:錯(cuò)Followersaresometimesmoresuccessfulthanfirstmovers.

答案:對TotalmusicconsumptioninhoursofdaylisteningtomusichasincreasedevenassalesofCDshavedrasticallydeclined.

答案:對Fromatotalspendingstandpoint,onlinevideoadsareverybigwhencomparedtotheamountspentonsearchengineadvertising.

答案:錯(cuò)DoubanismorenichefocusedthanotherChinesesocialmediaplatforms.

答案:對Organicsearchresultshavethemostrelevantcontentwithyourkeywordsbutitcostsmoneytoappear.

答案:錯(cuò)IPaddressescanbeusedtoidentifyacity,andaneighborhoodwithinthecity,quitespecificenough.

答案:錯(cuò)eBaypromised

to

keep

freeforits

firstthreeyears

ofoperation.Incontrast,Taobaocharged

apercentage

fee

foreachsaleandthelistingfees.

答案:錯(cuò)Costtransparencyreferstotheeasewithwhichconsumerscanfindoutwhatmerchantspayforproducts.

答案:對UrgencyisoftenappliedinInternetmarketing.Fearofmissingout(FOMO)isatypicalexample.

答案:對Asthecompanygrows,specialistsareneeded.Theyfocusononespecifictask.

答案:對Fintechisshortforfinancialandtechnology.

答案:對Allthepracticenetworksarenonprofit-based.

答案:錯(cuò)“Free”contentwoulddrive“paid”contentoutofbusiness.

答案:錯(cuò)Accordingtocontextadvertising,peoplewhoareinterestedinthetopicofthewebsitearemorelikelytopurchaserelevantproducts.

答案:對TheInternet'suniversalstandardhavechangedindustrystructurebyincreasingbarrierstoentryanddecreasingcompetitionwithinanindustry.

答案:錯(cuò)WhichofthefollowingaretrueduringtheReinventionperiod?

答案:Web2.0;cloud-computing;mobiledevices;on-demandserviceeconomyVideo

hostingcommunityareplatformswhichallowusersto_________theirown

videos

totheInternet.

答案:upload;sharevideos;livestream;createWhichofthefollowingdevelopmentsbelongtodigitalfirstperiod?

答案:mobiledevices;smart-phonesandtablets;socialmediasitesThesocialmediainfluencersareusingtheir________toattractmillionsoffansandbringcrazytrafficgrowthforthesesocialmediaplatforms.

答案:knowledge;viewpoints;personalcharisma;skillsWhichofthefollowingappsbelongtopaymentsande-walletsservices?

答案:WechatPay;AlipaySocialnetworkspresentenormousrisks,suchas_________.

答案:Privacyinvasion;Phubbing;Internettroll;Fakesociallife_________offermembersopportunitiestointeractwithageneralaudienceorganizedintogeneraltopics.

答案:generalcommunityThemergerofmediaenterprisesintopowerful,synergisticcombinationsthatcancross-marketcontentonmanydifferentplatformsisreferredtoas:

答案:industryconvergenceWhichofthefollowingistrueforTripAdvisorexcept__________.

答案:mainlysupportedbysalesrevenuemodelThetotalnumberofusersorcustomersane-commercebusinesscanobtainisameasureofwhichofthefollowing?

答案:reachA________marketplacesuppliesproductsandservicesofinteresttoparticularindustries.

答案:verticalFamily-trackerservicesprovideanswerstothequestionof__________.

答案:Whereismychild?________tiesanadvertiser’snametoparticularinformation,anevent,oravenueinawaythatreinforcesitsbrandinapositiveyetnotovertlycommercialmanner.

答案:SponsorshipAssumingamanufacturerhasfourprimarysuppliersandeachonehasthreeprimarysuppliers,andeachofthesehastwoprimarysuppliers,thenwhatisthetotalnumberofsuppliersinthechain?

答案:40Whichofthefollowingfeaturesofe-commercetechnologychangesindustrystructurebyloweringbarrierstoentrybutgreatlyexpandsthemarketatthesametime?

答案:globalreachWhichofthefollowingisanunfaircompetitiveadvantage?

答案:brandnameTheearlyyearsofe-commerceweredrivenbyallofthefollowingfactorsexcept:

答案:anemphasisonexploitingtraditionaldistributionchannelsAbusinessmodelthatusesadvertisingrevenuetoprovidesomecontentforfree,combinedwithanoptiontoobtainadditionalcontentforapriceiscalleda(n)________model.

答案:freemium__________

isthemergingofmasscommunicationoutlets–print,television,radio,theInternetthroughvariousdigital

media

platforms.

答案:mediaconvergenceAn________providesanonlinecatalogthatrepresentstheproductsofthousandsofdirectmanufacturers.

答案:e-distributorWhichofthefollowingstatementsdescribefacebook’s“Deny”strategy?

答案:FacebookforbiddenVine’sAPIaccessonthesamedaythatitwaslaunchedAllofthefollowingarebusinessmodelsemployedintheonlinemusicindustryexcept:

答案:peer-to-peerstreamingMatthewEffectisalsoreferredtoasaccumulatedadvantage,wherethosewhohavemorehaveanadvantagetoacquiremore.

答案:對Universalstandardsmakepricediscoverymorecostly,slower,andlessaccurate.

答案:錯(cuò)Modelsofconsumerbehaviorattempttopredictorexplainwhatconsumerspurchaseandwhere,when,howmuch,andwhytheybuy.

答案:對Socialmediahaschangedtelevisionfroma“l(fā)eanforwardandengage”experienceintoa“l(fā)eanbackandenjoy”experience.

答案:錯(cuò)Traditionaladvertisingbombardstheaudiencewithfancier,louderads,insteadofhavingaconversationwiththemandengagetheminyourbrand.

答案:對Onlythenetworkownercanforecastdemand,developproductionplans,andcoordinateshippingandwarehousingactivities.

答案:錯(cuò)LinkedIn,TopBuzz(今日頭條)andZhihuareallmajorsocialmarketingplayers.

答案:對LinkedInTalentSolutionshelpcorporaterecruitersfind“passivetalent”,aswellascustomcompanyprofilesspecificallydesignedforrecruitment.

答案:錯(cuò)E-commercetechnologiesprovideaunique,many-to-manymodelofmasscommunication.

答案:對APItechnologyallowsuserstologinthesitewithitsfacebookaccountandpasswordwithouthavingtofillinginaregistrationform.

答案:對Theinfluencersaremainlysupportedbytheirfansandvideo-hostingplatformswithoutsupportfromincubatorsoragents.

答案:錯(cuò)EnticedsharingcanseverelydamagetheuserexperienceofWechatMoments.

答案:對Personalizationinvolvestargetingmarketingmessagestospecificindividualsbyadjustingthemessagebaseduponaconsumer'spreferencesorpastpurchasingbehavior.

答案:對Printedbooksarebeingreplacedbye-books.

答案:錯(cuò)Duringdigitalfirstperiod,oftenamateursonsceneknowmoreaboutthenewsinthefirsthoursofastorythanjournalistsintheiroffices.

答案:對TheReinventionperiodofe-commerceisasmuchasociologicalphenomenonasitisatechnologicalorbusinessphenomenon.

答案:對OneexampleofenticedsharingisLiulishuo,anEnglishlearningapp,whichencouragesuserstosharedailyprogressontheirWeChatMomentsfeedinreturnforincentives.

答案:對Bigdataandpowerfulanalyticsprogramsmakepossiblepredictivemarketing.

答案:對Commercialtransactionsinvolvetheexchangeofvalue(e.g.,money).

答案:對Oftenreal-worldsupplychainscanprovidevisibilityintothesupplychain.

答案:錯(cuò)E-distributorsaresometimesreferredtoasmany-to-onemarkets,manysellersservingonefirm.

答案:錯(cuò)AccordingtoMacy’s“BuyOnlinePickupInStore”program,consumerscanplaceanorderonlineandpickuptheiteminphysicalstores.

答案:對AmazonshipstheproductstoitscustomersdirectlyfromtheP&GwarehousesratherthanshippingthemfirsttoAmazonwarehouses,andthentotheconsumer.

答案:對Google’sDisplayNetworkormanyotheradnetworkscanbeusedtoMeasureandmanageyourcampaign.

答案:對TraditionalmediafirmswhocreatethecontentgenerallydonotpossessonlinechannelstodistributeitscontentontheInternet.

答案:對Advertisingnetworkscantelladvertisers__________

答案:howmanytimestheiradsareclickedon;wheretheiradshavebeenshowingup;howmuchtheiradscostyou;howmanytimestheiradsareshownWhataretheadvantagesofomini-channelmerchants?

答案:largescalesotheycangetagooddealfromsuppliers;brandnameLiquidityistypicallymeasuredby__________.

答案:howmanybuyersandsellersinamarket;howmanytransactions;howbigthetransactionsWhichofthefollowingarecareersites?

答案:CareerBuilder;MonsterWhichofthefollowingareexamplesofindustrystructureconvergence?

答案:CBS,amovieandtelevisioncontentproducer,producestelevisionshowsforNetflix;Amazoncreateditsownbookpublisher,AmazonPublishing;YoukuandiQiyihavebegunproductionanddistributionoftheirownoriginalTVshowsWhichofthefollowingaretruefordigitalfirstperiod?

答案:Toengagereadersonapersonallevel;Thetechnologyplatformwasmobiledevices;Thenewsdoesnotstopat5PM,butgoeson24hoursaday,7daysaweekWhichofthefollowingareexamplesofon-demandservicecompanies

答案:Uber;Airbnb;DidiChuxingWhichofthefollowingaretrueforsocialmarketing?

答案:encourageyourbusiness’sfanstoshareyourproductsorserviceswiththeirfriends;createacommunityoffansonline;encourageyourpotentialcustomerstobecomefansofyourcompany’sproductsandservicesWhichofthefollowingaretrueforsupplychainvisibility?

答案:youknowexactlywhenyoucantrackthegoodsthroughshippingfirmstoyourwarehouse;youknowexactlywhatyouhaveorderedfromyoursuppliers;youknowexactlywhattheirproductionscheduleis;youcanmonitortheoutputofitsfirst-andsecond-tiersuppliersWhichofthefollowingbelongtoNetMarketplace?

答案:E-distributor;E-procurementDRMreferstoacombinationof________forprotectingdigitalcontent.

答案:technicalandlegalmeansAn________primarilyservesbusinessesthatbuyindirectgoodsonaspotpurchasingbasis.

答案:e-distributorWhichofthefollowingoccurswhenretailersofproductsmustcompeteonpriceandcurrencyofinventorydirectlyagainstthemanufacturer?

答案:channelconflict__________referstothemergerofmediaenterprisesintopowerful,synergisticcombinationsthatcancross-marketcontentonmanydifferentplatforms.

答案:industrystructureconvergenceAfirm's________describeshowafirmwillproduceasuperiorreturnoninvestedcapital.

答案:revenuemodelThereisamanufacturerwhichhastwoprimarysuppliersandeachonehasfourprimarysuppliers,andeachofthesehasfiveprimarysuppliers,thenwhatisthetotalnumberofsuppliersinthechain?

答案:50Allofthefollowingarechallengesfacedbybricks-and-clicksfirmsexcept:

答案:buildingabrandname__________allowcompaniestoreacttodisruptionsinthesupplychaininaparticularregionbymovingproductiontoadifferentregion.

答案:AdaptivesupplychainsWhichofthefollowingisnotanexampleofavirtualmerchant?

答案:Dell__________offermembersfocuseddiscussionsandinteractionwithotherpeoplewhosharethesameaffinity.

答案:AffinitycommunityTheSeamisanexampleofan:

答案:industryconsortiumPortalsprimarilygeneraterevenueinallofthefollowingwaysexcept:

答案:salesofgoodsThebasicvaluepropositionofcommunityprovidersis:

答案:theyofferafast,convenientone-stopsitewhereuserscanfocusontheirmostimportantconcernsandinterestsStickinessisanimportantattributeforwhichofthefollowingrevenuemodels?

答案:advertisingrevenuemodelTheSeamisanexampleofa(n):

答案:industryconsortiumWhichofthefollowingcompaniesusesatransactionfeerevenuemodel?

答案:E*TradeWhichofthefollowingisnottrueregardinge-commercetoday?

答案:Themarketmiddlemendisappeared.Aperfectmarketisoneinwhich:

答案:therearenocompetitiveadvantagesorasymmetriesbecauseallfirmshaveequalaccesstoallthefactorstoproductionWhichofthefollowingisanexampleofane-commercefirstmoverthatfailed?

答案:土豆視頻Whichofthefollowingprimarilyinvolvelong-termsourcing?

答案:e-procurementandindustryconsortiaWhichofthefollowingstatementsaboutthewholesaleandagencym