全球電報行業(yè)市場前景及投資研究報告-培訓課件外文版2024.6

COMPANIES

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PRODUCTSTelegramCHAPTER

01OverviewDownloadshareofleadingmobilemessagingandchatappsworldwidefrom3rdquarter2019to2ndquarter2022Globalmarketshareofselectedmobilemessagingapps2019-2022WhatsAppFacebookMessengerTelegramSignal100%90%80%70%60%50%40%30%20%10%0%2019Q32019Q42020Q12020Q22020Q32020Q42021Q12021Q22021Q32021Q42022Q12022Q24Description:WhileWhatsAppisthemostusedmobilechatappworldwide,Telegramhasbeengainingpopularityamongglobalconsumersbetweentheendof2019andthebeginningof2022.Duringthesecondquarterof2022,WhatsApphadamarketshareofover40percent,whileTelegramfollowedwith34percentofallchatappdownloads.Privacy-focusedmessagingappSignalgainedmomentumduringthefirstquarterof2021,gainingadownloadshareof14percentfromglobalusers,butstill[...]

ReadmoreNote(s):Worldwide;Q32019toQ22022Source(s):AllianceBernstein;TechCrunchMostpopularsocialnetworksworldwideasofApril2024,rankedbynumberofmonthlyactiveusers(inmillions)Globalsocialnetworksrankedbynumberofusers2024NumberofactiveusersinmillionsFacebookYouTube3,0652,504InstagramWhatsApp12,0002,000TikTokWeChat1,5821,343FacebookMessengerTelegramSnapchat1,010900800755700DouyinKuaishouX/Twitter611598WeiboQQ554498Pinterest5Description:MarketleaderFacebookwasthefirstsocialnetworktosurpassonebillionregisteredaccountsandcurrentlysitsatmorethanthreebillionmonthlyactiveusers.MetaPlatformsownsfourofthebiggestsocialmediaplatforms,allwithmorethanonebillionmonthlyactiveuserseach:Facebook(coreplatform),WhatsApp,FacebookMessenger,andInstagram.Inthethirdquarterof2023,Facebookreportedaroundfourbillionmonthly?coreFamilyproductusers.

ReadmoreNote(s):Worldwide;April2024;socialnetworksandmessenger/chatapp/voipincluded;figuresforTikTokdoesnotincludeDouyinSource(s):DataReportal;Meltwater;WeAreSocialMostpopularglobalmobilemessengerappsasofApril2024,basedonnumberofmonthlyactiveusers(inmillions)Mostpopularglobalmobilemessagingapps2024Monthlyactiveusersinmillions05001,0001,5002,0002,0002,500WhatsApp*Weixin/WeChatFacebookMessenger**Telegram1,3431,010900Snapchat800QQ5546Description:AsofApril2024,twobillionuserswereaccessingtheWhatsAppmessengeronamonthlybasis.Theapp’sreachinusagepenetrationisparticularlystronginmarketsoutsidetheUnitedStates,anditisoneofthemostpopularmobilesocialappsworldwide.WeChatamassedover1.3billionusers,andFacebookMessengeramassedaround1,010millionusersworldwide.?Instantmessagingisatypeofonlinechatwhichoffersreal-timetexttransmissionviainternet.Sincetheappearanceof[...]

ReadmoreNote(s):Worldwide;April2024;*Havenotpublishedupdatedusersnumbersinthepast12months.

**SomeFacebookMessengeradplatformsareunavailableinAustralia,France,Canada,andtheUnitedStates,sothefigureshownheremay[...]

ReadmoreSource(s):DataReportal;Meltwater;Varioussources(Companydata);WeAreSocialLeadingmobileappsworldwidein2022,bydownloads(inmillions)Mostdownloadedmobileappsworldwide2022Numberofdownloadsinmillions0100200300400500600700672800TikTokInstagramWhatsAppCapCut548424357Snapchat330310304298TelegramSubwaySurfersFacebookStumbleGuysSpotify2542387Description:In2022,TikTokwasthemostdownloadedmobileappworldwide.Theshort-videosharingappgenerated672milliondownloadsduringthesameyear.ThemobileappsofsocialmediaandcommunicationplatformsInstagramandWhatsAppfollowedwith548millionand424milliondownloads,respectively.Thecloud-basedinstantmessagingserviceTelegramhad310milliondownloadsfromglobalusersin2022.

ReadmoreNote(s):Worldwide;2022Source(s):ApptopiaLeadingfreemobileapplicationsexcludinggamesinRussiain2023,bydownloads(inmillions)MostpopularfreemobileappsinRussia2023,bydownloadsDownloadsinmillions1505102025303540TelegramWildberries35.0630.53TikTokVPN-FastProxy+SecureOzon23.0322.0220.67FreeVPNProxybyPlanetVPNPyaterochka:GroceryDeliveryYandex-withAliceAvito19.1517.4917.3416.1316.12WhatsAppMessengerVK14.66Gosuslugi13.86VKMessenger13.338Description:Telegram,amulti-platformmessagingservice,wasthemostpopularnon-gamingappinRussiabydownloadsoniPhoneandiPadAppStoreandGooglePlayin2023,ataround35million.Wildberries,anonlinemarketplace,andTikTokfollowedwithapproximately30.5millionand23milliondownloads,respectively.ReadmoreNote(s):Russia;2023Source(s):AppMagicLeadingTelegramusernamessoldonFragmentasofApril8,2024,byprice(in1,000U.S.dollars)MostexpensiveTelegramusernamessoldonFragment2024SalepriceinthousandU.S.dollars3,000

4,00001,0002,0005,0006,0005,8147,000@news@auto@bank@avia@chat@king@fifa5,2654,9724,6804,0953,9483,510@game@sber@meta2,9252,7552,3639Description:AsofApril8,2024,themostexpensiveTelegramusernamesoldontheauctionplatformFragmentwas@news.TheusernamewassoldonNovember18,2022,for994thousandToncoin,orapproximately5.81millionU.S.dollarsusingtheexchangeratefromApril8,2024.Fragment,anexchangeplatformthatcanbeusedtobuyandsellTelegramusernames,waslaunchedattheendofOctober2022.ThemainrequirementofFragmentisthatusershavetousethecryptocurrencyToncoin.

ReadmoreNote(s):Worldwide;asofApril8,2024Source(s):FragmentCorp.;ValueoffundsraisedbyTelegramfromMarch2018toMarch2024,byround(inbillionU.S.dollars)FundsraisedbyTelegram2018-20241.81.71.61.41.21.00.80.60.40.20.010.750.330.27Mar1,2018Mar15and23,2021Apr28,2021Jul18,2023Mar18,202410Description:Sincethestartofitslaunchin2013,TelegramhasraisedoverfourbillionU.S.dollars.DuringthelatestdealinMarch2024,themessagingappraised330millionU.S.dollarsthroughcapitalbondsales.

ReadmoreNote(s):March1,2018toMarch18,2024Source(s):ASRusMedia/ForbesRussia;CoinDesk;Dealroom.co;TechCrunchFinesimposedonTelegrambyauthoritiesinRussiafromMay12,2021toAugust16,2022(inmillionRussianrubles)FinesimposedonTelegraminRussia2021-20221211111010896544320May12,2021Jun10,2021Jul22,2021Sep14,2021Nov8,2021Nov18,2021Aug16,202211Description:Russiancourtsimposedtotalfinesof53millionRussianrublesonthemessagingappTelegramin2021and2022.MostofthefineswerereportedlyimposedduetothefailureofTelegramtoremovecontentprohibitedontheRussianinternet.

ReadmoreNote(s):Russia;May12,2021toAugust16,2022Source(s):TAdviserCHAPTER

02UsersTotalnumberofvisitstoTfromdesktopdevicesworldwidefromMaytoJuly2023(inmillions)Telegramdesktoptrafficmonthly2023350288.6288.2300250200150100502860May2023Jun2023Jul202313Description:Over288millionpeopleworldwidevisitedT,thewebsiteofthemessagingplatformTelegram,fromdesktopdevicesinJuly2023.Thewebtrafficincreasedcomparedtothepreviousmonth.

ReadmoreNote(s):Russia;MaytoJuly2023Source(s):SimilarWebNumberofmonthlyactiveTelegramusersworldwidefromMarch2014toJuly2023(inmillions)TelegrammessengerglobalMAU2014-20239008007006005004003002001008007005004002001801006050350Mar'14Dec'14Sep'15Feb'16Dec'17Mar'18Apr'20Apr'22Nov'22Jul'2314Description:AsofJuly2023,cloud-basedmobilemessagingappTelegramreported800millionmonthlyactiveusersworldwide.Telegramisachatapplaunchedin2013bythebrothersNikolaiandPavelDurov.ThepairhadpreviouslyfoundedtheRussiansocialnetworkVK,whichtheyleftwhenitwastakenoverbytheMail.ruGroup.ReadmoreNote(s):Worldwide;March2014toJuly2023Source(s):TechCrunch;TelegramMessengerMonthlyactiveTelegramusersasashareoftotalpopulationandpopulationaged16yearsandolderworldwidefromJanuary2022toJanuary2023Telegramreachworldwide2022-2023ShareoftotalpopulationShareofpopulation16+12%14%12%10%8%12%11.9%9.5%9.5%8.8%8.8%8.7%6.9%6.9%6%4%2%0%Jan2022Apr2022Jul2022Oct2022Jan202315Description:AsofJanuary2023,monthlyactiveusersofTelegramaccountedfor8.7percentoftheglobalpopulation,markingaslightdecreasefromthepreviousyear.However,theplatform'sreachincreasedcomparedtoJanuary2022,whenitwasbelowsevenpercent.Intotal,700millionpeopleusedTelegramonaveragepermonth.ReadmoreNote(s):Worldwide;January2022toJanuary2023Source(s):DataReportal;Meltwater;WeAreSocialGenderdistributionofTelegramworldwidein3rdquarter2022TelegramusergenderdistributionQ32022Female42.6%Male57.4%16/statistics/1343492/telegram-user-gender-distributionMenrepresentedthelargestshareofTelegramusersworldwide,accordingtodatafromthethirdquarterof2022,atover57percentofallfemaleandmaleusers.Tocompare,theshareoffemaleaudienceofSnapchatstoodatnearly54percent.

ReadmoreNote(s):Worldwide;Q32022Source(s):DataReportal;GWI;Meltwater;WeAreSocialCHAPTER

03DownloadsandrevenueNumberofTelegramappdownloadsworldwidefromJanuary2019toFebruary2024(inmillions)Telegramglobaldownloadsmonthly2019-202480706050403020100Jan

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Jan201920192019201920192019202020202020202020202020202120212021202120212021202220222022202220222022202320232023202320232023202418Description:ThemessengerappTelegramwasdownloadedmorethan34.8milliontimesworldwideinJuly2023.Themonthlynumberofdownloadssawanincreasefromthepreviousmonth.Overtheobservedperiod,thedownloadspeakedatnearly95millioninJanuary2021.ThesurgewasexplainedbyaprivacypolicyupdateofWhatsApp,acompetitorofTelegram.ReadmoreNote(s):Worldwide;January2019toFebruary2024;AppleAppStoreandGooglePlaySource(s):AppMagicNumberofdownloadsofTelegramworldwidefrom2015to2023(inmillions)Telegramdownloadsworldwide2015-2023450400350300250200150409.48382.92367.23326.31141.5201987.02201810067.77201753.5840.3320155002016202020222021202319Description:ThemessengerappTelegramsawasteadyincreaseindownloadsinrecentyears.In2023,Telegramwasinstallednearly409.5milliontimesbyusersworldwide,whichwassevenpercentmorethaninthepreviousyear.Asharpincreaseindownloadswasrecordedin2020.EventhoughTelegramwasblockedinRussiabetweenApril2018andJune2020,itwasstillwidelyusedinthecountryduringthatperiod.ReadmoreNote(s):Worldwide;2015to2023Source(s):AppMagicCumulativenumberofdownloadsofTelegramworldwidefrom2014to2023(inmillions)Telegramcumulativedownloadsworldwide2014-20232,5002,0001,5001,0002,0701,6501,2708405155003402501801301000201420152016201720182019202020212022202320Description:ThemessengerappTelegramwasdownloadednearly2.1billiontimesworldwidefromitslaunchin2013to2023.Overthecourseof2023,thecumulativenumberofdownloadsofTelegramincreasedby420millions.

ReadmoreNote(s):Worldwide;2014to2023Source(s):AppMagic;BusinessofApps;SensorTowerDownloadsofTelegramworldwidefrom3rdquarter2019to4thquarter2023,byregion(inmillions)Telegramglobaldownloads2023,byregionAPACEMEANAL8151.2512010080604020023.9346.1722.7740.7414.0929.9219.1718.1417.7433.5421.2634.9617.5333.2919.818.9126.817.8930.7717.9126.716.1929.0317.6126.3432.4846.9433.0144.8933.779.3224.561.7753.8244.9944.4542.3842.2540.1638.2439.9438.5737.5535.6138.0721.992020Q1

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2023Q421Description:Inrecentyears,downloadsofmobileinstantmessagingTelegramhaveexperiencedanupwardtrendinalltheexaminedregionsoftheworld.Inthelastquarterof2023,Telegramregistered46.1milliondownloadsintheEurope,theMiddleEast,andAfricanregion,whileusersintheAsia-Pacificregionregisteredover44.5milliondownloadsintheexaminedperiod.ReadmoreNote(s):Worldwide;Q32019toQ42023;AppStoreandGooglePlaySource(s):AppMagicIn-apprevenueofTelegramworldwidefromJune2022toFebruary2024(in1,000U.S.dollars)TelegramglobalIAPrevenuemonthly2022-20247,0006,0005,0004,0003,0002,0001,0000JunJulAugSepOctNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFeb2022

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202422Description:ThemessengerTelegramrecordedarevenueofalmost6.1millionU.S.dollarsfromin-apppurchasesworldwideinFebruary2024.TheIAPrevenuewashigherthaninthepreviousmonth.InJune2022,Telegramintroducedasubscriptionmodel,TelegramPremium,whichprovidesuserswithextrafeatures,suchasextendedlimits,uploadsoflargerfiles,andafasterdownloadspeed.ReadmoreNote(s):Worldwide;June2022toFebruary2024;AppStoreandGooglePlaySource(s):AppMagicIn-apprevenueofTelegramworldwidefromJune2022toFebruary2024,bystore(in1,000U.S.dollars)TelegramglobalIAPrevenuemonthly2022-2024,byOSAppleAppStoreGooglePlayStore7,0006,0005,0004,0003,0002,0001,0000JunJulAugSepOctNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFeb2022

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202423Description:ThelargestshareofTelegram'sin-apprevenue,reducedbytaxesandfees,camefromiOSusers.InFebruary2024,Telegram'sIAPrevenuefromAppleAppStorestoodatnearly4.9millionU.S.dollars,whichrepresentedaround80percentofthetotal.TherevenuefrompurchasesbyAndroidusersinGooglePlayStoreexceeded1.2millionU.S.dollarsinthesamemonth.TelegramlaunchedafreemiummodelwithpaidsubscriptionsinJune2022.

ReadmoreNote(s):Worldwide;June2022toFebruary2024Source(s):AppMagicNumberofpayingsubscribersofTelegramworldwidefromJuly2022toJanuary2024(inmillions)TelegramPremiumsubscribersworldwide2022-202465432543.5110.260.150Jul2022*Aug2022*Dec2022Oct2023Dec2023Jan202424Description:ThemessengerappTelegramhadaroundfivemillionpayingusersaroundtheworldasofJanuary2024,onemillionmorethaninthepreviousmonth.TelegramintroducedafreemiummodelwithpaidsubscriptionsinJune2022.

ReadmoreNote(s):Worldwide;July2022toJanuary2024;*Estimatesfortheendofthemonthbasedonapprevenueandsubscriptionprice.Figureshavebeenrounded.Thestatistichasbeencompiledfromtwosources.TheestimatesforJulyandAugust[...]

ReadmoreSource(s):Appfigures;TechCrunch;TelegramMessenger(@durov)CHAPTER

04LeadingmarketsNumberofmonthlyactiveTelegramusersinselectedcountriesworldwidein2022(inmillions)TelegramMAU2022,byselectedcountry10086.6908070605040302010015.810.897.14.411.970.84India*Brazil*UnitedStatesSpain*UnitedKingdomCanadaAustralia26Description:IndiawasTelegram'slargestmarketasof2022.BetweenJanuaryandAprilofthatyear,theaveragenumberofmonthlyactiveusersofthatmessagingappinIndiastoodatnearly87million.Furthermore,nearly16millionpeopleinBrazilusedTelegramonaveragepermonth.MAUofTelegramintheUnitedStateswascloseto11millionoverthecourseof2022.ReadmoreNote(s):Worldwide;2022;*FromJanuarytoApril2022.Androidusersonly.Thestatistichasbeencompiledfromseveralreportsbythesource.

ReadmoreSource(s):SimilarWebShareofonlinepopulationusingTelegrameachmonthworldwidein3rdquarter2022,byselectedterritoryTelegramreachworldwide2022,byterritoryShareofinternetusers30%0%10%20%40%50%60%70%RussiaIndonesiaMalaysiaBrazil64.4%64.3%62.2%59%SaudiArabiaIndia55.6%55.5%NigeriaEgyptTurkeyColombiaKenya53.9%52.8%52.5%51.9%51.2%SingaporePhilippines48.1%46.8%27Description:RussiahadthehighestpenetrationrateofthemessengerappTelegramamongpresentedcountriesworldwide,followedbyIndonesiaandMalaysia.InBrazil,nearlysixoutofteninternetusersaged16to64yearswerecustomersofTelegram.Tocompare,intheUnitedStatesandFrance,thereachstoodat13.5percent.ReadmoreNote(s):Worldwide;Q32022;16-64years;internetusersSource(s):DataReportal;GWI;Meltwater;WeAreSocialShareofinternetusersnamingTelegramastheirfavoritesocialmediaplatformworldwidein3rdquarter2022,byselectedcountryTelegramasafavoritesocialmediaplatform2022,bycountryShareofinternetusers0%5%10%15%20%25%RussiaSingaporeItaly20.5%5.1%5%IndiaEgyptGhana4.3%4%3.9%SpainIsrael3.2%3.2%MoroccoSwitzerlandAustriaMalaysiaKenya2.9%2.8%2.6%2.5%2.3%28Description:OneinfiveRussianinternetusersaged16to64yearsnamedthemessengerappTelegramtheirfavoritesocialmediaplatforminthethirdquarterof2022.Thatwasthelargestshareamongthecountriespresented.SingaporeandItalyfollowed,withapproximatelyfivepercentofrespondentsfavoringTelegram.ReadmoreNote(s):Worldwide;Q32022;16-64years;internetusersSource(s):DataReportal;GWI;Meltwater;WeAreSocialNumberofTelegramappdownloadsworldwidein2023,bycountry(inmillions)Telegramglobaldownloads2023,bycountryDownloadsinmillions4001020305060708090IndiaRussia83.8535.06UnitedStatesIndonesiaBrazil29.9224.3422.83Vietnam17.55Ukraine11.77KazakhstanFrance9.367.456.045.524.14UnitedKingdomMalaysiaItaly29Description:IndiawastheleadingmarketofTelegrambyappdownloads.BetweenJanuaryandDecember2023,Indianusersinstalledthemessagingappapproximately84milliontimes.Russiarankedsecond,withover35milliondownloadsovertheobservedperiod,whileU.S.usersinstalledtheappnearly30milliontimes.BrazilrecordedthelargestnumberofdownloadsamongLatinAmericancountries.FranceandItalyweretheleadingmarketsinWesternEurope.

ReadmoreNote(s):Worldwide;2023;AppStoreandGooglePlaySource(s):AppMagicIn-apprevenueofTelegramworldwidefromJanuary2023toDecember2023,byterritory(in1,000U.S.dollars)TelegramIAPrevenueworldwidein2023,byterritoryIAPrevenueinthousandU.S.dollars02,0004,0006,0008,00010,00012,00014,000RussiaUnitedStatesUkraine12,794.935,719.724,681.81KazakhstanBrazilIndonesiaVietnamIndia837.26710.61644.74627.78598.64572.62552.23484.28412PhilippinesTurkeyFranceAlgeriaMexico248.7330Description:BetweenJanuary2023andDecember2023,Telegramearnedthehighestrevenuefromin-apppurchasesfromitsusersinRussia,atover12millionU.S.dollars.PayingcustomersfromtheUnitedStatesandUkrainebroughtthesecondandthirdhighestrevenue,respectively.TelegramlaunchedafreemiummodelwithpaidsubscriptionsinJune2022.ReadmoreNote(s):Worldwide;January2023toDecember2023Source(s):AppMagicTelegramappdownloadsinselectedAmericancountriesfrom1stquarter2019to3rdquarter2023(inmillions)TelegramappdownloadsinselectedAmericancountries2023ArgentinaBrazilCanadaChileColombiaMexicoPeruUnitedStates4540353025201510502019Q12019Q22019Q32019Q42020Q12020Q22020Q32020Q42021Q12021Q22021Q32021Q42022Q12022Q22022Q32022Q42023Q12023Q22023Q331Description:Inthethirdquarterof2023,messagingappTelegramregistered7.24milliondownloadsintheUnitedStatesandanother5.8milliondownloadsinBrazil,theservice'stwobiggestmarketsintheAmericas.Recently,downloadsofthemessagingapphaveexperiencedanupwardtrendinalltheexaminedregionsoftheworld,witharound24.38millionsolelyintheAmericasduringthesameperiod.ReadmoreNote(s):NorthAmerica,CentralandSouthAmerica,LAC;Q12019toQ32023;AppStoreandGooglePlaySource(s):AppMagicCHAPTER

05UserbehaviorMonthlytimespentonTelegramperuserinselectedmarketsworldwidefrom2020to2023(inhours)Telegramuserengagementinselectedmarkets2020-2022Timespentperuserinhours2022

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2020012345674Worldwide*Russia36.545.14.65SingaporeGermanyIndia4.74.8332.72.22.42Brazil33Description:In2022,usersworldwidespentapproximatelyfourhourspermonthusingthechatappTelegram.UsersinRussiaspentmorethan6.5hoursonaverageusingthepopularsocialandcommunicationapp,whileusersinSingaporespentaroundfivehoursmonthlyontheapp.ReadmoreNote(s):Worldwide;2020to2022;Androidphonesonly;*Worldwidedataavailableonlyfor2021ReadmoreSource(s):Data.aiYear-over-yeargrowthofmonthlytimespentonTelegraminselectedmarketsworldwidein2022YearlygrowthofuserengagementonTelegraminselectedmarkets202240%35%35%30%25%20%15%10%5%33%11%6%0%0%RussiaWorldwideBrazilSingaporeGermany34Description:In2022,TelegramusersinRussiapentapproximately35percentmorehourspermonthusingthecommunicationappthanin2021.Brazilrankedsecondoutofthecountriesinthisstatistic,asthesecondmarketbyyear-over-yearengagementgrowthonTelegram.Bycomparison,SingaporesawTelegramusersspendingapproximatelysixpercentmoretimeusingtheappcomparedtothepreviousyear.

ReadmoreNote(s):Worldwide,Germany,India,Russia,Singapore;2020and2021;AndroidphonesonlySource(s):Data.aiShareofTelegramuserswhoalsousedothersocialmediaplatformsworldwideasof3rdquarter2022TelegramaudienceoverlapworldwideQ32022Shareofusers40%0%10%20%30%50%60%70%80%90%WhatsAppInstagramFacebookYouTubeTwitter84.3%83.3%80.1%79.2%59.5%56.5%TikTokSnapchatPinterestLinkedInReddit39.8%39.3%36.4%16.5%Uniqueusers

0.1%35Description:Over84percentofTelegramusersworldwide,excludingChina,alsousedWhatsAppinthethirdquarterof2022.Furthermore,aslightlylowershareoftheaudiencewereusersofInstagram,oneofTelegram'stopcompetitors.

ReadmoreNote(s):Worldwide;Q32022;16-64years;excludingChinaSource(s):DataReportal;GWI;Meltwater;WeAreSocialMostpopularchannelcategoriesonTelegramin2023MostpopularTelegramchannelcategories2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%NewschannelsEntertainmentchannels85%62%Educationalchannels58%Politicalchannels50%48%NewsfromownindustryPersonalchannelsoffriendsChannelsonspecialmilitaryoperationChannelsofbloggersandcelebritiesInternalchannelsofcompaniesChannelsofbrands/companiesChannelsonproductsanddiscountsChannelswithjoboffers45%36%31%19%17%16%14%13%CannelsforadultsDarknet-channels4%36Description:NewschannelswerethemostpopularchanneltypeonTelegramasof2023,followedby85percentofappusers.Channelswithafocusonentertainmentandeducationwerereadby62percentand58percentofusers,respectively.

ReadmoreNote(s):Worldwide;March29toApril12,2023;50000+respondents;Telegram'sRussian-speakingusersSource(s):TGStatAveragedailyreachofTelegraminRussiafromJanuarytoMarch2023,byagegroupDailyTelegramreachinRussia2023,byagegroup80%69%70%60%50%40%30%20%10%0%51%49%41%29%12%65+12-2425-3435-4445-5455-6437Description:NearlysevenoutoftenRussiansaged12to24yearsaccessedTelegramonaverageperdayinthefirstthreemonthsof2023.Thus,Telegram'sreachwasthehighestinthatagegroup,followedbyusersfrom25to34yearsold.

ReadmoreNote(s):Russia;JanuarytoMarch2023Source(s):MediascopeTelegrambrandawareness,usage,popularity,loyalty,andbuzzamongmessengerusersintheUnitedStatesin2024TelegrambrandprofileintheUnitedStates202453%50%40%30%20%16%13%11%10%10%0%TelegramawarenessTelegrampopularityTelegramusageTelegramloyaltyTelegrambuzz38Description:HowhighisthebrandawarenessofTelegramintheUnitedStates?Whenitcomestomessengerusers,brandawarenessofTelegramisat53percentintheUnitedStates.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisTelegramintheUnitedStates?Intotal,16percentofU.S.messengeruserssaytheylikeTelegram.However,inactuality,amongthe53percentofU.S.[...]

ReadmoreNote(s):UnitedStates;February2024;1133respondents;18-64years;respondentswhouseMessengersSource(s):ConsumerInsightsTelegrambrandawareness,usage,popularity,loyalty,andbuzzamongmessengerusersinGermanyin2023TelegrambrandprofileinGermany202373%70%60%50%40%30%21%19%20%16%11%10%0%TelegramawarenessTelegrampopularityTelegramusageTelegramloyaltyTelegrambuzz39Description:HowhighisthebrandawarenessofTelegraminGermany?Whenitcomestomessengerusers,brandawarenessofTelegramisat73percentinGermany.Thesurveywasconductedusingtheconceptofaidedbrandrecognition,showingrespondentsboththebrand'slogoandthewrittenbrandname.HowpopularisTelegraminGermany?Intotal,21percentofGermanmessengeruserssaytheylikeTelegram.However,inactuality,amongthe73percentofGermanrespondentswhoknow[...]

ReadmoreNote(s):Germany;MaytoJune2023;1175respondents;18-64years;respondentswhousemessengersSource(s):ConsumerInsightsFrequencyofTelegramusageamongsmartphoneownersinBrazilfrom2019to2023Brazil:frequencyofTelegramusage2019-2023EverydayAlmosteverydayAfewtimesperweekAfewtimespermonthAlmostneverNever35%35%30%25%20%15%10%5%29%28%25%24%23%23%22%22%21%21%21%21%20%20%18%18%16%15%15%13