香港智能手機(jī)市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.6小米o(hù)ppovivo蘋(píng)果

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TRENDSSmartphonemarketinHongKongCHAPTER

01OverviewNumberofmobilenetworkoperatorsinHongKongfrom2012to2022NumberofmobilenetworkoperatorsHongKong2012-2022655555543210444444201220132014201520162017201820192020202120223Description:In2022,therewerefivemobilenetworkoperatoractiveinHongKong.Thefiveoperatorswere:ChinaMobileHongKongCompanyLimited,HongKongTelecommunicationsLimited,HutchisonTelephoneCompanyLimited,SmarToneMobileCommunicationsLimitedandCSLMobileLimited.ReadmoreNote(s):HongKong;2012to2022Source(s):CensusandStatisticsDepartmentHongKongNumberofmobilebroadbandsubscribersper100populationinHongKongfrom2012to2022Numberofmobilebroadbandsubscribersper100populationinHongKong2012-2022400350300334.5315.4309.3303.9279.4239.125020015010050214.5202.1176168135.22012020132014201520162017201820192020202120224Description:In2022,thenumberofmobilebroadbandsubscribersper100populationinHongKongwas304.Thenumberhadbeenincreasingsteadilyinthepastdecadeanddwindledslightlyin2020and2022.InHongKong,onehundredpercentofthepopulationwascoveredbyamobilecellulartelephonenetworksinceatleast2009.Asthepopularityofmobilephonesincreasedthenumberoffixedtelephonesdecreased.

ReadmoreNote(s):HongKong;2012to2022Source(s):CensusandStatisticsDepartmentHongKong;GovHK;LeisureandCulturalServicesDepartmentAveragemobilecellulartariffsinHongKongfrom2012to2022(100minutesofusepermonthinHongKongdollars)AveragemobilecellulartariffsHongKong2012-20221210.510.510.510.510.510.510.510.510.510.5101086420201220132014201520162017201820192020202120225/statistics/935393/hong-kong-average-mobile-cellular-tariffsThemobilecellulartariffforonehundredminutesofusepermonthinHongKongin2022was10HongKongdollars.Thetariffhadnotchangedsince2010unlikethefeeforfixedbroadbandinternetaccesswhichhadbeendecreasinguntil2018.

ReadmoreNote(s):China,HongKong;2012to2022Source(s):CensusandStatisticsDepartmentHongKongShareofmobileinternetconnectionsinHongKongin2018to2022withaforecastfor2025and2030,byconnectiontechnologyShareofmobileinternetconnectioninHongKong2018-2030,bynetworktechnology2G3G4G5G100%90%80%70%60%50%40%30%20%10%0%4%14%25%65%64%29%66%21%74%19%82%72%96%18%14%12%10%6%7%201820192020202120222025*2030*6Description:In2022,theshareof4GmobileinternetconnectionsinHongKongreached65percent.ComparedtomainlandChina,thecityhada5Gmobileinternetshareofonly25percent.However,accordingtotheforecast,by2025,64percentofmobileinternetconnectionswouldbe5G.ReadmoreNote(s):HongKong;2018to2022;*Forecast.ReadmoreSource(s):GSMAPenetrationrateofsmartphonesamongpeopleovertenyearsoldinHongKongfromJunetoSeptember2022SmartphonepenetrationrateinHongKong2012-2022120%97.1%100%92.9%91.5%92.1%89.8%88.6%85.8%83%77.2%80%60%40%20%0%61.1%54%JuntoAug'12

JantoApr'13

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MaytoAug

AprtoJul'16

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AprtoJul'21

JuntoSep'22'157Description:FromJunetoSeptember2022,around97percentofrespondentsinHongKongabovetenyearsoldhadasmartphone.AllagegroupsinHongKongrevealedagrowthtrendinsmartphonepenetrationsince2016.

ReadmoreNote(s):HongKong;ApriltoJuly2022;10,000households;over10yearsSource(s):CensusandStatisticsDepartmentHongKongCHAPTER

02MajormarketplayersShareofthesmartphonemarketinHongKonginDecember2018toDecember2023,byvendorSmartphonemarketshareinHongKong2018-2023,byvendorAppleSamsungHuaweiXiaomiLGHTCOthers60%50%40%30%20%10%0%55.44%50%47.16%44.55%44.41%30.12%44.03%32.13%28.49%27.58%9.2%24.84%18.53%66.

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82%%11.14%6.48%2.12%10.99%8.7%8.34%4.47%8.15%7.44%0.79%6.53%5.82%1.46%4.15%1.23%0.59%0.08%0.23%Dec'18Dec'19Dec'20Dec'21Dec'22Dec'239Description:Despiteitsmarketsharedroppingfromover55to50percentcomparedto2018,ApplewasstilltheleadingmarketplayerinthesmartphonemarketofHongKongasofDecember2023.

ReadmoreNote(s):HongKong;December2018toDecember2023Source(s):StatCounterMonthlyshareofAppleinthesmartphonemarketinHongKongfromDecember2017toMarch2024Apple'sshareintheHongKongsmartphonemarket2017-202465%60.17%59.29%60%55%50%57.29%55.44%53.63%52.31%505.07.%61%51.88%50.7%51.61%50.91%50.96%50.21%

50.27%50%50.08%49.59%49.05%48.87%48.49%47.48%46.31%48.31%47.16%47.64%46.71%46.82%46.61%44.66%46.53%46.33%464.267.2%4%46.14%45.99%45.78%45.84%45.55%45.31%

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'2410Description:AsofMarch2024,Appleaccountedforaround50percentofthesmartphonemarketinHongKong.ReadmoreNote(s):HongKong;December2017toMarch2024Source(s):StatCounterMonthlyshareofSamsunginthesmartphonemarketinHongKongfromDecember2017toMarch2024Samsung'sshareintheHongKongsmartphonemarket2017-202435%33%31%33.55%33.13%32.83%

32.79%32.57%32.42%

32.39%32.13%31.83%31.67%3

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%31.9%31.9%30.7340%.69%30.3%30.12%29.94%292.97.%76%29.44%29.45%28.97%28.57%27.93%292.92.%14%29.01%28.9%28.73%28.55%28.41%28.49%28.29%

28.36%28.13%29%27%25%23%21%19%17%15%27.76%27.542%7.6%27.76%2

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27.58%27.57%26.44%27.28%26.8%26.48%26.61%26.64%26.2256%.34%26%26.1%26.29%25.09%2

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24.72%25.69%24.72%25.12%24.6%24.45%24.28%

24.31%24.16%23.98%23.26%18.76%18.56%18.12%17.83%Dec

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'2411Description:InMarch2024,Samsungsmartphoneshadamarketshareofalmost29percentinHongKong.ItwasthesecondmostpopularbrandintheregionbehindApple.Appleatthesametimehadamarketshareofover50percent.

ReadmoreNote(s):HongKong;December2017toMarch2024Source(s):StatCounterMonthlyshareofHuaweiinthesmartphonemarketinHongKongfromJanuary2018toMarch2024Huawei'sshareintheHongKongsmartphonemarket2018-202412.5%11.5%10.5%9.5%8.5%7.5%6.5%5.5%4.5%3.5%2.5%12Description:AsofMarch2023,Huaweiaccountedforaround4.04percentofthesmartphonemarketinHongKong.ReadmoreNote(s):HongKong;January2018toMarch2024Source(s):StatCounterMonthlyshareofXiaomiinthesmartphonemarketinHongKongfromDecember2017toMarch2024Xiaomi'sshareintheHongKongsmartphonemarket2017-20249.0%8.5%8.0%7.5%8.57%8.53%8.47%8.44%8.36%8.34%8.29%8.22%8.18%8.24%8.185.1%3%8.12%8.182.1%1%8.17%8.07%7.86%7.87%7.79%7.61%7.45%7.58%7.476.4%4%7.41%7.21%7.12%7.127%.12%6.93%6.69%6.48%7.12%7.1%7.04%6.93%6.8%6.18%7.0%6.5%6.0%5.5%5.0%4.5%4.0%6.4%6.23%6.62.%16%6.15%6.12%6.04%5.92%5.9%5.855%.87%5.84%5.82%5.78%5.8%5.81%5.75%5.66%5.77%5.53%5.69%5.6%5.65%5.61%5.54%5.45%5.61%5.54%5.56%5.49%5.33%5.29%5.15%5.06%4.88%4.87%4.66%Dec

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'2413Description:InMarch2024,XiaomihadamarketshareofovereightpercentinHongKong,makingthecompanythefourthmostpopularbrandintheregion.Atthesametime,Applehadamarketshareofover50percent.

ReadmoreNote(s):HongKong;December2017toMarch2024Source(s):StatCounterCHAPTER

03SoftwareNumberofmobile4G/5GsubscriptionsinHongKongfrom2014to2022(inmillions)Numberof4G/5GsubscriptionsinHongKong2014-202225201522.9821.2520.0519.0716.4813.3107.385.89503.952014201520162017201820192020*2021202215Description:In2022,thenumberof4G/5GsubscribersinHongKongamountedtonearly21million.Since2017,4Gwastheleadingmobilenetworkintheregion.Thecitymade5GservicesavailabletothepublicsinceApril2020andthenumberof5Gsubscribersin2022amountedto4.7million.ReadmoreNote(s):HongKong;2014to2022;*Figuresof5GsubscriptionsareavailableasfromApril2020.3G/4Gcustomersrefertothose(i)whoareregisteredas3G/4Gcustomersorpurchasepre-paidSIMcardsfor3G/4Gservices;and(ii)whoarenot[...]

ReadmoreSource(s):CensusandStatisticsDepartmentHongKong;OfficeoftheCommunicationsAuthoritySmartphonebrowsermarketshareinHongKonginDecember2018and2023MobilebrowsermarketshareinHongKong2018-2023SafariChromeSamsungInternet43.3%UCBrowserAndroidFirefox45.09%49.6%50%40%30%20%10%0%47.16%44.83%40.13%43.74%41.04%39.62%39.29%37.59%35.77%14.58%14.75%13.07%12.22%10.78%9.81%1.6%0.5%1.251%.09%Dec'180.98%0.22%1.26%0.07%1.04%0.47%0.08%0.62%

0.43%0.07%Dec'19Dec'20Dec'21Dec'22Dec'2316Description:InDecemberof2023,Apple'sinternetbrowserSafarihadamarketshareofalmost41percentinHongKong.ThemostpopularbrowserintheregionwasChrome,occupyingaround43percentofthemarket.Comparedto2019,SamsungInternetwasabletoincreaseitsmarketsharebyalmostfivepercent.ReadmoreNote(s):HongKong;December2018toDecember2023Source(s):StatCounterMonthlymarketshareofChromeinmobilebrowsersinHongKongfromJanuary2018toMarch2024MonthlymarketshareofChromeinmobilebrowsersinHongKong2018-202450%47.62%47.01%4

74.

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%47.16%4

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%46.81%46.39%44.81%46.59%46.44%46.42%46.02%45.85%45.88%45.68%45.52%45.7%45.21%45.48%

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%42.68%43.51%43.34%3.28%43.22%42.87%42.81%42.73%42.82%42.58%42.44%42.2%41.35%4

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%41.94%40.73%41.26%41.25%41.07%40.85%40.44%40.27%39.5%40%35%30%25%35.77%33.49%32.12%31.24%17Description:InMarch2024,themostpopularbrowserinHongKongwasChrome,occupyingalmost43percentofthemarket.Apple'sinternetbrowserSafarihadamarketshareofabout41.28percent.

ReadmoreNote(s):HongKong;January2018toMarch2024Source(s):StatCounterMonthlymarketshareofSafariinmobilebrowsersinHongKongfromJanuary2018toMarch2024MonthlymarketshareofSafariinmobilebrowsersinHongKong2018-202460%54.56%55%50%45%52.96%51.2%49.6%46.53%46.21%46.28%45.14%

45.4052.%2%45.08%43.52%43.22%42.97%43.03%42.73%40.4607.%7%42.77%42.25%42.42%42.33%42.19%41.28%41.84%41.46%41.2%41.41%41.28%41.04%40.92%40.75%40.71%40.51%40.46%40.38%40.59%39.3329%.43%38.4%40.31%40.09%39.83%40.26%39.82%

39.7359%.72%3

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38.65%38.2318%.1338%.28%38.03%

38.01%37.85%37.59%37.69%37.81%36.83%35%18Description:InMarch,Apple'sinternetbrowserSafarihadamarketshareofapproximately41percentinHongKong.ThemostpopularbrowserintheregionwasChromeoccupyingalmost43percentofthemarket.

ReadmoreNote(s):January2018toMarch2024Source(s):StatCounterShareofpeoplewhowereplanningtosendhongbao*usingdigitalwalletsduringSpringfestivalinHongKongin2024ShareofpeopleusingdigitalredenvelopesduringSpringfestivalinHongKong202445%40%35%30%25%20%39%39%15%11%9%10%5%3%0%DefinitelyyesMostprobablyyesNotyetdecidedMostprobablynotDefinitelynot19/statistics/976014/hong-kong-share-of-people-planning-to-use-ehongbao-for-chinese-new-yearAsofJanuary2024,almost80percentofrespondentsinHongKongwerenotplanningonusingdigitalwalletstosendouthongbaos(redenvelopes)forspringfestival.ComparedtomainlandChina,HongKongerspreferredcashandphysicalenvelopes.ReadmoreNote(s):HongKong;January22

to31,2024;642respondents;15yearsandolder;*Hongbaoisaredenvelopecontaininggifts,mostlymoney,givenduringholidaysandspecialoccasions.Surveyquestion:DuringtheChineseNewYear,wouldyou[...]

ReadmoreSource(s):HKRAShareofe-paymentusersamongrespondentsinHongKonginOctober2022,byageE-paymentusageamongrespondentsinHongKong2022,byageShareofrespondentsYesNoIhaveneverheardof/donotknowwhate-paymentsare0%20%40%60%80%100%120%16to24yearsold25to34yearsold35to44yearsold45to54yearsold55yearsandolder20Description:AccordingtoasurveybyRakutenInsightone-paymentusage,98percentofrespondentsagedbetween25to34yearsstatedthattheyhadmadeatransactionusinge-paymentmethods,whiletwopercentoftherespondentshadnot.Inthesamesurvey,themajorityofe-paymentusersindicatedconvenienceasaleadingreasonformakinge-paymenttransactions.ReadmoreNote(s):HongKong;October13to30,2022;3,581respondents;16yearsandolder;amongfemaleandmalerespondentsSource(s):RakutenInsightLeadingmobilenon-gameappsinHongKonginFebruary2024,basedonnumberofdownloadsMostdownloadedfreenon-gameappsinHongKong2024Numberofdownloads60,000020,00040,00080,000100,000120,000122,081115,133108,068140,000KeeTaTelegramXiaohongshuThreads98,55693,789InstagramAYouTube87,31085,279WhatsAppAlipayHK76,02573,78873,408HAGo21Description:InFebruary2024,KeeTatookfirstplaceamongnon-gameappswith122,081installations.Telegramrankedsecondwith115,133downloads.ReadmoreNote(s):HongKong;February2024Source(s):AppMagicCHAPTER

04UsercharacteristicsPenetrationrateofsmartphonesamongpeopleovertenyearsoldinHongKongfromApriltoJuly2022,bygenderandagegroupSmartphonepenetrationrateinHongKong2022,bygenderandagePenetrationrateFemale50%Male0%10%20%30%40%60%70%80%90%100%110%86.7%85.7%10to14years15to24years25to34years35to44years44to54years55to64years65yearsorabove99.8%99.9%99.9%99.9%99.9%99.9%99.9%99.8%99.7%99.5%90.7%92.7%23Description:FromApriltoJuly2021,around99.8percentoffemalerespondentsagedbetween20and29yearsoldinHongKonghadasmartphone.AllagegroupsinHongKongrevealedagrowthtrendinsmartphonepenetrationsince2016.

ReadmoreNote(s):HongKong;JunetoSeptember2022;10,000respondents;amongpersonsaged10andoverwhohadasmartphoneSource(s):CensusandStatisticsDepartmentHongKongShareofpeopleagedtenandoverwhohadsmartphoneinHongKongfromJunetoSeptember2022,byeducationlevelShareofpeopleowningsmartphoneHongKong2022,byeducationlevelShareofpeople0%10%20%30%40%50%60%PrimaryandbelowSecondary18.1%50.5%Post-secondary31.4%24/statistics/1093476/hong-kong-share-of-people-owning-smartphone-by-education-levelFromJunetoSeptember2022,respondentswhohadasecondaryeducationaccountedforaround51percentofsmartphoneownersinHongKong.Around18percentofsmartphoneownershadonlyprimaryeducationornoformaleducationyet.

ReadmoreNote(s):HongKong;JunetoSeptember2022;10,000households;amongpersonsaged10andoverwhohadasmartphoneSource(s):CensusandStatisticsDepartmentHongKongShareofpeopleowningsmartphoneagedtenandoverinHongKongfromJunetoSep