新領(lǐng)航職業(yè)英語（下冊） 課件 下冊Extension-L2 Start Your Own Business

Ⅰ.Supposeyouaregiventwooptions:oneisworkingatawell-knowncompany,anotherisstartingyourownbusiness.Whichonewouldyouchoose?Ⅱ.Ifyouwanttostartyourownbusiness,whatwillyoudo?StartYourOwnBusinessWarm-upLesson2Lesson1Guangzhou,aGatewaytoMaritimeSilkRoadA.Listentothedialogue,andanswerthefollowingquestions.ListeningStartYourOwnBusinessLesson2WhatisthecrucialquestionthatAllenhavebeenthinkingabout?

Allenisconsideringeitherswitchingjobsorstartinghisownbusiness.2.WhyisAllenconsideringstartinghisownbusiness?Allenisfeelingtiredinhiscurrentjobandbelieveshisgrowthopportunitiesarelimited.Healsohasadreamofstartinghisownbusiness.3.WhattypeofbusinessisAllenconsidering?

Allenisconsideringopeningacoffeeshop.4.Canyoulist3advantagesofswitchingjobstheymentioned?5.WhatadvicedoesPerrygivetoAllen?

PerryadvisesAllentocarefullyweighhisstrengths,interests,andgoals.Hesuggestslistingtheprosandconsofbothoptionsbeforemakingadecision.Switchingjobscanprovidemorecareerdevelopmentopportunities,learnnewskills,andhaveastableincome.Lesson1Guangzhou,aGatewaytoMaritimeSilkRoadB.ListentothedialogueagainanddecidewhetherthefollowingstatementsareTRUE(T)orFALSE(F).ListeningStartYourOwnBusinessLesson2()1.Allenfeelstiredinhiscurrentjobandbelievestherearelimitedgrowthopportunities.()2.Allen’sdreamistorunarestaurant.()3.Allenhasnotthoughtabouttherisksinvolvedinstartingabusiness.()4.PerryadvisesAllentomakeadecisionwithoutconsideringhisstrengths,interests,andgoals.()5.AllenagreeswithPerry’sadviceanddecidestoswitchjobs.TFFFFLesson1Guangzhou,aGatewaytoMaritimeSilkRoadReadingStartYourOwnBusinessLesson2StartBusinessafterGraduationDidyouknowthatElonMusk,thefounderofTeslaMotors,launchedhisfirstcompanytwodaysafterhedroppedoutofStanford’sprogramforaPh.D.inphysics?Mexico’srichestmanCarlosSlimbecameastockbrokerrightaftercollege,andhestartedtheholdingcompanyInversoraBursátilatage25.Theseareallexceptionalexamples.Butwhatmakesyouthinkyou’relessthanexceptional?Maybeyouwon’tstartamultimillion-dollarbusiness.Maybeitwillbeahumblestart,ormaybeitwillfail.Thepointistrying.That’showyoulearnthebiggestlessonsonyourcareerpath.Let’sreadtheentrepreneurialstoriesofKelseyFishandSaraMoica.WhenKelseyFishwasapproachingcollegegraduation,shestartedapplyingforfull-timejobs.Butshefoundthathereffortstodraftcoverlettersandsubmitapplicationswerehalf-hearted,shewasn’tpassionateaboutanyofthepositionsshewasqualifiedfor.Lesson1Guangzhou,aGatewaytoMaritimeSilkRoadReadingStartYourOwnBusinessLesson2So,shedecidedtotakeadifferentroute,andfoundedKelseyFishCreative,amarketingconsultingfirminDetroit.NewgradSaraMonicatookasimilarpath:Sherecentlyturnedherfoodblogintoafull-fledgedstart-up,dealssiteSmallChickBigDeals.WhilesheinitiallystartedworkingataPRfirmaftergraduation,sherealizedthatshewantedtospendhertimeandenergyonherownbusiness.Andthesewomenaren’talone,manynewgradsarefollowingtheirentrepreneurialdreamsandoptingtocalltheirowncareershots.Ofcourse,creatingsomethingfromscratchisn’teasy.Ifyou’reconsideringtakingthisnon-traditionalpathasanewgrad,readonforKelseyandSara’sadvice.

1.______________________Bothwomenadmittedthatthetransitionintoentrepreneurshipvirtuallystraightoutofthegatewastough.“Therearealotofonlineresourcesthatwerehelpful,butthatwastheeasypart,”saysKelsey.“Oneofmybiggeststrugglesismoney.”Lesson1Guangzhou,aGatewaytoMaritimeSilkRoadReadingStartYourOwnBusinessLesson2Tosupporttheirventures,bothKelseyandSarahavesecond(eventhird)jobs.InadditiontoSara’sworkatthePRfirm,she’sdoneanassortmentoffreelanceworkandiscurrentlylookingforamorepermanentpositionwhileshegrowsherbusiness.Kelseyalsoworksinfashionretailandhasapart-timeinternshipatadigitalmarketingfirm,whichhashelpedhergrowherknowledgeaboutherbusinessandincreaseherofferingsasaconsultant.

2.______________________Startingyourownbusinessishardwithoutasolidsupportsystemoffamily,friends,colleagues,andotherswhohavebeendowntheentrepreneurialroadbefore.Saragotalotofhersupportfromfamilyduringthetransition,particularlyfromherfather,who’salsoanentrepreneur.Butwhetherornotyouhavefriendsorfamilymemberstoserveasmentors,it’svastlyimportanttobuildnewrelationshipsinyourcommunityandfield.

Lesson1Guangzhou,aGatewaytoMaritimeSilkRoadReadingStartYourOwnBusinessLesson2

3.______________________Kelseyadmitsthatoneofthehardestpartsofstartingupherconsultingfirmwasattractingthosefirstclients,andthatshehadtobeprettyrelentlesstomakeithappen.Anothertacticsheusedwastodoherservicesprobono.No,itwasn’tpayingthebills,butitgothernameoutthereandalsohelpedherbuildaninitialportfolioofworkforthefuture.So,takeitfromthesebravegraduates.Ifyou’repassionateaboutyourbusiness,haveasupportnetwork,andarereadytoworkhard,there’snothingstoppingyoufromlaunchingyourowncompanyrightoutofcollege.A.Choosetheproperheadingtofillintheblanksinthepassage.ReadingComprehensionGuangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2a.BeRelentlessaboutGainingBusinessb.ConsiderStartingPart-Timec.Builda(Huge)Network1._______2._______3._______bcaReadingComprehensionGuangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2B.ReadthepassageanddecidewhetherthefollowingstatementsareTRUE(T)orFALSE(F).()1.SteveJobsisthefounderofTeslaMotors.()2.KelseyFishwaspassionateaboutanyofthepositionsshewasqualifiedfor.()3.SaraMonicainitiallystartedworkingataPRfirmaftergraduation.()4.Startingyourownbusinessisimpossiblewithoutasolidsupportfromyourfamilyorfriends.()5.OneofthetacticsKelseyusedwastodoservicesfreeofcharge.TFFTTLanguageFocusGuangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2A.Fillintheblankswiththeproperformsofwordsandexpressionsgivenbelow.permanentexceptionalentrepreneurventurefreelancerelentlessfull-fledgeddropoutofopttoapplyfor1.Iwishto__________thejobyouareofferingintoday’sYangtzeEveningpaper.2.Preparationhasbeenmade;nowisthetimeforthe__________oftheworkitself.3.Onewhosufferedfrustrationareusuallymore__________andresponsible.4.Our__________effortsarenotonlyinpursuitofeconomicinterests,butalsopromotingsustainabledevelopment.5.Mostofus__________baskinthesunsincetheweatherisgloriousandwarm.6.Heavydrinkingcancause__________damagetothebrain.7.Shegetsenormouspleasureoutof__________work.8.An__________ismorethanjustarisktakerandhe/sheisalsoavisionary.9.Mostofthebuildingsinthetownaremodern,butthechurchisan__________.10.Researchshowsthatchildrenwhoseparentssplituparemorelikelyto__________school.applyforventurefull-fledgedrelentlessopttopermanentfreelanceentrepreneurexceptionaldropoutofLanguageFocusGuangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2B.TranslatethefollowingsentencesintoEnglish.1.許多應(yīng)屆畢業(yè)生都在追尋自己的創(chuàng)業(yè)夢想，選擇為自己的事業(yè)奮斗。2.她做過各種各樣的自由職業(yè)，目前正在尋找一份更穩(wěn)定的工作。3.你應(yīng)該多參加社交活動，與人建立聯(lián)系，再宣傳你的公司，了解其他業(yè)務(wù)。4.如果你對創(chuàng)業(yè)充滿熱情，有強(qiáng)大的社交團(tuán)隊(duì)，并準(zhǔn)備好努力工作，那么沒有什么能阻止你在大學(xué)畢業(yè)后創(chuàng)辦自己的公司。

Manynewgradsarefollowingtheirentrepreneurialdreamsandoptingtocalltheirowncareershots.

She’sdoneanassortmentoffreelanceworkandiscurrentlylookingforamorepermanentjob.

Youshouldoftenattendnetworkingactivitiestomakeconnections,spreadthewordaboutyourcompany,andlearnaboutotherbusinesses.Ifyou’repassionateaboutyourbusiness,haveasupportnetwork,andarereadytoworkhard,there’snothingstoppingyoufromlaunchingyourowncompanyrightoutofcollege.Project3Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2?

ConductingSWOTAnalysisIfyouwanttostartyourownbusinessandwriteabusinessplan,itisessentialtoconductamarketinvestigation,suchasSWOTanalysis,whichisastrategicplanningtoolusedtogaininsightsintothecurrentsituationandmakeinformeddecisions.PleasegatherinformationtocompletethefollowingSWOTAnalysisForm.Youcanuseonlinesurveytoolsorconductface-to-faceinterviewstocollectstudents’opinionsandfeedback.Project4Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2?

WritingaBusinessPlanⅠ.TipsforWritingaBusinessPlanAbusinessplanisawrittendocumentthatoutlinesthegoals,strategies,andfinancialprojectionsofabusiness.Itservesasaroadmapfortheorganization,providingacomprehensiveoverviewofhowthebusinesswillbestructured,operated,andpositionedinthemarket.Itusuallycoversseveralpartssuchasoverview,companyintroduction,products/services,marketanalysis,etc.Let’sstartwithabusinessplanforaCreativeFoodDeliveryCompanytargetingcollegestudents.Overview:Inthissection,provideabriefintroductiontoyourcompany,objectives,andvision.Givereadersageneralunderstandingofyourbusiness.Project4Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2Forexample:“TheCreativeFoodDeliveryCompanyforCollegeStudentsisastartupcompanydedicatedtoprovidinghealthy,delicious,andconvenientfooddeliveryservicesforcollegestudents.Ourgoalistobecomethemostpopularfooddeliverybrandamongcollegestudents.”CompanyIntroduction:Inthissection,provideadetailedintroductiontoyourcompany’shistory,vision,mission,productsorservices,andorganizationalstructure.Forexample:“TheCreativeFoodDeliveryCompanyforCollegeStudentswasfoundedin2023byagroupofcollegestudentswhoarepassionateaboutfoodandcreativity.Ourmissionistoensurethateverycollegestudentcanenjoyahealthyanddeliciouslunchanddinner.Ourproductofferingsincludeavarietyofflavorsofricebowls,stir-friedrice,noodles,andspecialtysnacks.Ourorganizationalstructureincludesmanagementteam,marketingteam,chefteam,anddeliveryteam.”Project4Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2ProductsandServices:Inthissection,provideadetaileddescriptionofyourproductsorservices,includingtheirfeatures,advantages,lifecycle,andintellectualpropertystatus.Forexample:“Ourricebowlsandstir-friedricearemadefromfreshingredientsandpreparedbyprofessionalchefs,resultingindeliciousflavorsandbalancednutrition.Ournoodlescomeinvariousflavorsandshapestocatertodifferentstudents’preferences.Additionally,weofferspecialtysnackssuchasfriedchickenandFrenchfries.”MarketAnalysis:Inthissection,conductanin-depthanalysisofyourtargetmarket,includingmarketsize,growthtrends,consumercharacteristics,customerdistribution,andpurchasingbehavior.Project4Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2Forexample:“Thetargetmarketprimarilyconsistsofcollegestudentswithinuniversitycampuses,representingalargemarketsize.Students’needsandpurchasingbehavioraremainlyinfluencedbyclassschedules,exams,andextracurricularactivities.”MarketingStrategy:Inthissection,describeyourmarketingstrategiesindetail,includingbrandpromotion,marketpositioning,channelselection,andpromotionalactivities.Forexample:“WewillshowcaseourcreativefoodandpromotionaloffersthroughsocialmediaplatformssuchasInstagramandWeChatOfficialAccount,attractingcollegestudents’attentionandorders.Additionally,wewillcollaboratewithstudentorganizations,clubs,andstudentunionsoncampustoco-organizefoodeventsandpromotionalactivities,expandingourbrandinfluence.Furthermore,wewillprovideexclusivediscountsandoffersforstudentstoattractmorestudentcustomers.”Project4Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2ManagementTeam:Inthissection,introduceyourmanagementteammembers,includingtheirbackgrounds,professionalskills,andcontributions.Forexample:“Ourmanagementteamconsistsofexperiencedentrepreneursandprofessionalsinthefoodindustry.Theypossessextensiveexperienceandexpertiseinthefoodandbeveragesectorandarecommittedtodeliveringhigh-qualityserviceandcreativefoodofferings.”FinancialForecast:Inthissection,providefinancialforecasts,includingrevenueprojections,costforecasts,profitforecasts,andcashflowforecasts.Forexample:“Basedonmarketresearchandprojectedsalesvolumes,wehavedevelopedrevenueforecasts,consideringcostsandexpensestoformulateprofitforecasts.Weanticipateachievingprofitabilityinthefirstyearandgraduallyincreasingrevenueandprofitsasthemarketgrows.”Project4Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2Appendix:Inthissection,providesupplementaryinformationsuchasmarketresearchreports,competitiveanalysis,partnershipagreements,legaldocuments,etc.Forexample:“Intheappendix,weprovidedetailedmarketresearchreports,includingsurveyresultsonthetargetmarketandanalysisofcompetitors.Additionally,weincludepartnershipagreementswithsuppliersanddeliverypartners.”Throughthiscomprehensivebusinessplan,weaimtoattracttheinterestofinvestorsandpotentialpartnerswhileprovidingguidanceandplanningforthedevelopmentoftheCreativeFoodDeliveryCompanyforCollegeStudents.Webelievethatwithinnovativeproductsandservices,effectivemarketingstrategies,andastrongmanagementteam,ourcompanywillbecomeahighlypopularfooddeliverybrandamongcollegestudents.Project4Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

Ⅱ.TryitOutSupposeyouandyourpartneraregoingtostartyourowncompany,trytomakeaBusinessPlanbasedonyourideasandmarketresearch.Lesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

launch/l??nt?/v.開始從事；創(chuàng)建-setuporfoundE.g.Theywilllaunchontheproductionofpassengercarsnextmonth.他們將于下個(gè)月開始生產(chǎn)客車。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

dropoutof退學(xué)E.g.Researchsuggeststhatchildrenwhoseparentssplituparemorelikelytodropoutofhighschool.研究表明，父母離異的孩子更容易從中學(xué)中途退學(xué)。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

stockbroker/?st?kbr??k?(r)/n.[金融]股票經(jīng)紀(jì)人anagentinthebuyingandsellingofstocksandbondsE.g.Theyoungladyhadbeenthestockbroker'ssecretaryforayear.年輕的秘書已為股票經(jīng)紀(jì)人工作了一年。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

exceptional/?k?sep??nl/adj.例外的surpassingwhatiscommonorusualorexpectedE.g.Thisdeadlinewillbeextendedonlyinexceptionalcircumstances.只有在特殊情況下才會延長最后期限。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2humble/?h?mbl/adj.不起眼的，不大的-UnimpressiveE.g.Therearerestaurants,bothhumbleandexpensive,thatspecializeinthem.專門做這些菜的餐館既有毫不起眼的也有價(jià)格昂貴的。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

entrepreneurial/??ntr?pr??n??ri?l/adj.具有企業(yè)家素質(zhì)的-oforrelatingtoanentrepreneurE.g.Let'sseeifyouhavethenecessaryentrepreneurialmindsettobecomeself-employed.讓我們來看看你是否有準(zhǔn)備單干必備的企業(yè)心態(tài)。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

approach/??pr??t?/v.臨近，接近-comenearintimeE.g.Asautumnapproached,theplantsandcolorsinthegardenchanged.秋天臨近，花園中的草木和顏色也發(fā)生了變化。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2

applyfor申請E.g.IfyouwanttoapplyforajobattheofficewhereIwork,I'llputinagoodwordforyou.如果你想申請我所在單位的工作,我可以替你美言幾句。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2bepassionateabout對……充滿熱情E.g.MostsuccessfulpeopleIknowareverypassionateabouttheirwork.我認(rèn)識的大多數(shù)成功人士都對工作充滿熱情。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2full-fledged/f?lfled?d/adj.成熟的-full-blown;matureE.g.ThoughI'monly17,I'mafull-fledgedmemberoftheorganization.盡管我只有17歲，但是我是這個(gè)組織中的資深成員。

Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2optto選擇E.g.Peopleattendingcanopttotakeacarriageridearoundthebeautifulpark.參觀的民眾可以選擇搭乘馬車到景致優(yōu)美的公園盡情游玩。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2entrepreneurship/??ntr?pr??n????p/n.企業(yè)家身份-theidentityofentrepreneurE.g.Theeducationisbasedontheideasofmarket-basedeconomicsandentrepreneurship.培訓(xùn)內(nèi)容基于市場經(jīng)濟(jì)學(xué)和企業(yè)家的經(jīng)驗(yàn)。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2venture/?vent??(r)/n.冒險(xiǎn)（事業(yè)）-anyriskespeciallywithanuncertainoutcomeE.g.Howyoufinanceabusinessiscriticaltothesuccessofyourventure.如何融資對企業(yè)的成功至關(guān)重要。Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2assortment/??s??tm?nt/n.各式各樣-allkindsof;allsortsofE.g.Thisshophasagoodassortmentofgoodstochoosefrom.該店各色貨物俱全,任君選擇.Words&ExpressionsLesson1Guangzhou,aGatewaytoMaritimeSilkRoadStartYourOwnBusinessLesson2freelance/?fri?lɑ?ns/adj.自由職業(yè)的-workingforyourselfE.g.Shegetsenormouspleasureoutofworkingfreelance.做自由職業(yè)者讓她體會到無窮的快樂。Words&ExpressionsLesson1Guang