2024商業(yè)廣場(chǎng)520情人節(jié)（戀愛腦拯救行動(dòng)主題）特別企劃活動(dòng)-49P

5.20特別企劃活動(dòng)ONLYYOU5.202024戀愛腦LOVEBRAIN恭喜你發(fā)現(xiàn)了這里這里是「戀愛腦」研究所正在執(zhí)行戀愛腦拯救任務(wù)戀愛腦戀愛腦戀愛腦戀愛腦拯救行動(dòng)拯救行動(dòng)拯救行動(dòng)拯救行動(dòng)每一個(gè)活動(dòng)的背后，都是我們最真實(shí)的需求。就「5·20」而言，cp活動(dòng)成堆，但一切好像都顯得那么格式化，我們需要一點(diǎn)新的玩兒法，來(lái)重新組成這一天。

仿佛所有話題一碰上「愛情」，就會(huì)產(chǎn)生無(wú)限的共鳴與延展，每個(gè)人都能插針掏自己的故事，尤其是「戀愛腦」們。LOVETO戀愛腦語(yǔ)錄BRAINQUOTE與你有關(guān)，皆是浪漫我愛你把最好的都給你命里缺你LOVEBRAINRESCUE

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OPERATION01020304活動(dòng)概況Activityaddendum活動(dòng)亮點(diǎn)Highlightsofactivities活動(dòng)內(nèi)容Activitycontent宣傳策略Publicitystrategy活動(dòng)概況ActivityaddendumLOVEBRAINRESCUE

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OPERATION活動(dòng)主題：戀愛腦拯救行動(dòng)

2024年520情人節(jié)特別企劃活動(dòng)備選主題：心動(dòng)的信號(hào)活動(dòng)時(shí)間：2024.05.18-20活動(dòng)地點(diǎn)：XXXX活動(dòng)內(nèi)容：以拯救「戀愛腦」為主線，通過(guò)新穎形式增添520情人節(jié)活動(dòng)關(guān)注度、話題度、參與度活動(dòng)概況通過(guò)520情人節(jié)活動(dòng)吸引周邊市民前來(lái)參與，為項(xiàng)目制造人氣，加深消費(fèi)者對(duì)項(xiàng)目的記憶，為后續(xù)蓄客引流通過(guò)活動(dòng)體現(xiàn)品牌人文關(guān)懷，傳遞品牌溫度吸引符合定位的目標(biāo)消費(fèi)者關(guān)注通過(guò)活動(dòng)輻射周邊的消費(fèi)者，增加項(xiàng)目曝光度，提升項(xiàng)目知名度制造人氣樹立品牌形象增加知名度活動(dòng)目的LOVEBRAINRESCUE

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OPERATION全網(wǎng)都在呼吁「?拒絕戀愛腦」，但戀愛腦真的有罪嗎？清醒的戀愛就一定會(huì)幸福嗎？拋開立場(chǎng)，我們想借本次活動(dòng)與正在戀愛或單身的伙伴，來(lái)一起聊聊這些話題。如果一群「戀愛軍師」，拉著一群「戀愛腦」聚集在一起，會(huì)發(fā)生什么？5月20日來(lái)到XXXX，大家一起探探究竟~LOVEBRAINRESCUE

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OPERATION宣傳策略Publicitystrategy在小紅書、短視頻等平臺(tái)發(fā)布：“我的戀愛腦晚期診斷書、從醫(yī)20年，專治戀愛腦”等話題討論?？蛻艨赏ㄟ^(guò)發(fā)布圖片/視頻的形式參與話題，優(yōu)選個(gè)平臺(tái)點(diǎn)贊量前五名送出520戀愛腦禮包預(yù)熱話題發(fā)布LOVEBRAINRESCUE

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OPERATION在小紅書、短視頻、公眾號(hào)等平臺(tái)發(fā)布故事征集。客戶可自行投遞戀愛故事至官方郵箱，被選中征集的前五名送出520戀愛軍師禮包故事征集發(fā)布LOVEBRAINRESCUE

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OPERATION倒計(jì)時(shí)海報(bào)倒計(jì)時(shí)海報(bào)定制，附帶話題型，投放于微博、小紅書、抖音、微信朋友圈等平臺(tái)，在活動(dòng)前期預(yù)熱發(fā)酵LOVEBRAINRESCUE

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OPERATION“封住的是玫瑰,封不住的是我對(duì)你的喜歡”，浪漫的玫瑰花車，城市人流量大處提前3天進(jìn)行巡游，只要掃碼關(guān)注公眾號(hào)即可領(lǐng)取冰封玫瑰罐罐以份，定制情話杯套，憑杯套活動(dòng)當(dāng)天至xxx可免費(fèi)領(lǐng)取520禮物一份冰封玫瑰派送活動(dòng)亮點(diǎn)HighlightsofactivitiesLOVEBRAINRESCUE

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OPERATION主視覺建議建議采用繽紛馬卡龍色系，符合夏季同時(shí)輸出后吸引注意力，520+戀愛腦信息相融，反向宣傳520情人節(jié)活動(dòng)LOVEBRAINRESCUE

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OPERATION鮮花簽到“攜花入場(chǎng)，與花為伴”每支花上都系著一張卡片，上面寫著屬于你的情話的話。來(lái)賓可以挑選一支花并留下祝福LOVEBRAINRESCUE

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OPERATION鮮花簽到互動(dòng)型簽到，搖一搖鈴鐺有驚喜哦玫瑰會(huì)一直盛開，獻(xiàn)給最美的你LOVEBRAINRESCUE

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OPERATION細(xì)節(jié)氛圍活動(dòng)場(chǎng)地通過(guò)仿真玫瑰、鮮花等營(yíng)造520情人節(jié)活動(dòng)氛圍，打造小型打卡地LOVEBRAINRESCUE

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OPERATION脫單便利店將自己的姓名、生日、居住地、自身特點(diǎn)、擇偶要求、聯(lián)系方式等個(gè)人信息寫在便簽上，塞到脫單瓶里/便簽貼墻，瓶身上只留下寥寥數(shù)字描述生日、身高和理想型，隨后從“脫單墻”上的格子里將脫單瓶放進(jìn)去，等待有緣人開啟。還可以從中挑選一個(gè)異性的脫單瓶，主動(dòng)尋找愛情。LOVEBRAINRESCUE

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OPERATION掃掃表白墻

電子大屏表白墻，掃描二維碼即可參與表白互動(dòng)「戀愛腦們」承包大屏表達(dá)愛意不是夢(mèng)，同時(shí)起到活動(dòng)宣傳效果LOVEBRAINRESCUE

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OPERATION愛的100種感受在愛里，人人都有無(wú)窮宇宙，各位愛情軍師們皆可參與投選互動(dòng)LOVEBRAINRESCUE

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OPERATION愛心販賣參與者通過(guò)擺出愛心形狀，裝置識(shí)別給出打分，分值達(dá)到即可獲得販賣機(jī)里的禮品。LOVEBRAINRESCUE

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OPERATION塔羅牌占卜邀請(qǐng)塔羅師為來(lái)賓現(xiàn)場(chǎng)占卜，建議以理性分析疏導(dǎo)為主，僅供娛樂，拒絕迷信LOVEBRAINRESCUE

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OPERATION愛情回收站把已成回憶的過(guò)去變成有意義的未來(lái)，回收一切可循環(huán)物品，LOVEBRAINRESCUE

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OPERATION戀愛腦急救室確診為戀愛腦，治病要趁早，這里會(huì)附送戀愛腦方子及一杯特調(diào)戀愛腦飲品一杯LOVEBRAINRESCUE

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OPERATION精美冷餐定制情人節(jié)主題冷餐，火紅的玫瑰配合紅色系的餐飲，溫馨且呼應(yīng)節(jié)日氛圍LOVEBRAINRESCUE

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OPERATION指尖藝術(shù)DIY紙藝非遺活動(dòng)，用紙藝來(lái)表達(dá)愛，精致且獨(dú)特LOVEBRAINRESCUE

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OPERATION永生花花盒DIY把藝術(shù)感帶回家的家居花禮一本書，一座城，一花園，一生情。書香花影，愛的魔法書。LOVEBRAINRESCUE

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OPERATION搞怪愛意蒲扇隨意點(diǎn)，?和愛都會(huì)來(lái)。開啟浪漫且擁有想象力的一天。LOVEBRAINRESCUE

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OPERATION愛意銀飾DIY從燒制、鏨刻、激光雕刻、打磨、拋光,每一步操作都有金工老師輔助指導(dǎo)新手小白也完全沒問題，對(duì)于這個(gè)520，沒有什么比親手制作一枚對(duì)戒更有意義。LOVEBRAINRESCUE

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OPERATION情歌演唱會(huì)520告白節(jié)演唱會(huì)，經(jīng)典情歌+大屏歌詞，增強(qiáng)互動(dòng)性，打造最酷Live情人節(jié)現(xiàn)場(chǎng)，怎能忍住不一起唱LOVEBRAINRESCUE

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OPERATION微醺電影趴打造520浪漫夜，來(lái)一場(chǎng)微醺日落電影吧天幕帳篷/串燈星空/夏日微醺/心動(dòng)crushLOVEBRAINRESCUE

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OPERATION微醺自調(diào)區(qū)一個(gè)雪克杯，一杯冰，一泵酒，一杯飲料…瘋狂shake?。“焉习嗟目喽約hake出去！把愛情的苦都搖出去！不會(huì)調(diào)酒的也不要怕，準(zhǔn)備了十幾款酒的配方，用這場(chǎng)微醺感受520吧執(zhí)行保障Enforcementprotection活動(dòng)管理|eventmanagement服務(wù)團(tuán)隊(duì)組成項(xiàng)目總控1人供應(yīng)商管理3人VIP接待管理4人場(chǎng)地溝通3人搭建管理和溝通3人流程管理2人后勤管理3人流程溝通管理嘉賓溝通兼職管理VIP交通管理VIP入場(chǎng)安排VIP管家式服務(wù)嘉賓接待與溝通場(chǎng)地各區(qū)域位置確認(rèn)現(xiàn)場(chǎng)布置監(jiān)督管理活動(dòng)所需場(chǎng)地協(xié)調(diào)現(xiàn)場(chǎng)突發(fā)狀況管理音響控制燈光控制視頻控制簽到接待管理現(xiàn)場(chǎng)儀式現(xiàn)場(chǎng)管理拍攝管理物品清單運(yùn)輸監(jiān)管現(xiàn)場(chǎng)分配管理會(huì)后物品清理收納LOVEBRAINRESCUE

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OPERATION活動(dòng)管理|eventmanagement?場(chǎng)地搭建提前進(jìn)場(chǎng)，以便留出充足的彩排時(shí)間；現(xiàn)場(chǎng)搭建材料按場(chǎng)地安全措施需要選擇防火涂質(zhì)，并使背景板與墻面保證一定的安全距離；現(xiàn)場(chǎng)座位的擺放將注意留出足夠的安全通道；現(xiàn)場(chǎng)布置達(dá)到或超出原圖紙效果；經(jīng)客戶驗(yàn)收，如有變更及時(shí)更改；空?qǐng)雠臄z留做備案；再次提醒所有人員到場(chǎng)彩排；與場(chǎng)地方再次強(qiáng)調(diào)各環(huán)節(jié)配合工作；整理物資入庫(kù)（儲(chǔ)藏室）；重審各崗位職責(zé)LOVEBRAINRESCUE

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OPERATION活動(dòng)管理|eventmanagement安排攝影攝像人員進(jìn)行拍攝剪輯，用以宣傳素材?？偨Y(jié)報(bào)告：活動(dòng)結(jié)束后15個(gè)工作日內(nèi)輸出含照片或視頻的復(fù)盤總結(jié)報(bào)告。LOVEBRAINRESCUE

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OPERATION活動(dòng)管理|eventmanagement? 活動(dòng)彩排內(nèi)部人員先熟悉流程，以便提高與客戶預(yù)約時(shí)間內(nèi)高效完成彩排，主要調(diào)試現(xiàn)場(chǎng)的音、視頻及燈光配合的效果；專人帶領(lǐng)主持人及發(fā)言領(lǐng)導(dǎo)熟悉場(chǎng)地及演講配合設(shè)施，如確認(rèn)演講內(nèi)容、選擇麥克風(fēng)類形等；正式彩排，嚴(yán)格按彩排流程至各崗位配合天衣無(wú)縫。隨時(shí)與客戶提出的各環(huán)節(jié)問題進(jìn)行溝通。彩排結(jié)束后，如有細(xì)節(jié)修改，則各崗位同時(shí)強(qiáng)調(diào),并再次彩排；對(duì)活動(dòng)發(fā)布環(huán)節(jié)做重點(diǎn)彩排，保證活動(dòng)正式發(fā)布環(huán)節(jié)的一次性成功，以達(dá)到預(yù)期的轟動(dòng)效果。最后提醒各崗位人員活動(dòng)正式開始前的上崗時(shí)間，要求主要人員留下緊急聯(lián)系方式與緊急聯(lián)系人姓名LOVEBRAINRESCUE

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OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION活動(dòng)管理|eventmanagement天氣問題：提前偵測(cè)好活動(dòng)當(dāng)天的天氣狀況，根據(jù)天氣狀況制定活動(dòng)日期，如遇突然降雨及時(shí)組織所有人員進(jìn)入避雨區(qū)域，啟動(dòng)下雨應(yīng)急措施。消防問題：活動(dòng)開始前對(duì)所有工作人員集中進(jìn)行消防培訓(xùn)，活動(dòng)當(dāng)天在會(huì)場(chǎng)內(nèi)放置消防器材，并在容易產(chǎn)生消防隱患的地方，安排專人實(shí)時(shí)監(jiān)控。交通問題：協(xié)調(diào)交警部門實(shí)時(shí)的對(duì)現(xiàn)場(chǎng)周邊道路的交通狀況進(jìn)行疏導(dǎo)指揮，同時(shí)安排工作人員配合交警對(duì)車輛的停放做好指引工作。電力問題：提前準(zhǔn)備好應(yīng)急發(fā)電機(jī)等設(shè)備。秩序問題：協(xié)調(diào)公安交警等部門，對(duì)活動(dòng)現(xiàn)場(chǎng)可能出現(xiàn)的秩序、交通、治安等問題做好保障工作。LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBR