全球皮卡車市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.4

INDUSTRIES

&

MARKETSPickup

Trucks:

market

data

&analysisMarket

Insights

report2023Table

of

ContentsOverviewAppendixOverview56Recommended

studies&reportsAnalysisbycountry6263646570ClassprofileExecutive

summaryPickupTrucks

market

worldwideTechnicalSpecifications7Methodology8Country/territory

coverageProduct

overview

andauthors10AnalysisbyregionMarket

share141721Revenue

andunitsalesPricecomparisonAnalysisbymakeTop

makes2325In-depth

analysis2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

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support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

01Overview?

Market

definition?

Classprofile?

Executive

summary?

Passenger

Cars

market

worldwideThe

Pickup

Trucks

market

is

an

essential

part

of

theInsightMobility

MarketOverview:

market

definitionInscopeOutof

scopeMarket

Definition?

Passenger

carsfrom

thePickup?

Motorcycles,

Buses

andTrucks?

ThePassenger

Cars

market

of

theMobility

OutlookTrucksmarketprovides

information

aboutpassenger

cars,

including

smallandlargecars,SUVs,

luxuryvehicles

andsportscars,amongothers.?

Allkey

figuresshown

represent

the

sales

ofnew

cars

inthebasicconfiguration

intherespective

year.

Used

vehicles

arenottaken

into

account,norisadaptedequipment

forthenew

cars

sold.

Theprices

andrevenues

shown

aswell

asthedistributionof

connectivity,

drivetypes,autonomy

levels,andaverage

CO2emissions

areaccordingly

based

onthebasicmodels.5About

3.9

million

Pickup

Trucks

were

sold

worldwide(1)

in

2022Overview:

class

profilePickupTrucks–

backgroundKeyFactsThepickup

trucksmarket

includes

variousmodelswithanenclosedfront

cabinand

anopen

cargo

area.Salesencompass

diverseuses,suchascampers

andpoliceapplications.European

Car

market:

-U.S.

Car

market:

Pickup

trucksChineseCarmarket:

-While

less

common

inEurope

and

China,

pickup

truckshold

asignificanthistoricaland

market

presence

inthe

United

States,notably

within

thePassengerCars

Market.Originating

asmodifications

to

the

FordModel

TandFordModel

T

T,

majorcompanieslike

Dodge

and

Chevrolet

entered

the

scene.The"chicken

tax"in1963,restricting

foreign

pickup

imports,

boosted

domesticproduction.

Apivotal

momentcame

withthe1973introduction

of

theCorporate

Average

FuelEconomypolicy.

Whileother

large

passengervehicleclasses

facedstringent

fuel

economyregulations,

pickups

benefited

frommorelenient

emission

standards,

solidifying

their

statusasafavoredperformancevehicleclass

forAmericansuntil

the

recentsurge

inSUVpopularity.Alsoknown

as:Pick-upsExample

Models:Chevrolet

Silverado,

Ford

F-Series,

Honda

Ridgeline,

NissanFrontier,

Toyota

Tacoma,

GMCSierra,

RAM

pickupUS$112.3bn-3.0%in2022CAGR(2)

2017-2022Revenue3.9mcars

sold

in2022-3.2%CAGR(2)

2017-2022Unitsales6Notes:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Sources:In

2022,

6.4%

of

the

Passenger

Cars

revenue

was

realized

in

the

Pickup

TrucksmarketOverview:

executive

summaryExecutivesummaryPassengerCars(1)

revenue

worldwide(2)

in2022?

In2022,

unitsales

of

Passenger

Cars

exceeded

61.8

million,

andthemarketrealized

atotalrevenue

of

US$1745.3

billion.

We

forecast

the

compound

annualgrowth

rate(CAGR)of

the

revenue

from2015

to

2028

tobe

-0.6%.6%

4%2%1%1%6%6%?

PickupTrucksaccounted

for6.4%

oftheworldwide

market

revenue

in2022.

This0%PassengerCarsisa0.6%

surge

compared

tomarket

sharein2018.6%0%revenue?

Thehighestrevenue

share

ofPickupTruckssales

in2022

were

generated

inUS$1.75tnin2022Canada

(18.2%)

andtheUnitedStates(15.0%).11%43%?

Thebest-performing

make

inthePickupTrucksmarket

in2022

was

Toyota(revenue

of

US$26.2

billion),followed

byFord

(US$24.8

billion)andChevrolet(US$19.8

billion).13%SUVsPickupTrucksMinivansSportsCarsExecutive

CarsMini

CarsLuxuryCarsFull-size

VansLarge

SUVsMedium

CarsLarge

CarsSmall

Cars7Pickup

Trucks

continue

to

fall

globally

with

a

CAGR(1)

of

0.9%Overview:

PickupTrucks

market

worldwide

(1/2)PickupTrucksrevenues

worldwide(2)

inbillionUS$-0,9%(1)119,6135,4133,5130,6126,3124,2121,0120,4118,0118,0115,9115,6112,3112,5201520162017201820192020202120222023202420252026202720288Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearThe

global

market

share

of

Pickup

Trucks

surged

from

5.8%

in

2018

to

6.4%

in2022Overview:

PickupTrucks

market

worldwide

(2/2)PassengerCars(1)

revenue

worldwide(2)

in2018PassengerCars(1)

revenue

worldwide(2)

in20226%6%PassengerCarsrevenuePassengerCarsrevenueUS$1.75tnin2022US$2.25tnin201894%94%OtherPickupTrucksOtherPickupTrucksNotes:(1)

DataonLuxury

Carsis

notavailable

forChina

(2)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsightMobility

MarketInsight

20239Sources:In2022,

passenger

cars

sold

in

Europe

produced

about

54gCO2/km

on

averageOverview:

technical

specifications

(1/4)PassengerCars

CO

emissions(1)

ingCO

/km

in202222180150145139129100100777564544949423020152022Americas2028Australia&OceaniaAfricaAsiaEurope10

NotesSourcesMobility

MarketInsight

2023Of

all

the

passenger

cars

sold

in

2022,

about

95%

can

be

classified

as

beingconnectedOverview:

technical

specifications

(2/4)Passengercars

connectedcarsshare(1)

worldwide

in20222%5%39%98%95%61%201520222028Not

ConnectedConnected11

Notes:Sources:(1)

Calculations

forthe

connected

cars

sharebased

onbase

modelsMobility

MarketInsight

2023At

the

detriment

of

petrol

cars,

electric

passenger

cars

appear

to

be

gainingpopularity

as

the

people’s

favorite

in

2028Overview:

technical

specifications

(3/4)Passengercars

fuelor

drive-type

share(1)

worldwide

in20220%14%0%0%6%9%13%32%1%1%13%16%84%61%49%201520222028AlternativeDieselHybridElectricPetrol12

Notes:Sources:Calculations

forthe

fuel

ordrive-type

sharebased

onbase

modelsMobility

MarketInsight

2023Autonomous

1

is

expected

to

be

the

most

popular

autonomous

driving

level

in2028Overview:

technical

specifications

(4/4)Passengercars

autonomous

driving

level

share(1)

worldwide

in20220%3%10

%6%23

%45

%10

%46

%36

%67

%202256

%20282015Autonomous

1Autonomous

2Autonomous

0Autonomous

313CHAPTER

02Analysis

by

region?

Market

share?

Revenue

andunitsales?

Price

comparisonWith

13.8%,

the

United

States

has

the

largest

market

share

of

Pickup

TrucksAnalysisbyregion:

market

share

(1/2)PassengerCars

revenue

sharein20220,3%3,2%13,8%86,2%96,8%China99,7%UnitedStatesEuropeOtherPickupTrucks15Sources:Mobility

MarketInsight

2023Pickup

Trucks

achieved

the

highest

revenue

and

sales

market

share

in

CanadaAnalysisbyregion:

market

share

(2/2)Market

shareof

Pickup

Trucksbyrevenue

in2022Market

shareof

Pickup

Trucksbyunit

salesin2022CanadaUnited

StatesMexico79,5%81,8%20,5%18,2%CanadaUnited

StatesMexico81,8%85,0%85,0%89,4%92,8%93,4%94,1%94,4%94,5%95,2%18,2%15,0%15,0%88,5%11,5%11,3%6,7%6,4%5,0%5,0%4,9%SaudiArabiaKenya88,7%93,3%93,6%95,0%95,0%95,1%95,5%SaudiArabiaSouthKoreaJapan10,6%7,2%6,6%5,9%5,6%5,5%4,8%SouthKoreaBrazilAustraliaAustraliaJapanBrazilColombiaNew

ZealandColombia4,5%OtherClassesPickupTrucksOtherClassesPickupTrucks16Sources:Mobility

MarketInsight

%reportyearPickup

Truck

sales

in

the

U.S.

will

fall

with

a

CAGR(1)

of

1.1%

between2015

and2028Analysisbyregion:

revenue

andunitsales

(1/4)PickupTrucksrevenues

intheUnitedStates

inbillionUS$-1.1%(1)108.0108.3105.1101.198.395.895.195.494.591.890.188.987.888.02015201620172018201920202021202220232024202520262027202817

Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearPickup

Truck

sales

in

Europe

willdecline

with

a

CAGR(1)

of

0.9%

between2015and

2028Analysisbyregion:

revenue

andunitsales

(2/4)PickupTrucksrevenues

inEurope

inbillionUS$-0,9%(1)2,01,91,91,91,81,81,81,71,61,61,51,51,41,12015201620172018201920202021202220232024202520262027202818

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Sales

in

the

Chinese

Pickup

Trucks

Market

will

grow

with

a

CAGR(1)

of

0.4%between

2015

to

2028Analysisbyregion:

revenue

andunitsales

(3/4)PickupTrucksrevenues

inChinainbillionUS$0.4%(1)23.322.922.322.322.422.222.022.022.121.621.521.020.919.22015201620172018201920202021202220232024202520262027202819

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023In2022,

3.0

million

units

in

the

PickupTrucks

market

were

sold

in

the

UnitedStatesAnalysisbyregion:

revenue

andunitsales

(4/4)PickupTrucksunit

salesin

million4.03.63.73.63.53.23.33.53.02.52.01.51.00.50.03.23.13.10.93.03.01.02.91.02.91.02.90.91.01.01.00.90.90.90.10.90.90.80.10.00.00.00.020200.00.00.00.10.10.10.00.02015201620172018201920212022202320242025202620272028United

StatesEuropeChina20Mobility

MarketInsight

%reportyearInthe

United

States,

Pickup

Trucks

cost

13.5%

less

than

an

average

carAnalysisbyregion:

price

comparisonAveragepassengercars

prices(1)

in2022-13%+2%35,49132,58632,05130,714+4%23,49422,522United

StatesEuropeChinaMarket

averagePickupTrucks21

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023CHAPTER

03Analysis

by

make?

Top

makes?

In-depth

analysisNearly

all

of

the

revenue

was

generated

by

the

top

6

makes

in

the

Pickup

Trucksmarket

in

2022Analysisbymake:

topmakes

(1/2)Share(1)

ofthetop

10

makesinthePickupTrucks

market

in

20221%Top6PickupTrucksmakesby

revenuein2022RevenueinbnUS$UnitSalesin

thousandAverage#Make3%price(2)

in

US$6%2%123ToyotaFord26.2822.131,815.1927,321.2327,234.261%0%24%9%24.819.8906.8PickupTrucksrevenueChevrolet727.3456Ram15.310.16.2496.2280.5188.130,896.1136,077.8733,199.05US$112.3bnin202214%GMCNissan23%18%ToyotaFordChevroletRamGMCJeepHondaMitsubishiMahindraOthersNissan23In2022,Toyota

achieved

the

highest

revenuein

the

PickupTrucks

marketAnalysisbymake:

topmakes

(2/2)Top10

PickupTrucksmakesby

price(1),unitsales,andrevenue

in2022Sales1210864FordToyotaHondaRam20GMCNissanJeep40,000Mahindra10,000Mitsubishi15,000Chevrolet25,00005,00020,000Revenue

in1billion

US$30,00035,000Price24

Notes:Sources:(1)

Estimated

manufacturer's

suggested

retailprice

forabase

modelMobility

MarketInsight

2023IN-DEPTH

ANALYSISToyotaToyota

sold

over

6.9

million

cars

worldwide(1)

in

2022Toyota:

overviewAboutToyotaEstablished

in1937

andheadquartered

inToyota,Japan,ToyotaGroup:

Toyotastandsamong

theworld's

largest

carmanufacturers.

Offering

adiverse

range,from

thecompact

Yaris

torobust

pickupsliketheTacoma

and

Tundra,Toyota

caters

to

various

preferences.

Witharichhistory

inmotorsports,

thebrandalsofeatures

sportscars.TheiconicPrius,apioneer

inmass-produced

hybridmodels,

holdsasignificantplaceinToyota'slineup.

Committed

to

quality,Toyotaintroduced

theconcept

of

zero

manufacturingmistakes,

known

aspoka-yoke.

Pioneering

automated

driving

onhighways,

Toyotaemphasizes

safety

technology.

TheirEnvironmental

Challenge

2050aimsforzero-emission

production

andproducts

by2050,

achievedthroughwaste

reduction,

eco-friendly

models,

andsustainableproduction

practices.

Toyota

remains

attheforefront

of

fuelcelltechnology.Founded:1937Headquarters:

Toyota,JapanCEO:

AkioToyodaPickupTrucks:Tacoma,

TundraWebsite:/US$194.8bn-2.5%CAGR(2)

2017-2022in2022Revenue6.9mcars

sold

in2022-3.2%CAGR(2)

2017-2022Unitsales26(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Toyota

will

decline

with

a

CAGR(1)

of

0.5%

between

2015and

2028Toyota:

revenueToyota's

passengercars

revenues

inbillionUS$-1%(1)230219190221217188215185210182210182208180202175202176200172198170195169169143198192292932302628202126282827282826282015201620172018201920202022202320242025202620272028OthermarketsPickupTrucks27

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Toyota’s

PickupTrucks

marketis

a

Cash

Cow

marketToyota:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%PickupTrucksStars

–large

relative

market

shareinafast-growing

industry.SUVsSportsCarsExecutiveCarsDogs–low

relative

market

shareinaslow

growing

market.0%MinivansMiniCars-5%MediumCarsSmallCarsCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.LargeCars-10%-15%-20%-25%Dogs0%Cash

Cows100%

110%10%20%30%40%50%60%70%80%90%OthermarketsPickupTrucksRelativemarket

share

in202228

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023InEurope,

Pickup

Trucks

of

Toyota

are

40.3%

more

expensive

than

the

marketaverageToyota:

price

comparisonAveragePickupTrucksprices(1)

in2022+14%+40%36,89836,38432,353+3%27,05126,28725,933United

StatesEuropeChinaMarket

averageToyota29

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023In2022,Toyota

realized

13.4%

of

its

worldwide

revenue

in

the

PickupTrucksmarketToyota:

executive

summaryKeytakeawaysToyota

PassengerCars(1)

revenue

worldwide

in2022?

Toyota

is

the

largest

makeinthePickup

Trucks

market

with

a23.3%4%revenue

market

share.4%5%?

Inthatmarket,

themake

realized

atotalrevenue

ofUS$26.2

billionworldwide,

while

itstotalmarket

revenue

amounted

toUS$194.8

billionin2022.8%35%?

InthePickupTrucks

market,

Toyota’s

revenue

isexpected

to

fallfromPassengerCarsUS$28.2

billion

to

US$26.1

billion

between

2015

and2028.revenue?

Compared

totheaverage

market

price

inthe

PickupTrucks

market,Toyota

vehicles

are40.3%

more

expensive

inEurope,

which

isthemakesbiggest

market.US$194.8bnin202213%?

Thelargest

market,

SUVs,

accounted

for35.3%

ofToyota's

revenue

in2022.?

Toyota’s

second

largest

market

was

the

Medium

Carsmarket.

Itaccounted13%18%for17.5%

of

themakes

revenue

in2022.SUVsMedium

CarsPickupTrucksLarge

CarsSmall

CarsMinivansOtherExecutive

Cars30

Notes:Sources:(1)

DataonLuxury

Carsis

notavailable

forChina.

ForSUVs,model

grouping

is

basedonthe

U.S.

classification.Mobility

MarketInsight

2023IN-DEPTH

ANALYSISFordFord

sold

over

4.5

million

cars

worldwide(1)

in

2022Ford:

overviewKeyFactsAboutFordFord

is

aprominent

U.S.-based

automaker

known

forproducing

acomprehensive

rangeof

vehicles

spanning

various

classes.

Founded

byHenry

Ford

in1913,

thecompany

revolutionized

theautomotive

industrywith

the

introduction

of

assembly

lineproduction,makingtheFord

Model

Ttheworld's

first

affordablymass-produced

car.

Today,Ford

standsasoneof

the

most

successful

global

carmanufacturers,

with

the

F-Series

being

thetop-selling

carglobally.Group:

FordFounded:1903Headquarters:

Dearborn,

United

StatesCEO:

JimFarleyPickupTrucks:F-SeriesWebsite:/Thediverse

product

lineincludescompact

optionslike

theFord

Fiesta,mid-sized

carssuchas

theFord

Focus

and

Granada,SUVs

liketheFord

Kuga,andpickups

includingtheRanger.

Ford

isalsorecognized

foritscommercialvehicles

liketheTransit

and

Tourneo.

In

2015,

Ford

entered

the

hybridmarket

with

the

introduction

of

the

Ford

Mondeo

Hybrid,followed

bytheirfirstfullyelectric

crossover

in2020.US$135.2bn-5.7%CAGR(2)

2017-2022in2022Revenue4.5mcars

sold

in2022-6.5%CAGR(2)

2017-2022Unitsales32(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Ford

will

decline

with

a

CAGR(1)

of

2.3%

between

2015and

2028Ford:

revenueFord'spassengercars

revenues

inbillionUS$189157-2%(1)18415418214716012515112315012115112215112314711814010413511013611012910111788353530323529282929292828272520152016201720182019202020212022202320242025202620272028OthermarketsPickupTrucks33

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Ford’s

Pickup

Trucks

market

is

a

Cash

Cow

marketFord:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%Stars

–large

relative

market

shareinafast-growing

industry.PickupTrucksMediumCarsSmallCarsLargeCarsDogs–low

relative

market

shareinaslow

growing

market.0%Full-sizeVansSportsCars-5%MinivansCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.SUVs90%-10%-15%-20%-25%DogsCash

Cows0%10%20%30%40%50%60%70%80%100%110%OthermarketsPickupTrucksRelativemarket

share

in202234

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023InChina,

PickupTrucks

of

Ford

are

18.7%

less

expensive

than

the

marketaverageFord:

price

comparisonAveragePickupTrucksprices(1)

in2022-11%+7%-19%31,13730,23329,97628,22627,62824,384United

StatesEuropeChinaMarket

averageFord35

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023In2022,

Ford

realized

18.3%

of

its

worldwide

revenue

in

the

PickupTrucksmarketFord:

executive

summaryKeytakeawaysFord

Passenger

Cars(1)

revenue

worldwide

in2022?

Ford

is

thelargest

makeinthePickupTrucks

market

with

a22.1%

revenue3%market

share.4%4%?

Inthatmarket,

themake

realized

atotalrevenue

ofUS$24.8

billionworldwide,

while

itstotalmarket

revenue

amounted

toUS$135.2

billionin2022.5%?

InthePickupTrucks

market,

Ford’s

revenue

isexpected

tofallfromPassengerCarsrevenue9%US$29.5

billion

to

US$26.7

billion

between

2015

and2028.46%?

Compared

totheaverage

market

price

inthe

PickupTrucks

market,

Fordvehicles

are18.7%

more

expensive

inChina,

which

isthemakes

biggestmarket.US$135.2bnin202210%?

Thelargest

market,

SUVs,

accounted

for46.3%

ofFord's

revenue

in2022.?

Ford’s

second

largest

market

was

thePickupTrucksmarket.

Itaccountedfor18.3%

of

the

makes

revenue

in2022.18%SUVsPickupTrucksLarge

CarsMinivansFull-size

VansSmall

CarsSportsCarsMedium

Cars36

Notes:Sources:(1)

DataonLuxury

Carsis

notavailable

forChina.

ForSUVs,model

grouping

is

basedonthe

U.S.

classification.Mobility

MarketInsight

2023IN-DEPTH

ANALYSISChevroletChevrolet

sold

over

2.9

million

cars

worldwide(1)

in

2022Chevrolet:

overviewAboutChevroletKeyFactsGroup:

General

MotorsFounded

in1911,

Chevrolet,

acornerstone

ofGeneral

Motors,

issynonymous

with

automotive

excellence.

Headquartered

inDetroit,Michigan,thebrandoffers

adiverse

lineup,spanning

from

thecompact

Spark

to

full-sized

models

liketheiconic

Impala

and

Corvette.Chevrolet's

commitment

tosustainability

is

evident

ingroundbreakingmodels

like

the

Volt

and

fullyelectric

Bolt,reflecting

aforward-thinkingapproach

to

eco-friendly

mobility.Founded:1911Headquarters:

Detroit,

UnitedStatesCEO:

Mary

BarraPickupTrucks:Avalanche,Colorado,

SilveradoWebsite:/Innovation

isattheheart

of

Chevrolet's

offerings,

providing

connectedservices

thatenhancethedriving

experience.

From

navigation

toroadside

assistance,

thesefeatures

are

seamlessly

integrated

into

in-carsystems

or

accessible

throughsmartphones.

Thebrand'spioneering

spirittook

aleapin2019

with

the

CruiseAV,afullyautonomous

andelectric

vehicle

thatredefines

conventional

drivingbyomitting

thetraditional

steering

wheel

and

pedals.US$72.6bn-7.4%CAGR(2)

2017-2022in2022Revenue2.9mcars

sold

in2022-8.4%CAGR(2)

2017-2022Unitsales38(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Chevrolet

will

decline

with

a

CAGR(1)

of

1.4%

between2015

and

2028Chevrolet:

revenueChevrolet'spassengercarsrevenues

inbillionUS$-1%(1)110851088410882107829772957293709168916991698967775473537151242525262523232323222222202020152016201720182019202020212022202320242025202620272028OthermarketsPickupTrucks39

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Chevrolet’s

Pickup

Trucks

market

is

a

Cash

Cow

marketChevrolet:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%MediumCarsStars

–large

relative

market

shareinafast-growing

industry.ExecutiveCarsSportsCarsLargeFull-sizeVansPickupTrucksDogs–low

relative

market

shareinaslow

growing

market.0%SUVsMinivans-5%SmallCarsCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

mos