日本媒體行業(yè)市場前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.4

DIGITAL

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TRENDSMediaindustryinJapanCHAPTER

01OverviewValueofthemediacontentmarketinJapanfrom2014to2021(intrillionJapaneseyen)MediacontentmarketsizeJapan2014-20211412.51211.911.811.811.71210811.511.56420201420152016201720182019202020214Description:ThemediacontentmarketinJapanwasvaluedat12.5trillionJapaneseyenin2021.Afteraslightdecreaseinthepreviousyear,themarketcontinuedtogrowagain.ReadmoreNote(s):Japan;2014to2021Source(s):MinistryofInternalAffairsandCommunications(Japan)DistributionofthemediacontentmarketinJapanin2021,bymediumShareofthemediacontentmarketsizeJapan2021,bymediumMarketshare0%5%10%15%20%25%TerrestrialTVprogramsGamesoftware21.6%14.3%NewspaperarticlesSatelliteandcableTVprogramsOriginalinternetvideo-basedcontentBooks10.1%6.9%6.7%6.5%6.3%6.2%5.5%4.8%MoviesOriginalinternettext-basedcontentMagazinesMusicComicsVideos3.7%3.4%DatabaseinformationRadioprograms2.5%1.4%Originalinternetaudio-basedcontent0.3%5Description:TerrestrialTVprogramsaccountedfor21.6percentofthemediacontentmarketinJapanin2021.TerrestrialTVprogramswerethelargestmediumwithinthemarket,whichamountedtoaround12.5trillionJapaneseyenduringthatyear.

ReadmoreNote(s):Japan;2021Source(s):MinistryofInternalAffairsandCommunications(Japan)TotaladvertisingexpenditureinJapanfrom2014to2023(intrillionJapaneseyen)AdvertisingexpensesinJapan2014-2023877.327.16.946.86.536.396.296.156.176.16654321020142015201620172018201920202021202220236Description:ThetotaladvertisingexpenditureinJapanamountedto7.32trillionJapaneseyenin2023,whichwasanincreaseofabout220billionyencomparedtothepreviousyear.Asabreakdownoftheadvertisingexpenditurebymediumshows,internetadvertisingaccountedfor45.5percentoftheexpenditureduringthatyear.ReadmoreNote(s):Japan;2014to2023Source(s):DentsuDistributionofadvertisingexpenditureinJapanin2023,bymediumShareofadvertisingexpensesinJapan2023,bymediumShareofexpenditure0%5%10%15%20%25%30%35%40%45%50%Internet45.5%Television23.7%Events/exhibitions/screendisplays5.3%4.8%NewspapersDirectmail4.2%3.9%OutdoorFlyers3.5%Pointofpurchase(POP)Transit2%2%FreenewspapersRadio1.9%1.6%1.6%Magazines7Description:Internetadvertisingaccountedfor45.5percentoftheadvertisingexpendituresinJapanin2023,makingittheleadingmediumforadvertisementsinthecountry.Afterseveralyearsofstronggrowth,onlineadsovertooktelevisionadvertisementsforthefirsttimein2019.Thetotaladvertisingexpenditurein2023amountedto7.32trillionJapaneseyen.ReadmoreNote(s):Japan;2023Source(s):DentsuCHAPTER

02BroadcastingTotalsalesofthebroadcastingindustryinJapaninfiscalyears2012to2021(intrillionJapaneseyen)BroadcastingmarketsizeJapanFY2012-20214.53.933.923.933.933.943.893.883.864.03.53.02.52.01.51.00.50.03.723.5520122013201420152016201720182019202020219Description:ThetotalsalesofthebroadcastingindustryinJapanamountedto3.72trillionJapaneseyeninfiscalyear2021.Figuresincreasedbyabout170billionyencomparedtothepreviousyear.

ReadmoreNote(s):Japan;fiscalyears2012to2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;salesofprivatebroadcastersandNHKSource(s):MinistryofInternalAffairsandCommunications(Japan);NHKSalesofthebroadcastingindustryinJapaninfiscalyear2021,bysegment(inbillionJapaneseyen)BroadcastingmarketsizeJapanFY2021,bysegmentSalesinbillionJapaneseyen1,00005001,5002,0002,500TerrestrialbroadcastersNHK*2,170.1704.8CableTVbroadcastersSatellitebroadcasters**499341.810Description:Terrestrialbroadcastingaccountedforabout2.17trillionJapaneseyenofthesalesgeneratedbythebroadcastingindustryinJapaninfiscalyear2021.Itwasthelargestsegmentofthemarket,followedbyJapan'spublicbroadcasterNHK.Thetotalsalesofthebroadcastingindustryamountedtoaround3.72trillionyenduringthatyear.ReadmoreNote(s):Japan;fiscalyear2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;*SalesofNHKrepresentordinaryoperatingincome.**Salesofsatellite-basedbroadcastersarecalculatedfrom[...]

ReadmoreSource(s):MinistryofInternalAffairsandCommunications(Japan);NHKNumberofcommercialterrestrialtelevisionbroadcastersinJapanfrom2015to2021NumberofprivateterrestrialTVbroadcastersJapan2015-2021140131127127127127127127120100806040200201520162017201820192020202111/statistics/1198232/japan-number-commercial-terrestrial-tv-broadcasting-operatorsThenumberofcommercialterrestrialtelevisionbroadcastersinJapanstoodat127in2021,whichwasthesameasinthepreviousyears.ThebroadcastingsectorinJapanconstitutesalargeindustrywithannualsalesworthseveraltrillionJapaneseyen.ReadmoreNote(s):Japan;2015to2021;terrestrialbroadcasters(excludingsatelliteandcabletelevision)Source(s):MinistryofInternalAffairsandCommunications(Japan);NHK;StatisticsBureauofJapanNumberofcommercialterrestrialradiobroadcastersinJapanfrom2015to2021NumberofprivateterrestrialradiobroadcastersJapan2015-2021500450436432432425417404398400350300250200150100500201520162017201820192020202112/statistics/1198236/japan-number-commercial-terrestrial-radio-broadcasting-operatorsThenumberofcommercialterrestrialradiobroadcastersinJapanstoodat436in2021,whichmarkedanincreasefromthepreviousyear.ThebroadcastingsectorinJapanconstitutesalargeindustrywithannualsalesworthseveraltrillionJapaneseyen.ReadmoreNote(s):Japan;2015to2021;terrestrialbroadcasters(excludingsatellitebroadcasters)Source(s):MinistryofInternalAffairsandCommunications(Japan);NHK;StatisticsBureauofJapanNumberofJapanBroadcastingCorporation(NHK)broadcastingsubscribersinJapanfrom2015to2021(inmillions)NumberofNHKbroadcastingsubscribersJapan2015-20215045.2344.7144.7744.6143.974540353025201510543.1542.580201520162017201820192020202113Description:TheJapanBroadcastingCorporation(NHK)countedapproximately44.61millionbroadcastingsubscribersinJapanin2021.Thenumber,whichincludesterrestrial,satellite,andspecialcontractsubscribers,slightlydecreasedcomparedtothepreviousyear.NHKwasfoundedin1926andre-establishedasapublicbroadcasterfollowinganewbroadcastlawin1950.ReadmoreNote(s):Japan;2015to2021;includesterrestrial,satellite,andspecialcontractsSource(s):MinistryofInternalAffairsandCommunications(Japan);NHK;StatisticsBureauofJapanCHAPTER

03MoviesandvideogramsTotalboxofficegrossinJapanfrom2014to2023(inbillionJapaneseyen)TotalboxofficegrossinJapan2014-2023300261.1825020015010050235.51228.57222.51221.48217.12213.11207.03161.89143.290201420152016201720182019202020212022202315Description:MovietheatersinJapanrecordedatotalboxofficegrossofalmost221.5billionJapaneseyenin2023,whichwasanincreaseofmorethaneightbillionyencomparedtothepreviousyear.Theyear2020sawasignificantdecreaseinthenumberoftheateradmissionsduetotheimpactoftheCOVID-19pandemic.Thenumberofadmissionsimprovedagainintheyearsthatfollowedandalmostreachedpre-pandemiclevelsin2023.

ReadmoreNote(s):Japan;2014to2023Source(s):MotionPictureProducersAssociationofJapanNumberofmovietheateradmissionsinJapanfrom2014to2023(inmillions)NumberofcinemaadmissionsinJapan2014-2023250200194.91180.19174.48169.21166.63161.12155.54152.0115010050114.82106.140201420152016201720182019202020212022202316Description:MovietheatersinJapanrecordedabout155.5millionvisitorsin2023,upfromaround152millioninthepreviousyear.Theannualboxofficerevenueincreasedaccordinglyin2023.

ReadmoreNote(s):Japan;2014to2023Source(s):MotionPictureProducersAssociationofJapanAnnualsalesturnoverof(pre-recorded)DVDshipmentsinJapanfrom2014to2023(inbillionJapaneseyen)AnnualDVDsalesturnoverJapan2014-2023160137.7814012010080124.23116.3799.4892.257466.0755.9920216043.62202241.32202340200201420152016201720182019202017Description:Theannualsalesturnoverof(pre-recorded)DVDshipmentsinJapanamountedtoapproximately41.3billionJapaneseyenin2023.Thisconstitutedadecreaseofmorethantwobillionyencomparedtothepreviousyear.

ReadmoreNote(s):Japan;2014to2023;basedonsalesturnoverofJVAmembercompaniesSource(s):JapanVideoSoftwareAssociationAnnualsalesturnoverof(pre-recorded)Blu-raydiscshipmentsinJapanfrom2014to2023(inbillionJapaneseyen)AnnualBlu-raysalesturnoverJapan2014-202310093.8892.1488.3688.19908070605040302010085.8385.180.9373.9171.0771.2201420152016*201720182019202020212022202318Description:Theannualsalesturnoverof(pre-recorded)Blu-raydiscshipmentsinJapanamountedtoabout73.9billionJapaneseyenin2023.Thisconstitutedanincreaseofaround2.7billionyencomparedtothepreviousyear.

ReadmoreNote(s):Japan;2014to2023;basedonsalesturnoverofJVAmembercompanies;*IncludingUltraHDBlu-rayfrom2016onwards.100Japaneseyenequal0.68U.S.dollarsor0.63eurosasofFebruary2024.Figureshavebeenrounded.Dataprior[...]

ReadmoreSource(s):JapanVideoSoftwareAssociationCHAPTER

04PublishingandnewspapersSalesvalueofthepublishingindustryinJapanfrom2014to2023(intrillionJapaneseyen)PublishingmarketsizeinJapan2014-20232.01.81.61.41.21.00.80.60.40.20.01.721.671.661.671.621.631.591.61.541.54201420152016201720182019202020212022202320Description:ThesalesvalueofthepublishingindustryinJapanwasestimatedat1.6trillionJapaneseyenin2023.Thisconstitutedadecreaseofabout300millionyencomparedtothepreviousyear.

ReadmoreNote(s):Japan;2014to2023;estimatedsalesvalueofprintpublishing(booksandmagazines)andestimateduserexpendituresondigitalpublishingproducts*;*Digitalpublishingexcludesadvertising,butincludesall-you-can-readmagazine[...]

ReadmoreSource(s):ResearchInstituteforPublicationsSalesvalueofthepublishingindustryinJapanin2023,bysegment(inbillionJapaneseyen)PublishingmarketsizeinJapan2023,bysegmentSalesvalueinbillionJapaneseyen3000100200400500600700PrintedbooksDigitalcomics619.4483PrintedmagazinesDigitalbooks441.844Digitalmagazines8.121Description:ThesalesvalueofprintedbooksinJapanamountedto619.4billionJapaneseyenin2023.Printedbookswerethelargestsegmentofthepublishingmarketduringthatyear,followedbydigitalcomics.Thetotalsalesvalueofthepublishingindustrystoodat1.6trillionyenin2023.ReadmoreNote(s):Japan;2023;estimatedsalesvalueofprintedbooksandmagazinesaswellasuserexpenditureone-books,digitalmagazines,anddigitalcomics*;*Theestimatedsalesvalueofprintedbooksandmagazinesonlycoverstheagencyroute[...]

ReadmoreSource(s):Hon.jpNewsBlog;ResearchInstituteforPublicationsTotalnumberofnewbooktitlespublishedinJapanfrom2015to2022(in1,000s)NumberofnewbooktitlespublishedinJapan2015-2022908070605040302010076.4575.0473.0671.6671.968.6169.0566.892015201620172018201920202021202222Description:ThetotalnumberofnewbooktitlespublishedinJapanamountedtoabout66.89thousandin2022,whichwasadecreasefromaround69.05thousandtitlesinthepreviousyear.Inthesameyear,theleadingcategoriesamongnewlypublishedbooksinJapanweresocialscience,literature,andartsandlifebooks.ReadmoreNote(s):Japan;2015to2022;newlypublishedbookreferstopublicationsestimatedtobeshippedonconsignmentorpurchasetermsasanewpublication;excludingreprintsSource(s):ResearchInstituteforPublications;StatisticsBureauofJapanTotalnumberofmagazinetitlespublishedinJapanfrom2015to2022(in1,000s)NumberofmagazinetitlespublishedinJapan2015-20223.53.082.982.93.02.52.01.51.00.50.02.822.732.632.542.482015201620172018201920202021202223/statistics/651927/japan-magazine-titles-publishedAbout2.48thousandmagazinetitleswerepublishedinJapanin2022,adecreasefromaround2.54thousandtitlesinthepreviousyear.Duringthatyear,theleadingtopicsamongnewlypublishedmagazinesinJapanwerehobbyandpopularmagazines.ReadmoreNote(s):Japan;2015to2022Source(s):ResearchInstituteforPublications;StatisticsBureauofJapanTotalnewspaperrevenueinJapanfromfiscalyear2013to2022(intrillionJapaneseyen)NewspaperrevenueinJapanFY2013-20222.01.81.61.41.21.00.80.60.40.20.01.91.831.791.771.711.661.651.481.471.33201320142015201620172018201920202021202224Description:ThetotalnewspaperrevenueinJapanamountedto1.33trillionJapaneseyeninfiscalyear2022,whichwasadecreaseofabout140billionyencomparedtothepreviousfiscalyear.Figuresshowedacleardownwardtrendthroughouttherecentyears.Thetotalnewspaperrevenueconsistsofthenewspapercirculationrevenue,thenewspaperadvertisingrevenue,aswellasotherrevenue.

ReadmoreNote(s):Japan;fiscalyear2013to2022;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;thetotalnewspaperrevenueconsistsofthecirculationrevenue,theadvertisingrevenue,aswellasotherrevenueSource(s):JapanNewspaperPublishersandEditorsAssociationTotalnewspapercirculationinJapanfrom2014to2023(inmillioncopies)NewspapercirculationinJapan2014-20235045.3644.2543.284540353025201510542.1339.937.8135.0933.0330.8528.590201420152016201720182019202020212022202325/statistics/652352/japan-newspaper-circulationThetotalnewspapercirculationinJapanamountedto28.59millioncopiesin2023,whichwasadecreaseofmorethantwomillioncopiescomparedtothepreviousyear.Thenewspapercirculationcontinuouslydecreasedthroughouttheobservedperiod.ReadmoreNote(s):Japan;2014to2023;asofOctoberofeachyearSource(s):JapanNewspaperPublishersandEditorsAssociationCHAPTER

05MusicSalesrevenueofthemusicindustryinJapanfrom2013to2022(inbillionJapaneseyen)MusicmarketsizeJapan2013-2022350312.1307.4304.8301.5299.8297.9298.5289.330025020015010050283.2272.70201320142015201620172018201920202021202227Description:ThemusicindustryinJapangeneratedmorethan307billionJapaneseyeninsalesrevenueviarecordedanddigitalmusicin2022.Asabreakdownbyformatshows,digitalmusic,whichconsistsofdownloads,streams,andotherformats,accountedforabout105billionyenduringthatyear.ReadmoreNote(s):2013to2022;recordedanddigitalmusicsalesSource(s):RecordingIndustryAssociationofJapanSalesrevenueofthemusicindustryinJapanin2022,byformat(inbillionJapaneseyen)MusicmarketsizeinJapan2022,byformatRevenueinbillionJapaneseyen60

8002040100120140160RecordedaudiomusicStreams134.992.8RecordedmusicvideosDownloads67.511.4Others0.828/statistics/689264/japan-music-industry-revenue-by-formatThemusicindustryinJapangeneratedalmost135billionJapaneseyeninsalesrevenueviarecordedaudiomusicin2022.Digitalmusic,whichconsistsofdownloads,streams,andotherformats,accountedforcloseto93billionyenduringthatyear.

ReadmoreNote(s):Japan;2022Source(s):RecordingIndustryAssociationofJapanMarketsizeoftheliveentertainmentindustryinJapanfrom2013to2022,bycategory(inbillionJapaneseyen)MarketsizeoftheliveeventsindustryinJapan2013-2022,bycategoryMusicconcertsStageperformances*700600500205.8198.7170.5168.5171.4164.34003002001000154137.1152.5423.72019387.52018394.62022340.52015337.22016346.62017272.12014247.1201351.858.9154.72021202029Description:In2022,themarketsizeofmusicconcertsinJapanamountedtoroughly394.6billionJapaneseyen,whilethatofstageperformanceswasvaluedatapproximately170.5billionyen.Thefiguresrecoveredconsiderablycomparedtotheprevioustwoyears,drawingclosetopre-COVID-19pandemiclevels.ReadmoreNote(s):Japan;2013to2022;basedonestimatedsalesvalueoftickets;*Suchasplays,musicals,Japanesetraditionalperformingarts,comedyshows,anddanceperformances.100Japaneseyenequal0.71U.S.dollarsor0.64eurosasofJanuary2024.

ReadmoreSource(s):LiveEntertainmentResearchCommittee;PIACorporationNumberofmusicconcertvisitorsinJapanfrom2013to2022(inmillions)NumberofconcertattendeesinJapan2013-20226049.5448.6248.315040302010047.5347.6847.7942.6138.8522.8410.86202020132014201520162017201820192021202230Description:ThenumberofconcertvisitorsinJapanreachedabout48.3millionin2022.Thenumberstronglydecreasedin2020duetotheCOVID-19pandemic,whichledtothecancelationofmanyliveevents,butstartedtorecoverin2021andreachedpre-pandemiclevelsin2022.ReadmoreNote(s):Japan;2013to2022Source(s):ACPC(Japan)CHAPTER

06VideogamesandanimationValueofthemobileandsocialgamemarketinJapanfrom2015to2022(intrillionJapaneseyen)MobileandsocialgamemarketsizeJapan2015-20221.81.61.61.531.451.421.41.371.41.21.21.00.80.60.40.20.00.9920152016201720182019202020212022*32/statistics/1065117/japan-mobile-and-social-game-market-sizeThemarketsizeofmobileandsocialgamesinJapanamountedto1.45trillionJapaneseyenin2022.Despiteadecreaseofapproximately150billionyencomparedtothepreviousyear,itaccountedformorethanhalfofthemobilecontentmarketinJapan.ReadmoreNote(s):Japan;2015to2022;paidcontentofonlinegames,socialnetworkingservices,etc.(includingpaymentsforavatars,items,etc.)forfeaturephonesandsmartphones(incl.tablets)*;*Thevaluesfrom2022onwarddonotincludecontentfor[...]

ReadmoreSource(s):MobileContentForumSalesoftheconsolevideogameindustryinJapanfrom2013to2022(inbillionJapaneseyen)ConsolevideogamesoftwareandhardwaremarketsizeinJapan2013-2022450409.5386.7400375.9377.4373.4371.9350.635030025020015010050330.2333314.70201320142015201620172018201920202021202233Description:ThesalesoftheconsolevideogameindustryinJapanamountedto377.4billionJapaneseyenin2022,whichwasanincreaseof5.5billionyencomparedtothepreviousyear.Thereboundin2017canbeexplainedbythesuccessoftheNintendoSwitch,whichwasreleasedinMarchofthatyear.Thegrowthin2020wasrelatedtothehighdemandforhomeentertainmentduringtheCOVIDpandemicaswellasthereleaseofnewconsolesbySonyandMicrosoft.

ReadmoreNote(s):Japan;2013to2022;packagedsoftwareandhardwaresales;excludingdownloadsoftwareSource(s):ComputerEntertainmentSupplier'sAssociationRevenueoftheeSportsmarketinJapanfrom2019to2022withaforecastuntil2025(inbillionJapaneseyen)eSportsmarketsizeJapan2019-2025252021.7819.4516.221512.549.871058.356.12020192020202120222023*2024*2025*34Description:TheeSportsmarketinJapanwasvaluedatabout12.5billionJapaneseyenin2022.Whilethegrowthwassomewhatstuntedin2020and2021duetotheCOVID-19pandemic,themarketgrewmorestronglyin2022andwasexpectedtoreachasizeofalmost21.8billionyenby2025.ReadmoreNote(s):Japan;2019to2022;*Forecast.100Japaneseyenequal0.71U.S.dollarsor0.64eurosasofJanuary2024.Figureshavebeenrounded.

ReadmoreSource(s):JapaneSportsUnion;KadokawaASCIIResearchLaboratoriesTotalrevenueoftheanimationindustryinJapanfrom2013to2022(intrillionJapaneseyen)TotalrevenueoftheanimeindustryJapan2013-20223.53.02.52.932.742.512.422.182.141.992.01.51.00.50.01.831.641.48201320142015201620172018201920202021202235Description:ThetotalrevenueoftheanimationindustryinJapanamountedtoabout2.93trillionJapaneseyenin2022,whichwasanewrecordfortheindustry.Boththeoverseasmarketandthedomesticmarketgrewduringthatyear.Abreakdownoftherevenuebysegmentshowsthatmerchandisingcontinuedtobethelargestdomesticsegmentofthemarket.ReadmoreNote(s):Worldwide,Japan;2013to2022Source(s):TheAssociationofJapaneseAnimationsRevenueoftheanimationindustryinJapanin2022,bysegment(inbillionJapaneseyen)RevenueoftheanimeindustryJapan2022,bysegmentRevenueinbillionJapaneseyen600

80002004001,0001,2001,4001,600OverseasMerchandising*Pachinko**1,459.2669.3298.1Internetdistribution***Liveentertainment****TV165.297.294.3Movie78.538.527.4VideogramMusic36/statistics/1093754/japan-animation-industry-revenue-by-segmentTheanimationindustryinJapangeneratedarevenueofapproximately1.46trillionJapaneseyenviaoverseassalesin2022.Merchandisingaccountedforthelargestsharedomestically,reachingavalueofmorethan669billionyenduringthatyear.

ReadmoreNote(s):Japan;2022Source(s):TheAssociationofJapaneseAnimationsCHAPTER

07StreamingEstimatedon-demandvideostreamingmarketsizeinJapanfrom2013to2022(inbillionJapaneseyen)PaidvideostreamingmarketsizeJapan2013-202250045040035030025020045342337127722018516314115010050123125.52014020132015201620172018201920202021202238Description:Theestimatedvalueoftheon-demandvideostreamingmarketinJapanamountedto453billionJapaneseyenin2022.Themarket,whichencompassessubscriptionvideo-on-demand(SVOD),transactionvideo-on-demand(TVOD),electronicsell-through(EST),andlive-streamingservices,morethantripledinsizebetween2015and2022.ReadmoreNote(s):Japan;2013to2022;paidvideostreamingservicesencompasssubscriptionvideo-on-demand(SVOD),transactionvideo-on-demand(TVOD),electronicsell-through(EST),andlive-streamingservices;figuresarebasedonuserexpendituresanddonotincludeadvertisingrevenuesSource(s):DigitalContentAssociationofJapan;PRTimesSubscriptionvideo-on-demand(SVOD)marketshareinJapanin2022,byserviceSVODmarketshareJapan2022,byserviceMarketshare10%0%5%15%20%25%NetflixU-Next22.3%12.6%11.8%11.4%AmazonPrimeVideoDAZNDisney+9.4%Hulu6.8%DocomoAnimeStoredTV4.4%4.2%TelasaAbemaPremiumParavi2.8%2.5%2.3%1.8%FOD(FODPremium)AnimeHodai0.8%Otherservices6.9%39Description:AccordingtoareportpublishedbyGEMPartnersinFebruary2023,Netflixwastheleadingsubscriptionvideo-on-demand(SVOD)serviceinJapanin2022.Theserviceheldamarketshareofmorethan22percentduring