多米尼加Dominican旅游市場(chǎng)調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

INDUSTRIES

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MARKETSTravelandTourismintheDominicanRepublicCHAPTER

01OverviewRevenueofthetourismsectorintheDominicanRepublicfrom2010to2022(inbillionU.S.dollars)TourismrevenueintheDominicanRepublic2010-20229878.417.557.477.186.726.125.765.635.055432104.684.394.162.67201020112012201320142015201620172018201920202021202213Description:In2022,therevenuegeneratedbythetourismsectorintheDominicanRepublicamountedtoapproximately8.4billionU.S.dollars,growingbyroughly48percentversusthepreviousyear.In2021,tourismrevenueinthecountryhadstartedtorecoverfromtheimpactofthecoronavirus(COVID-19)pandemic,havingexperiencedanannualincreaseofmorethan110percent.ReadmoreNote(s):DominicanRepublicSource(s):CentralBankoftheDominicanRepublicNumberoftravelandtourismjobsintheDominicanRepublicfrom2019to2022(in1,000s)TourismemploymentintheDominicanRepublic2019-2022900800.2802.68007006005004003002001000759.6605.720192020202120224Description:Approximately803thousandjobswereprovidedbytheDominicantravelandtourismsectorin2022,whichshowsanincreaseof5.7percentoverthepreviousyear.Thisrepresentsafullrecoveryfromthestrongdeclineastheindustrysufferedundertherestrictionsimposedtolimittravelduringthecoronavirus(COVID-19)pandemic.ReadmoreNote(s):DominicanRepublic;includingdirectandindirectemploymentSource(s):Varioussources;WTTCTravel&TourismDevelopmentIndex(TTDI)intheDominicanRepublicin2019and2021TourismdevelopmentintheDominicanRepublic2019-20214.03.83.73.53.02.52.01.51.00.50.0201920215Description:In2021,theDominicanRepublicreceivedaTravel&TourismCompetitivenessIndex(TTCI)scoreof3.8outofseven.Itshowsaslightincreasencomparisonto2019.ThebestratedTTDIsubindexfortheCaribbeancountrywastravelandtourismpolicyandenablingconditions.ReadmoreNote(s):DominicanRepublic;onascalefrom1(worst)to7(best);*TheTravel&TourismDevelopmentIndex(TTDI)aimstomeasuretheelementsthatenablethedevelopmentofthatsector.Theanalysiscoversfivesubindexes:enabling[...]

ReadmoreSource(s):WorldEconomicForumTravel&TourismDevelopmentIndex(TTDI)intheDominicanRepublicin2021,bypillarTourismdevelopmentintheDominicanRepublic2021,bypillarTTDIscore*2013456PrioritizationoftravelandtourismICTreadiness5.15Safetyandsecurity4.9Pricecompetitiveness4.54.4T&TdemandpressureandimpactEnvironmentalsustainabilitySocioeconomicresilienceandconditionsTouristserviceinfrastructureHealthandhygiene4.24.14.14.1HumanresourcesandlabourmarketInternationalopenness43.93.83.8AirtransportinfrastructureBusinessenvironment6/statistics/735849/dominican-republic-ttci-by-sub-indexIn2021,theDominicanRepublicreceivedaTravel&TourismDevelopmentIndexscoreof3.9outofseveninthepillarofinternationalopenness.Thehighestscorewasinthepillarregardingprioritizationoftravelandtourism,withavalueof5.1.

ReadmoreNote(s):DominicanRepublic;2021;onascalefrom1(worst)to7(best);*TheTravel&TourismDevelopmentIndex(TTDI)aimstomeasuretheelementsthatenablethedevelopmentofthatsector.Theanalysiscoversfivesubindexes:enabling[...]

ReadmoreSource(s):WorldEconomicForumOccupancyrateofhotelsandsimilarestablishmentsintheDominicanRepublicfrom2010to2022HoteloccupancyintheDominicanRepublic2010-202290%78%77.1%77.5%80%75.5%74.8%71.7%71.6%71.4%70.3%69.3%70%60%50%40%30%20%10%0%66.6%51%40.5%20102011201220132014201520162017201820192020202120227Description:In2022,theoccupancyratesofhotelsandsimilaraccommodationestablishmentsintheDominicanRepublicwentupbymorethan20percentagepoints,afteramajordeclineduetotheCOVID-19pandemic.

ReadmoreNote(s):DominicanRepublicSource(s):AsociacióndeHotelesyTurismo(DominicanRepublic);CentralBankoftheDominicanRepublicCHAPTER

02InternationaltourismNumberofinternationalairpassengersintheDominicanRepublicfrom2010to2022,byresidencestatus(in1,000s)InboundairtravelersintheDominicanRepublic2010-2022,byresidencestatusNon-residentsResidents9,0008,0007,0006,0005,0004,0003,0002,0001,0000779.3651.4680.86,446644.3599.6551.1507.4595.8473.9484.4470461.77,163.426,568.96,187.55,959.35,599.95,141.4302.14,994.34,689.84,562.64,306.44,124.52,405.320102011201220132014201520162017201820192020202120229Description:In2021,theDominicanRepublicreportednearlyfivemillionnon-residentinternationalairpassengers,markingthebeginningoftherecoveryfromtheimpactofthecoronavirus(COVID-19)pandemic.Inthefollowingyear,2022,arrivalsinthecountrybynon-residentswentupby43.4percent,surpassingsevenmillionarrivalsandexceedingpre-pandemiclevels.ReadmoreNote(s):DominicanRepublicSource(s):CentralBankoftheDominicanRepublicTravelexpenditureofinternationaltouristsintheDominicanRepublicfrom2010to2021,bytravelpurpose(inmillionU.S.dollars)TravelspendingofinboundvisitorsintheDominicanRepublic2010-2021,bypurposePersonalBusiness&professional8,0007,0006,0005,0004,0003,0002,0001,000020102011201220132014201520162017201820192020202110Description:In2021,internationalbusinesstouristsintheDominicanRepublicspent73millionU.S.dollarsontravelexpenses,whileleisuretravelersfromabroadvisitingtheCaribbeancountryspentatotalof5.6billionU.S.dollars.TheaveragedailyexpenditurepertouristintheDominicanRepublicthatyearwasapproximately130U.S.dollars.ReadmoreNote(s):DominicanRepublic;excludingtransportspendingSource(s):CentralBankoftheDominicanRepublic;TourismMinistry(DominicanRepublic);UNWTOAveragedailyexpenditureofinternationaltouristsintheDominicanRepublicfrom2010to2022(inU.S.dollars)PercapitadailyspendofinboundvisitorsintheDominicanRepublic2010-2022160140139.2136.5136.2133.5130.7129.6129.6129.5128.5124.9118.4120100806040200113.9107.2201020112012201320142015201620172018201920202021202211Description:In2022,theaveragedailyexpenditureofforeigntouristsintheDominicanRepublicwas139.2U.S.dollarsperperson,avalue7.5percenthigherthanintheprevioustwoyears.Thiswasalsothehighestfigurerecordedsince2010.

ReadmoreNote(s):DominicanRepublic;excludingDominicannationalslivingabroadSource(s):CentralBankoftheDominicanRepublicNumberofairpassengerdeparturesbyresidentsintheDominicanRepublicfrom2010to2022,bytype(in1,000s)AirdeparturesbyresidentsoftheDominicanRepublic2010-2022,bytypeNationalsForeigners1,0009008007006005004003002001000153.469.336.835.93439.434.940.445.648.347.244.6779.72022555.7521.7513.8532.1500.3477.9427.210.4417.6401.8407.9391.6209.920102011201220132014201520162017201820192020202112Description:In2022,thenumberofairdeparturesbyresidentsoftheDominicanRepublicreachednearly780thousand,thehighestfigurerecordedsince2010.Meanwhile,roughly153thousandDominicanresidentswhotraveledabroadbyairwereforeignerslivingintheCaribbeancountry.ReadmoreNote(s):DominicanRepublicSource(s):CentralBankoftheDominicanRepublicExpenditureofinternationaltouristsfromtheDominicanRepublicfrom2010to2021,bymaincategory(inmillionU.S.dollars)OutboundtourismspendingofDominicantravelers2010-2021,bymaincategoryTravelPassengertransport1,2001,000800600400200040043645741037934031029329126729769323062454953050346339539639938240721120102011201220132014201520162017201820192020202113Description:TheexpenditureofoutboundtouristsfromtheDominicanRepublicamountedtoapproximately1.1billionU.S.dollarsin2021,afterhavingdeclinedtolessthan450millionU.S.dollarsayearearlierduetotheCOVID-19impactontourism.ReadmoreNote(s):DominicanRepublicSource(s):CentralBankoftheDominicanRepublic;TourismMinistry(DominicanRepublic);UNWTOAverageexpenditurepertripbyinternationaltravelersfromtheDominicanRepublicfrom2010to2022(inU.S.dollars)PercapitaoutboundtourismspendingintheDominicanRepublic2010-20221,2001,060.91,062.51,033.91,0008006004002000947.9920.7899.1879.3842.1846833.9827.8808.6783.2201020112012201320142015201620172018201920202021202214Description:In2022,Dominicanresidentswhotraveledabroadspentonaverage1,063U.S.dollarsduringintheirentiretrips,waswassimilartothepreviousyear'sfigure.Previouslyin2019,thecountryreportedthehighestpercapitaoutboundtourismspendingofthepastdecade.ReadmoreNote(s):DominicanRepublic;residentsoftheDominicanRepublictravelingabroadSource(s):CentralBankoftheDominicanRepublicCHAPTER

03SegmentsNumberofcruisepassengersarrivingintheDominicanRepublicfrom2019to2022,byport(in1,000s)InboundcruisetravelersintheDominicanRepublic2019-2022,byport20192020202120221,2001,00080060040020001,026.3653.1292.3219.6195.9150.7134.684.563.965.853.938.5SantoDomingo37.228.8Samaná2018.7CapCana11.611.200.2PuertoPlataLaRomana16Description:TheleadingcruiseportintheDominicanRepublic,PuertoPlata,reportedroughly1.03millionpassengersin2022,experiencinganincreaseofover800thousandcruiseguestsfromthepreviousyear.LaRomana,thesecondmostimportantportforthistypeoftourismintheCaribbeancountry,recordedariseofover130thousandinboundcruisetravelersoverthatsameperiod.

ReadmoreNote(s):DominicanRepublicSource(s):CentralBankoftheDominicanRepublic;DominicanPortAuthorityNumberofyachtandcruiseshipcallsintheDominicanRepublicfrom2018to2022YachtsandcruiseshipsarrivingintheDominicanRepublic2018-2022CruiseshipsYachts1,00090080070060035850040030020010002522283485671483663341721502018201920202021202217Description:In2022,thenumberofcruiseandyachtcallsintheDomicanRepublicincreasedby78percent,respectively.Inthepreviousyear,theCaribbeancountrywelcomed172cruiseshipsand348yachtsatitsports.ThePuertoPlataport,locatedinthenorthofthecountry,wasthebusiestDominicanportforcruisepassengersinbothyears.ReadmoreNote(s):DominicanRepublicSource(s):DominicanPortAuthorityAveragepercapitaexpenditureofcruisepassengersintheDominicanRepublicfrom2012to2022(inU.S.dollars)AveragecruisetravelerspendperpersonintheDominicanRepublic2012-2022140120116.3102.110092.691.389.2858382.180.980604020074.868.62012201320142015201620172018201920202021202218Description:In2022,cruisepassengersintheDominicanRepublicspent116U.S.dollarsonaverageperperson,adecreaseofroughly24percentincomparisontothepreviousyear.Thatsameyear,themaincruiseportintheDominicanRepublic-PuertaPlana-welcomedoveronemillioncruisepassengers.ReadmoreNote(s):DominicanRepublic;surveycarriedoutintheportsofSantoDomingo,LaRomana,andSamaná*;*Thesourcedoesnotprovidethenumberofrespondents.Figurespriorto2020wereretrievedfrompreviousreports.Numberhavebeen[...]

ReadmoreSource(s):CentralBankoftheDominicanRepublic(DepartamentodeCuentasNacionalesyEstadísticasEconómicas)LeadingconservationareasintheDominicanRepublicin2ndquarter2022,bynumberofvisitorsMostvisitedprotectednaturalzonesintheDominicanRepublic2022Numberofvisitors100,000050,000150,000200,000250,000Cotubanamá(Deleste)CuevadelosTresOjosIslaCatalina191,36850,25938,34432,516SaltodelaDamajaguaHoyoClaro13,62210,96310,512PNSubmarinoMonteCristi(CayoArena)SaltodelLimónLagoEnriquillo&IslaCabritosPickyLora6,1544,1591,342PNArmandoBermúdez19Description:BetweenAprilandJune2022,morethan191thousandpeoplevisitedtheCotubanamáNationalParkintheDominicanRepublic,alsoknownasEastNationalPark.Inthatsameperiod,CuevadelosTresOjos,inSantoDomingo,receivedover50thousandvisitors.ThesetwositeswerethemostvisitedprotectednaturalareasintheCaribbeancountryinthosemonths.ReadmoreNote(s):DominicanRepublic;Q22022Source(s):MinistryoftheEnvironmentandNaturalResources(DominicanRepublic);GayTravelIndexintheDominicanRepublicin2023,bycategoryCategoryscoresfortheDominicanRepublic'sGayTravelIndex2023CategoryIndex

score*Anti-discriminationlegislationMarriage/civilpartnershipAdoptionallowedTransgenderrightsIntersex/3rdoptionEqualageofconsent"Conversiontherapy"LGBTmarketing0-10-1-10-10ReligiousinfluenceHIVtravelrestrictionsAnti-gaylaws-2-1-10HomosexualityillegalPridebanned020Description:TheDominicanRepublic's2023GayTravelIndexscorewas-11,makingitoneofLatinAmerica'smostdangerousdestinationsofLGBTtourists.Thecountryreceivednopluspoints,ratheronlyzeroornegativepoints.ThetwocategoriesforwhichtheDominicanRepublicwasdeductedtwopointseachweremurdersandreligiousinfluence.TheCaribbeancountrysawadeteriorationinthenumberofintentionalhomicidesin2021,afterapositivedevelopmentinthepreviousyears.

ReadmoreNote(s):DominicanRepublic;March31,2023;*Notefromthesource:"Theindexconsistsof17categoriesatpresent,rangingfromgaymarriagetodeathpenaltyforhomosexuals(...)Ithasanegativeimpactontheratingofacountry,ifhuman[...]

ReadmoreSource(s):SpartacusInternationalGayGuideCHAPTER

04CompaniesNumberofhotelsofselectedcompaniesintheDominicanRepublicasofOctober2023PortfolioofselectedhotelgroupsintheDominicanRepublic2023Numberofhotels8

100246121416181820MarriottAMRCollectionBahíaPríncipeIberostarPalladiumBarceló15127666Hilton55MeliáRIURadisson322Description:Asamajortouristdestination,theDominicanRepublicisanimportantmarketforhotelcompaniesworldwide.AsofOctober2023,severalinternationalhotelchainswereoperatingintheCaribbeancountry.MarriottInternational,forinstance,had18hotelsinDominicandestinationsasofthatmonth.ReadmoreNote(s):DominicanRepublic;October26,2023;*Datatakenfromthefollowinglinks:

Marriott

AMRResorts

BahíaPríncipe

Meliá

Iberostar

Palladium

RIU

Barceló

Hilton

RadissonReadmoreSource(s):VarioussourcesLeadinginternationalairlinesintheDominicanRepublicin2022,basedonnumberofpassengers(in1,000s)MainaircarriersintheDominicanRepublic2022,byinternationalpassengertrafficNumberofpassengersinthousands05001,0001,5002,0002,5003,0003,500JetBlueAirwaysCorp.AmericanAirlines,Inc.DeltaAirlines,Inc.UnitedAirlines,Inc.CopaAirline2,931.51,9201,2111,152.9921.3SpiritAirlines,Inc.FrontierAirlines,Inc.AirTransatAt,Inc.SunwingAirlines,Inc.AviancaS.A.609.6498.3470.3411.1382.523Description:In2022,U.S.AmericanairlineJetBlueAirwayscarriedover2.9millionpassengerstoandfromtheDominicanRepublic,placingitastheleadingairlineintheCaribbeancountry.AmericanAirlinesregisteredthesecondlargestnumberofinternationalguestsinDominicanterritory,withover1.9million.ReadmoreNote(s):DominicanRepublic;2022Source(s):InstitutoDominicanodeAviaciónCivil;JuntadeAviaciónCivil(DominicanRepublic)LeadingtravelagenciesintheDominicanRepublicin2021,basedonadmirationindexMostadmiredtravelagenciesintheDominicanRepublic2021Admirationscore10%0%5%15%20%25%EmelyToursTravelWiseAlkasa21.4%16.8%14.4%OlasdelCaribeGestours6%4.6%RosedyTour3.4%24Description:EmelyTourswasthemostadmiredtravelagencyintheDominicanRepublicin2021,scoring21.4percentintheadmirationrankingindex.TravelWiserankedsecond.Thatsameyear,GrupoPuntaCanawaschosenasthemostreputablecompanydevelopingtouristicrealestateprojectsintheCaribbeancountry.ReadmoreNote(s):DominicanRepublic;2021;500respondentsSource(s):RevistaMercado(DominicanRepublic)LeadingcompaniesdevelopingtouristicrealestateprojectsintheDominicanRepublicin2021,basedonadmirationindexMostadmiredtouristicrealestatecompaniesintheDominicanRepublic2021Admirationscore0%5%10%15%20%25%GrupoPuntaCanaCapCana22.8%19.8%Costasur13.2%11%BalconesdelAtlánticoPlayaNuevaRomanaMarbella4.2%2.4%25Description:ThePuntaCanaGroupwasthemostadmiredcompanydevelopingtouristicrealestateprojectsintheDominicanRepublicin2021,scoring22.8percentintheadmirationindex.CapCanatrailedinsecondthatyear.EmelyTourswaschosenasthemostreputabletravelagencyintheCaribbeancountry.ReadmoreNote(s):DominicanRepublic;2021;500respondentsSource(s):RevistaMercado(DominicanRepublic)LeadingcompaniesinthefooddeliveryindustryintheDominicanRepublicin2021,basedonadmirationindexMostadmiredfooddeliverycompaniesintheDominicanRepublic2021Admirationscore0%5%10%15%20%25%30%35%40%45%50%55%PedidosYaUberEats48.6%29.2%Hugo10.6%PuntoDelivery2.9%26/statistics/1188771/most-admired-foodservice-companies-dominican-republicPedidosYawaschosenasthemostreputablefooddeliverycompanyintheDominicanRepublicin2021,scoring48.6percentintheadmirationindexpublishedthatyear.PedidosYa,headquarteredinUruguay,isasubsidiaryoftheGermanDeliveryHero.ReadmoreNote(s):DominicanRepublic;2021;500respondentsSource(s):RevistaMercado(DominicanRepublic)CHAPTER

05OpinionsandpreferencesMainreasonsforinternationalvisitorstohavechosentheDominicanRepublicasadestinationin2022ReasonswhyforeigntouristsvisitedtheDominicanRepublic2022Shareofrespondents20%

25%0%5%10%15%30%35%40%45%50%QualityofbeachesHospitality44.3%17.1%FriendsandsimilarFairprices13.4%7.5%7%WeatherWork2.7%1.6%PeaceandquietHistoricwealthNaturalwealthNightlife1.3%1.2%0.9%Other3%28Description:TheDominicanRepublic'sbeachesandsunnyweatherattractedthelargestshareofinternationaltouristsinthecountryin2021.Accordingtoasurvey,roughly44percentofforeignvisitorssurveyedsaidthattheirmainreasontovisittheLatinAmericancountrywasthequalityofitsbeaches,whilesevenpercentofrespondentswerelookingforwardtoitsniceCaribbeanweather.ReadmoreNote(s):DominicanRepublic;2022;25,318respondents*;*SurveywascarriedouteverytwotothreeweeksthroughouttheyearintheinternationalairportsLasAméricas,PuertoPlata,PuntaCana,LaRomana,Cibao,andElCatey.

ReadmoreSource(s):AsociacióndeHotelesyTurismo(DominicanRepublic);CentralBankoftheDominicanRepublic;TourismMinistry(DominicanRepublic)ChannelsthroughwhichinternationaltouristsdiscoveredtheDominicanRepublicasadestinationin2022MainpromotersoftourismintheDominicanRepublic2022Radio,TV,Films0.8%Airlines1.3%Newspapers0.7%Magazines0.4%Others3.5%Touroperators5.5%Travelagencies15.1%Friendsorsimilar53.1%Internet19.6%29Description:In2022,53percentofinternationaltouristssurveyedintheDominicanRepublicsaidtheyweredrawntothisdestinationbytheirfriendsorotherpeopleintheirsocialcircle.Meanwhile,morethan40percentcitedthequalityofitsbeachesastheirmainmotivationtovisitthecountry.ReadmoreNote(s):DominicanRepublic;2022;25,318respondents*;*SurveywascarriedouttwotothreetimesaweekthroughouttheyearintheinternationalairportsLasAméricas,PuertoPlata,PuntaCana,LaRomana,Cibao,andElCatey.

ReadmoreSource(s):AsociacióndeHotelesyTurismo(DominicanRepublic);CentralBankoftheDominicanRepublic;TourismMinistry(DominicanRepublic)EvaluationbyinternationaltouristsofthequalityoftourismservicesintheDominicanRepublicin2022QualityofDominicantourismservicesaccordingtoforeignvisitors202245%41.5%40%35%30%25%20%15%10%5%33.9%16.8%7.7%0.1%0%ExcellentVerygoodGood/acceptableBad/verybadDidnotanswer30Description:Accordingtoasurveycarriedoutthroughouttheyear2022,four