全球啤酒市場調(diào)研和分析報告（英文版）-2024年1月上傳培訓(xùn)課件

INDUSTRIES

&

MARKETSBeer:

market

data

&

analysisMarket

InsightsreportNovember2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

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Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Beermarket

ispartof

the

Alcoholic

Drinks

market.10sectors190+geographicalentities1,000+markets400+reportsGoto

Alcoholic

DrinksFind

out

more

on:AlcoholicDrinksmarket3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket

NumbersRevenue1013161922252627AverageRevenue

per

CapitaAverageVolumeper

CapitaVolumePriceper

UnitBrandshareOnlineRevenueShareMobile/DesktopSplit4CHAPTER

1OverviewCraft

beer

and

Non-Alcoholic

Beer

have

growth

potentialOverview:

SummarySummaryTheBeer

market

hasbeen

experiencing

significantgrowth

inrecent

years.

Withanincreasing

number

ofconsumers

seeking

outnew

and

unique

flavors,

aswellasagrowing

interest

incraft

beer

and

non-alcoholic

beer,

the

market

hasseengrowth

inthese

categories.Local

specialcircumstances:Inadditiontoglobaltrends,there

are

alsolocalspecial

circumstances

thatimpacttheBeer

market.

Forexample,

culturalandsocial

norms

playasignificantrole

inshapingconsumer

preferences

andconsumption

patterns.Insome

countries,

beer

isdeeply

ingrainedinthe

localcultureandisoften

consumed

aspartof

social

gatheringsor

celebrations.

Thisculturalsignificancehasadirect

impacton

the

demand

forbeer

intheseregions.Moreover,

the

regulatory

environment

also

playsacrucial

role

inshapingtheBeer

market.

Different

countries

havevaryingregulations

andrestrictions

when

itcomes

to

theproduction,distribution,andsaleof

alcohol.

Furthermore,demographic

factors

suchaspopulationgrowth

andagedistributionalsoimpactthe

Beer

market.Customer

preferences:Customers

areincreasingly

looking

forvariety

andqualitywhen

itcomes

to

theirbeer

choices.

Craftbeer,

inparticular,hasgainedpopularity

asconsumers

appreciate

the

unique

flavors

and

craftsmanship

thatgoes

into

each

batch.Thishasled

to

arise

inthe

number

ofcraft

breweries

and

agreater

emphasison

small-batch

production.Trendsin

themarket:

Another

trendinthemarket

isthe

increasing

popularityof

low-alcohol

andnon-alcoholic

beers.

Withhealthand

wellness

becoming

apriority

formanyconsumers,

there

hasbeen

ashift

towards

lighterand

healthierbeverage

options.

Thishascreated

ademandfor

beers

with

lower

alcoholcontent

or

noalcohol

atall,which

hasbeen

met

bybreweries

introducing

newproductsto

cater

to

thisgrowing

segment.Underlying

macroeconomic

factors:

TheBeer

market

inWorldwide

is

alsoinfluenced

byunderlying

macroeconomic

factors.

Economic

growth,

disposableincome

levels,

andconsumer

confidence

allplayarole

indetermining

thedemand

forbeer.

Inperiods

of

economic

prosperity,

consumers

aremore

likelytospendon

discretionary

items

suchasbeer,

leadingtoincreased

sales.6Sources:Market

Insights

2023Beer

is

an

important

part

of

the

Alcoholic

Drinks

marketOverview:

Market

DefinitionMarket

definitionTheBeer

market

includesfermented

alcoholic

beverages

based

onmalt.

Non-alcoholic

beers

arealsocovered.TheBeer

market

covers:?

Alcoholic

Beer

(minimumalcohol

content:

0.5%

ABV)?

Non-Alcoholic

Beer

(maximumalcohol

content:

0.5%

ABV)Themarket

onlycovers

at-home

sales(sales

viasupermarkets,

hypermarkets,convenience

stores,

etc.).

Allprices

arevaluedatconsumer

prices

and

includeallsales

and

consumption

taxes.Key

players

includeAnheuser-Busch

InBev

(e.g.,Corona,

BudLight,

Michelob),Heineken,

China

Resources

SnowBreweries,

Carlsberg,andMolson

Coors.7Sources:Market

Insights

2023Beer

accounted

for

29.05%

of

the

Alcoholic

Drinks

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheBeer

market

amountstoUS$322.8bn

in2023.

Themarket

isexpected

togrow

annuallyby3.61%

(CAGR2023-2028).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

intheUnited

States(US$74,730min2023).?Beer

ofall

sorts(Lage,Pilsner,

Aleetc.)?Wine,suchas

Red

WineorChampagneInrelation

to

totalpopulation

figures,per

person

revenues

of

US$42.01

aregenerated

in2023.?Beer

Mix

Drinks,suchasKrombacher

Radler?Spirits,suchasWhisky

or

VodkaIntheBeer

market,

volume

isexpected

toamount

to

129.6bn

Lby2028.

Themarket

forBeer

market

isexpected

to

show

avolume

growth

of1.4%

in2024.?Non-alcoholic

Beer,

suchasHeineken

0.0Theaverage

volume

perperson

intheBeer

market

is

expected

toamountto16.14Lin2023.?CraftBeer,

such

asBlueMoon8Sources:Market

Insights

2023Beer

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

2.9%

from

2018

to

2028Market

Size:

GlobalRevenue

forecast

inbillionUS$385.8922.51+2.9%(1)366.4220.95355.7620.10345.2319.26335.4518.40322.3217.68311.4215.57307.6013.94292.8811.61288.7410.36288.0912.49363.382028345.472027335.662026325.972025317.05304.64293.662021295.85278.382018281.272019275.602020202220232024Alcoholic

BeerNon-Alcoholic

Beer9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

124.2

billion,

Americas

is

the

biggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+3.2%(1)150.34124.20+3.8%(1)97.69+3.1%(1)89.7078.3174.78+6.9%(1)36.69+3.1%(1)11.46202824.569.56202220282022202820222028202220282022EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

73.7

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+2.0%(1)83.0173.67+2.6%(1)46.3539.62+5.4%(1)11.36+2.7%(1)12.10+4.5%(1)10.348.298.956.8820222028202220282022202820222028Germany20222028ChinaUnited

StatesUnited

KingdomFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Beer

average

revenue

per

capitas

are

estimated

to

increase

at

a

CAGR(1)

of

2.1%from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

forecast

inUS$+2.1%(1)48.242.8146.162.6445.172.5544.182.4643.292.3741.942.3040.651.8440.852.0439.221.4139.381.5638.381.6645.43202843.52202742.62202641.72202540.9239.6438.81202138.8137.81201837.82201936.722020202220232024Alcoholic

BeerNon-Alcoholic

Beer12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

225.3

,

Australia

&

Oceania

is

thebiggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

forecast

inUS$+1.9%(1)252.54225.30+2.6%(1)144.27+3.1%(1)106.44123.6988.52+4.6%(1)25.86+3.2%(1)17.44202219.77202221.012022202820282022

2028Americas202820222028EuropeAfricaAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

217.8

,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

forecast

inUS$+1.5%(1)237.97217.78+5.1%(1)165.18+2.7%(1)145.87+4.3%(1)137.03122.78124.01106.53+2.7%(1)32.4727.6420222028202220282022202820222028Germany20222028ChinaUnitedStatesUnitedKingdomFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Beer

average

volume

per

capita

are

estimated

to

decreasefrom2018

to

2028Market

Size:

GlobalAveragevolume

per

capita

forecast

inliter1816.5916.5316.1916.0215.6115.5215.4315.4315.3815.3315.481614121086420.770.790.600.700.720.740.750.470.520.560.64020182019202020212022202320242025202620272028Non-Alcoholic

BeerAlcoholic

Beer15Sources:Market

Insights

2023Americas

has

the

biggest

market

in

Beer

average

volume

per

capita

in

2028Market

Size:

Regional

Comparison

(1/2)Averagevolume

per

capita

forecast

inliter42.9442.924540353025201510542.0242.2539.8439.7339.9739.7239.2639.3639.3430.2039.3739.4039.2141.2033.7041.2132.8840.6032.1440.2431.6239.4030.9739.3130.7138.6030.9239.2629.7629.3429.5111.328.0011.4010.7910.558.2010.6810.8010.9510.2410.1510.458.249.198.1820208.038.218.178.308.178.138.2102018201920212022202320242025202620272028AsiaAfricaAustralia&OceaniaAmericasEurope16Sources:Market

Insights

2023With

average

volume

per

capita

of

74.3

liter,

Germany

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagevolume

per

capita

forecast

inliter80

75.2373.9956.3073.6758.8374.4658.4174.3257.1074.3455.7374.2755.6074.2554.8735.7874.2374.2274.267056.426050403054.2736.1453.9837.8753.6936.4938.2129.1637.7737.2836.8535.5834.1034.6136.9416.0035.7715.9836.1715.8334.9716.3135.3716.1334.5916.3833.8516.1833.2615.9032.3315.7631.7814.8120

14.8310020182019202020212022202320242025202620272028ChinaFranceUnitedKingdomUnitedStatesGermany17Sources:Market

Insights

2023Beer

volume

are

estimated

to

increase

at

a

CAGR(1)

of

0.4%from2018

to

2028Market

Size:

GlobalVolume

forecast

inbillionliter+0.4%(1)130.206.34126.823.87127.024.51127.045.92127.816.10125.583.45125.855.56126.315.75124.424.17123.944.91123.975.41122.132018122.952019122.512021120.29120.562025121.122026121.712027123.862028120.252020119.03118.56202220232024Alcoholic

BeerNon-Alcoholic

Beer18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

39.6

bn

liter,

Americas

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

inbillionliter+0.9%(1)41.65+0.7%(1)38.19-0.1%(1)39.5636.6833.6633.48+3.4%(1)15.5312.72+0.4%(1)1.311.342022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

23.2

bn

liter,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

inbillionliter-0.3%(1)23.19-0.4%(1)19.3222.8418.83-0.1%(1)+2.1%(1)+1.6%(1)6.206.162.612.302.192.412022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Beer

price

per

liter

are

estimated

to

increase

from

2018

to

2028Market

Size:

GlobalPrice

perliterforecast

inUS$4.03.552.933.442.843.392.773.352.703.312.643.53.03.272.573.172.493.092.403.003.002.292.992.292.5

2.282.01.51.00.50.020182019202020212022202320242025202620272028Alcoholic

BeerNon-Alcoholic

Beer21Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Beer

price

per

liter

in

2028Market

Size:

Regional

Comparison

(1/2)Price

perliterforecast

inUS$8.563.6198765432108.368.177.983.377.793.307.593.237.286.915.982.955.865.792.943.513.443.143.042.891.982.682.562.582.492.512.422.452.352.372.282.312.212.222.132.112.082.001.931.892.011.952.362.162.202.062.111.941.941.932.001.881.7320182019202020212022202320242025202620272028AfricaAsiaEuropeAmericasAustralia&Oceania22Sources:Market

Insights

2023With

price

per

liter

of

US$

3.8,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perliterforecast

inUS$4.414.364.324.284.54.03.53.02.52.01.51.00.50.04.224.144.134.014.043.883.943.743.813.603.683.393.583.053.502.953.382.993.713.653.563.473.373.283.152.981.651.592.721.602.031.961.981.931.931.882.501.582.521.551.881.831.821.781.771.731.711.671.451.461.4120182019202020212022202320242025202620272028GermanyChinaFranceUnitedKingdomUnitedStates23Sources:Market

Insights

2023In2022,

Private

Labelhad

the

highest

share

in

BeerFurtherMarket

AnalysisBrand

share

in

202224Sources:Market

Insights

2023Inthe

Beer

market,

Online

Revenue

share

reached

3.0%

in

2022FurtherMarket

AnalysisOnline/OfflineRevenue

Share100.00%100.00%100.00%1.00%100.00%2.00%100.00%3.00%100.00%3.00%100.00%3.00%100.00%3.00%100.00%3.00%100.00%3.00%100.00%3.00%1.00%1.00%99.00%99.00%99.00%98.00%97.00%97.00%97.00%97.00%97.00%97.00%97.00%20172018201920202021202220232024202520262027OfflineRevenue

ShareOnlineRevenue

Share25Sources:Market

Insights

2023Inthe

Beer

market,

Mobile

Online

Revenue

share

reached

38.0%

in

2022FurtherMarket

AnalysisMobile/Desktop

Online

Revenue

Share100.00%100.00%100.00%100.00%34.00%1