在線網(wǎng)課知道《Cross-Border E-commerce（浙江工商大學(xué)）》單元測(cè)試考核答案

第一章單元測(cè)試1【判斷題】(10分OneofE-Commerce'scharacteristicsistradechainisflatten.()A.對(duì)B.錯(cuò)第二章單元測(cè)試第三章單元測(cè)試1【單選題】(2分)Whichtoolcandevelopandmineandtrackkeywords?()A.AlexaB.GoogleanalysisC.GoogleTrendsD.KeywordSpy2【單選題】(2分)Ifwatchesareverypopular,youcanfindamatchingwatchstrapforcustomers.Thiskindofmethodis()A.SocialMediaB.treediagramC.HitPriceRangeD.RelevantProducts3.【多選題】正確答案：ABCDWhichofthefollowingareB2Cimportplatforms?()A.XiaohongshuB.VIPSC.KoalaD.TmallInternationalE.DHgate4【判斷題】Externaldatageneratedbymarketsandindustriesotherthantheenterprise()A.錯(cuò)B.對(duì)5【判斷題】ThefirstwordoftheAmazonListingtitleisthelargesttrafficentry()A.錯(cuò)B.對(duì)第四章單元測(cè)試1【單選題】(2分)UndertheCIFrule,whichofthefollowingobligationsisnotrequiredoftheseller?（）。A.ImportcustomsclearanceB.ExportdeclarationC.TransportationcostsD.Insurancecosts2【單選題】(2分)AtwhichpointFOBcommodityliabilityistransferredfromtheexportertotheimporter.（）。A.AlongsideShipB.OnboardtheshipC.GoodstopaythebuyerD.Freecarrier3【判斷題】ForCIF,exporterwillpreparethegoodsanddocuments,transportgoodstoport,customsclearance.（）A.對(duì)B.錯(cuò)4【判斷題】ePacketismainlyforlightandsmallitemsoftheairmailservice.（）A.錯(cuò)B.對(duì)5.【多選題】正確答案：ABCDWhichofthefollowingaretherolesofoverseaswarehouse?（）。A.FBAserviceB.ReturnslabelingC.CustomsclearanceD.Deliveryandcollection第五章單元測(cè)試1【單選題】(2分)Ofthefollowing,whichisNOTthetypeofsearchenginemarketing?（）。A.In-sitepromotionB.BiddingrankingC.SEOD.Keywordadvertising2【單選題】(2分)Ofthefollowing,whichbelongtovideomarketing?（）。A.OthersarecorrectB.PromotionalvideosforproductsorenterprisesC.VideoplacementmarketingD.Videoadvertisements3.【多選題】正確答案：ABCDOfthefollowing,whichisin-sitemarketingforcross-bordere-commerce?（）。A.DetaileddescriptionoptimizationB.CommodityattributesC.OptimizethetitleD.Trackoperationsandpromotioninsideandoutsideofcompetitors4【判斷題】Internetmarketingisanimportantpartoftheoverallmarketingstrategyofanenterprise.（）A.對(duì)B.錯(cuò)5【判斷題】Aslongaswefindtherightsocialnetworkplatform,wedon'tneedtorelyonthetraditional"spreadingnetwork"marketing,andcanreachthetargetconsumersmoreaccurately.（）A.對(duì)B.錯(cuò)第六章單元測(cè)試1【單選題】(2分)Acompany'ssupplychainstrategy（）A.specifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.B.determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.C.definesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.D.specifiestheportfolioofnewproductsthatitwilltrytodevelop.2【單選題】(2分)Thefirststepinachievingstrategicfitbetweencompetitiveandsupplychainstrategiesisto（）A.ensurethatallfunctionalstrategieswithinthesupplychainsupportthesupplychain'slevelofresponsiveness.B.matchsupplychainresponsivenesswiththeimplieduncertaintyofdemand.C.understandthesupplychainandmapitontheresponsivenessspectrum.D.understandcustomersandsupplychainuncertainty.3【單選題】(2分)Whattypeofnetworkdesignisrepresentedinthediagram?（）A.FullyflexiblenetworkB.ChainednetworkwithonelongchainC.DedicatednetworkD.Chainednetworkwithtwolongchains4【單選題】(2分)Revenuemanagementuses(）A.staticpricingtoincreaserevenue.B.themarketingmixtoincreaserevenue.C.differentialpricingtoincreaserevenue.D.thesupplychainmixtodecreaseexpenses.5【單選題】(2分)Thegoalofaggregateplanning