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NEXT-
GENER
ATIONCLINICAL
DEVELOPMENTDriving
success
and
time-to-marketin
clinical
drug
developmentThe
clinical
drug
development
market
is
teeming
with
innovation,
including
cell
and
gene
therapies,
digitaltherapeutics,
personalized
medicine
and
biomarkers,
and
the
integration
of
drugs
and
medical
devices.However,despite
these
breakthroughs,
many
life
sciences
organizations
are
not
able
tofully
capitalize
on
theadvancements.A
dramatic
increase
in
the
number
of
clinical
trials,
compounded
bythe
intricacies
of
new
therapeutic
platforms,increased
regulatory
constraints,
and
intensi?ed
competition,
has
created
unprecedented
complexity
for
lifesciences
organizations.
As
a
result,
the
drug
development
success
rate
remains
stubbornly
low,with
just
10-15%of
new
treatments
making
it
tomarket.In
this
article,
weexplore
one
keyelement
of
the
development
cycle—the
clinical
trial—and
how
the
emergenceof
powerful
new
digital
and
data
capabilities,
as
well
as
new
trial
designs,
can
help
companies
increase
programe?ciency,
speed,
and
access,
driving
outcomes
for
both
the
business
and
patients.What
is
anext-generation
clinical
development?Anext-generationclinicaltrialisaprojectthatleveragesadvanceddigitalanddatacapabilities,includingAIandgenerativeAI,
to
managemultipledatasources,enablenewdesignformats,andunlocknewanalysismethods.The
value
of
next-generation
clinical
development2+
years>15%20%
to
50%15%
to
20%Reduction
intime
to
marketProbably
ofsuccessDrug
pipeline
valueincreaseReduce
cost2NEXT-GENERATION
CLINICAL
DEVELOPMENTBREAKING
THROUGH
THE
CHALLENGESOF
BREAKTHROUGH
INNOVATIONSDespite
the
life
sciences
industry’s
collective
focus
on
bringing
new,
proven
medicines
topatients
quickly,
clinicaltrials
remain
a
costly
and
time-consuming
process.
In
today’s
landscape,
teams
contend
with
the
age-old
industrychallenges
of
recruitment
and
supply
chain
optimization
as
well
as
those
stemming
from
new
medical
innovations,competition
from
emerging
players
and
a
exponential
increase
in
data.Most
clinical
trial
challenges
relate
to
one
of
three
main
dimensions:AccessSpeedE?ectiveness?
Only5%
ofeligiblepatientshave
accessto
aclinicaltrial.?
Theaverageclinicaltriallasts6-10
years.?
Overallcostfordrugdevelopmentisbetween$1-2
billion.?
Recruitingadiversesetofpatientsremainsacorechallenge.?
Digitaltoolsarenotbeingusedto
theirfullpotentialto
enableend-to-endintegrationthatwouldacceleratetheentireprocess.?
Highcostisto
largedegreedrivenby
low
probabilityofsuccess(PoS)3NEXT-GENERATION
CLINICAL
DEVELOPMENT3
STEPS
TO
ENABLING
NEXT-
GENCLINICAL
TRIALSIn
the
world
of
clinical
trials,
so
much
is
changing
and
yet
one
thing
remains
the
same:
toadvance
the
healthcareindustry
and
improve
patient
outcomes
through
research
and
innovation.To
overcome
the
current
challenges
within
the
life
sciences
landscape,
companies
must
reevaluate
and
adapt
long-standing
traditional
clinical
trial
practices
tomakethem
more
e?cient,
engaging,
and
accessible.
Werecommendcompanies
take
the
following
three
actions
toenable
next
generation
clinical
trial
operations:1Integrate
and
simplifytraditional
clinical
trial
processes
to
accelerate
processexecution
and
data
?ows
across
the
whole
value
chain.When
evaluating
the
e?ciency
and
e?ectiveness
of
a
clinical
trial,
organizations
must
consider
three
distinct,
butinterconnected,
elements:The
processThe
supporting
organizationData
and
the
enabling
technologyIn
reviewing
these
dimensions,
companies
are
likely
tosee
that
there
are
obstacles
toe?ciency
and
e?ectivenessthat
are
common
across
all
three
areas.For
example,
one
common
challenge
related
toclinical
trial
operation
stems
from
data
silos,
which
are
often
theresult
of
disparate
systems
or
legacy
applications.
At
?rst
glance,
this
would
be
considered
a
technology
challenge.However,
it
becomes
an
organizational
issue
since
it
often
means
that
teams
are
unable
toshare
data
with
oneanother,or
that
the
data
is
of
limited
use
since
it
is
not
in
a
standard
format.
This
not
only
creates
pockets
ofine?ciency,
but
can
also
contribute
topoor
decision-making
since
teams
do
not
have
visibility
into
other
areasof
the
process.
This
a?ects
the
overall
e?ciency
and
e?ectiveness
of
the
process
itself.By
evaluating
these
three
areas
individually
and
interdependently,
organizations
can
identify
and
eliminate
corechallenges
that
are
hindering
overall
performance.
In
so
doing,
organizations
are
able
tocreate
a
more
agile
andresilient
process,
which
accelerates
process
elements,
optimizes
resources,
and
often
lowers
costs.We
have
recently
helped
a
global
pharma
in
setting
up
their
uni?ed
clinical
platform
with
end-to-end
data
?ow
fromProtocol
toSubmission
and
secondary
analysis
addressing
these
three
areas
and
through
high
value
process
stepsprioritization.
This
has
led
tosigni?cant
time
reduction
in
system
setup
(50
to75%)
and
database
lock
(50%).4NEXT-GENERATION
CLINICAL
DEVELOPMENT2Enable
a
multi-modal
approach
to
accommodate
new
engagement
forms,platforms,and
data
sources.Given
the
challenges
in
today’s
landscape
around
patient
access
and
diversity
of
participants,
companies
mustrethink
traditional
trial
design
and
execution
strategies
and
instead
consider
how
touse
technology
and
alternativeengagement
methods
toreach
a
wider
range
of
patients,
often
across
a
broader
geography.For
example,
instead
of
relying
exclusively
on
on-site
trials
where
patients
must
frequently
visit
a
hospital
or
otherfacility,
they
can
consider
developing
a
hybrid
trial,
which
would
allow
participants
tocomplete
some
trial
activityfrom
their
home
through
telehealth
applications
and
remote
data
capture
from
connected
health
devices.Taking
a
multi-modal
approach
requires
trial
operators
tocollect,
process,
integrate
and
analyze
a
wider
variety
ofdata
sources.
These
can
include
traditional
clinical
data,
as
well
as
patient-reported
outcomes,
digital
biomarkers,connected
device
data,
genomic
data,
and
more.While
this
increases
the
complexity
of
the
trial,
it
provides
the
company
with
a
far
better
understanding
ofresults,
as
well
as
patient
engagement
and
behavior.This
data
can
be
used
tofurther
re?ne
and
adapt
the
patientexperience
toensure
consistent,
correct
participation
and
reduce
the
risk
of
drop
o?.We
have
been
supporting
a
large
pharma
company
with
hybrid
trials
scaling,
simplifying
the
experience
for
everyonewith
a
uni?ed,
easy-to-use
solution
for
patients
and
sites
while
reducing
patient
burden
bycollecting
patient
datafrom
home,
increasing
statistical
power
using
innovative
endpoints
and
improving
outcomes
with
remote
patientmonitoring.3Enable
self-learning
and
insight-driven
clinical
trials
to
acceleratedecision-making
and
shiftfrom
reactive
to
proactive.Finally,
pharmaceutical
companies
must
be
able
tomonitor
the
execution
of
the
clinical
trial
and
proactively
addressissues
as
they
arise.
This
is
done
byleveraging
advanced
technologies
tomonitor
KPIs
across
di?erent
domains.One
example
for
self-learning,
that
wehave
achieved
with
one
of
our
clients,
is
connecting
the
clinical
control
towerthat
monitors
trial
execution
with
a
feedback
loop
toprotocol
design.
This
way,
new
protocols
can
be
AI
generatedusing
live
experience
especially
on
the
operational
dimension
(e.g.
milestones,
best
recruiting
sites,
etc.)
and
also
onthe
medical
dimension
(e.g.
best
end
points).Another
example
is
clinical
supply
chain
operations
which
represent
one
of
the
biggest
challenges
in
clinicaldevelopment,
aside
from
participant
recruitment.
In
most
cases,
the
products
used
in
a
clinical
trial
are
not
availablevia
a
pharmacy
or
store.
Rather,
companies
are
manufacturing
speci?c,
investigational
products,
often
in
smallquantities
that
are
then
shipped
toa
hospital
or,
in
the
case
of
a
hybrid
trial,
possibly
directly
tothe
home
of
theparticipant.
These
kits
are
often
extremely
expensive
toproduce
and
may
have
speci?c
parameters
around
howthe
package
must
be
stored
or
shipped.
This
means
that
any
unexpected
delay
or
disruption
within
the
supply
chaincould
potentially
destroy
products
that
cannot
be
easily
replaced.One
of
the
core
components
of
a
next-generation
clinical
trial
is
an
intelligent
supply
chain.
An
intelligent
supplychain
is
an
integrated,
collaborative,
responsive
ecosystem
that
leverages
advanced
digital
technologies,
includingcloud
and
AI,
toprovide
end-to-end
visibility
of
the
entire
value
chain,
enable
the
frictionless
?ow
of
informationamong
partners,
and
seamlessly
orchestrate
all
stakeholders.5NEXT-GENERATION
CLINICAL
DEVELOPMENTDownload
our
related
paper,
Resilient
and
Sustainable
Life
Sciences
SupplyChains:Goodforbusiness.Good
forpatients,tolearn
more
about
how
an
intelligent
supply
chain
canhelp
your
business
unleash
the
power
of
your
supply
chain
data
to
improve
e?ciency,
avoiddisruptions
and
manage
delays.Creating
a
better
patient
experience
–
and
better
results–
with
next-genclinicaltrials10-20%25%10-30%50-75%Improved
patientretentionReduced
patientrecruitment
timesImprove
patientsatisfactionReduce
systemsetup
time6Resilient&SustainableLifeSciencesSupplyChains6NEXT-GENERATION
CLINICAL
DEVELOPMENTWhile
next-generation
clinical
trials
represent
a
signi?cant
opportunity
for
life
sciences
organizations,
their
abilitytodeliver
value
tothe
business
and
patients
is
based
on
several
underlying
factors:CLEAN
DATA
FOUNDATION?Ensure
access
tohigh-quality,
clean,
complete,
and
timely
data
toinform
decision-making
and
enable
proactiveoperations.?Establish
robust
clinical
data
hubs,
data
lakes,
or
data
mesh
architectures
for
e?cient
data
management.DEMOCRATIZED
DATA?Ensure
all
relevant
members
of
the
clinical
team
can
access
the
data
they
need
tomakeaccurate,
timely,and
informed
decisions.??Enable
self-service
data
exploration
and
self-learning
toempower
users.Enable
robust
data
dashboards
that
o?er
timely,
complete,
accurate
data,
in
a
digestible
and
accessibleformat,
from
all
relevant
domains.MODELING
AND
SCENARIO
PLANNING?Leverage
data
and
advanced
technologies,
such
as
digital
twins,
toperform
simulations
and
what-if
scenariostoimprove
operations
and
de-risk
certain
elements.?Use
data
toinform
mitigation
plans
toproactively
address
key
issues.PATIENT-CENTRICITY
AND
HUMAN-CENTRIC
DESIGN???Develop
mechanisms
tomonitor
patient
behavior
throughout
the
patient
journey
and
identify
points
offriction
or
stress.Design
clinical
trial
protocols
that
are
reasonable
and
intuitive,
helping
toensure
patients
remain
engagedand
active
throughout
the
trial
period.Leverage
remote
data
capture,
connected
health
devices,
and
telemedicine
applications
toenable
hybridor
other
non-traditional
formats
toincrease
trial
accessibility,
diversity,
and
engagement.7NEXT-GENERATION
CLINICAL
DEVELOPMENTTAKING
THE
NEXT
STEP
TOWARDNEXT-
GEN
CLINICAL
DEVELOPMENTInnovation
promises
tousher
in
a
new
era
of
opportunity
for
life
sciences
companies.
However,
it
will
also
add
newlevels
of
complexity
tothe
development
process,
heightening
the
need
tosolve
core
challenges
related
toaccess,speed
and
e?ectiveness.As
the
clinical
landscape
becomes
both
more
complex
and
more
competitive,
now
is
the
time
toembrace
thetransformative
strategies,
advanced
digital
and
data
capabilities,
and
innovative
trial
designs
that
will
enable
a
truenext-gen
clinical
trial
function—driving
success
and
time-to-market
across
the
drug
development
lifecycle.8NEXT-GENERATION
CLINICAL
DEVELOPMENTAuthorsDavid
GhesquieresGlobal
O?er
Lead
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