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Unit2PeriodIIIUsingLanguage一、1.Shewantsherpaintings(display)inthegallery,butwedon’tthinktheywouldbeverypopular.2.Everygreatcultureinthepasthaditsownideasofbeauty(express)inartandliterature.3.Whenhewasdecoratinghishouse,hegotthebedroom(paint)first.4.Clairehadherluggage(check)anhourbeforeherplaneleft.5.Witheverythingwell(arrange),helefthisofficeandhaddinnerwithhisfriends.6、ItwasnotuntilthenextdayFORMTEXT
Ilearnedthetruth.7、I’mtoldthatIcanparkon
FORMTEXT
sideofthestreet.8、TheyvisitedtheTowerofLondon,FORMTEXT
ispopularwithmanyvisitors.9、MysisterkeepsintouchwithherfriendsFORMTEXT
sendingemails.二、
Nooneknowsforsurewhenadvertisingfirststarted.Itispossiblethatitgrewoutofthediscoverythatsomepeopledidcertainkindsofworkbetterthanothersdidthem.Thatledtotheconceptofspecialization,whichmeansthatpeoplewouldspecialize,orfocus,ondoingonespecificjob.
Let’stakeamanwe’llcallMr.Fielder,forexample.Hedideverythingconnectedwithfarming.Heplantedseeds,tendedthefields,andharvestedandsoldhiscrops.Atthesametime,hedidmanyotherjobsonthefarm.However,hedidn’tmakethebricksforhishouse,cuthistreesintoboards,maketheplows(犁),oranyoftheotherhundredsofthingsafarmneeds.Instead,hegotthemfrompeoplewhospecializedindoingeachofthosethings.
SupposetherewasanothermanweshallcallMr.Plowright.Usingwhatheknewaboutfarmingandworkingwithiron,Mr.Plowrightinventedaplowthatmadefarmingeasier.Mr.Plowrightdidnotreallylikefarminghimselfandwantedtospecializeinmakingreallygoodplows.Perhaps,hethought,otherfarmerswilltradewhattheygrowforoneofmyplows.
HowdidMr.Plowrightletpeopleknowwhathewasdoing?Why,headvertised,ofcourse.Firstheopenedashopandthenheputupasignoutsidetheshoptoattractcustomers.Thatsignmayhavebeennomorethanaplowcarvedintoapieceofwoodandasimplearrowpointingtotheshopdoor.ItwasprobablyalltheinformationpeopleneededtofindMr.Plowrightandhisreallygoodplows.
Manyhistoriansbelievethatthefirstoutdoorsignswereusedaboutfivethousandyearsago.Evenbeforemostpeoplecouldread,theyunderstoodsuchsigns.Shopkeeperswouldcarveintostone,clay,orwoodsymbolsfortheproductstheyhadforsale.
Amedium,inadvertisingtalk,isthewayyoumunicateyourmessage.Youmightsaythatthefirstmediumusedinadvertisingwassignswithsymbols.Thesecondmediumwasaudio,orsound,althoughthattermisnotusedexactlyinthewayweuseittoday.Originally,justthehumanvoiceandmaybesomekindofsimpleinstrument,suchasabell,wereusedtogetpeople'sattention.
Acrier,inthehistoricalsense,isnotsomeonewhoweepseasily.Itissomeone,probablyaman,withavoiceloudenoughtobeheardovertheothernoisesofacity.InancientEgypt,shopkeepersmighthiresuchapersontospreadthenewsabouttheirproducts.Oftenthisearliestformofadvertisinginvolvedanewlyarrivedshiploadedwithgoods.Perhapsthecrierdescribedthegoods,explainedwheretheycamefrom,andpraisedtheirquality.Hisjobwas,inotherwords,nottoodifferentfromaTVorradiomercialintoday’sworld.1.Whatprobablyledtothestartofadvertising?A.Thediscoveryofiron.
B.Thespecializationoflabor.
C.Theappearanceofnewjobs.
D.Thedevelopmentoffarmingtechniques.2.Toadvertisehisplows,Mr.Plowright__________.A.praisedhisplowsinpublic
B.placedasignoutsidetheshop
C.hunganarrowpointingtotheshop
D.showedhisproductstothecustomers3.ThewritermakesupthetwostoriesofMr.FielderandMr.Plowrightinorderto
.A.explaintheoriginofadvertising
B.predictthefutureofadvertising
C.exposeproblemsinadvertising
D.providesuggestionsforadvertising4.Thelasttwoparagraphsaremainlyabout
.A.thehistoryofadvertising
B.thebenefitsofadvertising
C.theearlyformsofadvertising
D.thebasicdesignofadvertising三、假如你是高二學(xué)生李華,得知你的美國筆友Peter被Harvard(哈佛大學(xué))錄取,請你給他寫一封電子郵件。要點(diǎn)如下:1.表示祝賀且備受鼓舞;2.介紹自己目前的學(xué)習(xí)情況;3.請教學(xué)習(xí)方法。注意:1.詞數(shù)100左右;2.開頭和結(jié)尾已給出,不計(jì)入總數(shù);3.可以適當(dāng)增加細(xì)節(jié),以使行文連貫。DearPeter,
Ihavereceivedyouremail.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Yours,LiHua
答案以及解析一、1.答案:
1.客觀填空displayed
解析:考查動詞ed形式作賓補(bǔ)herpaintings與display之間為邏輯上的動賓關(guān)系,故用動詞ed形式。2.答案:
1.客觀填空expressed
解析:考查動詞ed形式。句意:過去每一種偉大的文化,在藝術(shù)和文學(xué)中都有它句己的審美觀被表達(dá)。該句考查havesth.done的結(jié)構(gòu),句中的ideas是被表達(dá)出來,故用動詞ed形式作賓補(bǔ)。3.答案:
1.客觀填空painted
解析:考查非謂語動詞。句意:當(dāng)他裝修房屋時(shí),他先把臥室粉刷了。bedroom與paint之間為邏輯上的動賓關(guān)系,故用動詞ed形式作賓補(bǔ)。4.答案:
1.客觀填空checked
解析:考查非謂語動詞。句意:Claire在登機(jī)前一小時(shí),讓她(攜帶)的行李接受了檢杳。havesth.done"讓某物被",賓語herluggage和check之間是邏輯上的動賓關(guān)系。5.答案:
1.客觀填空arranged
解析:考查非謂語動詞。句意:一切都很好地被安排就緒,他離開他的辦公室與他的朋友們共進(jìn)晚餐。此處為with復(fù)合結(jié)構(gòu),everything被安棑,故用動詞ed形式作賓補(bǔ)。6.that考查強(qiáng)調(diào)句型。句意:直到第二天,我才得知(事情的)真相。分析句子結(jié)構(gòu)可知,該題考査"Itis/was...+that..."強(qiáng)調(diào)句型,強(qiáng)調(diào)時(shí)間狀語,故填that。
7.either考查either。句意:我被告知我可以在這條街的任何一邊停車。根據(jù)句意可知,填either”(兩者中)任何一個(gè)"。
8.which考查定語從句。句意:他們參觀了倫敦塔,倫敦塔受許多游客的歡迎。空格后是定語從句修飾先行詞TowerofLondon,又是非限制性定語從句,且從句中缺少主語,故用which。
9.by考查介詞。句意:我妹妹和她的朋友們通過發(fā)郵件保持聯(lián)系。介詞by+doing...作方式狀語。
二、1.B;2.B;3.A;4.C1.細(xì)節(jié)理解題。根據(jù)第一段內(nèi)容“...itgrewoutofthediscoverythatsomepeopledidcertainkindsofworkbetterthanothersdidthem.Thatledtotheconceptofspecialization...”可知,廣告源自勞動分工的產(chǎn)生。
2.細(xì)節(jié)理解題。根據(jù)第四段內(nèi)容“Firstheopenedashopandthenheputupasignoutsidetheshoptoattractcustomers.”可知答案選B項(xiàng)。
3.細(xì)節(jié)理解題。作者在第一段提出“廣告源自勞動分工”這一觀點(diǎn)后,用Mr.Fielder和Mr.Plowright的故事來支持自己的觀點(diǎn),故選A項(xiàng)。
4.主旨大意題。最后兩段介紹了除了“signswithsymbols”,當(dāng)時(shí)人們還用“audio,orsound”的方式來做廣告,它們都是各種各樣的廣告形式。故選C。三、答案:DearPeter,
Ihavere
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