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MarketingPlanforEnglishTrainingClass目錄CONTENTSMarketanalysisProductpositioningandfeaturesMarketingstrategyPromotionalactivitiesCustomerrelationshipmanagementEffectevaluationandcontinuousimprovement01MarketanalysisAgegroupGenderEducationlevelTargetcustomergroupanalysisThetargetcustomersareyoungadultsandstudents,agedbetween18and35yearsoldBothmaleandfemalestudentsaretargeted,asEnglishisasubjectthatisequallyimportantforbothgendersThetargetcustomersarestudentsinhighschooloruniversity,aswellasrecentgraduatesCompetitor2ThiscompetitorhasastrongbrandnameandoffersacomprehensiveEnglishlanguagecourseatahigherpriceCompetitor1ThiscompetitoroffersabasicEnglishlanguagecourseatalowerpriceCompetitor3ThiscompetitorprovidesonlineEnglishlanguagecoursesandhasagoodreputationCompetitoranalysisGrowingdemand01ThemarketforEnglishlanguagetrainingisconsistentlygrowingduetoglobalizationandtheincreasingimportanceofEnglishinthejobmarketTechnologyintegration02Withtheriskofonlinelearning,moreandmorecustomerspreferonlineEnglishcoursesthatareconservativeandflexibleCustomizedcourses03Customersprefercoursesthataredetailedtotheirspecificneeds,suchasbusinessEnglishortourismEnglish.Markettrendanalysis02ProductpositioningandfeaturesTargetmarketUniquesellingpointProductpositioningTheproductoffersauniqueblendoftraditionalclassroomlearningwithmoderntechnology,providingadynamicandinteractivelearningexperienceTheproductistargetedatstudentswhowanttoimprovetheirEnglishlanguageskills,regulationsofageorefficiencylevelCurriculumAcomprehensivecurrentthatcoversallareasofEnglishlanguagelearning,includingreading,writing,speaking,andlisteningTeachingmethodsAvarietyofteachingmethodsareemployed,includinginteractivegames,roleplays,andgroupdiscussionstomakelearningmoreengagingandeffectiveTechnologyintegrationTheproductintegratestechnologyasonlineresources,digitalcontent,andlanguagelearningsoftwaretoenhancethelearningexperienceProductfeaturesTheclassesaredesignedtohaveasmallnumberofstudentstoensurepersonalattentionandeffectivelearningClasssizeThecoursedurationvariesdependingonthelevelofexpertiseandthedesiredoutcomesofthestudentsCoursedurationTheclassescanbetakenatthecompany'strainingfacilitiesoratalocationconventiontothestudents,dependingontheirpreferencesLocationCoursesettings03Marketingstrategy1234DigitalmarketingchannelsContentmarketingWebsiteandlandingpageoptimizationOnlinecommunitiesOnlinemarketingstrategyUtilizedigitalmarketingchannelssuchassocialmedia,emailmarketing,searchengineoptimization(SEO),andpayadvertisingonplatformslikeGoogleAdWordsandFacebookAdstoreachpotentialcustomersUtilizedigitalmarketingchannelssuchassocialmedia,emailmarketing,searchengineoptimization(SEO),andpayadvertisingonplatformslikeGoogleAdWordsandFacebookAdstoreachpotentialcustomersUtilizedigitalmarketingchannelssuchassocialmedia,emailmarketing,searchengineoptimization(SEO),andpayadvertisingonplatformslikeGoogleAdWordsandFacebookAdstoreachpotentialcustomersUtilizedigitalmarketingchannelssuchassocialmedia,emailmarketing,searchengineoptimization(SEO),andpayadvertisingonplatformslikeGoogleAdWordsandFacebookAdstoreachpotentialcustomers1234PrintmediaNetworkingeventsOutdooradvertisingReferralsandwordofmouthOfflinemarketingstrategyUtilizeprintmedialikeflyers,brochures,andposterstopromotetheEnglishtrainingclassinstrategiclocationssuchascommunitycenters,libraries,anduniversitiesUtilizeprintmedialikeflyers,brochures,andposterstopromotetheEnglishtrainingclassinstrategiclocationssuchascommunitycenters,libraries,anduniversitiesUtilizeprintmedialikeflyers,brochures,andposterstopromotetheEnglishtrainingclassinstrategiclocationssuchascommunitycenters,libraries,anduniversitiesUtilizeprintmedialikeflyers,brochures,andposterstopromotetheEnglishtrainingclassinstrategiclocationssuchascommunitycenters,libraries,anduniversities04PromotionalactivitiesProvideadiscounttothefirst100studentswhoenrollatthestartoftheclassThiswillresourceearlyenrollmentandboostinitialsalesOpeningdiscountOfferafreetrialclasstopotentialstudentstointroducethemtothequalityofthetrainingandthefacilitiesThiswillhelpbuildtrustandresourceconversionsFreetrialClassopeningpromotionRenewalbonusProvideasmallbonusorgifttostudentswhorenewtheirenrollmentbeforetheendofthetermThiswillresourceroyalcustomerstocontinuetheirtrainingwithyourinstitutionReferralprogramEnhancequalifiedstudentstorecommendyourtrainingclasstotheirfriendsorfamilyProvideasmallrewardordiscounttostudentsforeachsuccessfulreferralOldStudentRenewalPromotionRecommendationbonusRewardstudentswhosuccessfullyrecommendednewstudentstoyourtrainingclasswithasmallbonusordiscountThiswillresourceavirtualeffectandgrowyourcustomerbaseSocialmediacampaignConductasocialmediacampaigntopromoteyourEnglishtrainingclassandresourcenewstudentsignupsUsetargetedadsandengagingpoststoreachawideraudienceNewStudentRecommendationRewardProgram05Customerrelationshipmanagement03PersonalizedadvisingProvideindividualizedadvisingsessionsforstudentstohelpthemchoosethemostsuitablecourseoptions01StreamlinedregistrationprocessImplementonlineregistrationandpaymentoptionstosimplifytheprocessforstudents02TimelyresponsetoqueriesEstablisha24/7supportsystemtopromptanswerstudentquestionsandaddressconcernsOptimizationofStudentServiceProcess123FeedbackchannelsRegularsurveysActionablefeedbackStudentSatisfactionSurveyandFeedbackMechanismConductsurveystoassessstudentsatisfactionwithvariousaspectsofthetrainingclass,includingteachingquality,facilities,andcoursecontentProvidemultiplefeedbackchannelsforstudentstovoicetheiropinions,includingonlinesurveys,facetofacemeetings,andphonesurveysAnalyzethefeedbackreceivedandtakeappropriatemeasurestoaddressstudentconcernsandimproveservicequalityContactingstudentsRegularlycontactstudentstocheckontheirprogressandensuretheyaresatisfiedwiththetrainingclassMonitoringstudentprogressTrackstudentprogressandprovideadditionalsupportorresourcesifneededtoensuretheyarelearninggoalsHandlingchallengesAssiststudentsinovercomingchallengestheymayfaceduringthetrainingclass,suchastechnicalissuesorpersonaldifferences010203StudentFollowupandCarePlan06EffectevaluationandcontinuousimprovementMonitorthegrowthrateofrevenuegeneratedfromEnglishtrainingclasssalesRevenuegrowthrateTracktheratioofprospectsconvertedintocustomersthroughmarketingeffortsConversionrateAssesscustomersatisfactionlevelsthroughsurveysandfeedbackchannelsCustomersatisfactionCalculatetheaveragecostofmarketingperstudentenrolledintheclassMarketingcostperstudentSettingofmarketingeffectivenessevaluationindicatorsImplementtrackingtoolstomonitortheperformanceofmarketingchannels,suchasemail,socialmedia,andonlineadvertisingRegularlyanalyzethedatatoidentifywhichmarketingstrategi

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