愛立信消費(fèi)者實(shí)驗(yàn)室報(bào)告 Capturing the 5G FWA opportunity A household view

/fixed-wireless-access-for-household

Capturingthe

5GFWAopportunity:Ahouseholdview

2Capturingthe5GFWAopportunity:Ahouseholdview

Methodology

Contents

02Methodology

04Keyfindings

055GFWAsettobecome

oneofthepreferredtypes

ofhouseholdconnectivity

07Onceproven,5GFWAis

becomingthemainconnectivity

09TheimportanceofawarenessofFWAcapabilitiesandcommittedspeeds

10Convenienceistheclear

advantageofFWA

12Interestin5GFWAandwillingnesstopayextravariesacrossregions

13Sixdistinctsegments

forfutureuptakeofFWA

14Householdsegmentsvary

acrossregions

15FWAoffersversatilepositionsandlimitlessopportunities

ThisEricssonConsumerLabstudyexploresthecurrentstageofhomebroadband

internetanddelvesintothestatusof

FixedWirelessAccess(FWA)connectivityforhouseholdswithboth4Gand5G.

Itexaminesconsumerconnectivityneeds,satisfactionwithexistingbroadband

solutionsandfuturedemandsand

potential,aswellasperceptionsand

viewsonFWAtofulfilltheserequirements.Unlessspecified,whenFWAismentionedinthestudyitreferstoboth4Gand

5GFWAhouseholds.

Spanning19countries,thisresearch

isuniqueinitsscale,diversityand

comprehensiveapproachtounderstandinghouseholds’internetconnectivity.

Itfocusesonhowvariousstagesofhome

broadbandinternetdevelopmentacross

differentmarketsinfluenceconsumer

choicesandperceptions,emphasizing

theimportanceofdiversityandvariety

ofneedsacross,andwithineachofthese

markets.TheFWAopportunityisanalyzed

withintheuniquehomebroadband

internetcontextineachmarket.

3Capturingthe5GFWAopportunity:Ahouseholdview

Norway

UK

Canada

Germany

CzechRepublic

US

Turkey

Japan

Mexico

Philippines

Indonesia

India

Thailand

Brazil

Nigeria

Australia

Oman

Malaysia

SaudiArabia

19

Thestudycovers

19countries.

23K+

Atotalof23,700

respondentswere

interviewedglobally.

370m

Thestudyrepresents

370millionhouseholds.

1.2bn

Atotalof1.2billion

peoplearerepresentedinthestudy.

5GFWAisagrowingsolutionforhome

broadbandconnectivity,andthemarketsanalyzedinthisresearchcoverthree

FWAadoptionstages.Thefirstcomprisescountrieswithminimalorno5GFWA

(India,Nigeria,Indonesia,Brazil,Thailand,Mexico,MalaysiaandTurkey).Inthenextstagearecountrieswithbesteffort15G

FWA(Canada,Germany,Japan,theCzech

Republic,theUKandthePhilippines).

Thefinalstageiscountriesinadvancedstagestowardlarge-scale,speed-based25GFWArollouts(Oman,Norway,theUS,theKingdomofSaudiArabia(KSA)

andAustralia).

Theresearchwasundertakenonline,

betweenAugustandOctober2023.Surveyswereconductedwith23,700respondents

agedbetween15and65,residingin

householdswheretheinternetisuseddaily.Respondentsareeitherdecision-makerswithinfluenceontheirhousehold

connectivityorwithoverallknowledgeofinternetusagebyothermembersoftheirhousehold.Thestudyequatestoaglobalrepresentationof370millionhouseholdsthatarehometo1.2billionindividuals.

1BesteffortisdefinedintheEricssonFWAhandbook2023asanomadicindoordevice(CPE)withmobilebroadband-likedevicehandling.Typically,volume-based

priceplans(forexample,GBbucketpermonth).

2Speed-based5GFWAisdefinedintheEricssonFWAhandbook2023asamanageddevice(CPE),indoororoutdoor.Priceplanbasedonsolddatarate.Subscriptiontiedtoknownlocation.

4Capturingthe5GFWAopportunity:Ahouseholdview

Keyfindings

01

Onceproven,5GFWAischosenformainhouseholdconnectivity

Abeliefthat5Gnetworkperformanceisonparwithfiberis

motivatinghouseholdsthathavetried,testedandproventhebenefitsof5GFWAtooptforitastheirmainconnectivity,with7in10purchasing5GFWAasafullreplacementfortheir

previousmeansofconnectivity.

02

FWA’sdrivetocommittedspeed

ThekeydriverforhouseholdswhenoptingforFWAisaneedforhighspeed.However,oneinthreehouseholdsbelievethatwiredissuperiortowirelessintermsofspeed,whichisabarriertoFWAadoptionandindicatesaneedtoensurethecommittedspeedsofFWAofferings.

03

ConvenienceisthemainadvantageofFWA

ManyhouseholdsindicatethatFWAoutperformswired

connectivitysolutionsintermsofflexibility,customization,andeaseofinstallation,withconvenienceasthenotablekeydifferentiatorforFWAasaconnectivityoffering.

04

SixdistinctsegmentsforfutureuptakeofFWA

HouseholdsexpressinginterestinFWAarenotahomogeneousgroupintermsoftheirneeds.Rather,theyhaveindicatedawiderangeofrequirementswhenselectingFWA.Thisisreflectedinthesixneeds-basedsegmentspresentedinthisstudy.Thesegments,whichareavailableinallmarkets,areimpactedinsizebythe

prevalentmarketconditionsandthesocio-demographicalsituationsofhouseholds.

05

FWAoffering:Versatilepositions,limitlessopportunities

HouseholdinterestinFWAasapreferredconnectivityofferingprovidesagrowthopportunityforserviceproviderstocapture.Threeofferingsareproposed,leveragingtheadaptabilityofFWA,forserviceproviderstoconsider:

?Value-basedofferings,suitableforprice-sensitivehouseholdsegments.

?Performance-basedofferings,recommendedforhouseholdsprioritizingupgradesofcurrentconnectivityofferings.

?Customization-basedofferings,recommendedforhouseholdsthatprefertobeabletocustomizetheirofferings.

5Capturingthe5GFWAopportunity:Ahouseholdview

Shareofhouseholdssatisfiedwithcurrenthomeconnectivity

85%

80%

75%

Brazil

KSA

Philippines

70%

Canada

US

Thailand

65%

CzechRep.

IndiaAustralia

Global(19countries)

Nigeria*

●Indonesia

Oman

60%

GermanyMalaysia

UK

55%

Mexico

Norway

Turkey

50%

Japan

45%

5GFWAsettobecome

oneofthepreferredtypesofhouseholdconnectivity

Whenlookingathomebroadbandinternetconnectivityona

globallevel,variationscanbeseeninthelevelofconnectivity

achievedbothwithincountriesandbetweendifferentcountries.

Somecountrieshaveahighdeploymentoffiberconnectivityonanationallevel,withcertainruralareaslackingthesamelevelofaccesstoreliableconnectivity.However,insomecountriesimpactedbythedigitaldividethelargemajorityofhomeslack

accesstobroadbandinternetconnectivity.Globally,over1billionhouseholds(closeto50percentofthepopulation)are

underservedintermsofaccesstofastandreliablebroadband.3

Despitetheconnectivitydifferencesbetweencountries,severalobservationscanbenotedwhenlookingattheglobalsatisfactionlevelsamonghouseholds

withtheircurrentconnectivity.As

showninFigure1,aroundtwointhreeofthehouseholdssurveyedstatethat

theyhaveabroadbandconnectionat

home.Themajorityofthemaresatisfiedwiththeircurrentconnectivity,which

canbeinterpretedas44percentofallhouseholdsalreadyhavingarelativelyfast,stableand–intheiropinion–

suitableworkingtypeofbroadband

athome.Therefore,anybroadband

providerseekingtoattractthese

householdswithanewofferneedstobeabletoputforwardafullycomparablepropositioninallaspects.

Ontheotherhand,Figure1alsoshowsthat56percentofhouseholdstodayclaimthattheyeitherlackbroadbandconnectivityand/orarelesssatisfiedwiththeircurrentsolution.ThisindicatesgoodpotentialforFWAserviceproviderstocompeteona

largescaleforthesehouseholds.

FromanFWAperspective,

understandingtheoverallbroadbandinternetsatisfactionlevelsofhouseholdsinvariouscountries–anddifferent

areaswithinthesecountries–providesopportunitiestounderstandhowandwheretobestposition5GFWAofferingstocapturepotentialgrowth.

Figure1:Twointhreehouseholdsstatethattheycurrentlyhavefixedbroadband

85%

45%50%55%60%65%70%75%80%

17%

Donotrecognizehavingbroadbandtodaybutaresatisfiedwithcurrent

mainconnectivity

18%

Donotrecognizehavingbroadbandtodayandarenotsatisfiedwithcurrentmainconnectivity

44%

Recognizehaving

broadbandconnectivitytodayandaresatisfiedwiththeperformance

21%

Recognizehaving

broadbandconnectivitytodaybutarenotsatisfiedwiththeperformance

Shareofhouseholdsstatingtheybelievethattheycurrentlyhavebroadband

*Nigeria23%(currentlyplacedonlowestX-valuetofitintograph)

Source:EricssonConsumerLabFWA-study2023/2024.

Base:Householdwithatleast1personaged15–69usinginternetathomeforover1h/daywithin19countries(Australia,Brazil,Canada,CzechRepublic,Germany,India,Indonesia,Japan,Malaysia,Mexico,Nigeria,Norway,Oman,Philippines,KSA,Thailand,Turkey,UKandUS).

3Source:EricssonanalysisbasedonStrategyAnalyticsdata,2022.

6Capturingthe5GFWAopportunity:Ahouseholdview

Lookingatthetypesofconnectivity

usedbyhouseholds,4in10householdsstatedthattheyrelyontetheringor

MiFiastheirmainconnectivitymediuminthehome.Thestudyhasnotedthatmobiletetheringismoreprevalentin

countriesintheearlystagesofbroadbanddeploymentwhilelesssoincountries

withwell-deployedbroadband

connectivity.InNigeria,forexample,

8in10householdsstatethatthey

mainlyrelyonmobile-centricconnectivityaccess,whiletheequivalentfigurein

Norwayis3in10households.

Factorstoconsiderinthisregardare

firstlyhouseholdsfeelingcomfortable

withwirelessandoptingtorelyontethering

toaccessconnectivity,andsecondly

householdshavingasenseoftrustinand

knowledgeofwirelesscapabilities.Both

factorspresentastandinfavorofFWA

asatechnologythatenablesfiber-like

speedsbutalsoasbeingacontributor

todigitalinclusion.

7Capturingthe5GFWAopportunity:Ahouseholdview

FWAbought

Onceproven,5GFWA

isbecomingthemain

connectivity

Householdsbelieve5GFWAachievesfiber-level

performanceandaremoresatisfiedwiththe

serviceexperiencethanforfiber.

Comparedtofiber,householdsweremoresatisfiedwith5GFWAintermsofserviceexperiencefactorssuchasdeliverytime,contractconditions,equipmentquality

andcostlevel.Fornetworkperformancefactors(speed,indoorcoverage,security

andcapacity)satisfactionamong

householdswith5GFWAwasonapar

withfiber.Therewasanotabledifferencewhencomparedtohouseholdsusing

4GFWA,inwhichsatisfactionexpressedwaslowerforboththeserviceandnetworkareasrelativeto5GFWAandfiber.

Differencesarealsoapparentbetweencountries,whicharedrivenbytheuniquehomebroadbandinternetmarketand

competitivesituation,aswellasthestageofthe5GFWAadoption.Withincountries,differencesinperceptionregarding

connectivityperformancecanbeseenmoremeaningfullyinthecontextofhouseholdlocations.

Householdsinruralareascanbe

seentohavethehighestsatisfactionrates,followedbythoselivinginmetropolitan

areas,whilehouseholdslivinginsmaller

citiesindicatethelowestrateofsatisfaction.Thesatisfactionsharedbyhouseholdsin

ruralareashighlightstheimportantrolethat5GFWAplaysasacontributortobridging

thedigitaldivide,bygivinghouseholdsthechancetoenjoyreliableconnectivitywithfiber-likespeeds.

5GFWAemergesastheleading

broadbandchoiceforhouseholds

AppreciationisincreasingamonghouseholdsthatareusingFWA,with7outof10

householdsusing5GFWAstatingthatit

hasbecometheirprimaryconnectivityinthehome.Figure2showshowthissentimentisreflectedacrosstheboardincountries

includedinthestudy,withthecurrentuptakeof5GFWAnotreplacingaspecifictypeofconnectivity,butratherreplacingalltypesofconnectivityinlinewiththeprevalenttypesavailableintherespectivemarkets.

Satisfactionlevelsexpressedby

households–andtheircommitmentto

FWAandtheenhancedcapabilitiesthat

5GFWAbrings–servetosupporttheviewFWAisaboosterforenhancedconnectivity,asitenableshouseholdstoenjoybetter

andmorereliableconnectivity,particularly

inless-connectedmarkets,butalso

inpoorly-connectedareaswithin

well-connectedmarkets.

Figure2:5GFWAisbecomingtheprimarymeansofconnectivity

BoughtasprimaryBoughtasacomplement

100%90%80%70%60%50%40%30%20%10%0%

31%

47%

54%

69%

53%

46%

>2yearsago>1-2yearsagoLastyear

PreviousmainconnectivitytypeathomeamonghouseholdsnowreplacedwithFWA

19%

28%

24%

Fiber-optics

Coaxial

29%

Copper

Mobilehotspot/smartphone

Source:EricssonConsumerLabFWA-study2023/2024.

Base:Householdwithatleast1personaged15–69usinginternetathomeforover1h/dayhavingFWAtodaywithin19countries(Australia,Brazil,Canada,CzechRepublic,Germany,India,Indonesia,Japan,Malaysia,Mexico,Nigeria,Norway,Oman,Philippines,KSA,Thailand,Turkey,UKandUS).

8Capturingthe5GFWAopportunity:Ahouseholdview

HouseholdswithFWAarekeento

continueusingFWAastheirpreferred

meansofaccessingthenetwork.

ThisenthusiasmforFWAamongusers

ishighlightedbythefactthatfewerthan

1in10householdsusing5GFWAwould

considerterminatingtheirsubscription

withinayear.

Thiscommitmentto,orpreferencefor,

thesolutionprovidedbyFWAdoesnotonly

pertaintomarketswith5GFWAbutalsoto

marketswhere4Gisstillpresenttoacertain

extent.Inhouseholdscurrentlyusing

4GFWA,atotaloftwointhreehavestated

theywillcontinueusingconnectivity

enabledbyFWAandwillupgradeto

5Gwhenitisavailableintheirarea/region.

Thisindicatestwoimportantpoints:Firstly,

FWAispopularwithhouseholdsand

secondly,5Gisanappealingfactor

formaintainingFWA.

7in10

1in10

2in3

Ofhouseholdsusing5GFWA,

Amonghouseholdsusing5GFWA,

Two-thirdsofhouseholdsusing

7in10sayithasbecometheir

fewerthan1in10wouldconsider

4GFWAhavestatedtheywillcontinue

primaryconnectivity.

terminatingtheirsubscription

withinayear.

usingconnectivityenabledbyFWAandwillupgradeto5Gwhenitis

availableintheirarea/region.

9Capturingthe5GFWAopportunity:Ahouseholdview

4in10

Atotalof4in10householdsdonothaveaclearpositiononFWAvs.FBBintermsofspeed,reliabilityanddatacapabilities.

1in3

Atotalof1in3householdsbelieveinwiredcapabilitiesoverwireless.

TheimportanceofawarenessofFWAcapabilitiesand

committedspeeds

A“needforspeed”isthekeydriverforhouseholdswhen

optingforanynewbroadbandconnectivity,andnaturally

thisalsoappliestoFWA.

WhilespeedisadriverforFWA,abarrieristheperceptionofhouseholdsthatwiredofferingsprovidegreaterconsistencyandstability,withoneinthreebelievingthatwiredissuperiortowirelessintermsof

speed.Thisindicatesaneedtoensure

speed-basedFWAofferings,giventhat

70percentofFWAofferingsinthemarketarestillbesteffort.LookingathouseholdawarenessofFWAglobally,halfofthe

householdssurveyeddidnotknowwhatFWAis,andone-quarterhadheardthetermbutwereunawareofanyproviders.

ThewidespreadlackofawarenessaboutFWAcapabilitiesasasolutionisnotable,with40percentofhouseholdssurveyed

statingtheyareunabletotakeaclearstandofwhetheritisbettertohaveFWAorfixedbroadband(wiredconnectivityimplied)

intermsofspeed,reliabilityanddata

capabilities.Thiscanbeseenin

Figure3.Interestingly,householdsin

mobile-centricmarketswithlimited

5GFWAhaveindicatedahigher

awarenessofFWAcomparedto

householdsinmarketswithwell-deployedfiberconnectivity.InIndia,1in3householdsareunawareofthebenefitsofFWA,while3in10areawareofFWA,butunaware

ofproviderssupplyingFWA.Asimilar

situationcanbeseeninIndonesia,wherehalfofthehouseholdsarenotawareofFWAasatechnology,while4in10areawareofFWAbut,again,areunaware

ofanyFWAproviders.

InNorway–amarketintheadvanced

stagestowardlarge-scale,speed-based

5GFWA–atotalof6in10householdsstatetheyarenotawareofFWAasatechnology,while1in4householdsareunawareof

FWAproviders.AsimilarpatterncanbeseeninJapan,where7in10areunawareofthetechnology,and4in10areawareofFWA

technology,butunawareofFWAproviders.

Evenifitisclearthathouseholdswantfastandreliablebroadband,thelack

ofawarenessandknowledgeofFWA

asasolutiontoaddresstheseneedsis

evident(therespondentsinthestudywerepresentedwithadefinitionandimagestodescribetheFWAservice).Majorreasonsforalackofawarenessinclude:

?FWAisstillanew/earlyoffering.

?5Gdeploymentsandcoveragearestillgrowing.

?50percentofFWAofferingsare5G-based.

?FWA-eligibleareas(andadvertising)arerestrictedto5Gcoverage/capacity.

?ConvergedserviceprovidersoftendomoretomasspromotefibercomparedtoFWA.

Figure3:PerceptionsofFWAneedtobestrengthened

SixlevelsinhouseholdattitudestowardFWAvs.wiredfixedbroadband(FBB)

9%

FullacceptanceofFWAasaleadingtechnology

20%

FWAisgreat,butonlysuitableincertainareas

20%

CannotseeanymajorcapacitydifferencesbetweenFWAandFBB

18%

DonotknowenoughtojudgebetweenFWAandFBB

13%

FWAcapacityisok,butitcomeswithhigherhealthand/orsecurityrisks

20%

Totallyconvincedofland-basedwiring’ssuperiority

Source:EricssonConsumerLabFWA-study2023/2024

Base:Householdwithatleast1personaged15–69usinginternetathomeforover1h/daywithin19countries(Australia,Brazil,Canada,CzechRepublic,Germany,India,Indonesia,Japan,Malaysia,Mexico,Nigeria,Norway,Oman,Philippines,KSA,Thailand,Turkey,UKandUS)

10Capturingthe5GFWAopportunity:Ahouseholdview

Amongthoseverylikelytochooseawiredsolution

50

%

HalfofhouseholdsinthestudysaidtheirFWAinstallationhadbeenuncomplicated.

Convenienceistheclear

advantageofFWA

ReasonsgivenbyhouseholdsforconsideringacquiringFWA

arediverseandvaried.Theyencompasscustomerexperience,

offering,performance,reliability,overalleaseandconvenience.

Aswithanyotherconnectivitytype,

householdsthathaveacquiredFWA

havedescribedspeed,reliabilityandpriceasessentialconsiderations,butthemainadvantagethatFWAprovidesoverotherconnectivitytechnologiesisconvenience.AcommonsentimentechoedbyhouseholdsthathaveorplantoacquireFWAwasthe

appealoftheconvenienceofFWAasasolution.ThisisshowninFigure4.

Easeofinstallationwashighlightedasacontributor,withaconsensusof50percentofhouseholdsstatinginstallationwas

uncomplicated.Abalancedapproachtoinstallationwasdescribed,withanevensplitinwhichhalfofhouseholdsoptedtodoitthemselvesandtheotherhalfreliedonexternalsupportfromtechnicians.

Figure4:Prioritieswhenchoosinganewhomeconnectivityservice

Factorsofrelativeimportancewhenchoosinganewhomeconnectivityservice

High

Low

High

AmongthoseverylikelytochooseFWAconnectivity

Essentials

Regardlessofpreferredconnectivitytype,performanceandpriceareofthehighestimportanceforhouseholdswhenacquiring/upgradingconnectivityforthehome.

Keydifferentiator

HouseholdswhoaremostlyinterestedinFWAputrelativelymorefocusonconvenience-basedattributes.

Possiblewins

Theoppositecanbesaidabouthouseholdsthatprefertohavealand-basedwired

solution,theyputmorerelativefocusontheactualtreatmentbytheserviceprovider.

Source:EricssonConsumerLabFWA-study2023/2024.

Base:Householdwithatleast1personaged15–69usinginternetathomeforover1h/dayatleastsomewhatlikelytoupgrade/changehomeconnectivitythenext2yearswithin

19countries(Australia,Brazil,Canada,CzechRepublic,Germany,India,Indonesia,Japan,Malaysia,Mexico,Nigeria,Norway,Oman,Philippines,KSA,Thailand,

Turkey,UKandUS).

?Easeofinstallation

?Unlimiteddata

?Flexiblecontracts

?Customizablepackages

?Speed

?Reliability

?Customerservice

?Price

?Securityfeatures

?Reputation

?Loyaltyrewards

?Bundledservices

Low

11Capturingthe5GFWAopportunity:Ahouseholdview

Betterspeed(downloadandupload)Bettercoverageorsignalstrength

BetterpriceincomparisontoexistingconnectionEasierset-upandinstallation

Betteroptionsorpromotionsfromserviceproviders

Fasterdeliverytimecomparedtootherconnectivityoptions

Previouspositiveexperiencewithwirelessconnections

Needforadditionalbandwidthordatacapacity

DesiretoexplorethebenefitsoflatesttechnologyGlobally,themaindriverscan

Supportservicefromfixedwirelessbroadbandproviderbededucedfromtheareasof:

Bundlingpossibilitieswithotherhouseholdmobileconnectionsrmance

Desireforasecondaryinternetconnection?fastandeasyinstallation

Bundlingpossibilitieswithotherservicesforthehousehold

Theonlyoptionintheareaofthehousehold

Alreadyinstalledwhenmovedintotheapartment/house

Portabilityfortraveloron-the-gointernetconnectivity

Redundancyandbackupformixedbroadbandoutagesordisruptions

Homebroadbandisverylocal,andas

expected,therearecleardifferencesin

prioritiesforchoosingFWAinthisregard.

Lookingatifandhowthelocationof

householdsmightimpacttheirreasons

foracquiringFWA,theansweristhatthere

areindeedcleardifferencesinreasonsfor

choosingFWA,asshowninFigure5.

Driversarisingfromthevariance

inlocationsofresidencesindicate

thefollowingfindings:

?Inmetropolitan/largecities,driverspertaintothevariousofferings

providedbyFWA.

?Insmallercities/villages,driversindicateitwastheonlyoptionavailabletoselectbetweenvariousconnectivityofferings.

Apositiveindicationbyhouseholds

residinginmetropolitanareas/largecities

isthattheyselectedFWAdespitethe

availabilityofotherbroadbandconnectivity

options.Lookingathouseholdsinsmall

cities,towns,orruralareas,theyindicate

therelativedriverwasthatFWAistheonly

choiceavailableintheirareaofresidence,

followedupbybundlingoptions,

positiveexperienceandeasierinstallation.

Eventhoughtheirprimarydriverwas

thefactthatFWAwastheonlyoption

available,householdsselectingFWA

indicateakeennesstohaveaccessto

reliableconnectivitythatmightnotbe

possiblewiththeuseoftethering/MiFi,

reiteratingtheroleofFWAasacontributor

tobridgingthedigitaldivide.

Figure5:RangeofreasonsforhouseholdschoosingFWA

ShareofhouseholdsmentioningeachreasonwhytheyacquiredFWA

PerformanceConveniencePriceandbundling

Experience/serviceReliabilityandresiliencePreinstalled/onlyoption

%10%20%30%40%50%

Source:EricssonConsumerLabFWA-study2023/2024.

Base:Householdwithatleast1personaged15–69usinginternetathomeforover1h/dayhavingFWAtodaywithin19countries(Australia,Brazil,Canada,CzechRepublic,Germany,India,Indonesia,Japan,Malaysia,Mexico,Nigeria,Norway,Oman,Philippines,KSA,Thailand,Turkey,UKandUS).

12Capturingthe5GFWAopportunity:Ahouseholdview

2in5

Ofhouseholdsinterestedingetting5GFWA,2in5arewillingtoincreasetheirmonthlyconnectivity

paymentby10percent.

Interestin5GFWAand

willingnesstopayextra

variesacrossregions

Forserviceproviders,anunderstandingofthegrowth

opportunitiesofFWAunlockstangibleopportunitiesto

addressthevarietyofstatedhouseholdneeds.

Arecurringinteresthighlightedby

householdsistheneedforavailabilityof

informationaboutFWA,itscapabilities

andtheprovidersofFWAinrespective

markets.AmonghouseholdswithknowledgeofthebenefitsofFWA,43percenthave

indicatedaninterestinacquiringFWA,

withthenumberofhouseholdsincreasingto50percentwheninformedabout

potentialprovidersinrespectivelocationsandtheavailabilityofsuitablesolutionstotheirconnectivityneeds.

Interestfromhouseholdswilling

toacquireFWAdoesnotrelysolelyontheirstatedinterestintheFWAoffering.

Willingnesstopayisalsoafactorthathasbeenconsidered,ascanbeseeninFigure6,whichshowsthat,globally,forhouseholdswithstatedinterestin5GFWAatotalof2i