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Trending2024
RECKONING
WITH
REALITY
ReportPreview
HUMANITY
HUMANITY
HEALTH
HEALTH
SUSTAINABILITY
SUSTAINABILITY
BELONGING
BELONGING
1
Trending
2024
Asweenter2024,peoplewillneedtoreckonwith4bigquestions:
1.Whatdoesitmeantobehuman?
2.Whatdoesitmeantobehealthy?
3.Whatdoesitmeantobesustainable?
4.Whatdoesitmeantobelong?
INTRODUCTION
HUMANITY
Welcometothepointofnoreturn.In2024,wewillenteran
eraofreckoning,whereconsumersandbrandsalikewillbe
forcedtofaceuptothechallengingrealitywearelivingin.
HEALTH
Thisisaworldwherethesacrificesneededtoreachnetzero
arebecomingabundantlyclear,wherewellnesscultureis
SUSTAINABILITY
increasinglyatoddswithurgenthealthneeds,wherethequestfor
individualitymaycompromisetheneedforcommunity,andwhere
thehumanraceitselfisunderthreatfromnewtechnologies.
BELONGING
Issuesthatoncefelttoofarinthefuturetoresolveare
nowcomingsharplyintoview,andeachofthemrequires
toughchoicesonthepartofgovernments,brandsand
consumers.Thetimehascometoconfronthardtruths,
pickasideandmakedecisions,difficultastheymaybe.
BelowisanexcerptofourTrending2024
ftbecomingaclient
Forbrands,definitiveactionisastrategicnecessity,andin
today’seconomicclimate,theycannotaffordanymissteps.
Consumerswillbecountingonbrandstoprovideasaferoute
throughthesetensions,howeverthedustsettles.
2
TREND:BEYONDHUMAN
TREND:CHOICEPARTNERS
TREND:TECHANXIETY
CASESTUDY:AI-GENERATED
WEAKSIGNAL:WILLAIBRIDGETHELANGUAGE
GAPBETWEENHUMANSANDANIMALS?
WEAKSIGNAL:WILL#HUMANCORE
EASEEXISTENTIALANGST?
WEAKSIGNAL:WILLDEEPFAKESRENDER
CELEBRITYENDORSEMENTSMEANINGLESS?
WEAKSIGNAL:WILLAICLONESENDLONELINESS?
WEAKSIGNAL:WILLAIDESTROY
OURCOGNITIVELIBERTY?
TREND:HUMANENCOUNTERS
TREND:ANCIENTRITUALS
TREND:BACKTONATURE
BEFAKEAPP
CASESTUDY:AI-AGEDANIMALPHOTOS
CASESTUDY:COSTOF
WEAKSIGNAL:WILLABACKLASHAGAINST
"THERAPY-SPEAK"BREAKTHEWELLNESSINDUSTRY?
WEAKSIGNAL:WILLOBESITYDISAPPEAR?
TREND:SCIENCEFORWARD
TREND:ANCIENTRITUALS
TREND:BEYONDHUMAN
TREND:NOWORNEVER
TREND:PERSONALPACE
TREND:MODERATIONMANTRA
TREND:EVERYDAYATHLETE
BEAUTYCAMPAIGN
CASESTUDY:THEWELLNESSTRAP
LABS
CASESTUDY:ALTOS
TREND:FACTFINDERS
WEAKSIGNAL:WILLCLIMATECOMMITMENTS
FALTERINTHEFACEOFREALITY?
WEAKSIGNAL:WILLCLIMATEPROTESTS
STYMIESUPPORT?
WEAKSIGNAL:WILLCLIMATECHANGECREATE
MORE"DRIZZLETOURISTS"?
WEAKSIGNAL:WILLTOURISMBANSDISRUPT
THETRAVELINDUSTRY?
WEAKSIGNAL:WILLWATERBECOME
ANUNATTAINABLELUXURY?
WEAKSIGNAL:WILLCAPITALISMINCENTIVIZE
ANEWBABYBOOM?
TREND:SUSTAINABLELIVING
TREND:MAXIMIZINGVALUE
TREND:ACCLIMATIZENOW
TREND:NOWORNEVER
TREND:BUILDINGRESILIENCE
2D-PRINTEDMILK
CASESTUDY:
CAMPAIGN
CASESTUDY:"TRUECOST"
CASESTUDY:NIKE
FITNESSSTUDIOS
CASESTUDY:NIOHOUSES
FOREVUSERS
CASESTUDY:ESCAPINGTHE
"AGEOFGREIGE"
WEAKSIGNAL:WILLAGINGSOCIETIES
BECOMELESSCOHESIVE?
TREND:SOCIALWELLNESS
TREND:PEERPOWER
TREND:UNAPOLOGETICALLYME
TREND:MEMEWORLD
TREND:MASTERINGTHEMIND
Trending
2024
Howdidwegethere?
Lastyear,inourTrending2023report,wepredictedthatamoodofrebellionwoulddriveconsumerdecision-makingintheyearsahead.Inthisyear’sreport,wewillrevealhowthetensionandunrestfeltin2023willendureinto2024,creatingtheneedforareckoningacrossmultiplekeyareasoflife.
Justasconsumermoodsandattitudesevolveovertime,so
dotrends.Amongourcompetitors,it’scommonforannual
trendreportstouncovermultiplenewtrendsthatwilldefinetheyearahead.However,inourview,trendsdonotcome
outofnowhere,andtheydon’tbeginandendneatlywithin
asinglecalendaryear.Sointhisreport,we’llhighlightnew
anglesandevolutionsofourexistingtrendsthathavespawnedbrandnewopportunitiesandimperativesforaction.
Usingauniqueblendofproprietarydatasets,AIand
humanexpertise,ForesightFactoryempowersbusinesseswithasupplyanddemand-ledviewofwhat’scomingnext.Withsignalscanning,scenariobuildingandpredictive
capabilities,ourworld-leadingdecision-makingplatformCollisionprovidesglobalbrandswiththeinsightthey
needtomitigateriskandpowersustainablegrowth.
3
HUMANITY
BELONGING
CASESTUDY:WILDASANA
CASE
STUDY:
ICEALTERNATIVES
TOEV
RECKONING
HEALTH
SUSTAINABILITY
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
Trending
2024
Whatdoesitmeantobe
HUMAN?
4
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
Trending2024
Humanity:
Introduction
NowthatweknowwhatAIisandwhatitcando,howshouldwe
thinkaboutwhoweare?Andaswegearupforcontentiouselectioncycles,groundbreakingnewtechinnovationsandimminent
climatecatastrophe,ishumanityfacingaliteralexistentialcrisis?
Asconsumersandbrandsreckonwiththosequestions,theyare
rethinkingthethingsthatdifferentiateusashumansandgive
uspurpose.Theanswer,forsome,isthathumanexceptionalism
isafalsenarrative.Wearejustonespeciesinthewideranimal
kingdom,partofanecosystemwithinnatelinkstonature,and
we’rebetteroffdisconnectingfrommodernityandlisteningto
ourintuitioninstead.Othersfeelthatwearedestinedtobecome
onewithartificialintelligence.Scienceandtechnologyarethe
ultimatesolution,allowingustosuperchargeourbrainsandbodiesindefinitelyandsolvetheworld’smostpressingproblems.Entering2024,consumerswillbelookingtobrandstorecognizethesetwoconflictingrealitiesandguidethemonasafepathtothefuture.
5
Whatdoesitmeantobehuman?
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
Choice
Partners
Beyond
Human
Backto
Nature
Ancient
Rituals
Trending
2024
Trendsinconflict
OurtrendBeyondHumandescribesconsumers’desire
tobiohackthemselvestooptimizehealth,productivity
andproblem-solving.AItakesthistoawholenewlevel,
withthepotentialtoenhanceourcognitiveabilities
morethanever.Meanwhile,ChoicePartnersoutlines
people’swillingnesstooutsourcesomeoftheircognitive
loadtobrandsandplatforms,includingAI.
Atthesametime,there’safeelingofTechAnxietytakinghold.AncientRitualsoffersanantidote,withmindfulnessandnaturalremediesfacilitatingintuitiveliving.Wealso
seeconsumersincreasinglyrecognizethatconnecting
withthenaturalworldisintegraltohumanlife,which
weexploreinourtrendBacktoNature.Thistension
betweentechnologyandecologywillgrowmorefraughtas
humanitygrappleswithnewiterationsofgenerativeAI.
AsAIbecomesafactoflife,HumanEncounters–the
expectationthatinteractionsacrossallchannelsshouldbenaturalandempathetic–willbecomeakeytrendtoactivate.
6
Human
Encounters
Trends
in
conflict
Tech
Anxiety
Whatdoesitmeantobehuman?
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
Trending
2024
Whatdoesitmeantobehuman?
Data
AIalreadyhasanoutsizedinfluenceonmultipleaspectsoflife,andconsumersareconflictedwhenitcomestoitsoverallimpact.IntheUS,forinstance,theproportionswhobelieveAIwillhaveanegativeimpactonsocietyvs.apositiveone
areessentiallyequal.Interestingly,however,weseemore
positivityamongMillennials.Thesearetheleaders(e.g.SamAltman,CEOofOpenAI)whowilllikelybeusheringin
thistechnology,andtheirpositiveoutlookcouldinformhowitisintegratedintoconsumers’lives.Already,25%ofUS
consumerswouldbecomfortableturningtoAIforbrand/
advisoryinteractions(e.g.togetcustomerservicehelpor
financialadvice),15%wouldbecomfortableusingitformorepersonaltasks(e.g.totalktoatherapistorgetrelationshipadvice),and13%wouldbecomfortablewithboth.
Meanwhile,theconflictbetweennatureandtechnology
continues.ConsumersincreasinglyseethevalueinbeingatonewiththeEarth:morespendtimeinnatureregularlytomaintaintheirwellbeingthanregularlyvisitadoctor.
MillennialsareparticularlyenthusiasticaboutAI
GBMillennials
USMillennials
30%
32%
38%
25%
29%
46%
PositiveNeutralNegative
%ofconsumerswhobelieveAIwillhaveapositiveornegativeimpactonsociety
Source:ForesightFactory|16+GBandUSA,2023
AIcanfulfilahumanroleforsomeconsumers
Arecomfortablewith
brand/advisoryAIinteractions
25%
15%13%
Arecomfortablewithboth
ArecomfortablewithpersonalAIinteractions
%ofUSconsumerswhoarecomfortableusingAIforvarioustasks
Source:ForesightFactory│16+USA,2023
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
7
Trending
2024
Whatdoesitmeantobehuman?
Casestudies
HUMANITY
Aspectsofthisreckoningareacan
alsobeseenacrossnewinnovations
andcommercialactivity.
HEALTH
ManybrandsaregoingallinonAI,
andthemostsuccessfulonesare
SUSTAINABILITY
showinghowitcanactuallyenhance
humaninteractionsandexperiences.
BELONGING
Ontheotherhand,somebrands
choosetorejectAIordrawaclear
linebetween“it”andus,emphasizing
theimportanceofhumanity.
NotCousesAItoshowhowlongdomesticatedanimalscanliveinnature
WildAsanaexploreshowtouseyogatoconnectwithanimalsandnature
SocialappBeFakeencourages
selfieaugmentationrather
thanauthenticity
8
Trending
2024
Strategicimperative
EmbraceethicalandresponsibleAIdevelopment.
ConsumersareincreasinglyawareoftherisksinherentinAI,from
biasestoprivacybreachesandpotentialjobdisplacement.Brands
needtoexplicitlydemonstratetheircommitmenttobenefiting
societyandenhancinghumanlives,notcompromisingthem.Do
thisbyestablishingclearguidelinesforAIdevelopmentwithin
yourorganization,andbyproactivelyparticipatinginwider
discussionsaboutAIgovernance.Reassureyourcustomers–and
youremployees–thatevenasyouembracenewtechnologies,
humanwellbeingwillalwaysbeacoreprincipleofyourbrand.
9
Whatdoesitmeantobehuman?
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
Trending
2024
Whatdoesitmeantobehuman?
Howtoact
AutomotiveandMobility
Encourageconsumerstosharpentheirinnatenavigationskillsandcognitive
abilityontheroad.AI-poweredappsand
GPSservicesmaymakedrivingeasier,but
researchshowsthatusingphysicalmapscan
helplowerchancesofcognitivedecline.Evokeasenseofnostalgiaandadventurebypromptingconsumerstooccasionallyexploretheworldontheirownterms,ratherthanrelyingontech.
Retail
AllowAItohandleroutineinquiries,butreservemorecomplextasksforhuman
employees.Online,achatbotshouldbeable
todealwithfunctionalquestionsaboutreturns,sizes,etc.,inrealtime.Andin-store,automatedcheckoutisoftenrelativelyseamlessand
convenient.However,don’tdoawaywithhumancustomerservicerepscompletely.Ininstanceswherethesituationismorecomplexorrequires
humanjudgment,ensureyouhavearealpersononhandtohelp.Thisisespeciallyimportantwhenitcomestoprovidingempatheticresponses.
Travel
Encouragesustainabletravelbehaviors
byappealingtoconsumers’senseof
responsibilitytotheirfellowanimals.The
conceptofcarbonemissionsmaybetoocomplex
orimpersonaltoresonatewithsomeconsumers,
buteveryonelikelyfeelssomedegreeofempathy
towardanimals.Considerquantifyingtheimpact
thatconsumers’sustainabletravelchoicescanhave
onlocalwildlifeandecosystems–forexample,
hectaresoflandthathavebeenprotectedoranimal
populationsthathaveincreasedduetotourists’
contributionstolocalconservationefforts.
BecomeaclienttodaytoaccessthecompleteTrending2024reporton
Collision
,featuringmore
detailedscenarioanalysisaswellasstrategicimperativesandsectorimplicationsforeverybusiness.
Talktous
10
Trending
2024
HUMANITY
HEALTH
Whatdoesitmeantobe
SUSTAINABILITY
HEALTHY?
BELONGING
11
Trending2024
Health:
Introduction
Whatdoes“healthy”reallylookandfeellike?Andwillour
desireforcontinuousoptimizationsoonreachatippingpoint?
Reportedlygroundbreakinghealthinnovationsareconstantly
hittingheadlines.Forexample,inthefieldoflongevity,Silicon
Valleyinvestmentsarespurringonthequesttoliveforever–evenaslifeexpectancyisstallingindevelopedmarkets–while“miracledrugs”likeOzempicandWegovypromiseaquickfixtosystemichealthissuessuchasincreasingratesofobesityanddiabetes.
Meanwhile,abacklashisemergingagainstthewellnessindustry,drivenbythefeelingthatit’sovercommercializinghealthypracticesandmakinghealthlessaccessible.Wellness-washingisbeingcalledout.Acceptedtruthsarebeingchallenged:areluxurycandlesandbathbombsreallynecessaryaspectsofself-care?Is“therapyspeak”havinganegativeimpactonsocialrelationships?Arescience-
basedsolutionsmoreeffectivethanaback-to-basicsapproach?Asweenter2024,consumersandbrandswillneedtoreckonwiththeverydefinitionofhealth,andwhoisultimatelyresponsibleforit.
12
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
10%
Annual
HHincome
<￡18k
32%
Hret
individuals
US
GB
Trending
2024
Whatdoesitmeantobehealthy?
Data
Ourdatashowsuptakeofwellnessactivitiesandperceptionsof
healthvarywidely,especiallyacrossdifferentincomegroups.Thosewithhigherhouseholdincomes,thoseinthefamilylifestageand
youngmen(especiallyaged16-29)alltendtofeelhealthier.Largeproportionsofconsumerslacktheresourcestoimprovetheirhealth,notjustmoneybutthetimeandspacetoexercise,andavailabilityoffreshproduceintheirarea.Ourdatashows,however,thatthehabitswiththebiggestpositiveimpactonimprovinghowhealthypeoplefeelaresimple,oftencheaporevenfree(e.g.gettingagoodamountofsleep)–thoughlackofaccesstoresourcesisstillanissue.
Thosewhoarewealthier,feelhealthier
19%
Annual
HHincome
<$20k
36%
Hret
individuals
Onascaleof1-10howhealthydoyoufeel?%selecting9-10
Source:ForesightFactory│16+USAandGB,2023
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
13
Trending
2024
Whatdoesitmeantobehealthy?
Casestudy
Aspectsofthisreckoningareacanalsobeseenacrossnewinnovationsandcommercialactivity.
Brandsarerealizingthatwellnessclaimsmustbetreated
carefully,buttheyarealsoshowinghowtweakingeverydayroutines,conversationsandspacescouldmakeushealthier.
Meanwhile,somecompaniesareleveragingmetricsfrom
today’stechnology,likewearables,toimprovecarespecificityandpricing,whileothersareinvestingintomorrow’s
technology,likebrainchipsandgenometherapy,toenhancethebody’scapabilitiesandextendhumanlifespans.
JeffBezos-backedAltosLabs
researcheslongevityandanti-aging
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
Worriedaboutmissingsignals?
Collision
scans4,000commercialsignalseveryday.Byconnectingrealconsumerdemandtogapsinthemarketatanaudiencelevel,itunlocksclear,commerciallysignificantgrowthopportunities.
Talktous
14
15
Trending
2024
Strategicimperative
Promotehealthequity.
Asgovernmentspullbackonhealthinvestments,aimtomakewellnessaccessibleforthemany.Majoritiesofconsumers
incertainmarkets(suchastheUS)leadlivesuntouched
bywellnessprinciples,notevenmeetingminimumweekly
activityrequirementsordailyintakeguidelinesforfruitand
vegetables.Howcanyourbrandreachthosemostinneed?
Whatdoesitmeantobehealthy?
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
16
Trending
2024
Whatdoesitmeantobe
SUSTAINABLE?
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
Trending2024
Sustainability:
Introduction
Whoisresponsibleforplanetaryhealth?Andwhatwillitreallytaketo
reachambitiousclimatetargets?Untilnow,it’sbeenrelativelyeasyfor
consumerstosaytheywanttohelpprotecttheenvironment,tochoosethe
sustainableoptionwhenshopping,andtoexpectbrandsandgovernments
tocleanuptheiract.Goinginto2024,however,keymilestonesontheroadtonetzerowillarriverapidly.Consumersandbrandswillhavetomake
significantsacrificestomitigateclimatedisaster,fromoverhaulingoperationstoforgoingpersonalcomfortandacceptingmajorlifestylechanges.
Newexpenseswillbecomethenorm,withconsumersaskedtopaymorefor
eco-friendlytechnologiessuchaselectricvehiclesandheatpumps.They’llalsohavetogetusedtodoinglessoftheactivitiestheyenjoyandperhapstakefor
granted,suchasflyingandeatingmeat.Whilesomeconsumersarealready
happytomakesuchsacrifices,wealsoseeevidenceofresistancetomeasuressuchaslowemission-zonechargesincities.Asextremetemperatures,wildfires,floodingandmorecontinuetoplaguetheplanet,thedividebetweenthose
whoarewillingtochangeandthosewhoarereluctantisonlysettodeepen.
17
Whatdoesitmeantobesustainable?
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
Trending
2024
Whatdoesitmeantobesustainable?
Data
Weseesignsinourdataofcoolingenvironmental
fervor,infavorofamorepragmaticorskeptical
approach.Globally,moreconsumersagreethan
disagreethattheysupportclimateactivists,evenif
theirprotestsdisrupttheirlife.Butthesituationis
reversedinsomemarkets.Thisisespeciallytruein
China,where45%disagreeandonly24%agree.
Manysupportclimateactivists,butthisfeelingisfarfromuniversal
GlobalFrance USAGB
China
42%32%26%
50%31%19%
43%33%24%
39%26%34%
24%31%45%
Agree
Neither
Disagree
%globallywhoagree/disagreetheysupportclimateactivists,eveniftheirprotestsdisrupttheirlife
Source:ForesightFactory|16-64,globalmarkets,adjusteddata,2023
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
18
Trending
2024
Whatdoesitmeantobesustainable?
Casestudy
Aspectsofthisreckoningareacanalsobeseen
acrossnewinnovationsandcommercialactivity.
Vaguesustainabilityclaimsaboutoffsetting
andplantingtreesareincreasinglylikelytobe
dismissedasgreenwashing,sosomebrandsare
makingconsumersfaceuptotheeco-sacrifices
theymustmakeintheyearstocome.
Othersarehavingtorecalibratetheirsustainabilityshiftstomeetwithconsumerdemandorlackthereof–for
instance,scalingbackonenvironmentalpledgesandreintroducinglessenvironmentallyfriendlyproducts.
Citro?nUKisofferingpetrol
anddieselfuelversionsof
itselectricC4Xmodel
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
19
Trending
2024
Strategicimperative
Considerwhattodoaboutthoseconsumers
whorefusetomakesacrifices.
Evenastheclimatecrisisbecomesstarker,someconsumers
willinevitablyproveresistanttocallsforthemtoadopt
moresustainablepractices.Thiscouldraisethequestion
ofwhetherbrandswhowanttobeseenassustainableand
responsibleshouldgiveuponsuchindividualsortryto
accommodatethemsomehow.Takingtheformercoursemay
leadtoalossinrevenue,whiletakingthelatterislikelyto
leadtocriticismfromcampaignersandactivistconsumers.
Whatdoesitmeantobesustainable?
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
Understandthestrategicimperativesmostrelevanttoyourbrandwithourdynamictrendframeworks.Theselivingandbreathingframeworksupdateinrealtime,offeringabespokeviewuniquelytailoredtoyourbusiness.
Talktous
20
Trending
2024
Whatdoesitmeanto
BELONG?
21
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
Trending2024
Belonging:
Introduction
Howcanconsumersfeelasenseofconnectionandbelongingina
worldthatseemsincreasinglyfragmented?Traditionalunifyingforcesandauthorityfigureshaveseentheirinfluencewane,whilethemass
adoptionofflexiblelifestylesisdesynchronizingroutinesandschedules.
Furthermore,thecelebrationofindividualityandself-expressionisgainingmomentum,withmanyaspiringtocarveoutuniqueidentitiesthatset
themapart.However,againstthisbackdrop,aparallelneedpersistsamongconsumers:tofeelpartofsomethingbiggerthanthemselves.Theriseof
fandomsandpassion-basedcommunitiesservesasastrikingillustrationofthis,whilewide-reachingsocialphenomenasuchas#barbiecore
revealthatdemandformass-market,communaltouchpointsisreal.
Asthisdancebetweenindividualismandcommunityunfolds,howconsumerscrafttheiridentitiesandbuildall-importantstatus
issettoevolve.Headinginto2024andbeyond,brandsthatcancatertothedualdesiresofconsumerstoasserttheirindividualityandfindresonancewithinalargercontextstandtogain.
22
Whatdoesitmeantobelong?
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
Trending
2024
Whatdoesitmeantobelong?
Data
Ourdatarevealsthatconcernsrelatedtosocial
disconnectionandlonelinessarewidespreadandare
oftenattributedtothegrowinginfluenceofsocialmedia
andtechnologyinourlives.Indeed,themostcommonly
citeddrawbackofAIamongbothUSandBritish
consumersisthepotentiallossofhumaninteraction.
AI:adriveroffurtherdisconnection?
interaction
22%Lossofhuman
20%Joblosses
%ofUSconsumerswhobelieveeachtobethe
biggestdrawbackofincreaseduseofAI
18%
KnowingwhatisrealvsfakeSource:ForesightFactory│16+USA,2023
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
23
Trending
2024
Whatdoesitmeantobelong?
Casestudy
Aspectsofthisreckoningareacanalsobeseen
acrossnewinnovationsandcommercialactivity.
Severalbrandsaresupportingconsumersintheirquestforindividualityandpersonalbrand-building,for
examplebypromotingself-expressionviacampaignsandintroducingcustomizableproductofferings.
Meanwhile,othersemphasizecommunity
connection,engagingwithfandoms,supporting
customercommunitiesandhelpingconsumersfeel
asenseofbelonginginvariousareasoflife.
2045clubhouseinNewYork
empowersandimproves
communityconnections
HUMANITY
HEALTH
SUSTAINABILITY
BELONGING
24
Trending
2024
Strategicimperative
Energizeandengagefandoms.
Cultivatethefandomsandshared-interestcommunities
linkedtoyourbrandorindustryniche.Analyzetheirpreferred
communicationchannelsandtheuniquecultureandlorethat
bindthem.Engagethesegroups,forexamplethoughfan-centric
comms,loyaltyperks,specialhangouts,andmerch.Meanwhile,
provideaplatformforfanstober
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