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安徽省高等學(xué)校省級(jí)規(guī)劃教材全國(guó)職業(yè)院校國(guó)際貿(mào)易專(zhuān)業(yè)“新形態(tài)”教材21世紀(jì)高職高專(zhuān)規(guī)劃教材國(guó)際經(jīng)濟(jì)與貿(mào)易系列SpokenEnglishforBusinessCommunication商務(wù)英語(yǔ)口語(yǔ)ContentsModuleOne:EstablishmentofBusinessRelationsModuleTwo:BusinessTravelModuleThree:BusinessReceptionModuleFour:TradeFairSpokenEnglishforBusinessCommunicationModuleFive:BusinessNegotiationModuleSix:Follow-upServiceModuleThreeBusinessReceptionSpokenEnglishforBusinessCommunicationUnit8MeetingUnit11FarewellUnit10BusinessMealsUnit9VisitUnit9VisitSpokenEnglishforBusinessCommunicationWarm-upQuestionsTipsSpeakingPracticeSituationalDialogues
Warm-upQuestionsSpokenEnglishforBusinessCommunication1.Howwillyouarrangethevisitwhenaforeigncustomercomestoyourcompany?Forreference:(1)Confirmthedateofthevisitandtheschedule.(2)Arrangeasuitablemeetingroom.(3)Decideontheteammemberswhowillmeetthecustomer.(4)Preparesomematerialsforthemeeting.(5)Makesureoftheaccommodationforthecustomer.Presentation
Warm-upQuestionsPresentationSpokenEnglishforBusinessCommunication2. Whatshouldbeintroducedtoyourcustomerwhenyouareshowinghimaroundyourfactory?Forreference:(1)Thenameandaddressoftheworkshop.(2)Mainproducts,technologyandmarket.(3)Organizationalstructure,personnelcomposition,headsofmajordepartments,topleaders,shareholders,etc.(4)Plantlayoutplan,simpleillustrationsofproductionequipment,etc.
SituationalDialogues:SpokenEnglishforBusinessCommunicationDialogue1InthefactoryA:Hi,John,welcometoourplant.B:Thankyou,Kate.A:John,Iwillshowyouaround.Youcouldhavealookaroundandfeel
freetoaskanyquestions.B:Kate,whatisthatmachineinthecorner?A:Agoodquestion!Itistheendingprocessofourproducingline,called“Auto-filmer”whichisspecializedtokeepstablepackagingwithfirmfilmsincaseoftearingbags.B:Exactly.Thankyouverymuch.A:WhynothavealookatourQCdepartmentandR&Dteam?Comeon.B:OK.A:Toadjusttheteststandardtointernationallevel,weevenimportedthemachinesfromEurope.B:Howtoensurethestabilityofquality?A:Wealwaysputqualityasthefirstconsideration.
Beforeeachshipment,wemakecontrasttestonsamplesfromcargowiththesamplesapprovedatyourside.Incasethedifferenceisoutoftolerance,thecargowillnotbeusedforshipment.B:That’swhatwewant!Theproductsgiveyouanedgeoveryour
competitors,Iguess.A:Yes!Basedonourstricttestsystem,BlackDiamondhasenjoyedawidelyhighreputationallovertheworld.B:Thanks,Kate.NowIfeelmoreconfidenttocooperatewithBlackDiamond.A:Ihopewecanworktogetherinthefuture.B:SodoI.Thepurposeofmycominghereistoinquireaboutthe
possibilityofourcooperation.SpokenEnglishforBusinessCommunication
SituationalDialogues:SpokenEnglishforBusinessCommunicationDialogue2CitysightseeingA:Areyoudoinganythingspecialtoday?B:Noplanyetbutalluptoyou.A:Great.I’vepreparedagoodtripforyoutoourcity.Whatisyouridea?B:Kate,it’swonderful.IreallyfeltwarmandlivelyonceIarrivedinHefei,whichmademecomfortable.Ilovethiscity!A:Really?Nowordscanmakemefeelbetterthanyourhigh
admirationformyhometown.
Thankyou,John.B:So,anydetailsaboutourtrip?A:It’sbettertoseethantotalkhere.B:Aha…right!Let’sgo.SpokenEnglishforBusinessCommunication(Ontheway)B:Couldyoupleaseintroducethisstreetwhichlooksveryprosperous?A:Yes.PeopleinHefeiCityknowthisstreetverywell.Itis“HuaiheWalkingStreet”,whichwasbuiltin1993toimprovethelivingenvironmentofthecitizens.Youcanseemanyfamousbrandsintheshoppingmall.It’sahappyplaceforyoungpeople,notonlyforshoppingbutalsoforentertaining.B:Iknowit’sthemodernsignofcities.Thesituationisthesameallovertheworld.A:Fullyagree.Generallyspeaking,HuaiheWalkingStreetisanenergeticmodelof
Hefeiwithfullpassionandfashion.B:Kate,thankyouforyourspecificsharing.NowIloveHefeimore.A:I’mgladtohearthat.Oh,thatisateashop.Doyouwanttogetsometea?B:Good,mostofmyfriendslikegreentea.Imusthavealook.
SituationalDialogues:SpokenEnglishforBusinessCommunicationDialogue3ShoppingB:Kate,I’dliketobuysomeauthenticChineseteaformyfriends.Whatdoyourecommend?A:John,whichkindofteawouldyouliketobuy,TieGuanyin,HuangshanMaofengorsomethingelse?TheyareallfavorableteasforChinese.Youcanselectanyonefromthem.
B:IhavenoideasinceI’mnotfamiliarwithChinesetea.A:OK.TieGuanyintastesmellowwithastrongfragrance.ItsuniqueflavorispraisedbyChineseteafarmersasthebestowalbyGuanyin,goddessofmercyinChinesefairytales.HuangshanMaofengisoneofthemostfamousteasinAnhuiProvince.Itoffersagentle,freshflavor,andasweetpleasantaftertaste.SpokenEnglishforBusinessCommunicationB:Well,I’dliketobuyonekilogrameach.CanIreceiveadiscountinprice?A:OK!John,justamomentplease,Iwillcheckwiththeowner.Youknow,brother,
aChinesebuyerismorecompetitivethanaforeignerinbargaining.B:Thanks,Kate.Youaresokind.(Afewminuteslater…)A:Ihaveconfirmedwiththeownerandhepromisestogiveyouabigdiscount
becauseheregardsyouasarespectedcustomerfromoverseas.B:Oh!Thanks!ChineseTeaCulture1. plant:工廠(chǎng),車(chē)間2. filmer:覆膜機(jī)3. specialized:專(zhuān)業(yè)的,專(zhuān)門(mén)的4. stability:穩(wěn)定性5. admiration:贊賞,欽佩6. prosperous:繁榮的,興旺的7. authentic:真正的,正宗的8. favorable:有利的,贊許的,優(yōu)惠的9. bestowal:贈(zèng)與,給與10.aftertaste:回味,余韻Notes:1.Youcouldhavealookaroundandfeelfreetoaskanyquestions.
你可以四處看一看,想問(wèn)什么都可以。Iwillshowyouaround.Pleasefeelfreetoaskmeifyouhaveanyquestion.
我?guī)闼奶幙匆豢?。如果有任何?wèn)題,你都可以問(wèn)我。Letmeshowyouaround.Ifyouhaveanyquestion,don’thesitatetoconsultme.
我?guī)銋⒂^(guān)一下。如果有任何問(wèn)題,請(qǐng)隨時(shí)向我咨詢(xún)。UsefulExpressions:2. Wealwaysputqualityasthefirstconsideration.
我們總是把質(zhì)量放在首位。Wealwaysgivetop/full/firstprioritytoquality.
我們總是把質(zhì)量放在首位。Wealwaysputqualityinthefirstplace.
我們總是把質(zhì)量放在首位。Allthatwe’vedoneistoguaranteethequality.
我們所做的一切都是為了保證質(zhì)量。UsefulExpressions:3.outoftolerance超出公差,超過(guò)規(guī)定outofspecification超過(guò)規(guī)格beyondthelimit超出限度UsefulExpressions:4.Theproductsgiveyouanedgeoveryourcompetitors.
正是你們的產(chǎn)品使你們具有相對(duì)于競(jìng)爭(zhēng)對(duì)手的優(yōu)勢(shì)。Yourproductmakesyousuperiortoyourcompetitors.
你們的產(chǎn)品使你們勝過(guò)競(jìng)爭(zhēng)對(duì)手。Theproductmakesyoumorecompetitivethanothersuppliers.
你們的產(chǎn)品使你們比起其他供應(yīng)商更有競(jìng)爭(zhēng)力。UsefulExpressions:5.Thepurposeofmycominghereistoinquireaboutthepossibilityofourcooperation.
我此行的目的就是尋求與你們合作的可能性。Icomeheretoseekpossibilitiesofourcooperation.
我此行的目的就是尋求與你們合作的可能性。I’vecomehereinpersontoexplorethepossibilityofourcooperation.
我親自到這里來(lái),目的是探尋雙方合作的可能性。UsefulExpressions:6. uptoyou由你決定,聽(tīng)從你的安排It’salluptoyou.一切聽(tīng)你的安排。atyourdisposal聽(tīng)你的,由你決定UsefulExpressions:7.Nowordscanmakemefeelbetterthanyourhighadmirationformyhometown.
你這么喜歡我的家鄉(xiāng),真是讓我太高興了。I’msogladtohearthatyouspeakhighlyofmyhometown.
聽(tīng)到你贊賞我的家鄉(xiāng),我很高興。Ican’tbemoreexcitedasyoulovemyhometown.
你喜歡我的家鄉(xiāng),這讓我太高興了。UsefulExpressions:8.It’sbettertoseethantotalkhere.
眼見(jiàn)為實(shí)。Seeingisbelieving.
眼見(jiàn)為實(shí)。Whatyouhearmaybefalse,butwhatyouseeistrue.
眼見(jiàn)為實(shí)。UsefulExpressions:9.HuaiheWalkingStreetisanenergeticmodelofHefeiwithfullpassionandfashion.
淮河路步行街是生機(jī)勃勃的合肥市的一張名片,充
滿(mǎn)了激情和時(shí)尚。Beingpassionateandfashionable,HuaiheWalkingStreetisalivelysignofHefei.淮河路步行街充滿(mǎn)了激情和時(shí)尚,是生機(jī)勃勃的合
肥市的象征。UsefulExpressions:10.Youcanselectanyonefromthem.你可以隨意挑選。Youcanselectwhateveryoulike.你可以隨意挑選。Youcanpickoutanythingyoulike.你可以隨意挑選。UsefulExpressions:11.TieGuanyintastesmellowwithstrongfragrance.
鐵觀(guān)音入口柔和,香氣濃郁。TieGuanyinoffersagentleandfragrantflavor.
鐵觀(guān)音入口溫和芳香。TieGuanyinistheteaname,whichhasalegend.
鐵觀(guān)音是一種茶葉的名稱(chēng),它與一個(gè)傳說(shuō)有關(guān)。UsefulExpressions:12.AChinesebuyerismorecompetitivethanaforeignerinbargaining.
中國(guó)買(mǎi)主比外國(guó)買(mǎi)主更會(huì)還價(jià)。Chinesebuyersdobetterinbargainingthanforeigners.
中國(guó)買(mǎi)主比外國(guó)買(mǎi)主更會(huì)還價(jià)。UsefulExpressions:13.togiveyouabigdiscount給你很大的折扣tooffer/grantyouadiscount打折togiveyouafavorableprice給出優(yōu)惠價(jià)UsefulExpressions:
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask1:Interpretation1.Thereareplentyofworthwhileplacesforyoutosee.值得你看的地方可不少。2.I’dliketoknowifthepriceshownhereincludeseverything.我想知道這里標(biāo)明的價(jià)格是否什么都包括了。3.Canyoutellmethebasicsituationofthefactory?您能告訴我工廠(chǎng)的基本狀況嗎?4.ItwillreallygiveyouasenseofhowmagnificentancientChineseculturewas.
它能讓你感受到中國(guó)古代文化的博大精深。5.Allproductshavetogothroughfivechecksduringthemanufacturingprocess.
所有的產(chǎn)品在整個(gè)生產(chǎn)過(guò)程中得通過(guò)五道檢查關(guān)。
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask1:Interpretation6.你能告知我方你們的日程表,以便我們安排你們參觀(guān)嗎?Wouldyoupleasetellusyourschedulesothatwecouldarrangethevisitforyou?7.保修期長(zhǎng)達(dá)18個(gè)月,我們還給你保證書(shū)。Theguaranteeisupto18months,andwe’llgiveyouawarranty.8.參觀(guān)使我們對(duì)你們的產(chǎn)品范圍有了很好的了解。
Thevisitgaveusagoodideaofyourproductrange.9.我們今天的日程安排是觀(guān)光旅游。您有什么特別想看的地方嗎?Sightseeingisouragendatoday.Arethereanyspecialplacesyou’d
liketosee?10.齊云山是道教(Taoism)的發(fā)祥地之一,有許多歷史遺跡。QiyunMountainisoneofthebirthplacesofTaoismandhasmanyhistoricalremains.
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask2:RolePlayLiHuiisabusinessmanfromAnhuiOSAPetProductsCo.,Ltd.AndreaisabuyerfromItalywhocomestoOSAPetforavisit.LiHuishowsAndreaaroundthecompanyandtellshersomethingaboutthecompany’ssize,departments,production,etc.AFactoryVisitSpeakingPracticeSpokenEnglishforBusinessCommunicationTask3:FreeTalk:TopicforMoralEducation:anti-frustrationabilityForreference:Iwilldealwithitfromtwoaspects:First,Iwillasktherelevantworkingstafftosolvethepowerproblemassoonaspossible.Second,Iwillinvitethecustomerstoenjoytheteabreakwhichhasbeenpreparedinadvance.Duringtheteabreak,wecancommunicateandmakegooduseofthetimewithoutpower.1. Iftheelectricityfailswhenyouareshowingthecustomersaroundinthefactory,howwillyoudealwithit?SpeakingPracticeSpokenEnglishforBusinessCommunication2.Whatwillyoudoifyoucannotfindyourmobilephonewhenyourforeigncustomerisvisitingyourfactory?Task3:FreeTalk:TopicforMoralEducation:anti-frustrationabilityForreference:Iwillcontinuetoshowthecustomeraroundthefactory.Atthismoment,customerismoreimportantthanthemobilephone.Imayaskmyassistanttolookformyphone.
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingPassage1:HowtoArrangetheFactoryVisitWhenyouaretryingtoarrangeafactoryvisitforyourcustomers,youneedtotakethefollowingfactorsintoconsideration:ThemeetingplaceYouneedtoknowhowmanyvisitorsyouaregoingtohost.Forexample,ifthereare15visitors,ameetingroomcapableofholdingupto20to30participantsisnecessary.Closetothemeetingroom,youcanarrangeanareaforaregistration/informationdeskandforexhibitorsorposters.Coffee/teabreakareacanbesharedwiththeregistrationroom.Toiletandwashroomfacilitiesareavailable.Ifyouaregoingtoprovidelunches,makesuretherearesufficientseatsintherestaurant/canteen.HotelsMakesuresufficienthotelsandguesthousesforthevisitors,withinreasonabledistanceofthemeetingplaceandwithinarangeofpricebrackets.
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingTravelarrangementsYourguestsmayhaveothertravelplanstodifferentcitiesorcountries,soyou’dbetterknowabouttheirscheduleandmakesuretheairorrailwaylinksareavailable.Asforthelocaltransportation,ifthefactoryisnotwithinwalkingdistanceofthehotels,coaches/carsmustbeprovided.LocalhostArrangingandrunningafactoryvisitistime-consuming,andbeforethevisit,youshouldensurethatsufficienttimeandsupportwillbeavailable.SocialarrangementsVisitors’hotelsshouldnormallybelocatedinanareaservedbysuitablerestaurantandbars.Areceptionisnormallyarrangedforthefirstevening.Ahalf-daytripvisitingalocaltouristattractionisusuallyarrangedasanoption,eithermidwaythroughthefactoryvisit,orattheend.1.Howmanyfactorsarementionedinthepassagetoarrangeafactoryvisit?
Fiveaspectsarementionedinthepassage.2.Wherecanthecoffeebreakareabelocated?Thecoffeebreakareacanbesharedwiththeregistrationroom.3.Ifthehotelisfarawayfromthefactory,howcanyousolvethetransportationproblem?Asforthelocaltransportation,ifthefactoryisnotwithinwalkingdistanceofthehotels,coaches/carsmustbeprovided.Answerthefollowingquestionsorallyaccordingtothepassage.4.Isitreasonableforyoutoarrangeafactoryvisitwithinamoment?No,itisnotreasonable.Arrangingandrunningafactoryvisitistime-consuming,andbeforethevisit,youshouldensurethatsufficienttimeandsupportwillbeavailable.5.Whenistheappropriatetimetovisitalocaltouristattraction?Ahalf-daytripvisitingalocaltouristattractionisusuallyarrangedasanoption,eithermidwaythroughthefactoryvisit,orattheend.Answerthefollowingquestionsorallyaccordingtothepassage.
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingPassage2:FactoryTourWelcometoourFordRougefactory.First,letmegiveyouabriefintroductionofFord.Fordmotormanufacturesanddistributesautomobilesin200marketsacrosssixcontinents.Withabout300000employeesand108plantsworldwide,thecompanyhascoreandaffiliatedautomotivebrands,includingAstonMartin,Ford,Jaguar,LandRover,Lincoln,Mazda,MercuryandVolvo.TheFordRougeFactoryislocatedinthesouthofDetroitatthemeetingoftheRougeandDetroitRivers.TheoriginalRougecomplexisamileandahalfwideandmorethanamilelong.Themultiplexof93buildingstotals15,767,708squarefeetoffloorarea.Buildingsincludeplantsfortire-making,stamping,enginecasting,frameandassembly.AmassivepowerplantproducesenoughelectricitytolightacitythesizeofnearbyDetroit,andasoybeanconversionplantturnssoybeanintoplasticautoparts.
SpeakingPractice:SpokenEnglishforBusinessCommunicationTask4:ReadingandSpeakingOurfactorytourtodayhasfourparts:First,youwilltakethehistoricdrivingtour.Buseswilltransportyouforanarratedtourpastfamouslandmarksandbehindthescenesofthismassivemanufacturingcomplex.Itwilltakeabout20to30minutes.Secondistherarehistoricfootageviewing.Hereyouwillseeashortfilmofrare,never-before-seenhistoricfootage.YouwilllearnaboutthetriumphsandtragediessurroundingtheRouge.Ittakes13minutes.Thirdisthevirtualrealityexperience.Avirtualrealitytheaterwillprovideyouwitha360-degreelookathowautomobilesaremade.Itcosts15minutes.Finally,wecometotheAssemblyPlantWalkingTour.YouwillseewherethenewFordF-150sareassembledinthenew,leanandflexiblemanufacturingplant.Visitorswillhavetheopportunitytoviewthefinalassemblyprocessfromanelevatedwalkway.Ittakesabout30to40minutes.1.What’sthenameofcompany?
ThenameofthecompanyisFordRougefactory.2.Howlargearethemarketsthatthecompanycovers?Fordmotormanufacturesanddistributesautomobilesin200marketsacrosssixcontinents.3.Doyouknowthebrandsthatthiscompanymanufactures?Thecompanyhascoreandaffiliatedautomotivebrands,includingAstonMartin,Ford,Jaguar,LandRover,Lincoln,Mazda,MercuryandVolvo.Answerthefollowingquestionsorallyaccordingtothepassage.4.Howlongwillthisfactorytourtake?
Itwilltake98minutesatmost.5.Dothevisitorstakeabustoviewthefinalassemblyprocess?No.Visitorswillhavetheopportunitytoviewthefinalassemblyprocessfromanelevatedwalkway.Answerthefollowingquestionsorallyaccordingtothepassage.Tips:FactoryExpressionsworkshop車(chē)間,工廠(chǎng)warehouse倉(cāng)庫(kù)showroom陳列室,展示廳 laboratory實(shí)驗(yàn)室,研究室toolroom工具間deviceroom設(shè)備間detectarea檢驗(yàn)區(qū)returnarea退貨區(qū)qualifiedarea合格品區(qū)substandardarea不合格品區(qū)testarea調(diào)試區(qū)assemblyoperationarea組裝區(qū)recallarea召回品區(qū)packagingoperationarea包裝區(qū)highvoltageroom強(qiáng)電間lowvoltageroom弱電間officeblock辦公樓 assemblyline流水線(xiàn)accessory附件,零件 sample樣品brochure有插圖的小冊(cè)子 catalogue目錄,目錄冊(cè)literature印刷品,宣傳品 reject次品,被棄之物
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