跨文化商務交際導論-教學課件Unit 2 Intercultural business communication

Communicationisunavoidableinourdailylife.Nomatterwhatthesettingisandhowmanypeopleareinvolved,allcommunicationconsistsofafewelements.Communication1.Definitionsofcommunication?“Communication”isderivedfromtheLatinword“communicare,”whichmeans“toshare,”andthissharinginvolvesinformation,knowledge,andthoughts.?“Sending,giving,orexchanginginformationandideas.”Communicationcanbedefinedastheexchangeofideas,information,andknowledgebetweenthesenderandthereceiverthroughanacceptedcodeofsymbols.1.DefinitionsofcommunicationOne-waycommunicationTwo-waycommunicationMessageSRSRMessageFeedback2.?ThecomponentsofcommunicationSenderChannelmessageEncodingDecodingNoiseContextReceiverFeedbackFeedback2.?Thecomponentsofcommunication?Sender,sometimescalledthesource,isthepersonwhotransmitsamessage.Sender2.?ThecomponentsofcommunicationMessage?Amessageisanysignalthattriggerstheresponseofareceiver.2.?ThecomponentsofcommunicationEncoding??Encodingreferstotheactivityduringwhichthesenderchooses

certainwordsornonverbalmethodstosendanintendedmessage.Sender2.?ThecomponentsofcommunicationChannel?Thechannel,sometimescalledthemedium,isthemethodusedtodeliveramessage.2.?ThecomponentsofcommunicationReceiver?Areceiverisanypersonwhonoticesthemeaningofamessageandmayalsocontributesomemeaningtoit.2.?ThecomponentsofcommunicationDecoding???Decodingistheactivityduringwhichthereceiverattachesmeaningtothewordsorsymbolsheorshehasreceived.Receiver2.?ThecomponentsofcommunicationFeedback??Feedbackistheresponseofareceivertoasender’smessage.2.?ThecomponentsofcommunicationNoise?Noiseisanythingthatinterfereswiththeexchangeofmessages,includingexternalnoise,?physiologicalnoise,??psychologicalnoiseand??semanticnoise.2.?ThecomponentsofcommunicationContext?Contextisthesettingorsituationwithinwhichcommunicationtakesplace,includingthephysical,social,andinterpersonalsettings.1.?Definitionsofinterculturalcommunication?Intercultural

communicationisthecommunicationbetweenpeoplewhosecultural

perceptionandsymbolsystemsaredistinctenoughtoalterthe

communicationevent.2.??TheformsofinterculturalcommunicationInternationalcommunicationtakesplacebetweennationsandgovernmentsratherthanindividuals;itisquiteformalandritualized.Interracialcommunicationoccurswhenthesenderandthereceiverexchangingmessagesareofdifferentraces.?Interethniccommunicationreferstocommunicationbetweenpeoplewithdifferentethnicbackgrounds.Itshouldbenotedthatethnicgroupsusuallyformtheirowncommunitiesinacountryorculture.Intraculturalcommunicationisdefinedascommunicationbetweenoramongmemberswhoarefromthesamecultureorhaveculturallysimilarbackgrounds.1.??Definitionsofinterculturalbusinesscommunication?Interculturalbusinesscommunicationreferstothecommunication

thatarisesduringbusinesscooperationwithpeoplefromdifferent

cultures.2.??Theprocessofinterculturalbusinesscommunication?globalcultureTheglobalcultureresultsfromglobalization,?inwhichtheparticipantstrytoadapttotheinterculturalsituation,?settingasidetheirownculturalbehavior.?nationalculture?Thenationalculturehintsatthetraditions,behavior,feelings,values,etc.thatarecommontoanation.?regionalculture?Theregionalcultureembodiesthevariousvaluesthatindividualssharewithinaregion.?organizationalculture?Theorganizationalcultureisrelatedtocorporateculturesinceitisamanagementmeanstocontrolorganizationalperformance.?groupculture?Thegroupculture,incontrast,referstoagroupofpeopleunitedbyacommonrelationship(profession,family,etc.).?personalculture?Thepersonalculturerepresentsanindividual’sunderstandingoftime,space,andreality.?biologicalculture?Thebiologicalcultureisresponsibleforuniversalreactionstophysicalneeds.Sevenlevelsofculture2.??TheprocessofinterculturalbusinesscommunicationTheintricacyofsevenlevelsofcultureregionalgroupglobalbiological

nationalorganizationalpersonal3.???InterculturalbusinesscommunicationskillsTips

to

improve

your

business

communication

skills3.???Interculturalbusinesscommunicationskills?Theonlywaytoimproveour

interculturalcommunicationskillsis

takingthetimetolearn.3.???Interculturalbusinesscommunicationskills?It’sessentialtoexamineourpoints

ofview,cultural

backgrounds,andanypotentialbiaswemayhave.XDon’tethnocentrismprejudicestereotyperacism…3.???Interculturalbusinesscommunicationskills?Doingresearch,observingothers,andtakingdiversitytrainingare

allsignificantstepstowardimprovingourinterculturalbusiness

communicationskills.3.???Interculturalbusinesscommunicationskills?Incorporatingwhatwe’velearnedintoourattitude,behavior,and

actionswillhelpuscommunicatemoreeffectivelyandcollaborate

moreproductively.TFFFFCCACBBarbie’sdressviolatestheaesthetictabooofdresscodeinMiddleEasterncountries.ThedeeperconflictisthatBarbieisnotjustatoy,butsherepresentstheindividualismofAmericanculture,whichstronglycontradictsthetraditionalcultureofconservativeMiddleEasterncountries.Moreover,thereligiousbeliefsbetweenAmericaandMiddleEasterncountriesaredifferent,whichdeeplyinfluencetheirvaluesandlifestyles.

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