建立共享信息平臺(tái)獲取收入利潤(rùn)的項(xiàng)目

PAGE14AProjectDesignedtoEstablishSharingInformationPlatformtoGainIncomeProfitSubmittedbySuhongStudentIDnumberW2002A5105CSupervisedbyChenyinApapersubmittedinfulfillmentoftherequirementsofthedegreeofBachelorofArtsTheInstituteofOnlineEducationBeijingForeignStudies

論文摘要“影兒”服裝是一家由本論文作者經(jīng)營(yíng)的小型個(gè)體商店，銷(xiāo)售女人時(shí)裝及服飾。本店是2006、1月開(kāi)張以來(lái)，主要是銷(xiāo)售女士的職業(yè)裝、休閑裝，它落座在深圳市效區(qū)的一個(gè)城鎮(zhèn)，是深圳的十大品牌之一，價(jià)格較貴，也贏得了一些忠實(shí)的客戶(hù)。但是，由于受經(jīng)營(yíng)規(guī)模較小，營(yíng)業(yè)時(shí)間短，經(jīng)營(yíng)業(yè)績(jī)一直不太理想。隨人們的生活水平越來(lái)越好，吃的物質(zhì)更豐富，肥胖的人群也越來(lái)越多，服裝的尺碼也需更多不同的型號(hào)，有錢(qián)的師奶們要講究穿著，經(jīng)過(guò)仔細(xì)的調(diào)查分析及切實(shí)可行的設(shè)計(jì)，在設(shè)計(jì)方面多傾向肥胖人的體型方面，讓肥胖人士穿著不顯肥！在號(hào)碼方面增加到兩個(gè)加號(hào)了。在質(zhì)量方面，選用上等質(zhì)量，即垂直又不易皺。改善服務(wù)態(tài)度顧客是上帝、微笑，改善經(jīng)營(yíng)手段，采用積分大贈(zèng)送，一次性買(mǎi)多的顧客贈(zèng)送一些服裝的配飾，如發(fā)夾、腰帶、項(xiàng)鏈等，為了挽留更多顧客，還為熟客辦理會(huì)員卡，給顧客打折得到更多的實(shí)惠。這樣客戶(hù)數(shù)量持續(xù)快速增長(zhǎng)，營(yíng)業(yè)收入和利潤(rùn)均獲得了預(yù)期的效果，只要與時(shí)俱進(jìn)，創(chuàng)新?tīng)I(yíng)銷(xiāo)方式，生意同樣紅紅火火。財(cái)源廣進(jìn)。

AbstractOurfashionshop,wasnamed“Yinger”,wasanotbig,notsmallshop.TherearesomestaffintheshopinthecountrysideofShenzhenCity.ItcostRMB30milliontodecorateitandgetclothes.However,duetoacontinuinglylowtideonthemarkerforalmosttwoyears,theshopfeelsanunprecedentedpressurewhenthenewseries,Yinger,whichisgoingtobelaunchedinthenearfuture.ThesupplierrequirestheYingerwiththesizelikemyshoptobuyatleast200suitspermonth,butfacingsuchalowmarket,it’sdifficultoreverimpossibleforustofinishthetaskandkeepbalanceofpayment,nottomentiongainanyprofits.It’stheobjectiveofthisprojecttodesignasharingnetworkinformationplatform,thegoalistoeffectivelyhelpoffshoreenterprisesandindustries.InorderforourshoptomakeanexcellentpreparationwiththeminimalrisksforpromotionofYinger.Duringtheproject,wehaddonelotsofworktofinalizeourobjectiveandgoaloftheinformationplatform,theplatformconstructionhasbeencompletedsuccessfullyandachievedthe;plannedresult.Thenewplatformnotonlyformstheinformationcommunicationplatformforalltheorganizations,butalsoresolvesmanyrealproblemsbysharingdetailedoffshoredata,greatlyimprovingworkefficiencyandreducingoperationcost.Ithasprovidedapracticalandsignificantstrategicreferencefortheresourcessharing.Ifeelresponsibleofcooperatingwithmystaff,makingasuccessinthepromotionofclothes.TableofContentsPages1.Introduction…………12SummaryofthePreliminaryresearch……………22.1.Problem……………22.2.Problemanalysis………………22.2.1Company’scurrentsituation…………………22.2.2Needsandwantsanalysis……42.2.3SWOTanalysis…………………43.ProjectObjectiveandHypothesis………………63.1.ProjectObjective………………63.2.ProjectHypothesis……………64.ProjectRationale……………………65.ProjectDesign………75.1.Planningactivities……………75.1.1Activitieswithtime-scale75.1.2P115.2.Costing…………115.3.Risksanalysis…………………125.4.Managementandcontrol……………………136.

ProjectImplementation……………146.1.Generalintroductionoftime,placeofprojectimplementation……………………146.2.Theworkingstepsofimplementation……146.3.Monitoring………………………157.

ProjectFindingsandDiscussion………157.1.

Results…………157.2.

Discussion……………………168.

Conclusion………………………17Bibliography…………19Appendix1:Questionnaire……………………20Appendix2:Theprojectframework………21Appendix3:Thehomepageofthee-shop………………22IntroductionOurfashionshop,wasnamed“Yinger”,wasanotbig,notsmallshop.TherearesomestaffintheshopinthecountrysideofShenzhenHowever,duetoacontinuinglylowtideonthemarkerforalmosttwoyears,theshopfeelsanunprecedentedpressurewhenthenewseries,Yinger,whichisgoingtobelaunchedinthenearfuture.ThesupplierrequirestheYingerwiththesizelikemyshoptobuyatleast200suitspermonth,butfacingsuchalowmarket,it’sdifficultoreverimpossibleforustofinishthetaskandkeepbalanceofpayment,nottomentiongainanyprofits.It’stheobjectiveofthisprojecttodesignasharingnetworkinformationplatform,thegoalistoeffectivelyhelpoffshoreenterprisesandindustries.InorderforourshoptomakeanexcellentpreparationwiththeminimalrisksforpromotionofYinger.Duringtheproject,wehaddonelotsofworktofinalizeourobjectiveandgoaloftheinformationplatform,theplatformconstructionhasbeencompletedsuccessfullyandachievedthe;plannedresult.Thenewplatformnotonlyformstheinformationcommunicationplatformforalltheorganizations,butalsoresolvesmanyrealproblemsbysharingdetailedoffshoredata,greatlyimprovingworkefficiencyandreducingoperationcost.Ithasprovidedapracticalandsignificantstrategicreferencefortheresourcessharing.Ifeelresponsibleofcooperatingwithmystaff,makingasuccessinthepromotionofclothes.2.SummaryofthePreliminaryresearch…2.1Problem..TheproblemIamfacingisthatthefashionshophasinsufficientclientsbecauseofthemanagementlackness,shortbusinesshour.2.2problemanalysisandmeasuresAfterIhadapreliminarydiscussionwithourstaffonthisissue,wehavemakeabriefdesignincludingfourmeasures,allofwhichaimtosolvetheproblemeffectively.Thefirstmeasureisstrongcommunicationskillswiththeabilitytocommunicatewithpeopleatallleaves.Concernedwiththeindoorservice,whichiswithintheprovinceofsales,especiallyofproductpromotion.Weconsideritimportanttoimproveourindoordisplayservice,especiallytoimprovethequalityandproficiencyofmysalesforceandthedecorationofthedisplayhall.Thesecondmeasureistogaintheopportunityofdisplayingonwell-knowexhibitions,wherecertainamountofbrochuresaregoingtobedistributedtothetargetcustomers.ThethirdmeasureismakingconfidenceinproblemsolvingandcomplaintresolutionFinally,advertisementonthetelevisionandincertainheavilyweightedjournalswouldbeveryhelpfulforpromotionofYingerandPreviousexperienceinacustomerserviceposition.…2.3Currentsituationofourshopandthewomen’smarketShopprofileOurshopopenedinHengguangtown,ShenzhenCitytwoyearsago.Theshopcoverstheareaof40squaremeters.IthasseveralempCurrentsituationofthewomen’smarketThepeoplearemoreandmorerich,sothepeoplearemoreandmorefat..Manywomenarecomplainttoodifficulttobuytheirsuitableclothes.Lastyear,Igotthefashiontosuittheyounggirls.Somybusinesswasverypoor.Inordertogetmoreprofit,Ichangemyplantofacetherichwomen.Customerprofileofthenewseriesclothes.InordertomakeasuccessfulpromotionofthenewseriesYingerwhichisgoingtobelaunchedinthenearfuture,wehavetogainabetterunderstandingofourtargetcustomers.ThepriceofYingerisfixedbetweenRMB300—1280,sowedivideourtargetcustomersintothreetypesThefirsttypeissetontheownersofsmallandmiddle-sizedtosuityounggirls,whoseclothesshouldhavedoublefunctions.Theyarecheaperandcolorful.300—450hundredyuanpersuit.Thesecondtargettypeshouldbethemalewhitecollars,whoselivingconditionallowsthemtofindclothesatsimilarprice.450-800hundredyuanpersuit.ThefinaltypeisidentifiedastheyoungrichfaddistswhowouldbekeenofthefashionableappearanceandcolorofYinger.Morethan800yuanpersuit.CustomerneedsandwantsanalysisofthenewseriesYingerInordertogetaclearunderstandingoftheviewsofmytargetcustomers,aninterviewwascarriedoutbymeandmystaff,themarketexecutives,amongthreefocustypes.Theyareorganizedasfollows:Smallandmiddle-sizedsuityounggirls.MalewhitecollarsYoungpersonswhoarefashionableandwhohaveinquiredofclothes.Aftertheywereinvitedtoandshownaroundmyshop,theywereaskedtogiveopenanswerstothefollowingquestions,whicharesetaccordingtomydesireofimprovingthepromotionofthenewseriesYingerwithallrespects.Howdoyoufeelwhenyouseethecircumstanceofmyindoordisplay?.Whatdoyouthinkaboutthedecorationlotanindoordisplayforclotheslikefashion?.Doyouthinktheconsultantsareconsiderate,patient,friendlyandpoliteenough?.Howdoyoufeelabouteffectiveandefficientcommunication?Doyoulikethetypesandcolors?.Canyougivemesomesuggestionsonthebrochure?.Doyoulikethebrand“Yinger”?.Whatkindsoftypesdoyoulikemost?DoyouthinkitappropriatetoseetheadvertisementofmynewseriesYingetinthem?TheanswerswereconstructiveandhelpfulforthepromotionprojectofYinger.…Suggestions.Thereshouldbemorenewtypecolorfulclothes..Thereshouldbemorechairsintheshopandprovidesomewaterortea..Theconsultantsshouldknowmoreaboutthenewseriesandshouldoffertheinterestinginformationbeforeacustomerasks..ThedecorationforYingershouldn’tbetoogrey.Itcouldbemodernandformal,whichisappropriatetheappearanceandthecolorofYinger..Theassistantshouldbemildandsmile..Thefashionbookshouldbeusefulandfacture..Itisbetterthattherearedifferentsizeanddifferentcolors..ItisbettertohavecertainadvertisementofYingerinthejournalsandonTVASWOTanalysisofthesituationTofurtherunderstandthecurrentsituationsoastomakeplansforresolutiontotheproblemdescribedabove,wecarriedoutaSWOTanalysisofthesituation,includingourstrength,weakness,andthreats.Iconsideredtheshopprofile,mystaff,citemanagersindifferentdepartments,thecostandqualityofthenewseriesYinger,thepotentialmarket,thetargetcustomers,andsoon,Ourconclusionisdrawnasfollows:Strength.Ourshoph