《商務(wù)英語口語》課件

BusinessEnglishSpeakingcontents目錄FundamentalsofBusinessEnglishSpeakingBusinessEnglishoralcommunicationskillsPracticalPracticeofBusinessEnglishSpeakingcontents目錄CulturalbackgroundofspoonbusinessEnglishCaseAnalysisofBusinessEnglishSpeakingFutureDevelopmentofBusinessEnglishSpeaking01FundamentalsofBusinessEnglishSpeakingPromotionandintegrationPronunciationAccentthestressedvegetables,useappropriatevocalsounds,andavoidstrongaccentsordialoguesIntroductionUseafallingpitchattheendofastatement,riseforaquestion,andvarythepitchforemphasisortoconvincemeaning03BusinessjargonFamiliaritywithcommonbusinesstermsandabbreviationsisessential01BasicvocabularyWordslike"proposal,""contract,""quotation,"etc.shouldbefamily02PhrasalverbsUnderstandingPhrasalverbslike"topropose,""toagree,""tocancel,"etc.isessentialCommonvocabularyandphrasesGreetingsandintroductionsBusinessEtiquetteUsepropergreetings,introductions,andtitleswhenmeetingorintroducingothersConversationaltopicsAveragepersonaltopicsandfocusonbusinessrelatedmattersPayattentiontobodylanguage,eyecontact,andposetoreceiveaprofessionalimageNonverbalcommunication02BusinessEnglishoralcommunicationskillsSpeakclearlyandconfidentlyUseclearandconsistentlanguagetocommunicateideaseffectivelyAvoidusingjargonortechnicaltermsthatmayfuseorvalidateyourlistenerListenactivityListencarefullytounderstandtheneedsandexpectationsofyourlistenerShowthatyouvaluetheiropinionsandideas,andrespondappropriatelyAdaptyourcommunicationstyleTailoryourcommunicationstyletoyourlistener'spreferencesandculturalbackgroundUseappropriatelanguage,tone,andbodylanguagetobuildtrustandfosterpositiverelationshipsEffectivecommunicationResearchtheotherpartyandtheirintereststoidentifypotentialareasofagreementanddisagreementPrepareastrategyandidentifyyourkeyobjectivesforthenegotiationUsetechniquessuchasmakingoffers,counteroffers,andcomplicationstoreachamutuallybeneficialagreementBepreparedtobargainandnegotiateeffectivelyHandleconflictconstructivelybyretainingcall,attention,andopentocompromiseUseconflictresolutiontechniquessuchasmediationorarbitrationwhennecessaryPreparethoroughlyUseeffectivenegotiationtechniquesManageconflictskillfullyBusinessnegotiationskills010203SpeakclearlyandprofessionallyDeliverclearandcoherentspeecheswithproperenrollmentandgrammarUselanguageappropriatefortheconferencesettingandaudience,avoidingcolloquialismsorinappropriatelanguageParticipantactivityContributethoughtfullytopaneldiscussionsandQ&AsessionsAnswerquestionsclearlyandattentively,demonstratingknowledgeandexpertiseinyourfieldNetworkeffectiveUsenetworkingopportunitiestomeetandengagewithotherprofessionalsIntroduceyourselfconfidently,exchangebusinesscards,andfollowupwithpotentialleadsaftertheconferenceConferenceEnglish03PracticalPracticeofBusinessEnglishSpeakingGreenguestswarmandprofessionalUseappropriategreetingsandintroductionstomakeguestsfeelwelcomeandateaseHandlebasicinquiriesAnswerphonecallsandaddressguests'basicquestionsorinquiriesaboutthecompany,products,orservicesDirectgueststoappropriatepersonProfessionallyguidegueststotheappropriatepersonordepartmentwithinthecompanybasedontheirneedsBusinessReceiptBusinessTravelResearchandplantravelarrangements,includingflights,accommodations,groundtransportation,andlocalattachmentsManagetravellogisticsCoordinatewithsuppliers,manageinitiatives,andensuretraveldetailsarewellorganizedandontimeConductbusinessduringtravelAttendmeetings,makepresentations,andconductnegotiationseffectivelywhiletravelingPreparefortravel01Collectandorganizedata,information,andothermaterialsnecessaryforthereportPreparereportmaterials02UseprofessionallanguageandformattingtopresentinformationinalogicalandorganizedmanagerWriteclearandconsensusreports03Deliveryreportsverballyorinwriting,ensuringallkeypointsandmessagesarewellcommunicatedDeliveryreportseffectivelyBusinessReport04CulturalbackgroundofspoonbusinessEnglishBusinesscultureintheWestistypicallyformalandhierarchical,withastrongemphasisonprofessionalismandpersonalbrandingIntheWest,itisimportanttoestablishtrustandrespectwithcolleaguesandclientsthroughclearcommunicationandprofessionalismBusinessmeetingsareoftenformalandagendadriven,withanexpectationthatparticipantswillbewellpreparedandwellversedinthetopicathandWesternBusinessCultureUnderstandingandadaptingtodifferentculturalnormsandbusinesspracticesisessentialforsuccessfulinternationalbusinessdealsGreetingandintroductionsvarydependingonthecountry,asdopracticessuchasgiftgiving,dining,andprotocolformeetingsItisimportanttobeawareofculturaldifferencesincommunicationstyles,suchastheuseofindirectversusdirectlanguage,andnon-verbalcuesInternationalBusinessEtiquette01Crossculturalexchangeinbusinesssettingsoftenrequiressensitivitytoculturaldifferencesandanabilitytonavigateculturalboundaries02Successfulcommunicationinacrossculturalenvironmentrequiresanunderstandingofhowdifferentculturalnormscanaffectbusinessinteractions03Crossculturalteamscanfacechallengessuchaslanguagebarriers,culturalmisunderstandings,anddifferencesinworkstylesanddecisionmakingprocessesCrossculturalexchange05CaseAnalysisofBusinessEnglishSpeakingNegotiationSkills:Identifyingcommoninterestsandgoals:SuccessfulnegotiationrequiresunderstandingtheinterestsandobjectivesofbothpartiesUsingeffectivecommunication:Clear,relevant,andwelltimedcommunicationcanbuildtrustandfosteragreementSuccessfulBusinessNegotiationCasesSuccessfulBusinessNegotiationCasesAdaptingstrategies:FlexibilityinapproachandabilitytoadjuststrategiesbasedonfeedbackandcirculationcanleadtosuccessfuloutcomesCaseStudies:Negotiatingajointventureagreement:Collaboratingwithapartnertodefineresponsibilities,sharerisks,andcreateawinwinsituationNegotiatingacontractrenewal:RevisingtermstoreflectchangesinmarketconditionsorcompanyneedswhilemaintainingapositiverelationshipAcquiringanewsupplier:Negotiatingtermssuchasprice,delivery,andqualitycontroltoestablishabeneficialbusinessrelationshipSuccessfulBusinessNegotiationCasesBusinessreportcasesReportWritingSkills:Clearstructure:Awellorganizedreportshouldhaveanintroduction,body,andconclusionUseofappropriatelanguage:TechnicallanguageshouldbeusedaccuratelyandfreeofjargontoensurecomprehensionVisualaids:Graphics,tables,andchartscanenhanceunderstandingandmakereportsmoreengagingBusinessreportcasesCaseStudies:Monthlysalesreport:Summarizingsalesdata,analyzingtrends,andmakingrecommendationsforimprovementMarketresearchreport:Conductingresearch,analyzingdata,andprovidinginsightsforstrategicdecisionmakingProjectstatusreport:Trackingprojectprogress,identifyingchallenges,andrecommendingactionstoensureontimecompletionBusinessreportcasesCrossculturalCommunicationSkills:Usingappropriatelanguage:AdaptinglanguageusagetosuittheculturalcontextcanfosterunderstandingandrespectUnderstandingculturaldifferences:AwarenessofculturalnormsandvaluesisessentialforeffectivecommunicationInternationalBusinessExchangeCasesInternationalBusinessExchangeCasesReadingbodylanguage:Understandingnon-verbalcuesiscriticalininternationalbusinessinteractions輸入標題02010403InternationalBusinessExchangeCasesCaseStudies:Negotiatingacontractinaforeigncountry:NavigatinglegalandculturaldifferencestoreachasuccessfulagreementAttendingatradeshow:Networkingwithindustryprofessionals,showcasingproducts/services,andexploringnewmarketsHostingabusinessdelegation:Arrangingmeetings,discussingcommoninterests,andexploringpotentialbusinessopportunities06FutureDevelopmentofBusinessEnglishSpeakingE-commerceEnglishE-commerceEnglishisaspecializedsubsetofBusinessEnglishthatfocusesonthelanguageusedinonlinetransactionsanddigitalmarketingAsthee-commerceindustrycontinuestogrow,thedemandforindividualsprofessionaline-commerceEnglishwillincrease,leadingtomoreopportunitiesforthosewhoposethisskillsetE-commerceEnglishrequiresastrongunderstandingofdigitalmarketingtechniques,onlinecommunicationetiquette,andthelanguageusedindifferente-commerceplatformsProficiencyinE-CommerceEnglishcanhelpindividualsexcelinareassuchasproductdescriptionwriting,SEOoptimization,andsocialmediamarketingGlobalBusinessEnglishGlobalBusinessEnglish(GBE)isastandardizedversionofthelanguagethatisusedininternationalbusinesstransactionsandcommunicationAstheworldbenefitsaremoreinterconnected,the