分析詳解介紹

Retail&ShopperSciences?CapabilitiesPresentationRetail&ShopperSciences?CapabilitiesPresentationJuly12OUR342POSMIntroduction|Wrigley12OUR342POSMIntroduction|Wrigley|July1Design31Design3POSMIntroduction|Wrigley|July||InterbrandShopperSciences?Introduction|Wrigley|JulyAboutAtAboutAtInterbrand,webelievethatbrandshavethepowerchangetheWeunlockthatpowerwhenwecombinecreativityandtechnologytoshapethecompanies,productsandexperiencesthatpeoplelove...Andweleverageourdeepretailexpertisetocreateexperiencesthatchangethewayconsumersthink,actandshopWeWeprovidethoughtleadershiptheretailOURNETWORKINFORMSABROADKEEPINGUSINTUNEWITHGLOBAL.OURNETWORKINFORMSABROADKEEPINGUSINTUNEWITHGLOBAL.................|InterbrandShopperSciences?Introduction|Wrigley|JulyWEAREWEAREACOLLABORATIVETEAMSTRATEGISTS,CREATIVES&WEHAVEAWEHAVEADEEPUNDERSTANDINGOFHOWCREATEMEMEORABLECUSTOMER Staples|PrivateLabelBrandStrategy|24JulyWORLDCLASSTHINKINGISTHEFOROURWORLDCLASSTHINKINGISTHEFOROURGAME-CHANGING Staples|PrivateLabelBrand|24JulyBREAKTHROUGHCREATIVITYTOUCHPOINTSTHATCONNECTBREAKTHROUGHCREATIVITYTOUCHPOINTSTHATCONNECTRoll- Staples|PrivateLabelBrand|24JulyOUREXPERTISEINCLUDESAWIDERANGEHOMEOUREXPERTISEINCLUDESAWIDERANGEHOMESTYLEANDDéCORDufresneThenewretailprototypecustomersaseamlessshoppingexperiencewithenhanceddigitalinteractivityin-storeandoutThenewretailenvironmentdramaticcookingdemonstration,focalfixturesandeducationalgraphicsthatplaceThe2014launchofNICEHomeselectionstooutfittheirhomes.t|icieontrctionANDCOMPREHENSIVEA&ETOBRINGITANDCOMPREHENSIVEA&ETOBRINGITALLTOSpeedtoRoll-Documents&SiteSpecificFromBIMtoWhetheryou’relookingstreamlineprocessesorleveragethelatestsustainabletechnologiestocapturethebestlifecyclecostadvantages…we’llworkwithyousoyouworkyourWe’reherewhenyouus.OurA&Eteamsarelicensedinall50states,withextensiveexpertiseinsiteverification,designadaptation,permitting,documentationandWeknowhowtogetdone.Withourintegratedin-houseteamsandprovenprocessesatworkforyou,yourprototypedevelopmentwillbejustwhatyouneedittobe…accurate,ontimeandonWeareatrustedlongroll-outpartner,providingexpertconsultationonadaptationdetails,valueengineering,sourcingandconstructionadmin…oftenoverdecadesandgenerationsofevolvingstoredesigns.|InterbrandShopperSciences?Introduction|Wrigley|JulyWeknowWeknowthatabettercustomer|InterbrandShopperSciences?Introduction|Wrigley|JulyWHY?SHOPPERSWHY?SHOPPERS!15|InterbrandShopperSciences?Introduction|Wrigley|JulyEXPERIENCECREATESEXPERIENCECREATES16|InterbrandShopperSciences?Introduction|Wrigley|JulyWefusetogethermultipledisciplinestodeliverseamlessValidationBusinessRetailGraphicWefusetogethermultipledisciplinestodeliverseamlessValidationBusinessRetailGraphicDesignthelearningCoordinateandexecutequalitativeshop-alongsorethnographyCreatetheinsightsreportandstrategyframeworkDevelopthestrategicProductionformock-upofnewCoordinationandmanagingin-markettestsvalidationofnewsolutionsBusinesscasedevelopmenttosupportretailerorfranchiseeCollaborativelyco-organizingschemeDevelopCreatethecategoryresearchstimuliforvalidationDeveloptheVerbalstrategyofwhatwesayandhowwesay???Trade-Tradeacross|InricilitdiiWrgey|WehaveavarietyofinformativeresearchShop-WehaveavarietyofinformativeresearchShop-andBehavior-InnovationValidationBusinessUncoveringopportunitiestobrandexperiencesDeliveringspeediterative“testandlearn”ofDrivingretailerfranchiseesell-inbysimulatingROIfornewsolutionsshoppingstylesthatdrivetheOptimizingnavigationtotheirideal,desiredcategorysolution|InricilitdiiWrgey|…anddesignexpertisetocreatevalueacrossabrand’sentireDefinechannelandshareEncourageTrade-InformsviamessagingShopperdecision…anddesignexpertisetocreatevalueacrossabrand’sentireDefinechannelandshareEncourageTrade-InformsviamessagingShopperdecisionDriveRetailershare,andDetermineassortmentbasedonBuildmarketbasketplannedtodriveIncreasingpenetrationbyAccommodate,orchestrateshopperIntegratenewpromotionalstrategiesCrosstobuildbasketsizeandBuildinghabitwithrefillnavigationDisrupttheaislePositionwithretailer“departmentReadythechannelforupstreamproductinitiativesLeverageacrossotherretailers|InricilitdiiWrgey||InricilitdiiWrgey|…includingextensiveCPGmanufacturerandretailer|Inr…includingextensiveCPGmanufacturerandretailer|InricilitdiiWrgey|Our2CaseOur2Case22POSMIntroduction|Wrigley|JulyCaseKeurigGreenCaseKeurigGreenLaunchingKeurig(TentativeLaunchFall23POSMIntroduction|Wrigley|JulyTurningHot,TurningHot,ExistingKeurig2.0(Hot)25POSMIntroduction|Wrigley|JulyCrafting26Crafting26POSMIntroduction|Wrigley|JulyCaseProcterCaseProcter&Gamble:What’sinthe31POSMIntroduction|Wrigley|JulyHIGHLYHIGHLYCaseProcter&CaseProcter&Gamble:Optimizingin-store34POSMIntroduction|Wrigley|July3636|InterbrandShopperSciences?Introduction|Wrigley|JulyColorcodingaidsinde-37|InterbrandShopperSciences?Introduction|Colorcodingaidsinde-37|InterbrandShopperSciences?Introduction|Wrigley|JulyServicesProvided:QualitativeandQuantitativeResearchlConceptualDesign|RetailerAdaptationslPrototypePre-DryerStrategictoolsaddressStrategictoolsaddressshopperbarrierstopurchaseanadditional38|InterbrandShopperSciences?Introduction|Wrigley|JulyDisruptivevignettesateyelevelhighlightaproductregimenthato?ersaparticularbenefit,suchasafabricprotectionorascentstorySpecialfeatureseducateandSpecialfeatureseducateandcreatevisual39|InterbrandShopperSciences?Introduction|Wrigley|JulyBiginitiativenewitemsarefeaturedprominentlytodriveinterestandtrialWE’VEREACHEDMILLIONSWE’VEREACHEDMILLIONSWITHOURTRIPLECROWNWORK-YOUCANFINDITIN39,000DOORSACROSSTHEUS!We’vereachedmillionswithourwork–Youcanfinditin39,000doorsacrossthe40|InterbrandShopperSciences?Introduction|Wrigley|JulyTheSafewayLaundryTheSafewayLaundryReinventionworkmadeabigimpactanddroveoverall41|InterbrandShopperSciences?Introduction|Wrigley|July4242|InterbrandShopperSciences?Introduction|Wrigley|JulyTopswasthefirstretailertoTopswasthefirstretailertoimplementtheHHNdepartment43|InterbrandShopperSciences?Introduction|Wrigley|JulyServicesProvided:QualitativeShopperResearch|ConceptualDesignlPrototypeIncorporateskeyshopperinsightstoaidinnavigationandde-selectionHighlightssolutionsIncorporateskeyshopperinsightst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PremiumMessage Premium65POSMIntroduction|Wrigley|July66POSMIntroduction|Wrigley|July67POSMIntroduction|Wrigley|JulyOn Product On Product 68POSMIntroduction|Wrigley|July二次陳二次陳69POSMIntroduction|Wrigley|JulyPremium:Premium:70POSMIntroduction|Wrigley|July:Refrigerator:Refrigerator若造價(jià)太高,另可選擇只制作圓形磁鐵Tin,調(diào)制餐具采購(gòu)現(xiàn)成調(diào)制餐具降低71POSMIntroduction|Wrigley|July:Plate:Plate為雀巢量身打造兩件一組的餐具,靈感來自Nescafe的品牌資產(chǎn),Hub&72POSMIntroduction|Wrigley|JulyIdeaLightIdeaLightUPYOUR73POSMIntroduction|Wrigley|July74POSMIntroduction|Wrigley|July75POSMIntro