華為案例分析-HUAWEI英文

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1TheGlobalizationofHUAWEI

AboutHUAWEI1

Globalization2

HUAWEIInAfrica3

HUAWEIInEurope4Page

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Inspiration5TheGlobalizationofHUAWEIAboutHUAWEI1.Information3.Culture2.Business4.VisionPage

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HUAWEI--notjustoneofthetop500enterprises

“Theriseofit(HuaWei)isthedisasterofforeignmultinationals〞.——TheEconomistAboutHUAWEI“Now,Huaweiiseverywhere,ithasalreadyshownhismettle.IfeelnothingwrongifHuaweicomesintheSouthPoleaswell〞.Page

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HUAWEI--notjustthetop500enterprises

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5About170,000employeesSales￥287,000,000,000What’sHuaWei?2014Only14employeesCapital￥21,000Onthelistof100worldbrandvalueRanks287thinworldtopfivehundred1987AcommunicationtechnologycompanyAboutHUAWEI--InformationPage

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ProductsAboutHUAWEI--Business132Page

7ForEnterpriseProductsSupportSoftwareDownloadSubmitServiceRequestServicesNewsTrainingPartnerSupportAreaTechnicalForumForCarriersProductSupportGroupSpaceDocumentationExpressTrainingHedExliteHuaweiAnswersForConsumerManualsTechSpecsDownloadsFAQsServiceCentersServices&SupportAboutHUAWEI--BusinessPage

8CorporateCulture

WolfCultureEfficientmanagementCustomeruppermostTechnologyinnovationAboutHUAWEI--CulturePage

9ABCAAkeensenseofsmellBPersistentandcourageousoffensivespiritCTeamwork5GtechnologyMaximizethepowerBeatcompetitors

WolfCultureAboutHUAWEI--CulturePage

10HUAWEIBasicLawRotatingCEOsystemHiredIBMconsultantstoreformthefirm'smanagementmodel1996199820112008EfficientmanagementAboutHUAWEI--CulturePage

11Theonlyreasonforourexistenceistoservecustomers.onestopserviceMeetcustomerneedsLowpricegoodquality

goodafter-salesserviceCustomeruppermostAboutHUAWEI--CulturePage

12AboutHUAWEI--VisionLOGO

GlobalizationPage

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14DevelopmentProcessThefirststep:targetingHongKong,theneighborofShenzhen.Thethirdstep:After2000,HuaweihasbeguntoexpandinotherregionsThesecondstep:HuaweibegantoconsiderthemarketsofdevelopingcountriesThefourthstep：HuaweibegantodeveloptheEuropeanmarketHongKongDevelopingcountryotherareasDevelopedcountryPage

15ThehistoryofdevelopmentYear1987

EstablishesinShenzhenwithassalesagentforHongKongcompanyproducingPrivateBranchExchange(PBX)switches.Year1992

InitiatesR&Dandlaunchesruraldigitalswitchingsolution.Year1997

LauncheswirelessGSM-basedsolutions.Year1999

EstablishesR&DcentreinBangalore,India〔印度班加羅爾〕Year2000

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EstablishesR&DcenterinStockholm,Sweden.〔瑞典斯德哥爾摩〕Year2004

EstablishesjointventurewithSiemens〔西門子〕todevelopTD-SCDMAsolutionsYear2005

Internationalcontractordersexceeddomesticsalesforthefirsttime

?SelectsasapreferredtelecomsequipmentsupplierandsignsGlobalFrameworkAgreementwithVodafone,

?Selectsasapreferred21CenturyNetwork(21CN)supplierbyBritishTelecom(BT)toprovidemulti-servicenetworkaccess(MSAN)componentsandopticaltransmissionequipment

Year2006

EstablishesShanghai-basedjointR&DCenterwithMotorola〔摩托羅拉〕todevelopUMTStechnologies專用分組交換機(jī)(privatebranchexchange)全球移動通信系統(tǒng)(GlobalSystemforMobileCommunications)第三代移動通信標(biāo)準(zhǔn)(簡稱3G)通用移動通信系統(tǒng)〔UniversalMobileTelecommunicationsSystem〕Page

16ThehistoryofdevelopmentYear2021

?RecognizedbyBusinessWeekasoneoftheworld'smostinfluentialcompanies

?RanksNo.3byInformaintermsofworldwidemarketshareinmobilenetworkequipment

?FirstlargescalecommercialdeploymentofUMTS/HSPAinNorthAmerica,forTELUSandBellCanada

?RanksNo.1byABIinmobilebroadbanddeviceshavingshippedover20millionunitsYear2021

?RanksNo.2inglobalmarketshareofradioaccessequipment

?Successfullydeliverstheworld'sfirstLTE/EPCcommercialnetworkforTeliaSonerainOsloNorway

?Launchestheworld'sfirstend-to-end100GsolutionfromrouterstotransmissionsystemYear2021?Deployedover80SingleRANnetworksamongwhich28werecommercialLTE/EPCnetworks?EstablisheditsCyberSecurityEvaluationCentreintheUK?SignedaVoluntaryGreenAgreementwiththeChinaMinistryofIndustryandInformationTechnology(MIIT)?JoinedtheUNBroadbandCommissionforDigitalDevelopment?Awardedthe"2021CorporateUseofInnovationAward"byTheEconomistRussiaMiddleEastIndiaAfricaEuropeSouthAmericaUnitedStatesSoutheastAsiaPage

18FromRedSorghumtohightechnology〔從紅高粱到高科技〕SuccessFactorsOvercometheculturaldifferenceEncirclingthecities〔農(nóng)村包圍城市〕AttentiontodetailPage

191.Overcometheculturaldifference1單擊此處添加段落文字內(nèi)容單擊此處添加段落文字內(nèi)容單擊此處添加段落文字內(nèi)容Beforetravelingabroad,Huawei'sstaffwillreceivetraininginthetrainingdepartment.Buttheculturethatplaces,values,religionandlifestyleisnotsuitedtothem.Theymetalotofproblemsthattheyneverimagined.BecauseofChina‘smediaunderdevelopmentatthattime,ForeignersdidnotknewthesituationofChina.EspeciallytheRedSorghum(紅高粱)wontheaward,theyalsothoughtthatChinesepeoplearenowlivinginconditionslike"RedSorghum".Tosolvethesedifficulties,Huaweiactivelyparticipateintradeexhibitions.Inthisway,ForeignersunderstandHuaweiclearly.Page

202.Encirclingthecities(農(nóng)村包圍城市)1單擊此處添加段落文字內(nèi)容單擊此處添加段落文字內(nèi)容單擊此處添加段落文字內(nèi)容AlthoughtherearemanygapsbetweenChina'sandDevelopedcountries’high-techenterprises,wehaveadvantagescomparedwithdevelopingcountries.Huawei’sstrategies:NewSilkRoad:InviteforeigninvestorstoChina,TounderstandChinaandHuawei.Participateinvariousexhibitions.Page

213.Attentiontodetail1單擊此處添加段落文字內(nèi)容單擊此處添加段落文字內(nèi)容單擊此處添加段落文字內(nèi)容Huaweiisveryattentivetointernationalcustomerservice.InHuawei'sheadquarters,wecanseearoomcoveredwithathickcarpet.Fewvisitorsknewusesofthisroom,afteraskingothers,weknewthatitwasdesignedforArabianclientstopray.Page

22AdvantagesThecostadvantage:AChineseengineer'ssalaryisone-thirdtoone-fourthofEurope.Legalworkingtimeis1.5timesofEuropeandoftenworkovertime.1Qualityservice:Huaweihasestablishedmorethan100branches,marketingandservicenetworkworldwide,toprovidecustomerswithfast,high-qualityserviceintheworld.2Technicaladvantages:Huaweihasinvestedmorethan5billionyuanintotalandnearly6,000peoplein3GincountriessuchastheUnitedStates,Sweden,IndiaandRussiatosetupanumberofR&Dcenters.3Page

23DisadvantagesWeakerfinancialresources:Huaweiisnotalistedcompanyandconsequentlydoesnotfinancinginthecapitalmarkets.Toacertainextent,itcausedtheopaqueofHuawei,whichdiscouragesitsglobalization.1Historicalinfluence:ForeignerssuspectinnovationcapabilityofChineseenterprises,makingHuawei'sproductsmorelikelytobequestioned2Theriskoftradediscrimination,technicalstandardsandthesoftbarriers:Afterthefinancialcrisis,inordertopromotetheirlocaleconomicdevelopment,countriesisboundtotakestrictprotectionmeasures.3LOGOHAIWEIINAFRICAPage

24MarketShareInAfrica132EricssonHUAWEIPage

25CiscoAnalysisPrudentPricingStrategy1R&DStrategy2LocalizationStrategy3Page

26PrudentPricingStrategy文字內(nèi)容Page

27TargetPricingMethodOneCompetition-orientedPricingMethodTwoR&DInputR&DStrategyKnowledgeAccumulation

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R&DInput

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29LocalizationStrategyOEMReliableAgentLiveasaresponsibleenterprisecitizenWord-of-mouthEffectBrandEffect160%ofemployeesarelocalcitizenEmployeesChannels23LocalizationPage

30ConstructionInvestmentLOGOHuaWeiinEurope單擊此處添加標(biāo)題文字Page

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322.Before2004,thecompany'ssaleshavenomajorbreakthrough1.Beginningin2001,takingGermanyasastartingpointtoentertheWesternEuropeanmarket,incooperationwithwell-knownlocalagents,HuaweisuccessfullyenteredGermany,France,Spain,Britainandotherdevelopedregionsandcountries.3.Since2005,HUAWEIhasfinallyusheredintheharvest,itsbusinessbegantogrowin

Europe,thecompany'ssaleshasreached$4millioninEuropethisyear.Today,HuaweihassetupanumberofsubsidiariesintheUK,Poland,Germany,France,Italy,Spain,andotherEuropeancountries,itsresearch,service,training,andproductionandsalesoperationsthroughoutEuropeHuawei'sstrategyinEurope單擊此處添加標(biāo)題Company-levelstrategy1

Competitive-levelstrategy2

Function-levelstrategy34Page

33StrategicanalysisofHUAWEIinEurope1.AsofJanuary2021,HuaweihasestablishedtworesearchcentersinEurope,underthejurisdictionof14researchinstitutions,establishedsixcompetencecenterforfinance,marketing,serviceandotherareas單擊此處添加標(biāo)題2.Over9900staffinEurope,including1200inresearchanddevelopmentPage

34HuaweiEuropeUpdate3.Revenue$46billionin2021,Europeaccountsfornearly30%HuaWeiEuropeMilestonesPage

362000setupthefirstEuropeanR&DcenterinStockholmSweden20012001wonthefirstcontractinGermany,then10GSDHwasdeployed2003BTconductedthepartenrshipevaluationtoHuaWei,HuaWeisetupabusinesscenterinBasingstoke2004SIgnificantbreakthrough:TelfortchoseHuaWeitodeployits3Gnetwork2005BTselectedHuaweiaspreferredsuppliersfortheON&ANforits21cnnetwork.VodafonesignedagreementwithHuaweiforitsglobalmobilenetwork2006Establishedpartnershipswithalltier-oneoperatorsinEurope.SetupbusinessoperationcenterinDüsseldorf2007ChosenbyT-MobiletoupgradeitsPacketCorenetwork