2023研究生招生洞察與趨勢(shì)+2023+Insights+and+Trends+for+Graduate+Student+Recruitment

2023Insightsand

TrendsforGraduateStudentRecruitment

LET’SWARMUPWITHAPOLL

HOUSEKEEPINGITEMS

Thisisbeingrecordedandtherecordingwillbesenttoyouaroundmiddaytomorrow.ApodcastversionwillalsobeavailableintheEnrollmentInsightsPodcastfeed.

I?llanswerquestionsthatweresubmittedduringregistrationfirstandthengetto

questionsthatcomeinduringtheeventtoday.YoucanaskthoseintheGoToWebinarpanelwhichusuallyloadsontherightsideofyourscreen.

niche.bz/2023grad

OVERVIEW

.3rdannualsurvey

.Almost2,800responsesfromcurrentsearchers

.19%firstgenundergrad

.61%firstgengradstudents

.39%lowincome

.37%underrepresentedminorities

INCREASINGINTEREST

DECREASINGINTEREST

Psychology↑600%to12%oftotal

Socialsciences↓64%to4%oftotal

Socialwork↑400%to4%oftotal

Engineering↓43%to4%oftotal

Fine/performingarts↑67%to5%of

Computerscience↓33%to4%of

total

total

Medicalschools↑50%to6%oftotal

ANOTEABOUTTHEAGESOFRESPONDENTS

.Respondentagesrangedfrom17-69

.Medianagewas25

.Medianforcollegegradswas32

.2%currenthighschoolstudents

.52%currentundergrads

.36%collegegraduates

.11%alreadyholdonegraduatedegree

ANOTEABOUTTHEAGESOFRESPONDENTS

Preferenceswerenotsignificantlydi?erentamong

keygroupstargetedbyadmissions:current

undergrads,collegegrads,orthoseholdingadegree

Prospectivegradstudentswantsupportandguidance,notmarketing.

PROSPECTIVESTUDENTSMUSTHEARABOUTPROCESSES

.68%-Financialaid

.63%-Applicationrequirements

.61%-Applicationdeadlines

.42%-Careeropportunities

.36%-Newprograms/specializations

.Lessthan20%-Events,studentlife,researchupdates,faculty

news,“justcheckingin”

Prospectivestudentsaremoregrowthoriented.

73%

ofsearchersarepursuinga

degreeforcareeradvancement.Personalgrowthwasareason

for68%.

THEBIGGESTSHIFTS

日Nursing-77%

日Speechpathology-76%

日Naturalsciences-74%

日Fine/performingarts-67%

日Psychology-64%

日Engineering-62%

InterestinMaster’sprogramscontinuedtodecline.

MASTER’SINTERESTDOWN,PROFESSIONALPROGRAMSUP

.Master?sprograminterestdown11percentagepointsto62%,butstillthelargestgroup

.Professionalprogramsinterestup9percentagepointsto11%

Certificate

Master?s

Doctoral

Professional

2021

10%

73%

15%

2%

2023

13%

62%

14%

11%

PATHWAYSFROMONEDEGREETOANOTHER?

.Aretherestackablepathwaysfromonetoanother?

.CPE>Certificates

.Certificates>Master?s

.Master?s+Certificates>Doctoral/Professional

Poll:Resultswillbesharedin

theemailfollow-up

SubmittedQuestions

“

“

Whatarethebest

approachesforonline

programsvs.in-person

programs?