冰箱GFK分析數(shù)據(jù)

2023.04.14REF·12Feb.GFKReportContents1.Marketdemand2.

MarketShare3.M/SharebyProductType4.M/SharebySegment5.

M/SharebyRegion6.ASPTrend7.APITrendAnalysis8.ProductTrend-Capacity,Energy,CMF,CoolingType9.M/STrendsByH.MDLLGElectronics/ChinaHAProductPlanning第1頁1.

MarketDemandGR-22.2%-24.7%-28.4%-50.0%-24.7%JanFebMarAprMayJunJulAugSepOctNovDecUnit:【AmountMRMB/%】Capacityofthemarket※Source:GFKDataAmount`11~`12(Jan.~Feb.)`11~`12(Jan.~Feb.)GR:GR:GR:GR:GR:-25.5%-14.4%-----------30.3%-10.6%-----------34.1%-16.2%-----------53.8%-43.0%-----------28.9%-18.1%-----------26.8%3,3082,420Total第2頁GR-35.0%-27.6%-9.7%CapacityofthedegreeUnit:【AmountMRMB/%】P1P3&P4-34.7%-37.4%-40.1%-53.7%-27.7%4.4%2.9%-5.3%-36.7%-13.9%-35.0%1,216791-9.7%638577-19.6%-22.3%-28.0%-52.4%-28.0%-26.8%2,4203,308P2-27.6%1,4541,0531.

MarketDemandTotal※Source:GFKDataAmount`11~`12(Jan.~Feb.)`11~`12(Jan.~Feb.)第3頁LGRank4584-

8`12Jan.~Feb.19.5%8.5%24.5%4.5%43.1%100%`11Jan.~Feb.18.3%8.2%25.0%6.6%41.9%100%GR-22.2%-24.7%-28.4%-50.0%-24.7%-26.8%ChinaRefMarketMapTotalMarketShare(`12YTDValue,%)2.

MarketShare’12.Overview(YTD)(`12YTDValue,%)`11LGM/S(Jan.~Feb.)21.3%6.8%5.1%10.0%0.0%※Source:GFKDataAmount`11~`12(Jan.~Feb.)第4頁LGRank4594-

9`12Feb.16.8%7.5%23.7%4.8%47.3%100%`11Feb.16.0%6.9%23.1%6.8%47.2%100%GR-14.4%-10.6%-16.2%-43.0%-18.1%-18.3%ChinaRefMarketMapTotalMarketShare(`12Feb.Value,%)2.

MarketShare’12.Overview(Feb.)(`12Feb.Value,%)`11(Feb.)21.4%6.9%5.1%10.6%0.0%※Source:GFKDataAmount`11~`12(Feb.)第5頁Total`10`11`12`10`11`12`10`11`12`10`11`12`10`11`12MNC393531Local616569SXS716863293237252323757777515146494954595440414660MD3DBF2DMicom※Source:GFK,Amount`10~`12(Jan.~Feb.)Unit:【Amount%】2.

MarketShare`12.Overview(YTD)第6頁TotalP12.

MarketShare(P1,P2,P3)Unit:【Amount%】`12.Overview(YTD)※Source:GFK,Amount`12(Jan.~Feb.)第7頁P(yáng)2P3&P4Unit:【Amount%】2.

MarketShare(P1,P2,P3)`12.Overview(YTD)※Source:GFK,Amount`12(Jan.~Feb.)第8頁2.

MarketShareTotal2,42023,2321,1321,4862,2062,5441,8492,2221,7342,1062,5041,1622,1111,495925Marketsize(MRMB)LGRank878558787567879Unit:【Amount%】※Source:GFKDataAmount

`11~`12.(Feb.)第9頁SXS4714,282181263438428261322291467574208426316155Marketsize(MRMB)LGRank4322332324433342.

MarketShare※Source:GFKDataAmount

`11~`12.(Feb.)Unit:【Amount%】第10頁MD2051,809781141741771071321221872449418513570Marketsize(MRMB)LGRank554444444566545Unit:【Amount%】2.

MarketShare※Source:GFKDataAmount

`11~`12.(Feb.)第11頁3DMicom5925,880261380614604380470395590716303601373219Marketsize(MRMB)LGRank866566786776879Unit:【Amount%】2.

MarketShare※Source:GFKDataAmount

`11~`12.(Feb.)第12頁2DMicom1091,20877901121208810383101115621166544Marketsize(MRMB)LGRank445544444444444Unit:【Amount%】2.

MarketShare※Source:GFKDataAmount

`11~`12.(Feb.)第13頁MECH1,04310,0535346398681,2161,0121,195842760855496784604437Marketsize(MRMB)LGRank---------------Unit:【Amount%】2.

MarketShare※Source:GFKDataAmount

`11~`12.(Feb.)第14頁MarketLG3.M/SbyProductTypeMKTvs.LGUnit:【Amount%】※Source:GFKdata

`11~`12.(Feb.)第15頁MarketHaier(30.4%)Siemens(11.3%)Midea(6.6%)LG(3.8%)Samsung(5.9%)ByBrandUnit:【Amount%】3.M/SbyProductType※Source:GFKdata

`11~`12.(Feb.)第16頁Meiling(6.5%)Rongsheng(6.6%)Hisense(3.7%)Panasonic(5.2%)Unit:【Amount%】ByBrand3.M/SbyProductType※Source:GFKdata

`11~`12.(Feb.)第17頁16%(No.4)LG0%20%50%81520Haier:27%SS:22%Siemens:16%LG:16%(4th)23%Price

(???)30%(SS)19%62%(SS)16%32%(Siemens)6%28%(SS)23%36%(Haier)4%48%(Haier)106SXSNo.1LGNo.127%(Haier)C2376AZT

17,138

269臺(tái)B2376ATW10,406

566臺(tái)W56S19,5011,167臺(tái)A2075FHA

7,7962,496臺(tái)B2076FJA5,921325臺(tái)(6%)(12%)(10%)(32%)(24%)(17%)26MBZBL27,132188

臺(tái)580WBCRH20,638195

臺(tái)G5VLWJ

17,663767

臺(tái)63DV4018,757218臺(tái)62NV4110,5712,622臺(tái)628WACV11,4841,358臺(tái)649WADV7,4305,311臺(tái)62NV017,3412,707臺(tái)539WT4,0638,789臺(tái)575WYM

4,0721,896臺(tái)20%43%(SS)19%62%(SS)15%29%(Siemens)6%25%(Haier)21%35%(Haier)1%51%(Haier)14%(No.4)29%(Haier)C2075THE8,557143臺(tái)21SSHSL

8,7181,198

臺(tái)M287QGN23,904102

臺(tái)4.M/SbySegmentMarketTrendsM/S(`12Feb.)M/S(`12.YTD)LGSSSieHaierSource:GFK,Amount,’12(Jan.~Feb.)第18頁MDMarketTrends4%(No.5)LG52%(Panasonic)51%(Pana)69%(Haier)35%35%(LG)48%(Haier)40%(Meiling)No.1LG53%(Panasonic)46%(Pana)4%70%(Haier)37%37%(LG)44%(Haier)40%(Haier)No.15%(No.5)46%(Haier)46%(Haier)Toshiba0%50%Haier:46%Meiling:15%Panasonic:10%Toshiba:5%Samsung:4%LG:5%(5th)Price

(???)25%(4%)81520(11%)(8%)(17%)10(32%)6(29%)SSHaierPanaF603TT

21,964

155臺(tái)F603TX21,340

34臺(tái)K37NFQL10,890

174臺(tái)K37YFSL8,685645臺(tái)468HE9B9,583

191臺(tái)410DNIS9,712

215臺(tái)331WN7,663

1,228臺(tái)350W6,160

651臺(tái)301W5,425

4,065臺(tái)450ZE9N4,161

2,601臺(tái)356W-10,852

-972臺(tái)356WACV

12,602

1,199臺(tái)2%LG536WBCV15,048

610臺(tái)3%M/S(`12.YTD)4.M/SbySegmentF555TX

15,817

456臺(tái)Meiling2%M/S(`12Feb.)Source:GFK,Amount,’12(Jan.~Feb.)第19頁318WSCV5,954

2,279臺(tái)3DMicom(19%)0%50%63(14%)(24%)Haier:31%Siemens:23%Panasonic:10%Midea:7%Meiling:5%Bosch:4%LG:4%(8th)Price

(???)25%4(21%)5(22%)SiePanaHaierBoschC29WX16,680

1,489臺(tái)KK27F77TI6,815

1,719臺(tái)318WSL5,302

3,007臺(tái)S25NFG4,291558臺(tái)KK22F57TI4,497

5,155臺(tái)288WSL4,985

2,269臺(tái)228WSV3,9622,925臺(tái)226SDCZ3,271

5,447臺(tái)S25DFJ3,743

27臺(tái)2226SLN2,9563,051臺(tái)220TGSM2,831

2,461臺(tái)D27AFTB5,603

1,082臺(tái)D29NFZB7,043

532臺(tái)MarketTrendsM/S(`12.YTD)LGRMB4.M/SbySegment4%(No.9)LG5%40%(Siemens)5%28%(Siemens)3%41%(Haier)2%31%(Haier)27%(Midea)No.1LG9%47%(Siemens)39%(Haier)4%34%(Haier)1%35%(Haier)24%(Haier)No.14%(No.8)32%(Haier)31%(Haier)5%3%3%M/S(`12Feb.)S25DFC3,743

27臺(tái)Source:GFK,Amount,’12(Jan.~Feb.)第20頁2DMicomLGNo.1LGNo.13.52.5RMBHaier:45%SS:15%BOSCH:10%Midea

:5%LG:7%(4th)2.017%5%2%0%36%(Bosch)64%(Haier)34%(SS)19%5%1%0%32%(Bosch)13%(Sharp

)63%(Haier)35%(SS)7%(No.4)45%(Haier)7%(No.4)44%(Haier)MarketTrendsM/S(`12.YTD)(58%)(13%)(10%)(2%)Price

(???)(18%)3.031%31%(LG)33%33%(LG)290W

4,088

6,740臺(tái)

285WNMVS

3,740

2,389臺(tái)KKV25128

3,4361,102臺(tái)

BCD248EMC3,280611臺(tái)Q24NFR3,427364臺(tái)KKV20238TI

2,8191,434臺(tái)210DCX

2,783904臺(tái)Q21DFC2,421520臺(tái)216DX

2,299930臺(tái)

208SM

2,270

544臺(tái)

NRB17S71,705

58臺(tái)186TXB1,689110臺(tái)Q20FED

1,91720臺(tái)MideaLGHaierSSBOSCH4.M/SbySegment0%50%25%Q24NFG3,594265臺(tái)14%(Sharp

)M/S(`12Feb.)Source:GFK,Amount,’12(Jan.~Feb.)第21頁MarketSizeBigSmallMarketSizeBigSmall大區(qū)支社Marketsize(Mrmb)MS排名LGMSSSMSHaiMSSieMSRemark：Redbackground,TheM/SLowerthantheaverage.5.M/SbyRegionTotalISSUE自社REF整體市場M/S3.8%排名第九-較上月M/S下降1.0%-山東,湖南,河南支社LG占比較低,海爾最為強(qiáng)勢Haier在各支社占比都較高,除2DBF,其他類產(chǎn)品上升顯著三星對開門高端和中低端依舊又優(yōu)勢西門子對開門新品銷量逐漸走俏,北上廣地域強(qiáng)勢

Unit:【Amount%】華南廣東華西西南東北東北華東上海華北北京119911289749177993.1%5.0%3.2%2.8%7.7%10.8%3.6%9.9%4.2%4.6%21.1%11.6%36.4%8.1%33.5%8.6%21.2%19.4%32.5%10.5%華西西北華北天津華北山東華南湖南華東浙江699578421237933102.4%3.5%4.7%6.4%1.0%7.8%1.6%4.1%3.4%9.7%38.3%12.2%32.4%8.6%44.8%5.5%34.3%12.7%21.3%20.0%華東安徽華東江蘇華西湖北華南廣西華北河南33532103083052697.0%2.4%3.6%6.0%2.4%2.5%6.7%4.4%1.2%7.8%20.6%9.1%28.4%14.1%33.6%12.1%17.2%13.5%37.3%8.7%華南福建華北山西全國

2281799259

2.5%3.6%3.7%6.1%3.8%5.9%

33.9%8.9%36.2%7.3%30.4%11.3%

Source:GFK,Amount,’12Feb.第22頁MarketSizeBigSmallMarketSizeBigSmall大區(qū)支社MarketsizeMS排名LGMSSSMSHaiMSSieMSRemark：Redbackground,TheM/SLowerthantheaverage.SXSISSUE自社SXS整體市場M/S14.3%排名第四安徽,廣西地域MS較高,其他競爭社勢均力敵山東,河南地域最低,除海爾之外,三星也極為強(qiáng)勢

東北地域三星M/S上升顯著

三星國產(chǎn)新品較受歡迎,需要積極對應(yīng)

西門子新品耗電量改善為一等級(jí)后,中等產(chǎn)品KA62NV41TI

銷量較高,較KA62NV40TI價(jià)格差異650元左右,我社對應(yīng)

時(shí)需強(qiáng)化B2376ATW”線性變頻”和”99凈味殺菌”競爭力Unit:【Amount%】東北東北華東上海華西西南華北北京華南廣東24320519414314320.5%31.1%9.7%26.8%10.7%11.8%16.7%18.3%16.2%25.3%27.2%7.5%15.6%24.2%42.2%11.9%30.2%15.3%23.4%13.0%華北天津華西西北華東浙江華東江蘇華南湖南11310474545517.3%25.5%10.9%15.9%9.4%26.2%13.3%21.5%6.9%18.8%26.8%10.5%41.3%15.0%16.0%33.2%30.2%18.6%36.9%16.3%華北山東華東安徽華南廣西華北河南華南福建54414144345.1%31.6%32.7%9.6%28.3%16.0%5.2%30.4%10.7%16.5%41.7%5.6%23.7%14.3%11.4%12.6%38.0%13.7%29.2%18.0%華西湖北華北山西全國

34331554

9.7%16.2%13.2%25.5%14.3%22.4%

37.7%20.4%35.8%7.5%28.9%14.8%

5.M/SbyRegionSource:GFK,Amount,’12Feb.第23頁MarketSizeBigSmallMarketSizeBigSmall大區(qū)支社MarketsizeMS排名LGMSMeilingMSHaiMSPanMSRemark：Redbackground,TheM/SLowerthantheaverage.MDISSUE

自社MD整體市場MS3.8%排名第五-K37NFQL銷量維持穩(wěn)定,但上樣展示仍需加強(qiáng)-山東,山西,河南等地M/S較低,河南最低-Panasonic主要在上海/廣州等地域占比較高

Haier多門產(chǎn)品線齊全,536/356/331/301L等新品包括T/Kit和VCM兩種面板,紅色,白色(水波紋),銀色為主色調(diào),

競爭力較強(qiáng)Meiling多門M/S較上月下降,但在湖南和西南地域依舊

強(qiáng)勢Unit:【Amount%】華西西南華南廣東華東上海華西西北東北東北1068771166633.7%23.4%3.1%2.1%2.1%3.9%1.7%16.8%7.3%14.6%46.5%7.5%29.4%29.8%37.0%24.3%59.4%3.5%50.0%4.4%華北北京華北天津華北山東華南廣西華東安徽65443737243.4%19.1%7.0%19.4%1.2%4.6%4.5%5.9%4.1%0.0%58.8%5.8%45.0%3.0%59.6%2.5%26.3%24.3%31.8%4.2%華東江蘇華南湖南華北河南華南福建52.2%山西262721023265.2%13.9%2.2%36.5%0.8%10.2%6.0%3.3%1.8%20.0%37.8%11.6%37.4%0.0%67.3%0.0%58.0%16.3%64.8%0.0%華東浙江華西湖北全國23167059.9%2.6%2.6%8.1%3.8%14.8%44.1%15.1%61.1%0.0%46.3%10.6%5.M/SbyRegionSource:GFK,Amount,’12Feb.第24頁MarketSizeBigSmallMarketSizeBigSmall大區(qū)支社MarketsizeMS排名LGMSPana.MSHaiMSSieMSRemark：Redbackground,TheM/SLowerthantheaverage.3DMicomISSUEUnit:【Amount%】華南廣東華西西南華東上海東北東北華北北京27626821721519103.7%25.8%3.2%8.8%3.1%13.3%7.7%8.5%3.0%10.3%18.3%26.8%36.0%17.8%17.5%36.6%33.4%17.7%41.5%20.2%華西西北華北天津華北山東華南湖南華南廣西19101491112910962.0%2.5%2.9%2.3%0.6%3.0%1.6%3.4%6.7%13.2%42.8%22.6%38.7%19.1%52.5%12.6%31.4%33.0%17.4%25.7%華東浙江華東安徽華東江蘇華西湖北華北河南8885710766102.5%9.9%6.6%3.1%2.5%8.4%4.2%0.4%1.0%0.3%18.8%38.6%21.9%18.1%25.9%27.2%36.4%25.9%51.2%16.3%華北山西華南福建全國584821994.0%1.9%2.3%23.8%3.5%9.6%36.1%14.9%26.4%22.4%31.8%23.3%

自社3D整體市場MS3.5%排名第九-河南,山東等地MS較低,Haier占比較高-上海,湖南,浙江等支社Siemens占比較高-廣東支社松下和西門子優(yōu)勢也較為凸顯

風(fēng)冷無霜產(chǎn)品覆蓋面越來越廣,比較受消費(fèi)者關(guān)注,我社Mars推廣時(shí)堅(jiān)定”無霜風(fēng)冷保鮮”需加強(qiáng)獨(dú)特優(yōu)秀USP“99凈味殺菌”競爭力

海爾318WSCA/V和/268WBCS/Z等三門風(fēng)冷占比較高西門子鋼化玻璃面板新品和真空保鮮系列與我社Mars系列形成戰(zhàn)局,我社對應(yīng)時(shí)需加強(qiáng)”無霜”優(yōu)勢

松下和夏普高端三門風(fēng)冷產(chǎn)品已上市,需提升關(guān)注對應(yīng)Source:GFK,Amount,’12Feb.5.M/SbyRegion第25頁MarketSizeBigSmallMarketSizeBigSmall大區(qū)支社MarketsizeMS排名LGMSSS.MSHaiMSSieMSRemark：Redbackground,TheM/SLowerthantheaverage.2DMicomISSUEUnit:【Amount%】華東上海東北東北華北北京華西西南華南廣東75635644457.9%20.1%10.6%13.0%3.8%6.3%6.6%8.9%5.4%28.4%22.8%16.1%44.8%8.4%58.1%2.0%59.8%1.2%34.8%2.1%華西西北華北天津華北山東華東江蘇華東浙江36352725161.6%5.9%5.9%10.9%1.7%15.1%6.0%25.1%4.8%28.4%60.5%4.6%49.4%3.0%65.3%3.9%30.2%4.8%30.1%5.7%華南湖南華南廣西華西湖北華北河南華東安徽16131317124.8%16.6%14.5%17.4%10.6%9.4%2.7%15.7%19.3%7.9%44.0%4.8%27.7%3.6%35.5%3.4%48.4%1.5%31.5%7.9%華南福建華北山西全國16134442.2%20.5%8.1%16.7%6.6%15.0%55.4%0.8%61.3%5.9%44.2%5.8%

自社2D整體市場MS6.6%排名第四-2DBF風(fēng)冷冰箱受歡迎度提升,其中海爾290W

和290WBCZ

占比較高,其中銀色VCM面板290W優(yōu)勢顯著-西北支社Haier強(qiáng)勢,自社2DBFMS全國最低三星285WNMVS,在廣州,上海,江蘇,浙江地域強(qiáng)勢自社M30PUGC需盡快上樣擴(kuò)大,三星占比較高地域需

重點(diǎn)加強(qiáng)5.M/SbyRegionSource:GFK,Amount,’12Feb.第26頁Total

3,032

2,964

2,869

2,977

3,028

2,713

2,525

2,521

2,757

3,258

3,356

3,104

3,3703,1572,851TotalASP(RMB)6.ASPTrendUnit:【Amount元】Source:GFKdata‘11~12(Jan.~Feb.)第27頁SXS

8,0847,645

7,717

7,678

7,527

7,541

7,651

7,3977,441

7,517

7,675

7,607

7,9168,0747,971TotalASP(RMB)Unit:【Amount元】6.ASPTrendSource:GFKdata‘11~12(Jan.~Feb.)第28頁MD7,8867,752

7,550

7,495

7,394

7,429

7,752

7,367

7,317

7,426

7,381

7,772

7,7627,8507,958TotalASP(RMB)Unit:【Amount元】6.ASPTrendSource:GFKdata‘11~12(Jan.~Feb.)第29頁3DMicom

4,194

4,145

4,167

4,169

4,105

4,001

4,031

4,031

4,136

4,227

4,129

4,225

4,2654,1594,254TotalASP(RMB)Unit:【Amount元】6.ASPTrendSource:GFKdata‘11~12(Jan.~Feb.)第30頁2DMicom3,404

2,960

3,008

3,010

3,067

3,033

2,957

2,984

3,049

3,206

3,218

3,220

3,3593,3933,420TotalASP(RMB)Unit:【Amount元】6.ASPTrendSource:GFKdata‘11~12(Jan.~Feb.)第31頁MECHTotalASP(RMB)Unit:【Amount元】6.ASPTrendSource:GFKdata‘11~12(Jan.~Feb.)

1,930

1,925

1,961

1,945

1,885

1,824

1,809

1,787

1,870

1,959

1,992

2,023

2,0991,9631,885第32頁SXSASPTrend/API(%)[??]HighEndMidEndLowEnd8,000RMB3,500RMB(+187)(-639)ASP(??)LGSIEMktSSHaierAPI(%)Market=100999796969286909399100981011051111051051069910096103105102101110103109104105104103102105107102107777474777684848384837781LGSSSIEHaier104104106209107103101101100991041041011039820910910510511810610910210710710911021611211611811512212112012610010298212104104104108106100102102LGSSSIEHaierDemandbyPriceSegLGSIEMktLGMarket=100SSSIEHaier87991031051161131311311321411161101141121217877777680103110116123140141114119121868380SSHaier7.APITrendAnalysisS XS`10’11`121103040506070809101112120102`111Q2Q3Q4Q`12YTDASP(CNY)API(%)Source:GFKdata‘10~12(Jan.~Feb.)第33頁1019810210210210310510810510910610996969695969695989594929410610810911010610710510410710810410510010299999895949797989798MD+BFDemandbyPriceSeg(+205)(-5,148)(+30)145159167157181134148147142158137148150137147113117115110110ASPTrend/API(%)[??]ASP(??)LGSIEMktAPI(%)Market=100SSHaierLGSSSIEHaier9297989395101981019499127133100100999910110010210210099121119109113114112112113112112111114130127105105105102104105105105102105113113LGSSSIEHaier6863626862596170667568730000190124113113108120113118616674716469656761656672847884848287808980868288LGSSSIEHaierHighEndMidEndLowEnd8,000RMB3,500RMBLGSIEMktLGMarket=100SSSIEHaier138157181132144158134144147111114110SSHaier`10’11`121103040506070809101112120102`111Q2Q3Q4Q`12YTDASP(CNY)API(%)7.APITrendAnalysisSource:GFKdata‘10~12(Jan.~Feb.)第34頁6662606560576067637163690000184121111108103114106111595657575557595858655763827782817985788676827783123120125120114116111108109115109111MDDemandbyPriceSegASPTrend/API(%)[??]ASP(??)(-5,712)(+1,577)LGMeilingMktAPI(%)Market=100123119116111114001981561546361626163118118120109110267263251220205SSHaierLGSSMeilingHaier000148138128130130125118123115101901049492921009795949099121129128125120117114112115112112114LGMeilingHaierHighEndMidEndLowEnd8,000RMB3,500RMBLGMeilingMktLGMarket=100SSMeilingHaier1191211140168154636463108119110227229205SSHaierNomodelPanaPanaPanaPana7.APITrendAnalysis`10’11`121103040506070809101112120102`111Q2Q3Q4Q`12YTDASP(CNY)API(%)Source:GFKdata‘10~12(Jan.~Feb.)第35頁133145156152171147157160148153143157153141158108111110105105BF7163708675796688939811411682811011129098801081051039899DemandbyPriceSegASPTrend/API(%)[??]ASP(??)(+74)(+42)LGSIEMktAPI(%)Market=100SSHaierBoschSIEBosch1049910498991041011031001031001049898989799999810098979496109110111112109110109107110111107107999996989794949696979596LGSSSIEHaier9397989396102981029510012813310010110099102100103103101100121119110114114113113114112113111114130127105105105103104105105105103105114113LGSSSIEHaierHighEndMidEndLowEnd8,000RMB3,500RMBLGSIEMktLGMarket=100SSSIEHaier135146171141149153143154158106109105SSHaier`10’11`121103040506070809101112120102`111Q2Q3Q4Q`12YTDASP(CNY)API(%)7.APITrendAnalysisSource:GFKdata‘10~12(Jan.~Feb.)第36頁8.ProductTrendSXSValue05B0.6B0.5BUnit66K78K59KASP

8,269

7,8028,084M/STrend(Value,%,ASP)Source:GFKdata`10~`12(Jan.~Feb.)MarketByBrandUnit:【Amount%】第37頁8.ProductTrendMDValue0.2B0.3B0.2BUnit22K36K26KASP

9,209

7,5337,886M/STrend(Value,%,ASP)Source:GFKdata`10~`12(Jan.~Feb.)MarketByBrandUnit:【Amount%】第38頁8.ProductTrend3DMicomValue0.8B0.8B0.6BUnit178K201K141KASP

4,389

4,1174,194M/STrend(Value,%,ASP)Source:GFKdata`10~`12(Jan.~Feb.)MarketByBrandUnit:【Amount%】第39頁8.ProductTrend2DMicomValue0.3B0.2B0.1BUnit97K73K32KASP

2,874

2,9993,404M/STrend(Value,%,ASP)Source:GFKdata`10~`12(Jan.~Feb.)MarketByBrandUnit:【Amount%】第40頁9.

M/STrendsByH.MDLSXS/MDTrendsofH.MDL-SXS(`12Feb.TOP20)TrendsofH.MDL-MD(`12Feb.TOP20)No.ModelBrandSalesUnitsSales

Value%ASPQ%1BCD539WTHAIER3,17116.3%8.4%4,1182BCD649WADVHAIER1,4407.4%7.0%7,5793KA62NV41TISIEMENS6803.5%4.7%10,8424KA62NV01TISIEMENS9204.7%4.4%7,4745BCD628WACVHAIER4172.1%3.1%11,6036RSG5SFPNSAMSUNG3371.7%3.0%13,7867RSG5VLWJSAMSUNG2591.3%3.0%17,8558GRA2075FHALG5692.9%2.9%7,9979NRW56S1PANASONIC4162.1%2.5%9,49910RS21SSHSLSAMSUNG4312.2%2.4%8,80111RSA3SCSWSAMSUNG5482.8%2.3%6,37312BCD539WBSNHAIER4982.6%2.1%6,43713RS21SSHSWSAMSUNG4112.1%1.9%7,34614GRB2074FNALG4362.2%1.9%6,86015BCD649WACZHAIER2821.5%1.7%9,08416RS21SVHCSSAMSUNG2121.1%1.6%11,74917KAN62V01TIBOSCH3261.7%1.6%7,50218RSG5VFPNSAMSUNG1480.8%1.5%15,83919BCD575WYMRONGSHENG5652.9%1.5%4,11220BCD555WKMMIDEA5652.9%1.5%4,110No.ModelBrandSalesUnitsSales

Value%ASPQ%1BCD301WHAIER1,21213.9%9.7%5,5662BCD356WACVHAIER3664.2%6.7%12,6983BCD450ZE9NMEILING8189.4%5.0%4,2114BCD356WHAIER3113.6%4.9%10,9855BCD536WBCVHAIER2242.6%4.9%15,1606BCD331WNHAIER3924.5%4.3%7,6977BCD536WBSSHAIER1972.3%4.1%14,4208BCD356WACZHAIER2282.6%4.0%12,3329NR-F555TXPANASONIC1401.6%3.2%15,79010BCD339WBAHAIER2703.1%2.4%6,14911NR-F555THPANASONIC1011.2%2.2%15,19512BCD450ZE9MEILING2983.4%2.2%5,04113GRK37YFSLLG1661.9%2.1%8,