商務(wù)英語(yǔ)中級(jí)寫(xiě)作memo課件

Letters,faxesandmemosLetters,faxesandmemos1Contents2.1Communicatinginwriting2.2Letters2.3MemosContents2.1Communicatinginw22.1CommunicatinginwritingImaginethepictureshowsyourdesk.Identifythedifferentkindsofcorrespondence.

Whichoftheitemswouldyouattendtofirst?Puttheminorderofpriority.Letters:snailmail,1stclassmail(EMS),airmailEmailFacsimile(Fax)InternalMemorandum(Memo)Postcard,Advertisement,Note,etc.2.1CommunicatinginwritingIm32.2Letters2.2.1EnvelopeMsGillianJonesPersonnelManagerJamesBrown&Sons44-50LondonRoadBrightonBN59KLGREATBRITAINMrJamesGreenMarketingDirectorGreenIndustriesInc.999ParkAvenueRockfordIL61125USAMmeJeanneThibaultExportDepartmentRhone-MoteursSA130rueduprofesseurNicolas69008LyonFranceMrMasakoSaitoPublicityControllerUnitedProductsLtd.13KandaSurugadai2-chomeChiyoda-kuTokyo101JAPAN2.2Letters2.2.1EnvelopeMsGi4ExerciseSupposenowMrGeorgeJamesiswritingalettertoMsAlisonFreeman.Belowistheinformationthatyouhavetoputontheenvelope,pleasetrytowritetheenvelopeandpayattentiontotheorderoftheelements.MrGeorgeJames/AlanandJamesLtd./77-81LondonRoad/BL59AR/Bristol/QualityHouse/GreatBritain/ManagingDirector

MsAlisonFreeman/UnitedPackagingInc./USA/GreenBay/Wisconsin/WI53405/MarketingCoordinator/11EastShoreDrive

ExerciseSupposenowMrGeorge5AnswerMrGeorgeJamesManagingDirectorAlanandJamesLtd.QualityHouse77-81LondonRoadBristolBL59ARGreatBritainMsAlisonFreemanMarketingCooordinatorUnitedPackagingInc.11EastShoreDriveGreenBayWisconsinWI53405USAStampAnswerMrGeorgeJamesMsAlison62.2.2LayoutandstyleAbusinesslettercontains:

1.companyletterheadandlogo2.reference3.date4.insideaddress5.attentionline6.salutation7.subjectline8.body9.complimentaryclose10.signature11.IECblock12.postscriptNo.ElementAttention1122.2.2LayoutandstyleAbusine7StylesPleaseletmeknowifthisisconvenient.Lookingforwardtohearingfromyou.Bestwishes,Yourssincerely,GillianJohnsMsGillianJonesPublicityCo-ordinatorBestregards,HarryS.BulstroveExportSalesManagerenc.CatalogandpricelistA:Sincerelyyours,Sincerely,BestregardsandCordiallyyours.B:Yourssincerely,Yoursfaithfully,Yourstruly,Bestwishes,&KindregardsWhichofthestylesandphraseswouldyoufindinAmericancorrespondence?StylesPleaseletmeknowifth8Whatdotheabbreviationsmean?PSp.p.c.c.orccref.RdStSq.No.(US#)c/oattnPOBegore.g.ieori.e.etc.&Co.plcorp.l.c.LtdCorp.Inc.postscriptperpro(onbehalfof)carboncopyreference(number)RoadStreetorSaintSquarenumbercareoffortheattentionofPostOfficeBoxforexamplethatis/inotherwordsetcetera/andsoonandCompanyPublicLimitedCompanyLimitedCorporationIncorporatedWhatdotheabbreviationsmean9Businessletterformat1.Full-blockformat(全齊頭式）2.Semi-blockformat（半齊頭式）3.Conventionalformat（傳統(tǒng)式）Businessletterformat1.Full-102.2.3Principlesofbusinesswriting

GoldenRules1.Giveyourletteraheadingifitwillmakeiteasierforthereadertounderstandyourpurposeinwriting.2.Decidewhatyouaregoingtosaybeforeyoustarttowriteordictatealetter,becauseifyoudon’tdothisthesentencesarelikelytogoonandonandonandonuntilyoucanthinkofagoodwaytofinish.Inotherwordsyoushouldalwaysplanahead.3.Useshortsentences.4.Puteachseparateideainaseparateparagraph.Numbereachoftheparagraphsifitwillhelpthereadertounderstandbetter.5.Useshortwordsthateveryonecanunderstand.6.Thinkaboutyourreader.Yourreader……mustbeabletoseeexactlywhatyoumean:yourlettershouldbe_______…mustbegivenallthenecessaryinformation:yourlettershouldbe_______…isprobablyabusypersonwithnotimetowaste:yourlettershouldbe_______…mustbewritteninasincere,politetone:yourlettershouldbe_________…shouldnotbedistractedbymistakesingrammar,punctuationorspelling:yourlettershouldbe________2.2.3Principlesofbusinessw11Let’susethe‘GoldenRules’

1.Atthefirstlook,whichletterdoyouprefertoreceive?Why?2.Readthetwoletterscarefully.Underlinethefeatureswhichyouthinkaremosteffectiveandputawavylineunderanypartswhichyoudislike.Referbacktothe‘GoldenRules’Let’susethe‘GoldenRules’112PlanningaLetter:7StepsReadthe“7StepsofPlanningaLetter”,concludeeachonewithonlyTHREEwords.

1.settheaim2.assemblerelevantinformation3.arrangekeypoints4.writeanoutline5.writefirstdraft6.revisefirstdraft7.writefinalversion

Exercise:P22,sectionD.PlanningaLetter:7StepsRead132.3MemoDefinition:

Amemoiskindofsimplebusinesswriting.Itcanbesentfromthesuperiorstothesubordinatesorthesubordinatestothesuperiorsorbetweenthecolleagues.Readthememoonpage16,thinkofthefollowingquestions:

1.Whatarethecharacteristicsofamemo?2.Whataretheelementsofamemo?2.3MemoDefinition:14Elements:

1.

Memoheadshouldbeincapitalletters.MEMOorMEMORANDUM2.

To:receiver’sname/title/department3.

From:sender’sname/title/department4.

Date:shouldbetypedinfull5.

Subject:thetopicofthememo,ininitialcapitalsorallcapitalletters(usingnounphrase/presentparticiple)6.

Body:clearlystructuredmessagewritteninshortparagraphs,madeupofl

Mainideal

Secondarydetailsl

ActionrequestedoftherecipientDon’tforgettoleaveonelinebetweeneachparagraph.7.Thereisnoneedtoincludeaninsideaddress,salutation,complimentarycloseandfullsignature;nortoincludeunnecessaryclosingremarks(e.g.‘Thankyou’,‘Bestregards’).Elements:

1.

Memoh15Let’sseeanothersample!

MEMO

To:AllStaffFrom:MalcolmEganProgramDirectorDate:21February2004Subject:VisitofChineseDelegation

StaffareadvisedthatthisvisitwilloccuronTuesday28February2004.

Therewillbeapresentationtothegroupbyseniorstaffandachancefordiscussionbetweendelegatesandamongourselves.

Lunchwillbep