《國際市場營銷學(xué)》第14章 促銷策略

第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarketsHowtoletforeignconsumersknowandacceptmyproducts?itisaheadachetome.???編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarketsWhatanypracticalideasdoyouhaveforyourproductsinordertomakeitknownbytheconsumersworldwide?編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarketsCocaColamadelotsofadvertisementsintheworldmarkets編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarkets編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarkets編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarkets編輯ppt報(bào)紙廣告編輯ppt戶外牌架廣告編輯ppt車身廣告編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarketsButAmwayseldommadeadvertisementthroughpublicmedium.Itusuallyusespersonalsalestoletconsumersgetfamiliarwithitsproducts.Amway會議推銷編輯ppt上門推銷編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarketsQuestions:1.Whatproductsdoyouhaveinyourcompany?2.Whatareyougoingtodoinordertomakeyourproductsknownandacceptedbytheconsumersworldwide?TomakeadvertisementeverywhereasCocoCola?OrdoasAmwaywithdirectselling?編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarketsBeforeyoucorrectlyanswerabovequestion,youneedtolearnPromotionStrategiesforInternationalMarkets編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarketsDefinitionofPromotionStrategies:促銷策略定義Itisadecisionbyusingadvertisements,personalsales,salespromotion,publicrelations,etc.,totransmitthecompanyanditsproductsinformationtotheconsumersintheinternationalmarkets.Itishelpfulforcompaniestomaketheirproductsandfameswellknownandacceptedglobally.編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarketsDefinitionofPromotionStrategies:

促銷策略定義它是通過廣告、人員推銷、營業(yè)推廣、公共關(guān)系等方式，把公司及其產(chǎn)品信息傳遞給國際市場消費(fèi)者的一種決策。它有利于企業(yè)的產(chǎn)品和名聲在全球廣被接受。編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarketsDefinitionofPromotionStrategies:

促銷策略定義Inanothersimplewords,itisanykindofcommunicationsbetweenthesellerandthebuyersaboutintroductionsfortheproductsorservices.簡單的說，它是買賣方之間任何關(guān)于介紹產(chǎn)品或介紹服務(wù)方面的溝通。編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarketsInternationalAdvertisementStrategiesAdvertisementisnecessaryforthenewcompanyorforthenewproducttogetintothemarket.Alsoitisveryimportantforacompanytosharethemarketportiontomakeprofitsfromexistedproducts.編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarketsInternationalAdvertisementStrategies

廣告對于新公司或新產(chǎn)品進(jìn)入市場很有必要，而且對于一家企業(yè)去分?jǐn)偸袌錾弦延挟a(chǎn)品的市場份額繼而創(chuàng)造利潤亦非常重要。編輯pptYes,itisreallynecessaryforustomakeanoutstandingadvertisementinJapanifwewanttotakebackthewatchmarkets編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarketsInternationalAdvertisementStrategiesButAdvertisinginternationallywillcostyoualargeamountofmoney.Andsometimesitcannothelpsalesifyouadvertisethroughanunsuitablemediumandatawrongplaceandinawrongperiod.Soitisrisky.編輯pptWhereismymoney?Yourmoneyhasbeenusedforadvertisement編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarketsInternationalAdvertisementStrategies

但是國際廣告需要花費(fèi)大量資金，而且如果你的廣告是通過不合適的媒介且在不恰當(dāng)?shù)臅r(shí)間和地點(diǎn)做出時(shí)，它還并不會給銷售帶來幫助。所以廣告有風(fēng)險(xiǎn)。編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarketsInternationalAdvertisementStrategiesSo,internationaladvertisementstrategiesrequireyoutoknowhowtomakecorrectdecisionsonadvertisingtarget,advertisingbudget,processinginformation,selectingmediumandestimatingeffect.編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarkets1.InternationalAdvertisementTargetStrategiesrefertoPage290Inthedifferentstagesofproductslifecycle,theadvertisementtargetsaredifferent.在產(chǎn)品生命周期的不同階段，廣告的目標(biāo)也不盡相同。編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarkets1.InternationalAdvertisementTargetStrategiesThreeadvertisementtargetsasfollows:P290informationnotification,信息告知；purchaseguidance,勸導(dǎo)購買；usagesolidification,鞏固使用。Fordifferentstagesofproductslifecycle,whatadvertisementtargetareyougoingtochoose?編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarkets1.InternationalAdvertisementTargetStrategiesLifecycleadvertisementtargetLeadinginstageinformationnotificationgrowingup,maturepurchaseguidancedeclinestageusagesolidification編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarkets3DTVinleadingin編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarkets3DTVinleadingin編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarkets3DTVinleadingin編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarkets3DTVingrowingup編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarkets3DTVingrowingup編輯ppt第十四章國際市場促銷策略

PromotionStrategiesforInternationalMarkets3DTVingrowingup編輯ppt第十四章國際市場促銷策略

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