




版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進行舉報或認領(lǐng)
文檔簡介
TheimportanceoflearningaboutcultureUnderstandingforeignculturesisnotonlyimportantforpaniesthatoperateinmorethanoneglobalareaandmarketinternationally.Itisjustimportantfororganizationsathomethatemployworkersfrommorethanoneculture.Understandingcultureisalsoimportantforindividualswhoworkintheglobalworkplace.3.thetwoimportantreasonsforunderstandingculturearetolearnhowothersmakesenseof(搞清.的意思)theirenvironment,andtopreventmistakesandmismunications.對待差異的態(tài)度(RespondingtoDifferentCultures):〔.hostility(敵對)todifference2.CuriosityaboutdifferenceDenyingdifference:Assumptionsofsuperiority(優(yōu)越);Ethnocertrism(民族中心論);AssumptionsofuniversalitycooperatingwithdifferenceMinimizeandpreventmistakesacrosscultures:1.Knowledgeaboutone’sownculture,withthis,knowledgeaboutanothercultureiseasiertolearn.2.motivation,thedrivetoknowandtousetheknowledge.3.implementing(貫徹)knowledge,andbehavinginawaythatmakessenseintheotherculture,theoneinwhichyouwanttodobusiness.cultureisthecoherent,,sharedviewofagroupofpeopleaboutlife’sconcerns,expressedinsymbolsandactivities,thatrankswhatisimportant,furnishes(提供)attitudesaboutwhatthingsareappropriate,anddictatesbehavior.文化三特征:1Coherent:eachculture,pastorpresent,iscoherentandpletewithinitself—anentireviewoftheuniverse2.Learned:cultureisnotsomethingwebornwith3.Theviewofagroupofpeople:issharedbyasociety.三功能:I.Rankswhatisimportant:teachesvaluesorpriorities.2.FurnishesAttitudes:attitudesarebasedonbeliefsaswellasonvalues.3Dictateshowtobehave:behavioresdirectlyfromattitudesabouthowsignificantsomethingis-howitisvalued.6.Onstageandbackstage:Onstagecultureisthebehaviorwedisplay,itiseasytochange.(interchangeable)Backstagecultureisnotsovisible,itisdifficulttochange.(theessenceofpeople’sculture)/.Transactionculture:atransactioncultureexistswheninteractantsrespondtoculturalcuesandmodifytheirownbehavior,creating-orco-creating—anew,temporaryculture.(調(diào)整行為,適應(yīng)對方or共同產(chǎn)生新行為)Theamountofadjustedbehaviordependsonseveralfactors:1theirlevelofknowledgeabouttheotherculture2theirwillingnesstoexperimentwithnewbehaviorsandattitudes3theirpreviousexperiencewithsuccessfulinterculturalinteractions.8.Cultureshock:Cultureshockisthesenseofdislocation(轉(zhuǎn)位)andtheproblems-psychologicalandevenphysical-thatresultfromthestressoftryingtomakethehundredsofadjustmentsnecessaryforlivinginaforeignculture./.Transactionculture四個階段:1.Experiencinganewcultureisusuallyeuphoria(欣快)2.Downturnasdisillusionment(幻義)andfrustration(沮喪)egration(融合)Euphoria:everythingabouttheexcitingnewadventureiswonderful—nolongertwoweeks.Thesecondstageisadownturnasdisillusionmentandfrustrationarise.Itisafeelingofnotbeinginstepwiththemembersoftheculture.Adjustment.---asthesojourner(寄居者)learnsmoreaboutthebackstagecultureandhowtheothercultureworks,heorsheisabletocooperatemoreeffectivelywithmembersofthehostculture.thefourthstage,integration,occurswhenasojournerbeesfluentenoughintheotherculturetomoveeasilywithinitandnotbethrownbythedifferentattitudes,beliefs,andvalues,andthebehaviorstheygenerate.Reversecultureshock:asimilaradjustmentperiodwithitsacpanyingsymptomsusuallyoccurswhenasojournerreturnsa9.Self-knowledgeandunderstandingone’sownculture:Havingagoodunderstandingofone’sowncultureisthebestfoundationfordevelopingtheabilitytounderstandthemunicationbehaviorofpeoplefromothercultures.Toachieveit——Mentalrepresentation:usementalcategoriesthatholdinformationitemsgroupedtogether.MentalRepresentation三個心里表征:prejudice(racism,ageism);bias;discriminationPrejudicegeneralizationsthatarebasedonlimitedknowledge,andthatexpressanevaluation-usuallynegative-areprejudices.Biasabiasforsomethingisreallynothingmorethanapreference.AbiasagainstsomethingisanegativeattitudethatranksitlowDiscriminationwhenbiasesorprejudicesareactedon,theactorisshowingdiscrimination.Discriminationistheactofsifting(過濾)outandselectingaccordingtobiastowardsomethingorsomeone,andtreatingthemdifferently.Areculturesmergingintooneglobalculture"(文化定義;onstage,backstage)Approachestostudyingcultures:1.focusonacultureasawhole(emicstudies一個文化不同層面,eticstudies多種文化的共性)2focusonindividual(individualsmayhaveanynumberofexperiences,personalinsights,personalgoals,interestsandexpectationsthatarepartoftheiridetities.EmicstudiesStudiesthatconcentrateononeculturealonearecalledemicstudies.EticstudiesStudiesthatlookforfactorsthatexistinmorethanoneculturearecalledeticstudies.CulturalgeneralizationsStudiesaboutwholeculturegiveusconclusionsthataregeneralizationsabouttheculture.CulturaldimensionsCharacteristicsthatcouldbethebasisofparisonsfromculturetocultureiscalledculturaldimensions.Stereotypes:Stereotypingmeansusingoversimplifiedgeneralizationstounderstandpeople1stereotypesarefixed,firm,inflexiblementalcategories2prototypes(原型)aretheoriginalconceptsormodelsforsomething.3norareallstereotypesbad,somearepositive.Self-identity:identityisassthformedinpartbytheselfandinpartbygroupmembership.Self-conceptcanbeformedinthreegeneralways.①SocialPsychology——experience.②munication---coresymbols,labelsandnorms.③Critical---socialcontexts(history,economics,polities,publicdiscourse).Self-construal(自我建構(gòu))ishowweseeourselvesinrelationtoothers,withregardtofeelings,thoughts,andbehavior.Ingeneral,westernculturehaveanindependentself-construal,andeasterncultureshaveaninterdependent(相互依賴的)self-construal.Individualismvaluesindividualachievements,failures,andrightsoverthecollective.Collectivismvaluesthegroupabovetheindividual,andindividualshavearesponsibilitytothegroupthatsupersedes(取代)individualneedsorrights.文化維度語境:a.高High-contextculturesrelyonthecontext,eithertheactualphysicalenvironmentofmunicationoraninternalized(內(nèi)在化的)socialcontext,orboth,toconveyalargepartorevenallofamessage’smeaning.Itiselliptical省略的,indirect,allusive(暗指的).低:Low-contextculturesentrust(委托)themeaningalmostentirethewords.itisexplicit,direct,pletely.集體個人a.定義b集體-關(guān)系導向型,個人-結(jié)果導向型c.Acharacteristicofindividualistcultureispetitiveness;thecorrespondingvalueincollectivistculturesiscooperation.Collectivism:relationships,old,permanent,public,highpowerdistance(hierarchical),high-contextculture,hideemotion,cooperation,harmony,dependence.Individualism:results,youth,temporary,private,lowpowerdistance(horizontal),low-contextculture,expressEmotion,petitiveness,independence.權(quán)力距離:Powerdistanceisthedegreetowhichless-powerfulmembersofanorganizationtolerateunequaldistributionofpower,say,betweenmanagersandemployees.cultureswithasmallerpowerdistancearemorehorizontal,lesshierarchical,andlessauthoritarianthanarecultureswithahighpowerdistance.Cultureswithhighpowerdistanceareinequalityinpower,lesshorizontal,morehierarchical,andmoreauthoritarian.High-contextcultures:valuerelationships,teamwork,andlong-termgroupmembership.Itrelyonsubjectiveinformationthatisinternalized(elliptical,indirect,allusive).Low-contextcultures:valueindependentdecisions,activitythatachievesgoals,andindividualaccountability(explicit,direct,pletely).Highculturereferstothoseculturalactivitiesthatareoftenthedomainoftheeliteorwell-to-do:ballet,sumphony,opera,greatliterature,andfineart.International;timeless;transcendent(超然的);Lowculturereferstotheactivitiesofthenonelite:musicvideos,gameshows,professionalwrestling,stockcarracing,graffitiart,tvtalkshows,andsoon.Wherecaninformationaboutculturesbefound:1.askpeoplewhoaremembersofthecultureyouwanttounderstand.2.Anothergoodsourcemaybesomeonewhohasspentconsiderabletimeinthatculturebutisnotanativememberofit.3.Youcaninquire(詢問)intoaculturebyreadingfictionfromthatculture.4.findoutwhatpeopleofaculturesayaboutthemselves.5.Informationaboutculturesalsoesfromstudiesbyanthropologistswhoresearchculturesinthefield,goingtoliveamongthemembersoftheculturetheywanttounderstand.DoesKnowingefromConceptsorExperience:1.knowingbysecondhandinformationfromareliablesource.2.inEnglish-speakingorEuropeancultures,abstract(提?。﹗ition(知覺),meditation(冥想)DoesLearningefromAskingQuestionsorMasteringReceivedWisdom:1.IntheUnitedStates,studentswhoaskquestionsarerewarded.2.InmanyculturesinAsia,LatinAmerica,theMiddleEast,andSouthernEurope,learningmeansreceivingandtakinginwhatisgivenbyteachers.DoesKnowledgeHaveLimits:themoreyoulearn,thelessyouknow.E.g.nonscientistswhohavefaithinwhatsciencecanachieveHowDoPeopleReason:1.Westernculturesprimarily(首先)useacause-and-effectpatternofthinking.(LinearLogic);twooppositethingscannotbothbetrue.2.Otherculturesuseotherpatterns.(SpiralLogic)a.InAsian:thinkingislinkage;theoppositesco-existIsDoingImportantorIsBeingImportant:1.Doing:westerncultures:activity-oriented,peaceoflife,crowdedagendas(日程).2.Being:stillness,collectedness,serenity(平靜),silence(membersofdoingculturesviewsilenceaswaste,membersofculturesthatvaluebeingalsooftenvaluesilence).AreTasksDoneSequentiallyorSimultaneously:1.performingtasksone-by-oneinasequence誤解disorganized2.performingmultipletaskssimultaneously誤解;inflexibleDoResultsorRelationshipsTakePriority1.Individulism:a.cause-and-effect,goals-oriented,tomakeprogress(進步).b.identifygoalsandworktowardthemc.Strategytoachievement.d.measurehowcloseyouhaveecollectivism:a.relationship-orientedb.Valuetherelationshipasameanstoanend.IsUncertainty(不確定性)AvoidedorTolerated:1.uncertainty-averse:Doing:avoiduncertainty,strivetoprotectthemselvesfromtheunknown2.uncertaimty-tolerant:Being,tolerantuncertainty;bemoreopentoacceptingtheunexcepted.IsLuckanEssentialFactororanIrrelevance:1.Luckisirrelevant,inculturesthatthinkincause-and-effectpatternsandthatvalueresults,planning—notluck—isthekeytosuccess.2.Insomecultures,luckorfateordestinyplaysalargepart,peoplesroleinachievingsuccesshaslesseffectthanforcesoutsidethemselves.AreRulestoBeFollowedorBent:1.Followed:neat,predictablebehavior,uncertainavoidance(逃避).2.Bent:flexibilitytomeethumanneeds;uncertain(無常的)tolerance.IsChangePositiveorNegative:1.ThecultureoftheUnitedStatesthinksofchangeasdesirableandpositive.Newmeansbetter.2.Traditionally,agrarianculturestypicallyviewchangeisnegative.Itmeansdisruption(破壞)totheestablishedpatternsoflife.IsDeaththeEndofLifeorPartofLife:Someculturesviewdeathastheendoflife,aquenching(熄火)ofthelight.Itisdreaded(令■人畏懼的).Someculturesviewdeathasanotherphaseinlife,anecessarystepinthepatternoflife.Itisaccepted.簡36.RelationshipbetweenLanguageandculture:1.cultureandlanguageareintertwined(纏繞的)andshapeeachother.Itisimpossibletoseparatethetwo.2.Alllanguageshavesocialquestionsandinformationquestions.3.Languagereflectstheenvironmentinwhichwelive;languagereflectsculturalvalues;Sometimesdifferentculturesuseidenticalwordsthathaveratherdifferentmeanings.不重視語言的問題1.Acronyms(首字母縮略詞)2.implicationofthelanguagebarrier.(字同音不同,異國異含義)Selectionoftherightlanguage:1.LinguisticConsiderations2.BusinessConsiderations3.PoliticalConsiderations4.TheAppropriateLevelofFluencymunicationwithnonnativespeakers:EffectiveFace-to-Facemunication:a.enunciateb.speakslowlyc.AvoidSlangandColloquialisms(白話)d.BeCarefulaboutJokes.e.BeSincereg.BeCulturallySensitiveh.KeepaSenseofHumorEffectiveWrittenmunicationa.UsePlentyofWhiteSpaceb.UseCorrectTitlesandSpellingsofNamesc.UnderstandPatternsofOrganizationd.UseHeadingse.BeCarefulwithNumbersf.BeCarefulwithDatesg.AvoidAbbreviationsh.FollowtheConventionsofWrittenmunication41.技術(shù)對溝通的影響:1.telephone;2.skype3.Email,textingandtwitters非語言交流影響因素:1.Culturalbackground2.socialeconomicbackground3.Education4.Gender5.Age6.Personalpreferencesandidiosyncrasies(特質(zhì))Paralanguage1.vocalqualifiers:Thetermvocalqualifiersreferstovolume(音量),pitch(音高),andtheoverallintonation(聲調(diào))ormelody(旋律)ofthespokenword.2.vocalization:Allculturesusenonwordnoisessuchasahem,um,er,suckinginone’sbreath,andclickingone’stongue.Nonverbalbusinessconventions:1.eyecontact(asignofhonesty/privacy)2.Facialexpression(不同文化頻率frequency強度intensity不同a.smiling(indicatejoy,embarrassmentoravoidembarrassment.)b.showinganger(milderform-frowning;hideanger)3.gesture(head/armmovements;posture)4.timinginspokenexchanges(anenvironmentthatemphasizesequality;seniorityandhierarchy;theroleofmen.)5.touching(peoplefromlow-contextculturestendtobefeelcrowdedbypeoplefromhigh-contextcultures,andpeoplefromhigh-contextculturesfeelleftoutandrejectedbypeoplefromlow-contextcultures.6.Thelanguageofspace(private/office/publicspace)7.Appearance(a.不同國家穿衣風格不同b.inmostcultures,dressalsoidentifiesapersonasbelongingtoaspecificgro叩andhavingacertainstatus.)8.Silence:(高語境文化更傾向于使用沉默,低語境:silenceoftenisinterpretedastheabsenceofmunication)Signalsofrespect:itcanbedifferentfromculturetoculture,anditmaytakesometimetolearnwhatisexceptedbehavior.PositionsofauthorityDressasasymbolofauthority46權(quán)威的象征:1.toneandbehavior2.Language(indicator)3.Familyandsocietalstructures(indicator)Assertiveness(魄力)v.sHarmony.:1.standingupforone’sownrights(individualism,lowpowerdistance)2.Preservingharmony(collectivism,highpowerdistance)47績效的認可及獎勵:1.monetaryrecognition2.nonmonetaryrewards48自我認同1.Self-identity—ASocialPsychologyApproach:(experiences)wecanthinkaboutself-conceptisthatwebuildupoursenseofselffromchildhood,basedonexperienceswehavehadthatcontributetooursenseofself.2.Self-identity—AmunicationApproach(munication):Identities(身份)aremunicatedincoresymbols,labels,andnorms.49.Self-identity—ACriticalApproach(socialcontext):Thecriticalapproachtoself-identityuseshistory,economics,politics,andpublicdiscourse.Age:IsSeniorityValuedorDiscounted:a.Inculturesthatvalueage,theolderabusinesspersonisthemorecredibilityheorshehas.b.inyouth-orientedculturesbeingyoungseemstomeanhavingmorechoices,morepower,moreenergy,andmorefreedom.Gender:AreWomenEqualsorSubordinates:a.Intraditionalcultures,thetwofactsarerelated.Child-bearingandchild-nurturingarethemainrolesofwomen.b.managementrolea52Socialorganization:1GroupMembership:TemporaryorPermanent:a.IndividualsintheUnitedStatesaremembersofmanygro叩ssimultaneously;groupmembershipisimpermanentb.Inothercultures,theresponsibilitiesofmembershipebeforerights;groupmembershipispermanent,belongingstartswiththefamily.threefunctionsofgroupmunication:1.GiveandSaveFace2.DisplayEmotion(collectivistcountries,cultureteachespeoplefromanearlyagetoshowemotion.3.aboutShameorGuilt(a.Inindividualisticcultures,whereindividualresponsibility,results,andprivacyarevalued,guiltisapotentwayforaculturetoenforce(實施)rulesofbehavior.b.Incollectivistcultureswheregroupmembership,relationships,andpublicknowledgeofone’slifeareimportant,shameenforcestherulesofconduct.)form:ImportantorUntrustworthy(靠不任的):Behavingaccordingtoformmeansbehavingcorrectly.PersonalMatters:PrivateorPublic:a.InEurope,asinBritain,Canada,theUnitedStates,Australia,andNewZealand,aperson’sworklifeiskeptfairlyseparatefromprivatelife.b.culturesthatemphasizerelationships,viewgroupmember-shipaslongterm,andvalueharmonyhaveablurred(模糊不清的)distinction(區(qū)別)betweenwhatisprivateandwhatispublic(oratleastwhatis“gro叩”).SocialOrganizationalPatterns:HorizontalorHierarchical:1.monarchies(君主制):atoneextremearerigid(嚴格的)verticallevelsinsociety,2.Democracies:movementbetweenthemisverylimited;attheotherextreme,societyishorizontalandoperateswithfewlevels.ApproachtoAuthority:DirectorMediated:1.inmanycultures,theapproachtoauthorityisindirect.2.InNewZealand,inwhichhorizontalityhaspriority,theapproachtoauthorityisdirect.municatingaboutproblems:1.inlow-contextcultures:direct2.inhigh-contextculture:indirect,putahighpriorityonkeepingharmony,preventinganyoneimportantfromlosingface,andnurturingrelationship.Sayingno:1.itisdonewithdelayandindirectnessinlow-contextcultures,therationale(基本原理)istoexplainwhyfirst.2.itismoredifficultforhigh-contextculture,whichisoftensayingyes.Giftgiving;1.inmanycultures,itisappropriatetotakesmallgiftswhenoneisinvitedtoenjoyhospitality(好客).2.thewaypeoplefromdifferentculturesexpressappreciationforhospitalityvaries.3.thetimingofgreetingsisalsoimportantManagingconflicts:conflictisaclashbetweenpeopleorbetweenideasthatengages(吸引I)peopleinastruggleagainsteachother.1.Inindividualistculture(result-oriented)peopleareresponsiblefortheconsequenceoftheirownindividualactivities.2.incollectivistculture(relationship-oriented):theyvalueonrelationship,problemsarenotanindividualresponsibility.解決方式1.peting2.collaborating(合作)3.promising4.avoiding5.acmodating(調(diào)節(jié))62.Popularculturereferstothosesystemsorartifactsthatmostpeopleshareandthatmostpeopleknow63.it'sproducedbycultureindustries.it'sdiffersfromfolkculture.it'severywhere.it'sfillsasocialfunction.64Itdiffersfromfolkculture.Popularculture:mass-producedandmass-marketedcultureFolkculture:moreauthentic"folk"culturea65CollectivismThinkaboutthefamily'swelfare,reputation,andhonor.Marriageandbirth-giving,insteadofpersonalaffairs,aretakencarebyalltheothersinyourgroupwhichbasicallyisyourfamily.IndividualismTakesthemarriageasone'sownbusiness.Putyourselfinthefirstplacethinkingofyourownhappiness,interestsTheconceptoffa
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預覽,若沒有圖紙預覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負責。
- 6. 下載文件中如有侵權(quán)或不適當內(nèi)容,請與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準確性、安全性和完整性, 同時也不承擔用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 《藥品市場營銷學》課程標準
- 農(nóng)莊轉(zhuǎn)讓帳篷合同范本
- 化肥區(qū)域授權(quán)合同范本
- 上海電子營銷咨詢合同范例
- 余姚市房地產(chǎn)經(jīng)紀合同范本
- 接觸網(wǎng)中級工題庫與參考答案
- 化工總控工高級測試題及參考答案
- 道路交通安全模擬試題含參考答案
- 個人安全與社會責任心得體會
- 公司收購資產(chǎn)合同范本
- 噴涂設(shè)備點檢表
- GB/T 2831-2009光學零件的面形偏差
- 廣東省佛山市《綜合基礎(chǔ)知識》事業(yè)單位國考真題
- 02 第2章 城市與城市化-城市管理學
- 六年級上冊英語教案-Culture 2 Going Green 第二課時 廣東開心英語
- 警察叔叔是怎樣破案的演示文稿課件
- 2019石景山初三一模語文試題及答案
- 尿液有形成分形態(tài)學檢查與臨床意義課件
- 09式 新擒敵拳 教學教案 教學法 圖解
- CAD術(shù)語對照表
- 學術(shù)論文的寫作與規(guī)范課件
評論
0/150
提交評論