Euromonitor-2022年全球十大消費趨勢（英）-2022

Top10GlobalConsumer

Trends2022

EmergingForcesShapingConsumerBehaviour

ABOUTEUROMONITORINTERNATIONAL3

EuromonitorInternational

networkandcoverage

?EuromonitorInternational

?EuromonitorInternational

SPEAKERS4

GinaWestbrook

DirectorofConsumerTrends

AliAngus

HeadofLifestyles

Aboutthespeakers

NatashaCazin

ResearchConsultant

DavidMackinson

SeniorResearch

Manager

BenjaminSchneider

a

SeniorResearch

Analyst

?EuromonitorInternational

CONSUMERLANDSCAPEIN20226

?EuromonitorInternational

Consumersin2022

2021-2022GrowthinGlobalConsumerExpenditurebyCategory

HotelsandCatering

Transport

LeisureandRecreation

Education

MiscellaneousGoodsandServices

Communications

ClothingandFootwear

HealthGoodsandMedicalServices

HouseholdGoodsandServices

AlcoholandTobacco

FoodandNon-AlcoholicBeverages

Housing

10%

5%

0%

Source:EuromonitorInternational

7

?EuromonitorInternational

74%

Usetechnologytoimprovetheirdailylives

41%

Makeanin-storemobilepaymenteveryweek

39%

Prefertocommunicateonline

53%

Globalconsumers

shifttodigitaland

home-centric

lifestyles

Workfromhomeatleastweekly

48%

Studyathomeatleastweekly

31%

Entertainfamilyandfriendsathomeatleastweekly

Source:EuromonitorInternationalVoiceoftheConsumer:LifestylesSurvey2021

?EuromonitorInternational

9

45%40%35%30%25%20%15%10%5%

0%

TheGreatLifeRefresh

Passionandpurpose-drivenaction

?EuromonitorInternational

ConsumerAttitudesandLifePriorities

Ipreferto

spendmy

moneyon

experiences,

ratherthan

things

IfeelIcan

makea

differenceto

theworld

throughmy

choicesand

actions

Spiritual

beliefsarean

importantpart

ofmylife

Ihaveastrict

boundary

betweenmy

work(or

school)and

personallife

20152021

Source:EuromonitorInternationalVoiceofthe

Consumer:LifestylesSurvey

10

USDbillion

TheSocialisation

Paradox

Adividedreturntopre-pandemiclife

GlobalDomesticTourismSales

$3,000

$2,500

$2,000

$1,500

$1,000

$500

$0

2019

2020

2021

Y-o-ygrowth

40%

30%

20%

10%

0%

-10%

-20%

-30%

-40%

-50%

SpendontravelandtourismbydomesticvisitorsY-o-Ygrowth

?EuromonitorInternational

Source:EuromonitorInternational

11

Pre-Roll

3%

Other1%

Beverages4%

Edibles8%

Tincturesand

Sprays

34%

Vapour8%

Flower12%

GlobalCBDSalesbyFormat,2021

Concentrates2%

Self-LoveSeekers

Individualityandauthenticitydrive

happiness

Capsules9%

Topicals19%

Source:EuromonitorInternational

?EuromonitorInternational

12

Out-of-StockEssentialOnlineSKUsinSeptember2021

BackupPlanners

Supplychaindisruptionsleadtonextbest

options

?EuromonitorInternational

Note:DatapulledSeptember27,2021

Source:EuromonitorInternationalVia

13

WeeklyOnlineActivitiesfor60+Consumers

Browseonline

Visitonlinenewssites

Visitorupdatesocialnetworkingsites

DigitalSeniors

Fromresistancetoreliance

Useabankingservice

Makeanin-storemobilepayment

Visithealth-relatedormedicalsites

Takepartinonlinevideogaming

Streammusiconline

Buygroceriesonline

0%

100%

50%

?EuromonitorInternational

Source:EuromonitorInternationalVoiceofthe

Consumer:LifestylesSurvey2021

14

60%

50%

40%

30%

20%

10%

FinancialAficionados

Democratisedmoneymanagement

0%

ConsumersWhoAreConfidentThatLong-TermInvestmentsWillGrowinValue

2015

2021

Source:EuromonitorInternationalVoiceofthe

Consumer:LifestylesSurvey

?EuromonitorInternational

15

ConsumersWhoContributetotheCircularEconomyatLeastAnnually

Donateuseditemstoacharity

ornon-profit

PursuitofPreloved

Secondhand,recommerceandpeer-to-peermarketplaces

Buyusedorsecondhanditems

Sellusedorsecondhanditems

Share/swapitemsorservices

Rentitems,ratherthanbuy

0%20%40%60%80%

?EuromonitorInternational

Source:EuromonitorInternationalVoiceofthe

Consumer:LifestylesSurvey2021

16

ClimateChangers

Alow-carbonworld

65%Worriedaboutclimatechange

67%

Triedtohaveapositiveimpact

ontheenvironmentthrough

everydayactions

57%

Feeltheycanmakeadifference

totheworldthroughtheir

choicesandactions

?EuromonitorInternational

Source:EuromonitorInternationalVoiceofthe

Consumer:LifestylesSurvey2021

17

Y-o-ygrowth

RuralUrbanites

Bestofbothworlds

?EuromonitorInternational

GlobalE-CommerceSalesandGrowth

USDbillion

$3,000

$2,500

$2,000

$1,500

$1,000

$500

$0

2019

2020

2021

Source:EuromonitorInternational

E-commercesales

Y-o-Ygrowth

30%

25%

20%

15%

10%

5%

0%

18

TheMetaverse

Movement

Simulated3Ddigitalecosystemsofthefuture

90%80%70%60%50%40%30%20%10%0%

ConsumersWhoHaveUsedAR/VRtoPlayGames

NorthAmerica

LatinAmerica

Middle

Eastand

Africa

EuropeAsiaPacific

?EuromonitorInternational

Note:IncludesrespondentswhohaveusedARorVRonly.

Source:EuromonitorInternationalVoiceoftheConsumer:DigitalSurvey2021

?EuromonitorInternational

DavidMackinson

Senior

Research

Manager

NatashaCazin

ResearchConsultant

BenjaminSchneider

Senior

Research

Analyst

Moderator

GinaWestbrook

Directorof

Consumer

Trends

SPEAKERS19

AliAngus

Headof

Lifestyles

?EuromonitorInternational

TOP10GLOBALCONSUMERTRENDS

Howhavetheseconsumertrendsevolvedsincelastyear?

TOP10GLOBALCONSUMERTRENDS

Whatdoconsumerscareabout?Howarebusinessesresponding?

22

Source:

NEIWAI

?EuromonitorInternational

?EuromonitorInternational

TOP10GLOBALCONSUMERTRENDS

Whatdoconsumerscareabout?Howarebusinessesresponding?

24

?EuromonitorInternational

Source:

Starbucks

25

Source:EmiratesAirlines

?EuromonitorInternational

?EuromonitorInternational

TOP10GLOBALCONSUMERTRENDS

WillOmicronorotherpotentialCOVID-19variantsimpactthesetrends?

TOP10GLOBALCONSUMERTRENDS

What’sonthesustainabilityagenda?

28

Source:Klarna

?EuromonitorInternational

Source:IKEA

?EuromonitorInternational

29

Source:REVIVO

Source:Youzd

?EuromonitorInternational

TOP10GLOBALCONSUMERTRENDS

What’sonthesustainabilityagenda?

31

?EuromonitorInternational

Source:Skize

?EuromonitorInternational

TOP10GLOBALCONSUMERTRENDS

What’sonthesustainabilityagenda?

TOP10GLOBALCONSUMERTRENDS

Thedigitalworld–what’snext?

34

?EuromonitorInternational

Source:

LiveFreely

?EuromonitorInternational

TOP10GLOBALCONSUMERTRENDS

Thedigitalworld–what’snext?

36

?EuromonitorInternational

Source:EssilorLuxottica

?EuromonitorInternational

TOP10GLOBALCONSUMERTRENDS

Thedigitalworld–what’snext?

?EuromonitorInternational

38

Source:EpicGames

Source:

Roblox

39

?EuromonitorInternational

Source:

Nike

?EuromonitorInternational

41

?EuromonitorInternational

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