2011年社會化媒體營銷現(xiàn)狀調(diào)查報告

AnnualSurveyReportTopAreasForSocialMarketingInvestmentandBiggestSocialMarketingChallengesin2012Tobeincludedinthesurveyfornextyear’sreportclickhere.Tobenotifiedwhennextyear’sreportisavailableclickhere.Sponsoredby:January2012STATEOFSOCIALMEDIAMARKETINGHello,FellowMarketers!Thereisnoquestionsocialmarketinghasbecomeanintegralpartofthesalesandmarketingmix.Wehavetranscendedthequestionofwhethersocialmarketingisworthyofaninvestment.Today’squestionsaremoresophisticated,exploringscalable,provenwaystobuildsocialmediapresenceandengagementwithourprospectsandcustomers.Theenthusiasmforthepotentialofsocialremainsstrong,asmanyofusexpecttoimproveoursocialmediapracticesandlinkthemtotangiblebusinessresultsin2012.Thisreportcontainsthecollectiveintelligenceofmorethan320marketersfromawidevarietyofindustriesandlevelsofsocialmarketingexperience.Itbringstoyouinsightsandbenchmarkstosolidifyyoursocialmarketingstrategy,growyoursocialfootprintandengagewithyouraudiencesformaximumreturn.Youwilllearnhowleadersallocateresourcesanddiscoverthetopsocialplatformsandsocialmediamanagementtoolstheyusetomaketheirjobseasier,moreefficientandimpactful.Youwillalsoreadaboutsocialmarketinginvestmentprioritiesandthepracticescompanieswilladopttoensure2012istheyearofthesocialbusiness.Youwillnoticesomeunderlyingthemesinthisreport:Executivesandseniormanagersarelookingfortractioninthreekeyareas–ROI,integrationofsocialwithleadgenerationandsalesandexpansionofsocialpresenceandreach.Whilesocialmarketersfeeltheydonothavethenecessaryresourcestoexecuteinitiativessuccessfully,theymustmeettheexpectationsofseniormanagementwhodemandtoseetangiblebusinessvalue.Youwillseeclearmaturitypatterns,withcompaniesexperiencedinsocialmarketingmovingbeyondgrowingsocialpresenceandreach.Theirfocuswillshifttoactivesocialmediamanagementforincreasedleadgenerationandsales.Youwillseeless-experiencedmarketersfollowingtheirvisionarypeers,adoptingestablishedpracticesastheymovealongthematuritycontinuum.Afewtake-awaysforthosestaringout:Less-experiencedsocialmarketersseemtowanttogettherefast.Theywanttoparticipateinthetopplatformsusedbymarketingleaders;theywanttoinvestincontentgenerationthatleadstohigherengagementandsales;theywanttomeasurethetangibleresultsoftheirinvestment.Withlimitedresources,budgetsandexperience,theylikelywon’tbeabletodoitall.Thestrategiesoffollowingthetrailblazersneedtoincorporateprovenapproachestoscalingthesocialefforts.Ratherthansimplyallocatingpeopletosocial,newcomersneedtoplanforandinvestinsocialmediamanagementsystemsandtechnologiesthatwillallowforscalable,measurablegrowth.Wecouldnotbemoreexcitedaboutthepotential2012holdsforallofus.Welookforwardtocontinuingthedialogwithyounextyear.Expecttohearmorefromtopmarketers,strategistsandAwareness’partnerswhoaremakingarealdifferenceinsocialmarketing.Enjoythisreportandletusknowwhatyouthink–weencourageyoutoshareitwithinyourorganizationandwithyourpeers–let’sbringthecollectiveconversationtoanewlevelwherewecanlearnfromeachotherandrealizethepromiseandpotentialofengagingwiththesocialcustomer.Bestwishesforaprosperous,healthyandsocial2012,BrianZanghiCEOofAwareness,Inc.Jointheconversation#AwarenessSMMFollow Connect Join BlogSponsoredby:2TABLEOFCONTENTSSTATEOFSOCIALMEDIAMARKETINGForwardMajorFindingsCorporateInvestmentinSocialMarketingCompanySocialMarketingResourcesBiggestSocialMarketingChallengesin2012SocialMediaMontioringandManagementPracticesMeasuringSocialROITopSocialMediaPlatformsLinkedInParticipationTopSocialMarketingResourcesSurveyParticipantDemographicsAboutAwareness,Inc

458131518222430323335Sponsoredby:3STATEOFSOCIALMEDIAMARKETINGAsweassessedtheaccomplishmentsof2011andpreparedfor2012,theteamatAwareness,Inc.connectedwith320marketersfromacross-sectionofindustries,companysizesandlevelsofsocialmarketingexperience.WeheardfromthoseleadingtheeffortsattheC-level,thosewhomanageaswellasthosewhosupportthesocialmarketingfunctionwithintheirorganizations,andanumberofbusinessleaderswhoarehelpingtobridgethesocialgapwithintheirenterprises.SurveyRespondentRoleWithinCompany

ExecutiveorSeniorManagementMid-LevelManagementMarketingSupport27% 38% Other n=275Weareexcitedaboutthenumberofresponsesfromexecutivesandseniormanagers,whichwebelieveisfurtherevidencethatsocialmarketinghasachievedahigherlevelofstrategicfocusandorganizationalpriority.Furthermore,thisreportcontainsresponsesfromorganizationsatvariousstagesofsocialmarketingprogramimplementation.Wegotabalancedresponsefromthosestartingout(self-reportednovicesandsocialmediadabblers)andthosewhohavegainedastrongfootholdwithsocialmarketing(self-reportedexperiencedcompaniesandsocialmarketingleaders).Forthoseamonguswhoaremorestatisticallyinclined,wewouldnotethattheseself-assessmentsapproximateabell-curvedistribution,whichwebelievesupportsthevalidityofthefindingsacrosscompanieswithdifferentlevelsofexperienceinthisfield.LevelofSocialMarketingExpertise

NoviceDabbler

ExperiencedSocialMarketingLeadersn=275Sponsoredby:4STATEOFSOCIALMEDIAMARKETINGHerearesomeofthemajorfindingsandtake-awaysfromtheStateofSocialMarketingSurvey,conductedinlateNovemberandearlyDecember,2011:Topsocialmarketinginvestmentareas:presence,frequency&processesMarketersarelookingtoinvestheavilyinsocialmediamarketingin2012.Thetopquotedareasofsocialmarketingfocusinclude:???

Increasedpresenceacrosssocialmarketingplatformsreportedby70%ofsurveyrespondentsIncreasedfrequencyofcontentpublishing,asreportedby59%ofrespondentsMorerobustsocialmarketingmanagementandmonitoringroundoutthetopthreewith50%and45%,respectivelyTopsocialmarketingchallenges:Resources&ROIMarketersarestillgrapplingwithhowtogetsufficientresourcesandthenbestmeasurethereturnontheirsocialmarketinginvestment.77%ofrespondentsindicatedalackofsufficientresources,while58%reportedmeasuringROIastheirtopsocialmarketingchallengefor2012,whichmayindicateadisconnectandstalematebetweenthedifferentlevelsofanorganization.Managingandgrowingsocialpresencewasreportedamongthetopchallengesfor42%ofmarketersin2012.Topsocialplatforms:TheBigThreearedominatingTopsocialmarketingplatformsofchoiceformarketersin2011were:100806040

87%

86%

76%

66%

56%

FacebookTwitterLinkedInYoutubeBlogs200Sponsoredby:5STATEOFSOCIALMEDIAMARKETINGPlannednewsocialplatformsfor2012:blogs,forumsandYouTubeThesocialplatformsthatwillcatchmarketers’interestandseeincreasedinvestmentin2012include:30 28% Blogs2520151050

19%

18%

ForumsYoutuben=275Plannednewsocialmarketingplatformsforexperiencedmarketersin2012:TheleadersareexpandingtonewplatformsExperiencedsocialmarketersreportthattheyplanincreasedusageofsocialmarketingplatformsbeyondtheBigThreesuchas:10080

91%

86%

BlogsYouTubefoursquare604020

59%

50%

43%

30%

FlickrSlideShareTumblern=2750Socialmediamonitoringpractices:Becominganecessity78%ofmarketersreportedmonitoringsocialmediachannelsformentionsoftheirbrandatleastafewtimesaweekand62%reportedmonitoringindustryconversationswiththesamefrequency.Ofthosewhodidnotmonitorsocialmediaconversationsin2011,70%reportthattheyplantodosoin2012.Useofsocialmediamanagementplatforms:GainingmomentumwithleadersOnly19%ofsurveyedmarketersreportedusingasocialmediamanagementplatformdespitemanagingpresenceandengagementonmultipleplatforms(evenincaseswherethenumberofplatformsisgrowing).25%reportedthattheyplantoaddsocialmediamanagementtoolstotheirsocialmarketingarsenalin2012.Sponsoredby:6STATEOFSOCIALMEDIAMARKETINGSocialmediaROI:TopofmindbutdifficulttomeasureAlthoughonlyhalfoftherespondentsreportedmeasuringthesuccessoftheirprogramsin2011,another30%plantomeasurein2012.Granted,successmaybedefinedmorebroadlythanROI,butclearerROIisneededtosupportallocationofthedesiredresources.In2011,theprimarymeasurewasreach:76%ofrespondentsusedthenumberofnewfansandfollowersasaproxyforprogress.Fortwo-thirds,thedesiredoutcomewastodrivetraffictoownedmedia:66%measuredtrafficfromsocialchannelstowebpropertiesasanindicationofsuccess.(ThisstrategyislikelymoreprevalentinB2Bandcertainindustries,butmoreonthatinournextcutofthedata).Engagementcameinthird:53%reportedusingsocialmentionsoftheirbrandacrossplatforms,and40%measuredshareofsocialconversations.AlittleoveronethirdmadefurtherlinkstoROI:38%ofmarketersmonitoredandreportedonleadgenerationactivities.Socialmarketingbudgetsandresources:Stillinsufficient57%ofmarketerswhoofferedtheirinsightsinthisStateofSocialMarketingSurveyindicatedthattheyhavenotallocatedbudgetstosocialmarketingbutrelyonpeopleresources.Thisgroupwasfollowedby18%ofmarketerswhospendbetween$1,000and$10,000annually.Only8%reported2011budgetsofover$50,000peryear.Intermsofallocatingpeople,themajorityofcompanies(74%ofthem)havefoundtheformulatobebetweenoneandthreepeople.12%oftherespondentsreportedthatmorethanfivepeoplewerededicatedtosocialmarketingefforts.Topnewseducationresourcesforsocialmarketers:Blogs,peersandconferences82%ofmarketersindicatedtheyreadblogsastheirkeywaytostayontopofindustrydevelopmentsandbestpractices.Blogswerefollowedbypeers,akeysourceofnewsandinsightsfor59%ofrespondents.Conferencescameinasmarketers’thirdmost-trustedsourceofindustrydevelopmentsat43%.Sponsoredby:7STATEOFSOCIALMEDIAMARKETINGInvestmentinsocialmarketingisclearlyontherise.Increasedpresenceacrosssocialmediaplatformsisstillthetoppriorityformarketers,followedbyincreasedfrequencyofcontentpublishingandmorerobustsocialmarketingmanagementpro-cessesandtools.RespondentsarefocusingeffortsbeyondtheBigThreeplatforms(Facebook,TwitterandLinkedIn)toexpandreachintomultiplesocialmarketingnetworks.Mobilewillbeaninvestmentareaforone-thirdofmarketers.TopAreasofCorporateSocialMarketingInvestmentfor20128070

70%

IncreasedpresenceacrosssocialmediaplatformsIncreasedfrequencyof60

59%

contentpublishingMorerobustsocial50

50%

45%

marketingmanagementMorerobustsocialmedia40

33%

monitoringMoresocialmedia30

presenceOther

n=3192010

6%0Sponsoredby:8STATEOFSOCIALMEDIAMARKETINGAnanalysisofinvestmentprioritiesbylevelofexperiencewithsocialmediaismoreinformative,asweseethatfollowersaredrivingthefocusonpresenceandfrequency.Investmentsinexpandedsocialreachwillbeledin2012byself-reportedsocialmarketingnovicesanddabblers,78%and71%respectively.Experiencedsocialmarketersalsoplantocontinuetoinvestinsocialreachbutatalowerrate:64%reportedthattheyplantoincreaseinvestmentinthisareain2012,mostlyrepresentedbyexpansionintonewplatforms.Whereexperiencedsocialmarketersdifferfromtheirless-experiencedcolleaguesisintheirplanneduseofrobustsocialmediamonitoringandmanagementplatforms:64%ofexperiencedmarketersplanincreasedinvestmentsinrobustsocialmediamanagementplatforms,comparedto43%ofsocialmarketingnovices.Experiencedsocialmarketerswillalsoseeanincreasedfocusonmobilesocialmediapresence.Expectexperiencedsocialmarketerstosetthestagefortheindustry,drivingbestpracticesandestablishingthebenchmarksforotherstofollowin2012.TopAreasofCorporateSocialMarketingInvestmentfor2012byLevelofSocialMarketingExperienceIncreasedpresenceacrosssocialmediaplatformsIncreasedfrequencyofcontentpublishingMorerobustsocialmarketingmanagementMorerobustsocialmediamonitoringMoresocialmediapresenceOther

NoviceDabblerExperiencedExpertn=2790 10 20 30 40 50 60 70 80Sponsoredby:9STATEOFSOCIALMEDIAMARKETINGWhenwelookatwhodrivessocialmarketinginvestmentdecisionswithintheenterprise,wenoticeaclearalignmentonprioritiesatalllevelsoftheorganization.Seniordecision-makersareseeminglyonboardwithgrowingtheircompanies’socialreach,increasingcontentfrequencyandenablingrobustsocialmediamanagementandmonitoringthroughprocessesandtools.Butwhenwelookattheactualinvestmentlevelswithintheenterprise,weseethatmostsocialmarketingdepartmentsareseverelyunder-resourcedandunderfunded(RefertoCompanySocialMarketingResourcessectionformoredetail).TopAreasofCorporateSocialMarketingInvestmentfor2012byRolewithintheCompanyIncreasedpresenceacrosssocialmediaplatformsIncreasedfrequencyofcontentpublishingMorerobustsocialmarketingmanagementMorerobustsocialmediamonitoringMobilesocialmediapresenceOther

ExecutiveorSeniorManagementMid-LevelManagementMarketingSupportOthern=2750 10 20 30 40 50 60 70 Sponsoredby:10STATEOFSOCIALMEDIAMARKETINGBudgetInfluenceThereisadirectcorrelationbetweentheplannedfocusofsocialmediainvestmentsandavailablesocialmarketingbudgets.Itishardtotellwhetherthebudgetdrivesthefocusor,moreappropriately,thefocushasgeneratedabudget,butthosewithlimitedbudgetsin2012willbemorefocusedonincreasingpresenceacrosssocialmediaplatforms,apriorityfor69%ofthosemarketers.Ofthosewithsocialmarket-ingbudgetsinthe$30,000to$50,000range,almost80%willlooktoinvestinmorerobustsocialmediamonitoring.Three-quartersofthecompanieswiththelargestbudgets($100,000+)willseekinvestmentintoolsandprocessesforsocialmediamanagement.TopAreasofCorporateInvestmentfor2012bySizeofSocialMarketingBudgetIncreasedpresenceacrosssocialmediaplatformsIncreasedfrequencyofcontentpublishingMorerobustsocialmarketingmanagementMorerobustsocialmediamonitoringNobudget,MobilesocialmediapresenceOther

justpeople$1,000-$10,000$10,000-$30,000$30,000-$50,000Over$100,000n=2670 10 20 30 40 50 60 70 Sponsoredby:11STATEOFSOCIALMEDIAMARKETINGSummaryIn2012,presenceandfrequencyofcontentwillremainatoppriority,especiallyforthenovicesanddabblers.Theleaderswillventureintonewplatformsandmovebeyondpresenceandfrequencytofocusonprocessesandtoolsthathelpthemmonitorandmanagetheirsocialmarketinginvestment.Wepredictthatin2012levelsofsocialmarketinginvestmentwillserveasacompany’ssocialmarketingmaturityscore.Thoseintheearlystageswilldiveintosocialwithlittleconsiderationforthetoolsandmethodologiestoscaletheirsocialactivities.Sociallymaturingcompanies,whohavetestedthisapproachandsawitslimitation,willmanagesocialasastrategicbusinessfunctionwiththecorrespondingmethodologies,processesandtechnologiestoscaleitandmakeitsuccessful.AdditionalResources:FreeeBooks&WhitePapers???

HowtoAuditYourSocialMarketingEfforts:Learnhowtoevaluatetheeffectivenessofyourcurrentsocialmarketingstrategy.Identifynewwaystoimprovethereturnonyoursocialmarketinginvestment.TheSocialFunnel:DrivingBusinessValuewithSocialMarketing:ThiseBookhelpsCMOsandsocialmediastrategiststhinkaboutorganizingandoptimizingsocialmarketingandlaysoutthestepsandbestpracticestogetthemostvaluefromsocialmediainvestments.11StrategiestoIncreaseEngagement:11StrategiestoIncreaseEngagementhelpsmarketersfacilitatecommunicationwiththeiraudience,highlightingbestpracticesforbusinessesofallsizes.Sponsoredby:12STATEOFSOCIALMEDIAMARKETINGAlthoughseniormanagementprioritizessocialROIasoneoftheirtopareasoffocus,theyarenotwillingtoinvestbeforetheyseetheproofbehindit.75%ofmarketerssurveyedforthisreportrepresentcompanieswithsocialmarketingbudgetsbelow$10,000annually,with57%ofmarketersrelyingsolelyonhumanresourcestogetthesocialmarketingjobdone.SizeofCompanyBudgetforSocialMarketing4%5%

Nobudget,justpeople$1,000-$10,000$10,000-$30,000$30,000-$50,000$50,000-$100,000

Over$100,000n=278Whenwelookatthehumanresourceallocationforsocialmarketinginitiatives,weseethataclear74%majorityofcompaniessurveyedrelyonthehelpofonetothreemarketersdedicatedtosocialmediaefforts,withadditional20%relyingonthreeormoreresources.Thissurveydidnotpollparticipantsontheiruseofoutsidesocialmarketingresourcessuchassocialmarketingconsultantsoragencies.NumberofDedicatedSocialMarketingResourceswithinCompanies

10+5-103-51-3Nonen=278Sponsoredby:13STATEOFSOCIALMEDIAMARKETINGSummary2012isgoingtobetheyearwhenwestarttoseeamorebalancedapproachbetweensocialmediaresourcesandinvestmentsinsocialmediainfrastructure.Suchapproachwillempowersocialmediamarketerstoscaleandprovethevalueoftheirsocialinitiatives.AdditionalResources:FreeeBooks&WhitePapers?

HowCorporationsShouldPrioritizeSocialBusinessBudgets:LearnfromAltimeteranalystsCharleneLiandJeremiahOywangaboutbestpracticesforallocatingandprioritizingsocialbusinessbudgets.Sponsoredby:14GREATESTSOCIALMARKETINGCHALLENGESIN2012STATEOFSOCIALMEDIAMARKETINGWiththeenthusiasmandincreasedinvestmentinsocialmarketingcomesomekeychallengesthatmarketersexpecttotacklein2012.The2012challengeidentifiedmostfrequently(by77%ofrespondents)wasaroundlackofsufficientresources.TrailingasaclosesecondwasmeasuringtheROIofsocialmarketingprogramsasreportedby58%ofrespondents.Marketingsupportlevelsareaskingforinvestment,butexecutivesarelookingforROIbeforededicatingmoreresources.Theuseofmeasurementtoolsmaybethewaytobreakapossiblestalemate.TopSocialMarketingChallengesfor2012Lackofsufficientresources MeasuringROI ManagingandgrowingsocialpresenceIntegratingsocialwithleadgenandsalesIntegratingsocialwiththerestofourmarketingMonitoringsocialmediaManagingpublishingofsocialcontentacrossplatforms

Socialmediatraining 22% n=3190 10 20 30 40 50 60 70 80“Whilewearemonitoringthetrafficthatoursocialmarketinggenerates,westillstrugglewithhow(andwhetherornot)thatrelatestoincome”(Surveyrespondent)Sponsoredby:15GREATESTSOCIALMARKETINGCHALLENGESIN2012STATEOFSOCIALMEDIAMARKETINGThelackofresourcesthemeisanissueformarketersatalllevelsofexperience,withdabblersbeingthemostchallenged.ExperiencedsocialmarketersarethemostchallengedbyROImeasurement,whereastheleadersaresplit.Novicesaremoreconcernedwithmanagingtheirpresenceandintegratingwiththerestofmarketingthantherestofthepack.TopSocialMarketingChallengesfor2012byLevelofSocialMarketingExperienceLackofsufficientresourcesMeasuringROIManagingandgrowingsocialpresenceIntegratingsocialwiththerestofourmarketingIntegratingsocialwithleadgenandsalesManagingpublishingofsocialcontentacrossplatformsNoviceMonitoringsocialmediaSocialmediatraining

DabblerExperiencedExpertn=279n=2790 20 40 60 80 100Sponsoredby:16GREATESTSOCIALMARKETINGCHALLENGESIN2012STATEOFSOCIALMEDIAMARKETINGSummaryAlthoughsocialmarketingwillreceiveincreasedadoptionamongcompaniesofallsizesandindustries,thepracticerequiresabiggerpieceoftheoverallresourceandbudgetallocation.Withoutthepropersupporttoscalesocialmarketingprograms,manymarketerswillfeelconstrainedtoshowtangibleresultsfortheirbusiness.TheneedforresourcesseemstobemetwithademandforROIprooffromthetop.AdditionalResources:FreeWhitePapers???

6StepstoBuildingandManagingaSuccessfulSocialMediaMarketingTeam:Learnhowtogetthemostvaluefromyoursocialmarketingresources.AMarketer’sGuidetoSocialMedia:DevelopingandImplementingaSocialMediaMarketingStrategy:Anintroductiontoessentialsocialmediamarketingconceptsthatwillhelpyouandyourorganizationmakeinformeddecisionsaboutyoursocialmediaprogram.TheSocialCustomer:HowBrandsCanUseSocialCRMtoAcquire,Monetize,andRetainFans,Friends,andFollowersoBuythebookoDownloadafreechapterSponsoredby:17STATEOFSOCIALMEDIAMARKETINGSocialmediamonitoringwasoneofthereportedhotareasin2011.80%ofsurveyrespondentsstatedthattheymonitorforbrandmentionsinreal-time,near-timeorafewtimesaweek,with14%planningtodosoin2012withthesamefrequency.Thiswillbringthetotalofcompaniesmonitoringsocialmediaatleastafewtimesaweekto94%.Socialmediamonitoringforindustryconversationsalsosawapeakin2011,reaching75%ofrespondents.Industryconversationscanswillbeadoptedbyanother14%ofrespondentsin2012,bringingthetotalnumbercloseto90%.SocialMediaMonitoringforBrandMentions

Notmonitoringwithnoplanto

Notmonitoringbutwillin2012Afewtimes/weekReal-timeNear-time n=297SocialMediaMonitoringforIndustryConversationsNotmonitoringwithno

plantoNotmonitoringbutwillin2012Afewtimes/weekReal-timeNear-time n=297Sponsoredby:18STATEOFSOCIALMEDIAMARKETINGWestarttoseesomedifferencesinsocialmonitoringpracticesbasedonthelevelofsocialmarketingexperienceoftheorganization.Closeto80%ofsocialmarketingleadersreportmonitoringinreal-ornear-time,comparedtothosewithlesssocialmarketingexperiencewhoreportedmonitoringreal-ornear-timeforbrandmentions20%ofthetime.SocialMediaMonitoringforBrandMentionsbyLevelofExperienceNoviceReal-timeNear-timeAfewtimesperweekNonewithnoplanstoDoesn’tmonitorbutplanstoin

DabblerExperiencedExpertn=2772012 0 5 10 15 20 25 30 35 40Notsurprisingly,62%ofrespondentsrepresentingcompanieswithsocialmediabudgetsofover$100,000/yearmonitorforbrandmentionsinrealtime.Thisindicatesadirectcorrelationbetweenrobustsocialmediamonitoringpracticesandlevelsofsocialmarketingeffectivenessachieved-brandsthatinvestheavilyintheirsocialmarketingeffortsseethebenefitofmonitoringsocialconversationsfordeeperuserinsightsandengagement.SocialMediaMonitoringforBrandMentionsbyLevelofSocialMarketingBudgetReal-timeNear-timeAfewtimesperweekNonewithnoplanstoDoesn’tmonitorbutplanstoin

Nobudget,justpeople$1,000-$10,000$10,000-$30,000$30,000-$50,000Over$100,000n=26520120 10 20 30 40 50 60 70 80Sponsoredby:19STATEOFSOCIALMEDIAMARKETINGSocialMediaMonitoringToolsWhenitcomestosocialmediamonitoringtools,marketersuseacombinationoffreeandpaidtools.SomeofthequotedplatformsforsocialmediamonitoringincludeAwareness,GoogleAlerts,TweetDeck,SocialM,Radian6,andSysomos,withnoclearleadersinthefield.FreeandPaidSocialMediaMonitoringToolsFreeTools

PaidToolsn=2030 20 40 60 80 100SocialMediaManagementPracticesSocialmediamanagementisstilladevelopingpractice–mostmarketersarecobblingdifferenttoolstogethertomanagetheirsocialmediapresenceandengagement,likelyimpairingtheirabilitytoscalesocialmarketingeffortseffectivelyandefficiently.While56%ofsurveyedmarketersstatethattheyarecurrentlynotutilizing