eds-北汽汽車(chē)運(yùn)營(yíng)戰(zhàn)略與咨詢-intnotes strategy

訪談?dòng)?2002年11月14日被采訪者: 職位 發(fā)展部經(jīng)/傳 采訪者 ，PurposeofOUTSIDEToestablishdirectionforthecompany(long-termTofindnewbusinessToassessmarketandindustryProducemultiplereportsaboutmarketandindustryeveryyearthataresharedwithCEOandseniormanagement確定公司方向（長(zhǎng)期）每年撰寫(xiě)市場(chǎng)和行業(yè)的分析報(bào)告供CEO和管理人員參2IndustryResearchResponsibleforassessingtrendswithintheindustry:marketpotential,newmarkets,competitortracking,bothdomesticandglobal行業(yè)PlanningLinksresearchtotargetEstablishesstrategybasedonNewareaforHighlevellong-termstrategybasedonresearchof基于研究的基礎(chǔ)制定基于的研究制定長(zhǎng)期RelationshiptootherResearchisdoneindependentlyandcloselywithSBUs,becausetheyhavemoreinsightsintomarketandindustryatfrontline.Agoodchange.Better municationisdonenowthanAlsoworkcloselywiththePlanningdep’tandFinancialStrategyiscreatedfirst,thenapprovedbyseniormanagementandCEO,thenpassedtoPlanningdepartmentWorkcloselywithSalesDepartmentwhoconductssimilarresearch,tocreateclearpictureofmarkettrends/forecastsSeveralmeetingsperyearattendedbySBUs,Planning,functionalmanagers,toshareinformation,askquestions,giveinput,andgetapproval.Meetingsarecommonandusedtocreateincentiveandtokeeptrackofongoingprojects.Meetingsarenotasfocusedastheycouldbeandcreatesecurityissuesbecauseoflargeattendance.Wantstoreduce#meetingsandchangecommunicationmethodtointernetand研究是獨(dú)立進(jìn)行的，但與SBU緊密關(guān)聯(lián)，因?yàn)樗鼈兲幱诘谝痪€，更了解市場(chǎng)先由本部門(mén)建立，然后由和CEO批準(zhǔn)，最后交給綜合計(jì)劃部每年召開(kāi)幾次碰頭會(huì)，由SBU、計(jì)劃部、的經(jīng)理參加，共享信息、開(kāi)會(huì)通常是用來(lái)建立一種激勵(lì)并現(xiàn)行項(xiàng)目。由于參加人數(shù)眾多，開(kāi)會(huì)一般不能很好的集中在上想要減少會(huì)議并改變溝通方式，這可通過(guò)互聯(lián)網(wǎng)和網(wǎng)來(lái)實(shí)Centralizationvs.Movingtowardsadecentralizedstructure–eventuallyheadquarterswillonlycontrolmarketshare&profitmarginofSBUs;allotherdecisionsmadeattheSBUlevelThekeyisspeed.DecentralizedenablesSBUstorespondtomarketDifficulttomakedecentralizationchangestothecoreproducts–stillcontrolledbyheadquarters.趨向于分權(quán)結(jié)構(gòu)—最后總部?jī)H關(guān)心SBU的市場(chǎng)份額和利潤(rùn)，其他決策由SBU內(nèi)部自行作出速度是關(guān)鍵。分權(quán)能讓SBU對(duì)產(chǎn)品的分權(quán)較—目前仍由總部控AdvantagesofSPEED!!TIMETOKnowledgeofindustryandmarketsisthebestintheEnablesFutiantobemoresuccessfulinthesupportofitsVerystrategicviewofmarketsandSellingOwnsellingpeopleused,notthroughMightneedtorestructureasFutiancontinuestogrow(havemanysalespeoplewithlowsalesvolume,asgrowthexpands)IntegrateoutsideHaveachievedmuchwithminimalWilloftenpurchaseresourcesfrommarketplaceinsteadofbuyingtheira)firstfindmarkets;b)buildorfindfactoriesandconcentrateresources;c)actquickly從角度來(lái)看市場(chǎng)和趨a)b)c)WeaknessesofR&Disveryweak;theycan’tevenfullydevelopavehiclebythemselves.NeedtoimproveDon’thaveanykeycoretechnologyTheabilityofprofessionalworkers(front-line):bothexistingandthescarcityofnewqualifie