網(wǎng)上購物的利弊

網(wǎng)上物的利網(wǎng)絡購物的利處網(wǎng)絡商店中的商品種類多,沒有商店營業(yè)面積限制它可以包含國內(nèi)外的各種產(chǎn)品,充分體現(xiàn)了網(wǎng)絡無地域的優(yōu)勢.在傳統(tǒng)商店中無論其店鋪空間有多大,它所能容納的商品都是有限的,而對于網(wǎng)絡來說它是商品的展示平臺,是一種虛擬的空間,只要有商品,就可以通過網(wǎng)絡平臺進行展示可以把世界的各類知名品牌全部放在上面,展示在上面.網(wǎng)絡購物沒有任何時間限制.作為網(wǎng)絡商店它可以24小時對客戶開放,只要用戶在需要的時間登陸網(wǎng)站,就可以挑選自己需要的商品而在傳統(tǒng)商店中,消費者大多都要受到營業(yè)時間的限制.購物成本低.對于網(wǎng)絡商品購買者他們挑選,對比各家的商品,只需要登陸不同的網(wǎng)站,或是選擇不同的頻道就可以在很短時間內(nèi)完成而且可以直接由商家負責送達,免去了傳統(tǒng)購物中舟車勞頓的辛苦時間和費用成本大幅降低.而對于傳統(tǒng)購物來講,這一點是無法達到的.網(wǎng)上商品價格相對較低.網(wǎng)上的商品與傳統(tǒng)商場相比相對便宜因為網(wǎng)絡可以省去很多傳統(tǒng)商場無法省去的相關(guān)費用,以商品的附加費用很低,商品的價格也就低了.而對C2C購物網(wǎng)站來說,用戶通過競價的方式很有可能買到更便宜的商品.另外,在傳統(tǒng)商場,一般利潤率要達到20%以上商場才可能盈利,而對于網(wǎng)絡店鋪,它的利潤率在10%就可以盈利了.當然網(wǎng)絡商品價格的優(yōu)勢也有它的局限性,它的價格優(yōu)勢更多的是和較大規(guī)模的商場比較,超市的商品價格是不能進行比較的.4網(wǎng)絡商店庫存小,資金積壓少.網(wǎng)絡商店中很多商品一般是在客戶下訂單后再進行商品調(diào)配,不需要很多庫存,從而減少資金的積壓因為網(wǎng)絡購物中,商家可以通過消費者下訂單和配送商品的時間差,行商品的調(diào)配,而傳統(tǒng)商店就需要在顧客選購商品的同時提供商品.當然,不同的商品具有不同的庫存需求,比如對于價格,樣式,功能等方面變化不大的商品,可以有適量的庫存而市場需求,價格變化大的商品,一般都是在接到訂單后,再進行商品調(diào)配這樣,一方面可以減少不必要的損失,另一方面也會減少資金的積壓.商品信息更新快,而且容易.只要將新商品的圖片介紹資料上傳到網(wǎng)上,或者對商品信息,價格進行修改,購買者就可以看到最新的商品信息了而且立刻在全球范圍內(nèi)統(tǒng)一更新.而在傳統(tǒng)商業(yè)中,購買者要看到新的商品就要等到商家拿到商品,放置到貨架后才能夠看到.在修改商品信息或調(diào)整價格特別是要在較大地域范圍內(nèi)統(tǒng)一修改時,在時效性上傳統(tǒng)商店就更處下風了商品容易查找.絡商店中基本都具有店內(nèi)商品的分,索功能,通過搜索,購買者可以很方便的找到需要的商品.而在傳統(tǒng)商店中購買者尋找商品就需要用更多的時間和精力.網(wǎng)絡購物的弊端信譽度問題.信譽度問題是網(wǎng)絡購物中最突出的問題無論是買家還是賣家,信譽度都被看成是交易過程中最大的問題作為買家,商家提供的商品信息,商品質(zhì)量保證,商品售后服務是否和傳統(tǒng)商場一樣購買商品后,是否能夠如期拿到商品等等,都是購買者所擔憂的問題.網(wǎng)絡安全問題.從網(wǎng)絡進入人們的生活開始網(wǎng)絡安全問題就一直存在.在網(wǎng)絡購物中,網(wǎng)民對網(wǎng)絡安全也有很大擔憂諸如用戶的個人信息,交易過程中銀行賬戶密碼,轉(zhuǎn)賬過程中資金的安全等問題.這些顧慮無疑給網(wǎng)絡購物蒙上了一層陰影商品信息雖然發(fā)布快,但商品不能及時到位互聯(lián)網(wǎng)信息是無國界的,但是很多商品信息上網(wǎng)后,購買者能夠看到,卻無法立刻購買到主要是因為信息在網(wǎng)上發(fā)布,而供貨商仍然是傳統(tǒng)企業(yè).傳統(tǒng)企業(yè)的商品配送無法和互聯(lián)網(wǎng)信息同步所以會產(chǎn)生信息快于商品的現(xiàn)象.配送問題.傳統(tǒng)購物一般是在選好后就可以直接付費拿走,而網(wǎng)絡購物就需要一個訂貨后的等待過程.目前出現(xiàn)了很多物流公司他們在為網(wǎng)絡購物者送貨上起到了很大的作用.在目前的商品配送上,就同城配送而言最快的一般需要1個小時,最長的則需要2天時間.如果購買者需要的東西很急網(wǎng)絡購物一般就不適合.商品信息描述不清.由于購買者對網(wǎng)絡上的商品的了解只能通過圖片和文字描述來完成,而有些商品的描述語言模棱兩可容易使人對商品的認識產(chǎn)生歧異.當購買者根據(jù)自己的理解完成網(wǎng)絡購物交易拿到商品后,會投訴商品與自己定購的不一致.通常商家的做法是收回所賣商品.相對于傳統(tǒng)購物網(wǎng)絡購物退還商品是一件相對麻煩和有成本風險的事情.因此,網(wǎng)絡購物的商家進行商品描述時盡量做到描述語言準確,減少購買者對商品的誤解,但是這還是很難避免雙方理解差異的產(chǎn)生.這也就是為什么規(guī)格,標準統(tǒng)一的商品更適宜作為網(wǎng)絡商品進行銷售的另一個重要原因.網(wǎng)絡購物者的數(shù)量遠遠低于傳統(tǒng)購買者數(shù)量對于網(wǎng)絡購物來說,他主要的客戶是上網(wǎng)的網(wǎng)民,而網(wǎng)民僅僅占到中國人口總數(shù)的從數(shù)量上明顯會少于傳統(tǒng)商店的購物客戶.目前網(wǎng)絡購物占整個購物的比例很低只有1%左右.因此網(wǎng)絡購物的發(fā)展還依賴于網(wǎng)民的發(fā)展與普及.網(wǎng)上商店比傳統(tǒng)商店數(shù)量少.雖然網(wǎng)絡購物的消費者比傳統(tǒng)購物的群體少但是相比之下,在數(shù)量上網(wǎng)絡商店與傳統(tǒng)商店的差距更大這將減少人們購物時比較和選擇的余地,網(wǎng)絡購物需要更多的網(wǎng)絡商店來豐富商品的種類網(wǎng)絡購物者缺少直接購物體驗.商品交換開始,人們就一直體驗著交易完成后獲得商品后的滿足感.但是在網(wǎng)絡購物上購買者卻不能體驗到在網(wǎng)絡交易完成后,立刻拿到商品的滿足感,這種滿足感的到來往往要滯后天.在某種程度上,網(wǎng)絡購物在方便的同時,也減少了購物帶來的快樂英文:BenefitsofonlineshoppingatNetworksaremanykindsofmerchandiseinthestores,noshopsopenarearestrictions.Itcancontainavarietyofproductsathomeandabroad,fullyembodiesthenetworkwithoutgeographicaladvantages.Inthetraditionofthestore,regardlessofhowmuchspacehisshop,itcanholdgoodsarelimited,andforthenetwork,itistheplatformforthedisplayofgoods,isavirtualspace,aslongasthereisaproducttoshowthroughthenetworkplatform,theworldcanputallkindsoffamousbrandsIntheabove,displayedontop.Onlineshoppingwithoutanytimelimit.Asanetworkstore,itcanbeopentocustomers24hours,aslongasthetimeusersneedtogotothewebsitecanselectthegoodstheyneed.Andinthetraditionofthestore,mostconsumerswillbesubjecttohoursrestrictions.Shoppingandlowcost.Foranetworkofcommoditybuyers,theyselected,comparedtoeachofthegoods,justvisitadifferentsite,orselectadifferentchanneltoconnectinaveryshorttime,andcanbesentdirectlyfromthemerchantisresponsibleforup,replacingthetraditionaltroubleofshoppinginthehardwork,timeandcostsignificantlylowercost.Asforthetraditionalshoppingisconcerned,itcannotbeachieved.Relativelylowcommoditypricesonline.Onlineshoppinggoodsrelativelycheapcomparedwiththetraditional,becausethenetworkcansavealotoftraditionalcostsassociatedwithshoppingmallscannotsave,sotheadditionalcostofgoodslow,commoditypriceswilllower.AndofC2Cshoppingsites,usersbidtheway,islikelytobuycheapergoods.Inaddition,inthetraditionalshoppingmalls,generalrateofprofittoreach20%,shoppingispossibleprofits,whilethenetworkstores,it10%profitmargintobeprofitable.Ofcourse,commodityprices,theadvantageofthenetwork,butalsohasitslimitations,itismoreofapriceadvantageandrelativelylarge-scaleshoppingmalls,andsupermarketsincommoditypricescannotbecompared.Onlinestoreinventoryissmall,lesscapitalbacklog.Onlinestore,manyproductsaregenerallycarriedoutafterthecustomerordersthedeploymentofgoods,withoutalotofinventory,therebyreducingthebacklogofcapital.Becauseofonlineshopping,businessescanlowerconsumerordersanddeliveryofgoodsofthetimedifference,thedeploymentofthecommodity,whiletraditionalstorestorequirecustomerstopurchasegoodsatthesamesupplyofgoods.Ofcourse,differentproductshavedifferentinventoryrequirements,suchasforprice,style,functiondidnotchange,etc.greatproducts,canhavetherightamountofinventory.whilethemarketdemand,largecommoditypricechanges,usuallyafterreceivingtheorder,thentheproductdeployment.Thiswillreduceunnecessarylosses,ontheotherhandwillreducethebacklogofcapital.Productinformationupdatedquicklyandeasily.Aslongasthenewproductphotos,presentationmaterialsuploadedtotheInternet,orproductinformation,pricechanges,buyerscanseethelatestproductinformation,anditimmediatelyonaglobalscaleunifiedupdate.whileinthetraditionalcommerce,buyerswanttoseenewproducts,wemustwaituntilthebusinesstogetgoodsontotheshelvesbeforewecansee.Intheamendedinformationoradjustthepriceofgoods,especiallyinthelargerunitywithinthegeographicalscopechanges,inthemoretraditionalshopsonthetimelinessoftheunderdogs.6.Productseasytofind.Onlinestorehasastoreinthebasicclassificationofgoods,thesearchfunction,throughsearch,buyerscaneasilyfindtheneededgoods.Andinthetraditionofthestore,thebuyertofindtheproductyouneedtousemoretimeandeffort.Disadvantagesofonlineshopping1.Credibilityproblem.Credibilityproblemisthatonlineshoppinginthemostprominentissue.Whetherabuyerorseller,credibilityareseenasthebiggestproblemthetransactionprocess.Asabuyer,commodityinformationprovidedbymerchants,productqualityassurance,after-salesserviceofgoodsandtraditionalmalls,likewhethertobuygoodsandwhethertheschedulecangetthegoods,etc.,areissuesofconcerntobuyers.Networksecurityissues.Fromthebeginningthenetworkintopeople'slives,networksecurityproblemspersist.Inonlineshopping,Internetusershavegreatconcernsaboutnetworksecurity,suchastheuser'spersonalinformation,bankaccountpasswordstransactionprocess,transferprocesssecurityissuesinthecapital.Theseconcernswillundoubtedlycastashadowoveronlineshopping.ProductInformationAlthoughreleasedquickly,butthegoodscannotbeinplaceintime.Internetinformationknowsnoborders,butafteralotofproductinformationonline,buyerscansee,theycannotimmediatelybuy,mainlybecauseofinformationavailableonline,butforcargobusinessisstillthetraditionalenterprises.traditionalcommoditydistributionbusinessandInternetinformationcannotbesynchronized,sowillproducethephenomenonofinformationfasterthangoods.Distributionproblems.Traditionalshoppingistypicallyselected,youcantakedirectpayments,andonlineshoppingwillneedtowaitafteraprocessoforder.Atpresenttherearemanylogisticscompanies,hecurrentdistributionofgoods,andforcitydelivery,thefastestgeneralneeds1hour,thelongesttimeyouneedto2days.Ifsomethingurgentneedtobuy,onlineshoppinggenerallydoesnot.Commoditydescriptionisunclear.Asthebuyerofgoodsonthenetworkonlythroughtheunderstandingofpicturesandtextdescriptionstocomplete,andsomeambiguouslanguagedescriptionofgoods,peoplearelikelytogenerateawarenessofthediversityofgoods.Whenthepurchaserundertheunderstandingoftheirowntocompleteonlineshoppingtransactions,getthegoods,itwillorderthecomplaintisinconsistentwiththeirowngoods.usuallytorecoverthebusinesspracticeistosellproducts.Comparedwiththetraditionalshopping,onlineshoppingisarelativelytroublereturnedgoodsandcost-riskthings.Therefore,theonlineshoppingbusinessforcommoditydescription,languageandaccuratedescriptionasfaraspossible,toreducemisunderstandingbuyersofgoods,butitisdifficulttoavoidthetwosideshavetounderstandthedifference.Thisiswhyspecifications,standardizationmoresuitableasanetworkofgoodstosellgoodsisanotherimportantreason.Thenumberofonlineshopperswhoarefarlessthanthenumberoftraditionalbuyers.Foronlineshopping,hismaincustomersareInternetusers,andusersonlyaccountfor6%ofthetotalChinesepopulation,wouldbelessthanobviousfromthenumbertraditionalstoreshoppingcustomers.nowshoppingonlineshoppingve